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Digital Ads Are Starting To Feel Psychic (theoutline.com)
It seems like everyone these days has had a paranoiac moment where a website advertises something to you that you recently purchased or was gifted without a digital trail. According to a new website called New Organs, which collects first-hand accounts of these moments, "the feeling of being listened to is among the most common experiences, along with seeing the same ads on different websites, and being tracked via geo-location," reports The Outline. The website was created by Tega Brain and Sam Lavigne, two Brooklyn-based artists whose work explores the intersections of technology and society. From the report: "We are stuck in this 20th century idea of spying, of wiretapping and hidden microphones," said Brain. "But really there is this whole new sensory apparatus, a complicated entanglement of online trackers and algorithms that are watching over us." It is this new sensory apparatus that Brain and Lavigne metaphorically refer to as "new organs," as if the online surveillance framework used by social media platforms like Facebook has somehow transfigured into a semi-living organism. "These new organs don't actually need to listen to your voice to know that you like Japanese knives," Lavigne told me. "They actually have ways of coming to know things about you that we don't fully understand yet." In other words, these new methods of data collection have become so uncannily accurate in their knowledge of you as to occasionally feel indistinguishable from actual ears listening in on and understanding intimate conversations.
There are a few things that we do already know about these new "organs" of data processing, as defined by Brain and Lavigne. We know, for instance, that they have an insatiable appetite for personal data. They gather this by first tracking online activity, which is enough to tell them what people like, what they search for, what they listen to, what they read, where they're walking for dinner, and also, worryingly, who their friends are and what they like, read, purchase -- data that is gathered without their awareness. But, then, the organs also gather information purchased from commercial data brokers about people's offline lives, like how many credit cards they own, what their income is, and what they purchase when they go grocery shopping. And all of this information is triangulated with friends' data, because if they know what those dear to you are buying -- a Japanese knife, for instance -- there is a good chance that that person will be interested in that very same thing. The new organs process this enormous amount of information to break you down into categories, which are sometimes innocuous like, "Listens to Spotify" or "Trendy Moms," but can also be more sensitive, identifying ethnicity and religious affiliation, or invasively personal, like "Lives away from family." More than this, the new organs are being integrated with increasingly sophisticated algorithms, so they can generate predictive portraits of you, which they then sell to advertisers who can target products that you don't even know you want yet.
There are a few things that we do already know about these new "organs" of data processing, as defined by Brain and Lavigne. We know, for instance, that they have an insatiable appetite for personal data. They gather this by first tracking online activity, which is enough to tell them what people like, what they search for, what they listen to, what they read, where they're walking for dinner, and also, worryingly, who their friends are and what they like, read, purchase -- data that is gathered without their awareness. But, then, the organs also gather information purchased from commercial data brokers about people's offline lives, like how many credit cards they own, what their income is, and what they purchase when they go grocery shopping. And all of this information is triangulated with friends' data, because if they know what those dear to you are buying -- a Japanese knife, for instance -- there is a good chance that that person will be interested in that very same thing. The new organs process this enormous amount of information to break you down into categories, which are sometimes innocuous like, "Listens to Spotify" or "Trendy Moms," but can also be more sensitive, identifying ethnicity and religious affiliation, or invasively personal, like "Lives away from family." More than this, the new organs are being integrated with increasingly sophisticated algorithms, so they can generate predictive portraits of you, which they then sell to advertisers who can target products that you don't even know you want yet.
I wonder why they would show you ads for something you've already bought though. It seems counterproductive and like a waste of money, but if it's becoming pervasive it must work or it makes no sense for everyone to do it.
Maybe the people who don't use some form of ad blocking really are that stupid.
Comment removed based on user account deletion
These days, 1% is good
In a previous life (Xanaro), we were doing bound-in ads in a print pub, and knew we would have succeeded sy a 3% response rate.
These days, advertisers struggle for 1%, which means they're doing something rather badly
davecb@spamcop.net
They probably aren't completely sure you bought it or not.
The ad trackers will know you visited the product page. They may know the next page you visited was the shopping cart page, implying you've added it. But they can't be sure it was in your cart when you visited the checkout page, not without buying data from that particular online shop.
Buy a jewel that actually looks nice, like a sapphire or emerald. Diamonds are worthless -- their value is basically the product of the DeBeers Cartel's slick advert campaign in the 1930s. DeBeers are scum -- they did a lot to prop up the apartheid regime in South Africa until the late 80ies.
Was in Target with the wife and kids. Wife was grabbing a few things off one aisle while I turned down the coffee maker aisle and waited on her. I was killing time and talking to the kids in our cart. Wasn't looking at coffee makers. Had not shopped for them on the web either. We don't talk about coffee makers, because we have one. That night on my Facebook feed: coffee makers! Oodles and oodles of the fucking things!
A few weeks later, a buddy is over visiting and we are in the garage having a beer. I told him my wife wants me to get a shed for the yard equipment. Conversation ends there. Here comes Facebook with tool sheds!
My wife was talking to her cousin about how her brother rented a bounce house for his kid's birthday. Bounce houses in her facebook feed!
I then realized my phone's microphone was enabled for Facebook, so I turned it off. Facebook denies they do this citing the demands of data, but I think their denial highly dubious given they can easily look for keywords to make ads relevant.
I guess Target could uniquely identify me and track my position in the store via wifi and, since I likely it isn't unreasonable I opened the Facebook app in the store, I was waiting to have that data linked to my profile.
On some other spying notes, my company has banned Alexa in all corporate offices since she records and stores everything and that data can be subpoenaed. Also, I recently heard Alexa maybe serving your hotel room! Next time you're in a hotel, just start talking to Alexa and see if she answers. You may get a sneak peak at the new service they're planning on rolling out!
Chewbacon
The Bible is like Wikipedia: written by a bunch of people and verifiable by questionable sources.
Or if we could let the AI know about who we WANT to be, to get pushed in that direction: e.g. healthy food, education opportunities, etc. That would be nice too.
-The art of programming is the pursuit of absolute simplicity.