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Amazon's Curious Case of the $2,630.52 Used Paperback (nytimes.com)

Many booksellers on Amazon strive to sell their wares as cheaply as possible. That, after all, is usually how you make a sale in a competitive marketplace. Other merchants favor a counterintuitive approach: Mark the price up to the moon. From a report: "Zowie," the romance author Deborah Macgillivray wrote on Twitter last month after she discovered copies of her 2009 novel, "One Snowy Knight," being offered for four figures. One was going for "$2,630.52 & FREE Shipping," she noted. Since other copies of the paperback were being sold elsewhere on Amazon for as little as 99 cents, she was perplexed. "How many really sell at that price? Are they just hoping to snooker some poor soul?" Ms. Macgillivray wrote in an email. She noted that her blog had gotten an explosion in traffic from Russia. "Maybe Russian hackers do this in their spare time, making money on the side," she said.

Amazon is by far the largest marketplace for both new and used books the world has ever seen, and is also one of the most inscrutable. The retailer directly sells some books, while others are sold by third parties. The wild pricing happens with the latter. [...] Third-party sellers, Guru Hariharan, chief executive of Boomerang Commerce, said, come in all shapes and sizes -- from well-respected national brands that are trying to maintain some independence from Amazon to entrepreneurial individuals who use Amazon's marketplace as an arbitrage opportunity. These sellers list products they have access to, adjusting price and inventory to drive profits. Then there are the wild pricing specialists, who sell both new and secondhand copies.

"By making these books appear scarce, they are trying to justify the exorbitant price that they have set," said Mr. Hariharan, who led a team responsible for 15,000 online sellers when he worked at Amazon a decade ago. [...] A decade ago, Elisabeth Petry wrote a tribute to her mother, the renowned novelist Ann Petry. "At Home Inside," published by the University of Mississippi Press, is now out of print, but late last week secondhand copies were for sale on Amazon. A discarded library copy was $1,900. One seller offered two copies, each for $1,967, although only one was described as "Nice!" All these were a bargain compared with the copy that cost $2,464.

14 of 117 comments (clear)

  1. A simpler explanation by mccrew · · Score: 5, Insightful

    It's money laundering.

    Pay lots of money for an item of very little value. Money becomes legit.

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    1. Re:A simpler explanation by dbrueck · · Score: 5, Informative
    2. Re:A simpler explanation by avandesande · · Score: 5, Funny

      Either that or it's made of Monster Cables

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    3. Re:A simpler explanation by swb · · Score: 4, Interesting

      That almost seems plausible.

      Go to the physical used book store and find used books by the same author. List them on Amazon for the "secret goods" price, and make sure your market knows to look for books by the author you've chosen. "This week's author is Frank Wordsworthy".

      Ordinary buyers won't bother with "mispriced" books, but the ones that do buy know they're getting more than the book.

      Why bother with bitcoin and the dark web when you can just bury your sales on Amazon.

    4. Re:A simpler explanation by b0s0z0ku · · Score: 5, Insightful

      Could be that:
      (1) Buying the "book" actually gets you drugs or some other illegal item. It's not money laundering in the sense of cash -- it's giving people the ability to pay for illegal items using electronic payments that appear legit.
      (2) The "book" is being bought with stolen credit card numbers and the seller is pocketing the money.

    5. Re:A simpler explanation by Gilgaron · · Score: 5, Interesting

      The grocery store turns cash into Amazon gift cards pretty easily.

    6. Re:A simpler explanation by Anonymous Coward · · Score: 3, Interesting

      Another thing at least on Ebay is apparently avoiding relisting fees (and losing potential buyers having earmarked an article number) when you temporarily have just few items in stock: you just mark them up from $2 to $102 and will be able to still deliver on the few accidental orders that still get through (like by people who had earmarked an item and at some point of time order without checking for price changes).

    7. Re:A simpler explanation by another_twilight · · Score: 3, Interesting

      That raises your profile.

      eBay has policies about refunds and the fees associated with them as do other sites. Do it too often and your account is flagged for investigation and/or cancelled.
      Having a history of 'no item / bad inventory' interactions with legit buyers makes plausible deniability harder to maintain.

      With all that said, the ridiculously overpriced items are easy to spot and may be amateurs or people going for a short run of 'sales'. It would be harder to spot those who do as you suggest - pricing items at the top of the price envelope to reduce real buyers, but not so much as to attract attention like these do. Maybe you'd have the odd legit sale you'd have to decline, but on the whole, I imaging that this would prove more stable in the long run.

    8. Re:A simpler explanation by E-Rock · · Score: 3, Interesting

      Now I almost want to buy one of these to see what shows up. :)

  2. Algorithmic pricing? by Lynal · · Score: 5, Informative

    This looks like a creative re-telling of a story from ~6 years ago, which pleasantly linked to a good explanation of how algorithmic pricing leads to these oddities.

  3. Re:Quick poll by DontBeAMoran · · Score: 4, Funny

    Oh please, there's -JOIN AMAZON PRIME TODAY!- not that many Amazon stories right now.

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  4. You beat me to it by mykepredko · · Score: 3, Insightful

    Chances are the person that bought the book is the same person that sold it.

    Disappointing that the NYTimes writer - @DavidStreitfeld. - (wouldn't call him a "journalist") didn't think of that or research other reasons for the high price of the book before writing the article.

  5. If you have cash. Stolen CC or bank numbers by raymorris · · Score: 4, Informative

    If you have stolen cash, laundering it starts with the cash.
    If you are in possession of a stolen bank account, or stolen credit card number, you want to turn that credit card number into money. You can't necessarily go make a withdrawal from a bank account because they'll want to see ID, but you can use a bank account to pay for something online without ID.

  6. Steganography by Hallux-F-Sinister · · Score: 4, Insightful

    They are using Amazon to communicate clandestinely, obviously. The prices are code. Without the code book to decipher it, you have no hope of knowing what they are saying to each other, or to know who the sender or recipient are. Also, looking for used books on Amazon looks perfectly innocent.

    An example message could be that there is a used copy of Wuthering Heights for 2901.08, meaning this: meet at the park and bring the diamonds, while a price of 2901.78 means: the director wants you to deposit the carcass with the bacterium from lab D into the reservoir on the 13th, after 8 pm. Or whatever. You get the idea.

    Used to be they put cryptic ads in newspaper classifieds, now they can do this worldwide, not limited by newspaper circulation, and oh did I mention that doing it this way is free?

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