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Amazon's Curious Case of the $2,630.52 Used Paperback (nytimes.com)

Many booksellers on Amazon strive to sell their wares as cheaply as possible. That, after all, is usually how you make a sale in a competitive marketplace. Other merchants favor a counterintuitive approach: Mark the price up to the moon. From a report: "Zowie," the romance author Deborah Macgillivray wrote on Twitter last month after she discovered copies of her 2009 novel, "One Snowy Knight," being offered for four figures. One was going for "$2,630.52 & FREE Shipping," she noted. Since other copies of the paperback were being sold elsewhere on Amazon for as little as 99 cents, she was perplexed. "How many really sell at that price? Are they just hoping to snooker some poor soul?" Ms. Macgillivray wrote in an email. She noted that her blog had gotten an explosion in traffic from Russia. "Maybe Russian hackers do this in their spare time, making money on the side," she said.

Amazon is by far the largest marketplace for both new and used books the world has ever seen, and is also one of the most inscrutable. The retailer directly sells some books, while others are sold by third parties. The wild pricing happens with the latter. [...] Third-party sellers, Guru Hariharan, chief executive of Boomerang Commerce, said, come in all shapes and sizes -- from well-respected national brands that are trying to maintain some independence from Amazon to entrepreneurial individuals who use Amazon's marketplace as an arbitrage opportunity. These sellers list products they have access to, adjusting price and inventory to drive profits. Then there are the wild pricing specialists, who sell both new and secondhand copies.

"By making these books appear scarce, they are trying to justify the exorbitant price that they have set," said Mr. Hariharan, who led a team responsible for 15,000 online sellers when he worked at Amazon a decade ago. [...] A decade ago, Elisabeth Petry wrote a tribute to her mother, the renowned novelist Ann Petry. "At Home Inside," published by the University of Mississippi Press, is now out of print, but late last week secondhand copies were for sale on Amazon. A discarded library copy was $1,900. One seller offered two copies, each for $1,967, although only one was described as "Nice!" All these were a bargain compared with the copy that cost $2,464.

30 of 117 comments (clear)

  1. A simpler explanation by mccrew · · Score: 5, Insightful

    It's money laundering.

    Pay lots of money for an item of very little value. Money becomes legit.

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    1. Re:A simpler explanation by dbrueck · · Score: 5, Informative
    2. Re:A simpler explanation by avandesande · · Score: 5, Funny

      Either that or it's made of Monster Cables

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      love is just extroverted narcissism
    3. Re:A simpler explanation by swb · · Score: 4, Interesting

      That almost seems plausible.

      Go to the physical used book store and find used books by the same author. List them on Amazon for the "secret goods" price, and make sure your market knows to look for books by the author you've chosen. "This week's author is Frank Wordsworthy".

      Ordinary buyers won't bother with "mispriced" books, but the ones that do buy know they're getting more than the book.

      Why bother with bitcoin and the dark web when you can just bury your sales on Amazon.

    4. Re:A simpler explanation by b0s0z0ku · · Score: 5, Insightful

      Could be that:
      (1) Buying the "book" actually gets you drugs or some other illegal item. It's not money laundering in the sense of cash -- it's giving people the ability to pay for illegal items using electronic payments that appear legit.
      (2) The "book" is being bought with stolen credit card numbers and the seller is pocketing the money.

    5. Re:A simpler explanation by Gilgaron · · Score: 5, Interesting

      The grocery store turns cash into Amazon gift cards pretty easily.

    6. Re:A simpler explanation by Anonymous Coward · · Score: 3, Interesting

      Another thing at least on Ebay is apparently avoiding relisting fees (and losing potential buyers having earmarked an article number) when you temporarily have just few items in stock: you just mark them up from $2 to $102 and will be able to still deliver on the few accidental orders that still get through (like by people who had earmarked an item and at some point of time order without checking for price changes).

    7. Re:A simpler explanation by SoulMaster · · Score: 2

      This.

      Also, charge lots of money for an item of very little value and use a stolen/fraudulent CC to purchase = (nearly) instant cash.

      Yes, chargebacks can happen, but the savvy are long gone by then. Also, charge 10K on a legit card, make a payment or two for "looks", then default.

      -SM

    8. Re:A simpler explanation by spudnic · · Score: 2

      So if the goods, in this case book, never actually change hands, then why not advertise it as something that could plausibly be worth that amount of money to reduce suspicion?

      --
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    9. Re:A simpler explanation by jeff4747 · · Score: 2

      Because then someone else might buy it, and now you have to deliver whatever it is you "sold".

    10. Re:A simpler explanation by Anne+Thwacks · · Score: 2
      "The other person" is the same person. You buy your own book with the credit card you stole (or borrowed).

      You don't even have to understand fly fishing to write the (e)book.

      --
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    11. Re:A simpler explanation by gravewax · · Score: 2

      article reading too much into intensions. two common reasons:
      a) Money laundering as OP points out.
      b) placeholder for out of stock. many vendors on ebay and amazon put stupid prices as a placeholder while they have no stock.

    12. Re:A simpler explanation by gravewax · · Score: 2

      that's nothing. the $70 shade sail I was after was listed for $10,000. when I contacted seller to ask for real price they said they do that as a placeholder when out of stock.

    13. Re: A simpler explanation by argStyopa · · Score: 2

      Or perhaps they're transferring money between non faction alts?
      I used to do that all the time in WoW.

      --
      -Styopa
    14. Re:A simpler explanation by Anonymous Coward · · Score: 2, Informative

      Depends. If you are stealing credit cards and identities you can open a bank account in someone else's name.
      Withdraw cash as it comes in. When you get charge backs the account goes to negative balance and you create a new account in a different name. The identity theft victim is stuck with the debt.
      The scam company is not going to be using real identities and addresses with amazon in all likelihood, so they can easily create a new scam company when one is busted.
      I never set one of those up, but depending on how thorough amazon is, I imagine it might even be possible to do it with just a credit card number, and there are different ways you can get one that is not tied to your address.

    15. Re:A simpler explanation by another_twilight · · Score: 3, Interesting

      That raises your profile.

      eBay has policies about refunds and the fees associated with them as do other sites. Do it too often and your account is flagged for investigation and/or cancelled.
      Having a history of 'no item / bad inventory' interactions with legit buyers makes plausible deniability harder to maintain.

      With all that said, the ridiculously overpriced items are easy to spot and may be amateurs or people going for a short run of 'sales'. It would be harder to spot those who do as you suggest - pricing items at the top of the price envelope to reduce real buyers, but not so much as to attract attention like these do. Maybe you'd have the odd legit sale you'd have to decline, but on the whole, I imaging that this would prove more stable in the long run.

    16. Re:A simpler explanation by skapunker21 · · Score: 2

      with the benefit of being able to purchase your illicit substance of choice with a credit card.

    17. Re:A simpler explanation by E-Rock · · Score: 3, Interesting

      Now I almost want to buy one of these to see what shows up. :)

    18. Re:A simpler explanation by houghi · · Score: 2

      Next on /. : Slashdotter Swatting Himself Gets Killed By Police Team

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  2. Algorithmic pricing? by Lynal · · Score: 5, Informative

    This looks like a creative re-telling of a story from ~6 years ago, which pleasantly linked to a good explanation of how algorithmic pricing leads to these oddities.

  3. Re:Quick poll by DontBeAMoran · · Score: 4, Funny

    Oh please, there's -JOIN AMAZON PRIME TODAY!- not that many Amazon stories right now.

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  4. Feedback loops by Anonymous Coward · · Score: 2, Interesting

    Seller 1 with a good quality book sets his algorithm to "15% more than lower quality used book"

    Seller 2 with a average quality book sets his algorithm to "undercut better quality used book by 5%"

    Then the price is updated every day for months .... been posed here before.

  5. You beat me to it by mykepredko · · Score: 3, Insightful

    Chances are the person that bought the book is the same person that sold it.

    Disappointing that the NYTimes writer - @DavidStreitfeld. - (wouldn't call him a "journalist") didn't think of that or research other reasons for the high price of the book before writing the article.

  6. Re:Quick poll by mykepredko · · Score: 2

    I dunno but I think it should be a prime number.

  7. If you have cash. Stolen CC or bank numbers by raymorris · · Score: 4, Informative

    If you have stolen cash, laundering it starts with the cash.
    If you are in possession of a stolen bank account, or stolen credit card number, you want to turn that credit card number into money. You can't necessarily go make a withdrawal from a bank account because they'll want to see ID, but you can use a bank account to pay for something online without ID.

  8. It's not just books by reboot246 · · Score: 2

    At least once a week I'll find an item that has a price way beyond any reasonable price. The last one was a pair of wire strippers listed for nearly $2000. I can't imagine that anybody ever buys those items for those prices, but ya never know!

    It could be a strange money-laundering scheme or could be just greedy third party sellers. It's definitely something that Amazon needs to investigate.

  9. Other silly but less expensive cases by unfortunateson · · Score: 2

    When we sold books (we stopped 10 years ago, lots of reasons but mainly Amazon), we'd see prices on used books on sites such as the late Half.com and Amazon marketplace that would go from a $10 reasonable to $40-60 silly. What we were finding is that it was often the same book getting marked up by a couple bucks by each merchant who thought they could sell it, and still make money buying it off the other guy. We could trace one book through a half-dozen sellers by the text they'd add onto the descriptions

    --
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  10. if only by bugs2squash · · Score: 2

    If only there were some kind of numerical indicator on this kind of thing that could be used to alert an amazon staffer to check it out.

    --
    Nullius in verba
  11. Steganography by Hallux-F-Sinister · · Score: 4, Insightful

    They are using Amazon to communicate clandestinely, obviously. The prices are code. Without the code book to decipher it, you have no hope of knowing what they are saying to each other, or to know who the sender or recipient are. Also, looking for used books on Amazon looks perfectly innocent.

    An example message could be that there is a used copy of Wuthering Heights for 2901.08, meaning this: meet at the park and bring the diamonds, while a price of 2901.78 means: the director wants you to deposit the carcass with the bacterium from lab D into the reservoir on the 13th, after 8 pm. Or whatever. You get the idea.

    Used to be they put cryptic ads in newspaper classifieds, now they can do this worldwide, not limited by newspaper circulation, and oh did I mention that doing it this way is free?

    --
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  12. I'll stop their little game ! by Anonymous Coward · · Score: 2, Funny

    So it's money laundering, eh ?

    I'm going to have a little fun with these guys, and buy all their books MYSELF !

    That'll show em !