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Tesla Model 3 Outselling Small, Midsize Luxury Cars In US (forbes.com)
WindBourne shares a report from Forbes: In the second quarter of 2018, Tesla produced just over 53,000 vehicles, doubling its output compared to the same quarter last year. For the first time, Model 3 production (28,578) exceeded combined Model S and X production (24,761) with deliveries to customers totaling 40,740 for the quarter. The ramp up in Model 3 production is enabling it to outsell small and midsize luxury car sales in the U.S., according to some number crunching by CleanTechnica's Zachary Shahan.
His analysis claims that the Model 3 is crushing its "competitors" in that segment with total estimated sales for July amounting to 16,000 vehicles. The closest individual model to Tesla's mass-market endeavor is the Mercedes C-Class and even then, its July sales are estimated at just 6,029 units. The Model 3 is still untouchable when sales figures from multiple vehicles produced by the same company are added together. For example, the analysis expects sales of the BMW 2, 3, 4 and 5 Series to hit 12,811 at the end of July in total while customers will get their hands on 11,835 Mercedes C, CLA, CLS and E-Class models. That all means that Tesla would have a 23% share of the small and midsize luxury car market in July, ahead of BMW's 17% and Mercedes' 17%.
His analysis claims that the Model 3 is crushing its "competitors" in that segment with total estimated sales for July amounting to 16,000 vehicles. The closest individual model to Tesla's mass-market endeavor is the Mercedes C-Class and even then, its July sales are estimated at just 6,029 units. The Model 3 is still untouchable when sales figures from multiple vehicles produced by the same company are added together. For example, the analysis expects sales of the BMW 2, 3, 4 and 5 Series to hit 12,811 at the end of July in total while customers will get their hands on 11,835 Mercedes C, CLA, CLS and E-Class models. That all means that Tesla would have a 23% share of the small and midsize luxury car market in July, ahead of BMW's 17% and Mercedes' 17%.
If they had an actual $35K vehicle for sale, then they could be compared to mid-size vehicles like the Honda Accord and Toyota Camry, both of which compete nicely at the $35K price point. And crush the model 3 in terms of sales volumes.
Browsing at +1 - no ACs, I ignore their posts. So refreshing!