Slashdot Mirror


Apple Becomes the First $1 Trillion US Company in History (reuters.com)

Apple became the first $1 trillion publicly listed U.S. company on Thursday, crowning a decade-long rise fueled by its ubiquitous iPhone that transformed it from a niche player in personal computers into a global powerhouse spanning entertainment and communications. Reuters: The tech company's stock jumped 2.8 percent, bringing its gain to about 9 percent since Tuesday when it reported June-quarter results above expectations and said it bought back $20 billion of its own shares. "Apple's $1 trillion cap is equal to about 5 percent of the total gross domestic product of the United States in 2018," David Kass, professor of finance at the University of Maryland, told The Washington Post. "That puts this company in perspective." The company's fortunes were turbocharged by the launch of personal gadgets such as the iPod in 2001 and the iPhone in 2007. Since then 18 different iPhones have been launched and more than 1.2 billion of the devices have been sold.

Brad Stone, writing for Bloomberg: As critics enjoy pointing out, the company under Cook has failed to come up with another iPhone-type hit. But that's like saying da Vinci never came up with another Mona Lisa-type painting. The release of the iPhone is up there with the founding of Standard Oil as one of the greatest business moves of all time. And while the iPhone has altered daily life so much that no one remembers life before it, Apple has also persuaded customers to embrace other inventions they never knew they wanted, such as connected watches that buzz and beep (to cure the distraction of the phone, Apple says) and wireless dongles that hang ridiculously from their ears.

Apple isn't alone on this mountaintop. Amazon.com, Alphabet, and Microsoft are likely at some point to pinwheel across the $1 trillion finish line, too, and they're almost as good as Apple at manufacturing customer desire. No one told Amazon they needed a speaker they could talk to, or Google a self-driving car, or Microsoft a ... OK, it's been a while since Microsoft has driven civilians wild with desire.

36 of 219 comments (clear)

  1. but.. by e432776 · · Score: 2

    does NetCraft confirm it??

    1. Re:but.. by Netcraft+Confirms+It · · Score: 2

      It's only fiat either way.

  2. But... by sycodon · · Score: 5, Funny

    ...Everyone knows Apple is going out of business (71 predictions of Apple's demise)

    --
    When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
  3. Congratulations, Apple! by TheFakeTimCook · · Score: 3, Funny

    Pretty amazing accomplishment!

    Maybe this will quiet the anti-Cook faction.

    Oh, nevermind; who am I kidding?

    1. Re:Congratulations, Apple! by Anonymous Coward · · Score: 5, Insightful

      Maybe this will quiet the anti-Cook faction.

      You know, I have several Apple devices in my home ... I like Apple in general.

      But, in the specific, under Cook Apple is mostly just rolling out slow improvements to things they already had, and taking the pointless decision to remove ports and the like. All the while letting other products stagnate.

      I'm not sure anything they've done under Cook can be counted as 'innovation', just straight up evolution of a product.

      I'm in awe of a trillion dollar company, because that is just such a crazy number, but I'd say they mostly got there on inertia since Jobbs died. Meanwhile, they're leaving their desktops and laptops to whither on the vine for the most part.

    2. Re:Congratulations, Apple! by DontBeAMoran · · Score: 3, Insightful

      The anti-Cook faction exists because Tim Cook seems to be in the anti-Macs faction.

      --
      #DeleteFacebook
    3. Re:Congratulations, Apple! by Impy+the+Impiuos+Imp · · Score: 5, Insightful

      It is impressive all the more because it is neither a government-guaranteed monopoly nor a pseudo monopoly -- they have a slice, large, but not even majority of a market they mostly created.

      It is built by offering a great product with cachet, and free people choose to buy it over many others.

      They deserve every penny of valuation.

      --
      (-1: Post disagrees with my already-settled worldview) is not a valid mod option.
    4. Re:Congratulations, Apple! by drinkypoo · · Score: 2

      Exhibit 1: The iMac Pro. Jobs didn't do it. Cook did.

      And it's largely-unrepairable garbage which they don't in fact even appear to have parts to repair. That's not pro.

      Exhibit 2: 6-Core MacBook Pro with 32 GB of RAM. Again, Cook.

      Also largely-unrepairable garbage, with a garbage keyboard. Also not pro.

      Exhibit 3: Recent Mac TV Ads. Obviously, Tim hates the Mac.

      A few ads do not a product make.

      When Tim Cook made that comment a couple of years ago about the iPad Pro replacing the Personal Computer, he didn't clarify. In fact, an iPad Pro (or even a regular iPad) IS currently replacing MILLIONS of Personal Computers for those who just need an email, surfing and FaceBook machine.

      Yeah... which means he's displacing Macintosh sales. You just supported the argument of the person to whom you replied.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    5. Re:Congratulations, Apple! by Tough+Love · · Score: 2

      it is neither a government-guaranteed monopoly nor a pseudo monopoly

      Wrong. Apple is a monopoly according to US antitrust law, which defines a monopoly in terms of market control. Apple certainly controls both the iOS and MacOS markets, that is clear cut. It is immaterial whether a market is actually a subset of another market, such as the phone market, the PC market, or the consumer electronics market. What matters is whether it is a distinct market.

      And sure, I'm going to get slimed by a bunch of zombie eyed Apple cultists for saying it, but grow up kids. This is easy to understand.

      Owning a monopoly is not necessarily illegal. Abusing a monopoly is illegal.

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    6. Re:Congratulations, Apple! by drinkypoo · · Score: 2

      1. Prove to me that you can't get the iMac Pro repaired NOW.

      LinusTechTips tried. Apple refused, citing parts unavailability. If that's not enough proof for you, then you should be asking why Apple lied about it.

      VERY repairable non-garbage. Get with the times, man! Go on Amazon and find yourself a nice SMT rework station.

      Snicker snort. As compared to anyone else's equipment, which can be repaired by parts swapping?

      Who was talking about "making a product" with the Mac Ads? I was simply pointing out that that that Apple has a continuing financial COMMITMENT to the Mac.

      That commitment is trivial. Apple has more money than Jesus, remember? Maybe they should spend some of that money on developing a product that pros want to buy.

      The fact that iPads are now a more sensible/desirable product for "light" computer users is not really bad news for the Mac

      Of course it is. You can buy a cheaper tablet from someone else that will suit the needs of the vast majority of users. People who buy Apple stuff buy it because it has an Apple logo on it. If they can buy something cheaper that does the job they would have done with something else with an Apple logo on it, then that's going to cannibalize sales of the more expensive product.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    7. Re:Congratulations, Apple! by fafalone · · Score: 2

      That's like saying Ford has a monopoly because they have a monopoly on the Ford Explorer. US antitrust law doesn't define a monopoly as being the only one to make your exact name branded product. It's about control of a specific product or business *type*. If iOS and MacOS had near complete market dominance, you know like Windows used to, that's a monopoly. Specifically, it's about whether consumers have an alternative, not to the specific brand name, but to the product type.

  4. I liked MacRumors reporting of the news by Anubis+IV · · Score: 5, Interesting

    From the MacRumors article (emphasis mine):

    Apple has officially become the world's only trillion dollar publicly traded company, in terms of market capitalization, which is simply the company's number of outstanding shares multiplied by its stock price. [...] As with most milestones of this nature, however, Apple reaching exactly a trillion dollar market cap doesn't have too much significance, beyond the vanity of it.

    Pretty much sums it up.

    1. Re:I liked MacRumors reporting of the news by lazarus · · Score: 5, Interesting

      Agreed. And from the Slashdot synopsis:

      "Apple's $1 trillion cap is equal to about 5 percent of the total gross domestic product of the United States in 2018," David Kass, professor of finance at the University of Maryland, told The Washington Post. "That puts this company in perspective."

      No it doesn't. Market cap is perceived company value. GDP is revenue. They are completely different things. Basically, something happened in the market and everybody wants to say something important about it, but there isn't really anything to say.

      "They are the most successful company in history (at this exact moment)." Tomorrow may be different.

      --
      I am not interested in articles about life extension advancements.
    2. Re:I liked MacRumors reporting of the news by bill_mcgonigle · · Score: 2, Informative

      a trillion dollar market cap doesn't have too much significance

      It does for the socialists who love their iPhones because Apple is "their company".

      I mean, it should for those who have two brain-cells to rub together.

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    3. Re:I liked MacRumors reporting of the news by LynnwoodRooster · · Score: 4, Informative

      BS. The Dutch East Indian Trading company was worth over $7 TRILLION in today's dollars. In fact, several were - or are - worth more than Apple. But you go ahead like the good fanboi we know you are!

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    4. Re:I liked MacRumors reporting of the news by Anubis+IV · · Score: 2

      And adjusting for inflation, Star Wars made $1.7 trillion at the box office. Seem ungodly?

      It does, likely because you're off by a few orders of magnitude. Inflation-adjusted, the original Star Wars made about $3 billion at the global box office (or about $1.3B in the US box office), and it's the highest grossing of the series when accounting for inflation. Even if you were referring to the franchise as a whole instead of the first film, prior to The Last Jedi the franchise had made a bit north of $22 billion at the global box office in inflation-adjusted dollars, so I have no idea where you got 1.7 anything from, let alone trillions instead of billions.

      Accounting for inflation is a lot less meaningless when you aren't pulling numbers out of thin air.

  5. Re:A smallish boutique electronics seller by TheFakeTimCook · · Score: 3, Insightful

    That predominantly services the upper class is the most valuable company in history. There's something not right there. It's just not sustainable...

    Perhaps what it "not right" is your initial premise.

  6. $1 billion? by Nidi62 · · Score: 5, Insightful

    It's amazing what years of tax evasion can do for a company.

    --
    The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
    1. Re:$1 billion? by Nidi62 · · Score: 2

      Tax evasion is illegal. Tax avoidance is prudent.

      Well, the EU did say that the tax deal Apple had with Ireland was illegal....

      --
      The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
  7. Re:$957B? by Scarred+Intellect · · Score: 2
    It appears it's due to misreporting/old information: https://9to5mac.com/2018/08/02...

    The company revealed an adjusted outstanding share count of 4,829,926,000Wednesday alongside the company’s third-quarter results. That factors in hefty stock buybacks and nudged the trillion-dollar per share price to $207.05.

  8. Paging Michael Dell by JoeyRox · · Score: 4, Funny

    When Steve Jobs returned to Apple in 1997, Michael Dell famously trashed the company with a killer quote. When asked what he'd do with Apple if he were in Jobs' shoes, Dell said:

    "What would I do? I'd shut it down and give the money back to the shareholders."

    1. Re:Paging Michael Dell by Anonymous Coward · · Score: 2, Informative

      Apple was in a pretty bad place in '97 to be honest. They had like 6 product lines with huge overlap. (LC, Performa, Centris, Quadra, and 2 laptop lines)

      Their prices were way too high. (If you think Apple PCs are overpriced today you don't remember the late 90s! Today they're a fucking bargain!)

      They had a lot of ventures that were wastes of money.

      Anyone could make the assumption that apple was doomed.

      In '97 Jobs came back.. And did something pretty rare. Turned the company completely around where it went on to pretty much change the direction of every industry it was involved in.

      He axed useless products, re-branded the PC business with a few lines that became the first company to sell computers that were attractive and cool to own... Then went on to completely change the course of music, portable music, smartphones, portable computing. When you step back and look at it, it's pretty amazing and unbelievable.

      Michael Dell's no slouch either. Founded one of the biggest computer companies in the world.. And in the face of a seismic shift in personal and server computing, took his company back private where it continues to thrive.

  9. Maybe they can afford to pay taxes now? by foghelmut · · Score: 5, Insightful

    One could imagine

  10. Re:43% Gross margin. 26.5% operating margin. by 110010001000 · · Score: 2, Interesting

    It is amazing how good your margins are when you employ overseas slave labor to assemble your products. But yeah: kudos to the management team.

  11. $1,000,000,000,000.00 by Anonymous Coward · · Score: 2, Insightful

    And they can't make new Mac Pro.

  12. Of course.. by xlsior · · Score: 3, Insightful

    While impressive, there have been far more valuable companies in history - the Dutch east india company (VOC, the first publicly traded company in the world) had an inflation-adjusted market cap of over 7 trillion at its height.

  13. Garbage. by Jahoda · · Score: 4, Insightful

    But that's like saying da Vinci never came up with another Mona Lisa-type painting. The release of the iPhone is up there with the founding of Standard Oil as one of the greatest business moves of all time.

    Give. Me. A Fucking. Break. You. Hack.

  14. Speak For Yourself by Anonymous Coward · · Score: 5, Funny

    And while the iPhone has altered daily life so much that no one remembers life before it

    Just because you were still in diapers when the first iPhone launched, doesn't mean the rest of us don't remember a time before it.

  15. Re:This is so viscerally offensive by TheFakeTimCook · · Score: 2, Interesting

    [...] And that's very sad, that such a money-making personal computer happens to be so horrifically crippled and locked in.

    Um, HOW is the Mac (you said "personal computer"; so I assume you mean Macs, not iPhones) either "horrifically crippled" or "locked in"?

    "Locked in"? To WHAT?!? You can literally legally run more OSes (and even conveniently switch between them using the Mac's built-in Bootloader) on Macs than ANY other computer. You can purchase Applications from anywhere on the planet, and even write your own with Apple's FREE IDE (a Developer License only costs money if you want to submit Apps to the Apple App Store). So, where EXACTLY is the "Lock In"?

    "Horrifically Crippled"? Well, since you didn't mention any specific models, it is impossible to know what was in that little pea-brain of yours when you vomited out that Apple-Hating bile; but here's some examples:

    1. iMac Pro: Released in December, 2017. Pretty damn nice specs, if a bit pricey (but price != "crippling"). Up to 18 core Xeon CPU (that wasn't even really released when they started taking orders for the iMac Pro; so it doesn't get any "fresher" than that!), with a AMD Vega 56 or 64 GPU that was released about a month before the iMac Pro was released. Up to 128 GB of ECC RAM And with a built-in 5k display, with USB-C/TB3, USB-A and 10GigE ports, plus analog audio.

    2. MacBook Pro: Last updated about 3 weeks ago. Up to a 6-core i9 CPU. Up to 4 TB of SSD (the fastest in any laptop!) and 32 GB of RAM. AMD Radeon GPUs that can drive up to TWO 5K external displays, PLUS the internal display. And don't forget the whopping 80 Gb/sec I/O Bandwidth, which can be easily and inexpensively (and non-Apple-specifically!) broken-out into up to FIFTY TWO Simultaneous Ports(!!!), in any one of a myriad of combinations (according to the USER's needs; not Apple's whims), and which can even be changed as the User's needs change. This is REALLY unique. Yes, other laptops have USB-C (and some even TB3); but NONE have Apple's FOUR full-speed USB-C/TB3 Ports. Oh, and don't forget, with the recent Refresh, Apple even doubled the number of cores AND the number of full-speed USB-C/TB3 Ports on the 13 inch MacBook Pro; further "UN-crippling" it... Oh, and I almost forgot: The TouchBar and TouchID (an Application-Configurable, unique touch input/display device, which provides a modicum of Touch control without stealing Screen real-estate) and the convenience and security of Apple's excellent Fingerprint sensor. How is ANY of that "Horrifically Crippled"?

    Please explain rationally. I'll wait...

  16. Re:Two points to think about, first by LynnwoodRooster · · Score: 2

    Many beat them to it, some several times over.

    --
    Browsing at +1 - no ACs, I ignore their posts. So refreshing!
  17. Apple computers by prisoner-of-enigma · · Score: 2

    What's funny is Apple still pretends to be a computer company. They are not and haven't been for a while. They're a consumer electronics company that also makes a few computers now and then. The near-total innattention paid to the Apple Mac line of computers is proof positive of this. Without the iPhone, iPad, and iTunes, Apple would have died long ago.

    --
    In the end they will lay their freedom at our feet and say to us, Make us your slaves, but feed us. - Fyodor Dostoyevsky
  18. Re:This is so viscerally offensive by drinkypoo · · Score: 4, Informative

    Trashcan mac is a nightmare to expand or service.

    Apple doesn't have parts for the iMac pro

    New Macbook pro has soldered storage, so it's a service nightmare again

    Apple has no idea what "pro" means

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  19. Re:Apple has definitively proven Slashdot wrong by neilo_1701D · · Score: 4, Insightful

    It has now been definitively proven that Apple understands technology better than all the Apple-critics on Slashdot (and around the world).

    Actually, it proves that Apple understand stock market valuations and the processes that drive them better than anyone else.

  20. Re:Apple has definitively proven Slashdot wrong by GameboyRMH · · Score: 4, Insightful

    I'd say that Apple understands marketing and consumers better, not technology. Slashdot is still very much a pro-technology website and is only on the losing side of the decline toward dumbed-down walled-garden computing in consumer electronics.

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
  21. I would agree with you on that point by rsilvergun · · Score: 2

    if they hadn't built that $1 trillion dollar valuation on the backs of overworked and underpaid Chinese factory workers living and breathing in the pollution from said factories...

    Yeah, yeah, I'm a hypocrite because my devices were made by the same abused labor. I get it. But Motorola was manufacturing phones profitably in the United States with the EPA making sure they did it clean and only stopped because it was cheaper to do it in China. At some point if us hypocrites don't speak up nothing will ever improve. Plus I can guarantee that our corporate overlords are eyeing the high salaries of Americans. Global race to the bottom you know...

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
  22. Re:Apple has definitively proven Slashdot wrong by UnknownSoldier · · Score: 2

    It has now been definitively proven that Apple understands marketing better than all the Apple-critics on Slashdot (and around the world).

    FTFY.