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As Google Maps Renames Neighborhoods, Residents Fume (nytimes.com)
An anonymous reader shares a report: For decades, the district south of downtown and alongside San Francisco Bay here was known as either Rincon Hill, South Beach or South of Market. This spring, it was suddenly rebranded on Google Maps to a name few had heard: the East Cut. The peculiar moniker immediately spread digitally, from hotel sites to dating apps to Uber, which all use Google's map data. The name soon spilled over into the physical world, too. Real-estate listings beckoned prospective tenants to the East Cut. And news organizations referred to the vicinity by that term.
"It's degrading to the reputation of our area," said Tad Bogdan, who has lived in the neighborhood for 14 years. In a survey of 271 neighbors that he organized recently, he said, 90 percent disliked the name. The swift rebranding of the roughly 170-year-old district is just one example of how Google Maps has now become the primary arbiter of place names. With decisions made by a few Google cartographers, the identity of a city, town or neighborhood can be reshaped, illustrating the outsize influence that Silicon Valley increasingly has in the real world.
"It's degrading to the reputation of our area," said Tad Bogdan, who has lived in the neighborhood for 14 years. In a survey of 271 neighbors that he organized recently, he said, 90 percent disliked the name. The swift rebranding of the roughly 170-year-old district is just one example of how Google Maps has now become the primary arbiter of place names. With decisions made by a few Google cartographers, the identity of a city, town or neighborhood can be reshaped, illustrating the outsize influence that Silicon Valley increasingly has in the real world.
Rincon Hill, South Beach and SOMA are all distinct neighborhoods, not different names for the same area as the article insinuates.
Real estate agents here try to rename areas all the time into 'micro neighborhoods' for out of towners who would, for example, rather move to 'Eureka Valley' than 'The Castro'. This isn't anything new and I would question whether Google did this and real estate agents followed, or if it's the other way around.
People that actually live here now and have lived here for any mount of time would never deign to utter the words "South Cut". That's just a stupid name in and of itself and has no meaning.