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As Google Maps Renames Neighborhoods, Residents Fume (nytimes.com)
An anonymous reader shares a report: For decades, the district south of downtown and alongside San Francisco Bay here was known as either Rincon Hill, South Beach or South of Market. This spring, it was suddenly rebranded on Google Maps to a name few had heard: the East Cut. The peculiar moniker immediately spread digitally, from hotel sites to dating apps to Uber, which all use Google's map data. The name soon spilled over into the physical world, too. Real-estate listings beckoned prospective tenants to the East Cut. And news organizations referred to the vicinity by that term.
"It's degrading to the reputation of our area," said Tad Bogdan, who has lived in the neighborhood for 14 years. In a survey of 271 neighbors that he organized recently, he said, 90 percent disliked the name. The swift rebranding of the roughly 170-year-old district is just one example of how Google Maps has now become the primary arbiter of place names. With decisions made by a few Google cartographers, the identity of a city, town or neighborhood can be reshaped, illustrating the outsize influence that Silicon Valley increasingly has in the real world.
"It's degrading to the reputation of our area," said Tad Bogdan, who has lived in the neighborhood for 14 years. In a survey of 271 neighbors that he organized recently, he said, 90 percent disliked the name. The swift rebranding of the roughly 170-year-old district is just one example of how Google Maps has now become the primary arbiter of place names. With decisions made by a few Google cartographers, the identity of a city, town or neighborhood can be reshaped, illustrating the outsize influence that Silicon Valley increasingly has in the real world.
"It's degrading to the reputation of our area," said Tad Bogdan, who has lived in the neighborhood for 14 years.
He should be happy they didn't decide to call it Poop Map!
Taking guns away from the 99% gives the 1% 100% of the power.
Google can just give every SF neighborhood a really awful name. West gash, Buttfungus grove, Trashpile drive, Stank avenue, etc, lowering property values until housing is affordable for mere mortals again!
"When information is power, privacy is freedom" - Jah-Wren Ryel
Rincon Hill, South Beach and SOMA are all distinct neighborhoods, not different names for the same area as the article insinuates.
Real estate agents here try to rename areas all the time into 'micro neighborhoods' for out of towners who would, for example, rather move to 'Eureka Valley' than 'The Castro'. This isn't anything new and I would question whether Google did this and real estate agents followed, or if it's the other way around.
People that actually live here now and have lived here for any mount of time would never deign to utter the words "South Cut". That's just a stupid name in and of itself and has no meaning.
It's better here in Texas (like everything)
...except the weather, unless you're comparing to Oklahoma or something. The only thing I really miss from Texas, though, is the BBQ. Finding a BBQ place in California that knows anything about anything is a terrible chore. In Texas, you can't hardly drive after the first rain of the season without crashing into one. Hmm, the drivers are worse in Texas, too.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
If they had done any research they would have found out that the community benefit district for that area, a local government agency, had renamed the area to the East Cut over a year ago.
They spend tax money on advertising it and probably went to google to get the name to reflect what the city wanted.
This was not some sudden change caused by google, nor an example of how google is a final arbitrator of names.
it is just another daily example of how the new york times is worth for journalism and its only value is in wiping down the street of San Francisco.
https://www.sfchronicle.com/ba...