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Tesla's Chief Vehicle Engineer Returns To Apple (theverge.com)

Doug Field, the former VP of Mac hardware who left Apple to become Tesla's chief vehicle engineer, has returned to Cupertino. Field is reportedly working on the company's secretive "Project Titan" self-driving car program. The Verge reports: Field ran Tesla's vehicle production and engineering, but CEO Elon Musk took over responsibility for production this year after the company failed to meet its initial first-quarter goal for the Model 3. Field then took a leave of absence in May, and subsequently left the company altogether in June. Project Titan has reportedly been scaled back considerably from its initial scope, with hundreds of people leaving the division as Apple is said to focus on seeking carmaker partners for its self-driving software. [Daring Fireball's John Gruber] speculates that Field's return to Titan suggests Apple could still have an interest in producing vehicles itself, while cautioning that employees do move between the two companies regularly.

52 of 130 comments (clear)

  1. Could Apple fund Tesla going private? by Anonymous Coward · · Score: 1

    So wouldnâ(TM)t put it past Apple to somehow fund Tesla going private initiative. Tesla would need a sugar daddy like Apple to go private.

    1. Re:Could Apple fund Tesla going private? by Gavagai80 · · Score: 4, Insightful

      Musk has paid his bills, hasn't been accused of screwing over contractors, and hasn't bankrupted even one company yet. Hardly comparable.

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      This space intentionally left blank
    2. Re:Could Apple fund Tesla going private? by Rei · · Score: 2

      Investors voted to take over SolarCity, with 85% of voting shareholders voting "Yes". Or was Musk using his mind control ray? It was taken over not for its loan-based solar install business (which is a dying model due to the continued declines in panel costs), but for the solar Gigafactory (Gigafactory 2) - which is what SolarCity accrued most of its debt on. It's not as far along the rampup as Gigafactory 1 (the battery / motor plant in Nevada), but I'm very much a fan of the potential of their solar roofing products, as they let you do a two-in-one install (aka installing a solar roof rather than installing a roof, then installing solar on it), and are aesthetically pleasing . Of course, the ultimate market penetration all depends on the price point they'll ultimately be able to achieve.

      --
      Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
    3. Re:Could Apple fund Tesla going private? by Rei · · Score: 1

      What is this product you're bullshitting about

      This. It's undergoing trials with early customers right now.

      Where can I buy it?

      From Tesla. Big waiting list, though, as rampup doesn't start until later this year, and will continue over next year.

      Ah, it is the same thing as the famous "$35k electric car", a shiny piece of vaporware that exists only on the marketing brochures...

      No, no, you're mixing up your short arguments! You're supposed to say that it's been scrubbed from the marketing brochures and has been cancelled! And deny all counterevidence when presented with it, including a tweet just the other day from Tesla discussing AWD availability on the SR.

      --
      Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
    4. Re:Could Apple fund Tesla going private? by drsquare · · Score: 1

      Except for the Tesla contractors going unpaid?

    5. Re:Could Apple fund Tesla going private? by drsquare · · Score: 1

      The SolarCity takeover was clearly a scam to bail out Musk and his cousins who had money invested in the company. He spent billions on something that is totally worthless to save their own skins, effectively using Tesla shareholders money as his own personal piggy bank.

      Why are you flooding this thread with post after post defending Musk? Are you his mum?

  2. sounds like he spied for apple by renegade600 · · Score: 1, Insightful

    wonder if he went to tesla just to gather info then report back to apple.

    1. Re:sounds like he spied for apple by haruchai · · Score: 1

      "wonder if he went to tesla just to gather info then report back to apple"

      "The only info he could get from Tesla is what’s the most retardedly stupid way to built a car."

      Considering he worked at Tesla for 4 years, that retardation must be contagious if he needed that long to figure it out.

      --
      Pain is merely failure leaving the body
    2. Re:sounds like he spied for apple by drinkypoo · · Score: 1

      "Well, he studied with a true master, so there was a lot to learn. See, he missed the most important lesson - TO NEVER GO FULL RETARD."

      Could have learned that from the Jobs' cancer regimen.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    3. Re:sounds like he spied for apple by Rei · · Score: 2

      4 years is actually a pretty reasonable length of time as an executive in a company these days. Particularly in a silicon valley growth company.

      --
      Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
    4. Re:sounds like he spied for apple by Rei · · Score: 1
      --
      Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
    5. Re:sounds like he spied for apple by drinkypoo · · Score: 1

      Jobs actually delivered. The most Musk can do is waste money and jerk off on twitter.

      Jobs delivered wankery and gold cases. Musk's delivered rockets that land and the most desirable EVs ever produced.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    6. Re:sounds like he spied for apple by samwichse · · Score: 1

      You sound very convincing, like your words are rational and well thought out.

      Your posting has been very effective and not self-defeating at all.

      Keep up the good work!

  3. Re:Apple and Silly Valley's revolving door. by rudy_wayne · · Score: 1

    At least at the top.

    I've heard that among the rank and file, if you leave, Apple won't ever hire you back.

    Many companies are like that. I work far, far away from Silly Valley, and where I work it's pretty well known that if you leave, for any reason, you'll never be allowed to come back.

  4. Re:Use Crisco in Sodomy. by Anonymous Coward · · Score: 1

    Apple Car®

    Essentially the same as a Telsa, but costs twice as much and nothing can be repaired or replaced because everything is soldered in place.

  5. Re:Apple and Silly Valley's revolving door. by GerryGilmore · · Score: 1

    That depends. If you're a worker-bee, then yeah. OTOH, if you're a super hot-shot type, wwweeellll, the rules can be bent, right? Duh!

  6. Re:Use Crisco in Sodomy. by haruchai · · Score: 4, Informative

    "How does someone who was "VP of Mac hardware" at Apple, become the head of "vehicle production and engineering" at Tesla? How in the fucking fuck is that even possible? Maybe I am extremely naive, but I would expect Tesla to hire someone with, you know, extensive automotive experience"

    He worked for 6 yrs at Ford as a Dev Eng right after after getting his Mech Eng degree from Purdue

    --
    Pain is merely failure leaving the body
  7. Apple cars, really? by berchca · · Score: 4, Funny

    Maybe now that Doug is back at Apple, he should work on "Secret Project Working Keyboard".

    1. Re:Apple cars, really? by Anonymous Coward · · Score: 1

      Or maybe not. Apple users don't type, they just pour their artistic minds into the iProduct.

    2. Re:Apple cars, really? by AmiMoJo · · Score: 3, Funny

      He is too busy working on replacing the steering wheel with a touch bar.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    3. Re:Apple cars, really? by fluffernutter · · Score: 1

      So the keyboards should be able to withstand "intellectual fluids" as well.

      --
      Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
  8. Re: Use Crisco in Sodomy. by ShanghaiBill · · Score: 1

    Small wonder Tesla cannot get a grip on its "production hell".

    OTOH, they are not held back by ossified traditional thinking.

  9. Re:Apple and Silly Valley's revolving door. by ShanghaiBill · · Score: 3, Insightful

    it's pretty well known that if you leave, for any reason, you'll never be allowed to come back.

    That is a foolish policy. My company keeps in touch with alumni, and we invite them to our annual picnic. We have rehired several "boomerangs", with good results every time. They already know our culture and procedures, so they can hit the ground running, without the typical 3-6 month learning curve. We also already know their capabilities, so we can put them into a team where they fit. They come back brimming with new ideas about how to fix our products and processes, and they have learned that the grass isn't greener elsewhere, so they rarely leave a second time.

    What possible justification is there for a "no rehire" policy? Do they really think it will dissuade people from quitting?

  10. Re:Apple and Silly Valley's revolving door. by gravewax · · Score: 1

    Yep pretty much this, I currently work for one of those large multi national tech firms. The policy is if you quit you are pretty much walked out the door on the spot but they will welcome you back with open arms. I have many friends who have left and returned.

  11. Predictable Reaction to News by Bruce+Perens · · Score: 3, Insightful

    So, the big news today is that Tesla lost one employee! One who worked as an executive for four years, and managed the people who really designed the car. For someone like that to hold a job for only four years isn't unusual.

    This is met with a lot of totally unsubstantiated "Tesla will crash", "It's a really bad car", "Musk is going to jail". The shorts are still out there, or just trolls.

    As far as I can tell, lots of people want their cars, their home solar products, their industrial battery products, etc.

    I agree that Musk was probably just teasing the shorts. But Musk can say he's considering any thing he wants. And although it would be the largest stock buy-out ever, on paper, consider that the actual buying out is only for the people who decide to sell - while many would hang on - and he probably is able to line up the financing to handle a reasonable estimate of how many investors would sell out.

    Lots of companies go private, public again, and private again. It's more common these days, with more private money in the market. And right now, being public is a distraction for Tesla. Too much energy spent fighting FUD.

    1. Re:Predictable Reaction to News by SlaveToTheGrind · · Score: 1

      I agree that Musk was probably just teasing the shorts. But Musk can say he's considering any thing he wants.

      Maybe. But what he can't say is "funding secured" if it isn't.

    2. Re:Predictable Reaction to News by Rei · · Score: 1

      I'm not sure why people keep bringing up the SEC 8-K thing. It wouldn't be not due yet regardless. Regulations are for it to be filed within four business days after a material announcement - aka by the end of the day on Monday.

      And yes, there's no shortage of possible candidates. Just some various examples:

        * The Saudi sovereign wealth fund (recently bought 3-5% of the company on the open market)
        * Softbank (was trying to buy the company last year, but negotiations broke down because Musk didn't want them to have as much control as they wanted)
        * The Norwegian sovereign wealth fund (companies like Tesla are right up their alley, and Norway has the highest per-capita ownership of Teslas in the world)
        * China (various) (lately seems to throw money at pretty much anything that moves, particularly if it has a plug, and it was already announced that Tesla was working with local Chinese investors concerning Gigafactory 3)
        * Apple (has more cash today than they seemingly know what to do with, and we've seen a drumbeat of analysts over the past year opining "Apple should buy Tesla")
        * Alphabet (same situation, and Musk is good friends with Larry Page; Google had previously wanted to buy Tesla, but Tesla ultimately turned them down when they raised the money elsewhere)

      One possibility that I'd moot is Facebook/Zuckerberg. Not just because they just lost a ton of value, but also because Musk and Zuck don't like each other.

      --
      Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
    3. Re:Predictable Reaction to News by Rei · · Score: 1

      Softbank was not trying to buy Tesla, not last year, not last month.

      Hate to break it to you...

      There is not even speculation of indication of interest from Apple.

      Yeah, keep telling yourself that.

      Google did not buy Tesla when it was allegedly offered to them for $5G, it ain't paying 10x that today.

      It was precisely the other way around. Musk terminated the deal when Tesla had its first profitable quarter and no longer needed the cash. And it was for $6B at an $11B valuation, and that was when Tesla was a far smaller company.

      The Saudis already indicated that they're not interested in holding more than what they already bought

      Ref?

      The rest of your rant is not even a speculation

      For the record, what about "the rest" (written below) do you find "deranged"?

          * The Norwegian sovereign wealth fund (companies like Tesla are right up their alley, and Norway has the highest per-capita ownership of Teslas in the world)
          * China (various) (lately seems to throw money at pretty much anything that moves, particularly if it has a plug, and it was already announced that Tesla was working with local Chinese investors concerning Gigafactory 3)

      --
      Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
    4. Re:Predictable Reaction to News by Rei · · Score: 1

      Yeah, I utterly believe anonymous sources who "confirm" talks about "taking tesla private"...

      Oh, so Bloomberg is in on the conspiracy now too! Where does this stop - are the Illuminati trying to help Musk as well?

      from what I've read Musk was desperate, offered himself, had a deal drafted ... and was not bought. Eventually, he found money from other fools. https://www.theguardian.com/te...

      Your article says literally the opposite of what you claim: "Musk broke off talks and the company has gone from strength to strength since, later launching in Europe, the UK and Australia."

      All I see in this google search is a bunch of headlines from various people totally unconnected to Apple saying "Apple can buy Tesla".

      No, saying Apple should buy Tesla. And I'll repeat the original claim, which you pooh-poohed: "Apple (has more cash today than they seemingly know what to do with, and we've seen a drumbeat of analysts over the past year opining "Apple should buy Tesla")"

      Bloomberg from a few days ago, I'm sure you're capable enough to google it

      1) Oh, so now Bloomberg is trustworthy? ;)
      2) I did google it and came up blank. So let me repeat myself: Ref?

      --
      Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
  12. Re: Use Crisco in Sodomy. by Anonymous Coward · · Score: 1

    You don't gerit, man, this ain't no regular car. This is ELECTRIC car, it runs on electricitay. So, totally like a webserver.

    420!

  13. He's back to Apple by hcs_$reboot · · Score: 1

    Did he forget something?

    --
    Slashdot, fix the reply notifications... You won't get away with it...
  14. Re: Use Crisco in Sodomy. by Rei · · Score: 1

    The Tesla forum admins can't keep up deleting posts that say "Tesla took my money, didn't deliver the car".

    There are two other Tesla forums (Model 3 Owners Club and Tesla Motors Club) unconnected to Tesla itself, and I've never seen a post like that on either. Furthermore, your single example is a post on the Tesla forums that is most notable for not being deleted in any way, shape or form, despite being written way back in May. FYI: "Fcos154" only ever showed up at the forum to write this one thread (and a couple posts in it), then disappeared.

    Do you FUDsters ever stop?

    Of course there "have been" people with damage in transit. Because that happens to every manufacturer; they all use the same transport companies. Half a percent or so of vehicles receiving damage (usually minor, such as minor scratches or paint chips) in transit is normal. With a dealership model, customers never see this; the paint is corrected before the car goes on the lot. With Tesla, it either means a frustrating delay from their scheduled delivery date/time, or presenting them with a less-than-perfect car which they have to bring back. That said, the reaction to the vehicle, and overall impressions of Tesla, have been extremely positive.

    --
    Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
  15. Re: Use Crisco in Sodomy. by AmiMoJo · · Score: 1

    That guy was pretty unlucky it seems, if his story is true. Usually they deliver the car with a load of defects, but you do get a car.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  16. Re:Just in time, too. by Rei · · Score: 1

    I was beginning to miss the five musk-sucking threads by BeauHD and Rei a week.

    <feminist rant>

    Why is it that "oral sex on a man" is a standard throw-around insult? When was the last time that you saw a man who was supportive of a woman being accused of "eating her out"? Rarely, if ever. Yet the opposite situation is a generic throwaway insult here. Why is it that male sexuality isn't seen as insulting at all, but female sexuality is supposed to be some sort of mark of shame?

    If we have a situation where someone says something powerful about a powerful woman - say, from past US elections, Hillary Clinton - is the allegation that they want to have oral sex with her? No, just the opposite. Powerful women are presented as cold and sexless, and their supporters, henpecked. It's only when you have powerful men that they're painted as virile and their supporters - overwhelmingly with their female supporters - sleeping with them. Again: male sexuality is seen as normal and natural (the shame is to not be sexual), while female sexuality is presented as shameful, as an insult. Men aren't presumed to be exchanging sex for favour from powerful individuals, while women are automatically presumed to be doing so in relation to powerful men.

    The funny thing is, you probably think you're being offensive, when all you do is flag yourself as a troglodyte.

    </feminist rant>

    Apart from that: sorry you lost your money betting against / shorting TSLA ($355,49). Better luck next time. ;)

    --
    Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
  17. Re:Tesla Dieing by Rei · · Score: 1

    I'm sorry, I can't hear you from all the way up here atop this pile of money.

    --
    Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
  18. Re: Fucking Musk shills, won't you by Rei · · Score: 1

    I love how I'm apparently everyone, everywhere. It's neat being omnipresent. ;)

    BTW, did you mix up your short theses? The short thesis that's in vogue today is "there's no demand", not "Tesla can't produce". ;) So you should be assuming I got my VIN and that there's nobody left on the list. Despite them not having opened up anywhere outside the US, and with no signs of them doing so any time soon.

    Or I guess you could buck the trend and keep insisting on the "Tesla can't produce" short-selling hypothesis. I guess Bloomberg is in on the scam.

    Maybe you could push your own hypotheses? Beat the curve and go straight to the competition hypothesis - "They can produce and there is demand, but soon they'll be drown in a wave of competition!" That one comes into vogue every few years and is usually quite stylish. Or you could go all Alex Jones and become a margin-denier.

    There's so many ways for a short to dress!

    --
    Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
  19. Re: Just in time, too. by Rei · · Score: 1

    "Help, SEC, save me from my losses!" is always the final Hail Mary of a short seller. Every time.

    And it's almost always a fumble.

    --
    Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
  20. Re: Just in time, too. by Rei · · Score: 1

    price manipulation attempt from last week,

    To repeat: "Help, SEC, save me from my losses!"

    and the so-called "losses" and "squeezes" have been largely recovered.

    Perhaps you're looking at a different TSLA than me. Because in the reality I exist in, TSLA was under $300 just a couple weeks ago.

    --
    Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
  21. Re:Just in time, too. by Rei · · Score: 1

    Lol, shorts now thinking Tesla should be worth more money? Now I've seen everything.

    --
    Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
  22. Re: Just in time, too. by Rei · · Score: 1

    Come to the wired.
    God is here.

    --
    Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
  23. Re:Use Crisco in Sodomy. by Anonymous Coward · · Score: 1

    How does someone who was "VP of Mac hardware" at Apple, become the head of "vehicle production and engineering" at Tesla?

    How does someone go from being a sleazy multi-bankrupt real estate peddler to President of the United States?

  24. Re:Just in time, too. by Rei · · Score: 1

    Shorts refusing to believe Musk and shorting the stock on positive announcements isn't "news".
    Them repeatedly losing their shirts doing so also isn't news.

    --
    Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
  25. Re: Use Crisco in Sodomy. by Rei · · Score: 1

    Funny how this "complete fail" company keeps earning the highest customer satisfaction rating in the industry, huh?

    Funny all of the people on the forums and YouTube who can't shut up about how much they love their car.

    Funny the results of the ownership survey.

    Guess it's a mass delusion.

    --
    Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
  26. Re: Use Crisco in Sodomy. by that+this+is+not+und · · Score: 1

    Whataboutism.

  27. Re: Just in time, too. by that+this+is+not+und · · Score: 1

    No matter what your comment, Rei will roll in it. Like a stray dog who encounters a dead festering muskrat rolls in it.

  28. Re: Tesla Dieing by that+this+is+not+und · · Score: 1

    'Rei' comments have started to become a little shrill and shrieky. Just a little.

    Take note of this, everybody.

  29. Re: Fucking Musk shills, won't you by that+this+is+not+und · · Score: 1

    Keep that blue dress wrapped up and in the back of your closet. It protects the dna 'just in case' you ever start calling him 'the big creep.'

  30. Re: non compete clause by that+this+is+not+und · · Score: 1

    Thank you, HR shill.

  31. Re: Tesla Dieing by drsquare · · Score: 1

    Tesla is basically propped up entirely by blind fanboyism. No other car company has 'fans' who will pay money for a car and then accept it covered in dirt, scratches, panel gaps and fucked-up paint.

  32. Re: Use Crisco in Sodomy. by haruchai · · Score: 1

    "Tesla is stalling deliveries/refunds"
    I do think they are but it's all about the Fed tax credit and cash hoarding until they can open up the delivery floodgates to the end of the year.

    If they can average 4500 / wk over H2 2018, that's 117k Model 3s plus whatever number of S & X they can hawk, let's say 40k combined.

    With an ASP of $55k for Model 3 and $90k for S/X, that $10 Billion in gross automotive revenue for 6 months compared to $11.8B total revenue for all 2017.

    I know Tesla is claiming over 5k per week Model 3 and 2k S&X but I don't consider the latter number sustainable throughout the rest of the year and their Model 3 guidance for Q3 was 50-55k which is only 3.8-4.2k per week

    --
    Pain is merely failure leaving the body
  33. Re: Use Crisco in Sodomy. by Rei · · Score: 1

    You "keeps" refer/infer to Consumer Reports "subscriber/owner" survey, which is easily corruptible bullshit that any loser

    It's funny how you guys only criticize Consumer Reports' work when it says something you don't like. If anonymous surveys aren't good enough for you, then what exactly is?

    But I am impressed that the Tesla Model 3 is garnering praise comparable to Kia automobiles of the 1990s (fast forward to 6:55).

    Hahaha... your source is Randy Munro? Um, you might want to look at what Munro has been saying recently about the Model 3. It's a "symphony of engineering", he has to "eat crow", etc, etc. He now goes on and on about its brilliant design decisions, about how the guy who designed the suspension should be a Formula 1 prince, and on and on.

    --
    Assuming ethanol comes from murdered children and the hydrogen from magic, hydrogen saves 132% more lives than ethanol.
  34. It's the brand new Icar! by ebvwfbw · · Score: 1

    Hurry, line up for the new Icar. You know you're having a fit to own one already. We'll pack it with technology that's a least 3 years old and say it's the first. We'll price it way beyond were it should be and forget about working on it! We have the hood and the other parts welded shut so you can't get to them. You have to have one of our big fucking car disassemblers using our specially designed bolts to separate that sucker. Only we can do it.

    Now who will be the first with their $100,000 deposit.