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PC Case Maker CaseLabs Closes Permanently (pcgamer.com)

U.S.-based PC case manufacturer, CaseLabs, announced on social media that it is "closing permanently" and will not be able to fill all current orders. "We have been forced into bankruptcy and liquidation," CaseLabs said in a statement. "The tariffs have played a major role raising prices by almost 80 percent (partly due to associated shortages), which cut deeply into our margins. The default of a large account added greatly to the problem... We reached out for a possible deal that would allow us to continue on and persevere through these difficult times, but in the end, it didn't happen." PC Gamer reports: CaseLabs is likely referring to the growing number of tariffs being enforced on Chinese imports by the United States government. China and the US are currently engaged in a trade war, causing many U.S. companies to lose money, lay off employees, or close entirely. CaseLabs went on to say that it won't be able to fill the backlog of case orders, but other parts will most likely ship to customers. "We are so incredibly sorry this is happening. Our user community has been very devoted to us and it's awful to think that we have let any of you down."

23 of 401 comments (clear)

  1. Re:Look at all these jobs... by Anonymous Coward · · Score: 4, Insightful

    ... that Trump has made for America!

    Look at all these "made in USA" companies going bankrupt the minute taxes are imposed on imports from China!

  2. Re:Time to double down...Mr. President by Anonymous Coward · · Score: 5, Insightful

    Or, if China has such massive control over manufacturing that tarrifs on sheet metal kill companies, maybe it makes sense to boost the supply on our side?

  3. Not *just* due to tariffs by Anonymous Coward · · Score: 5, Informative

    FT company website:

    "We are very sad to announce that CaseLabs and its parent company will be closing permanently. We have been forced into bankruptcy and liquidation. The tariffs have played a major role raising prices by almost 80% (partly due to associated shortages), which cut deeply into our margins. The default of a large account added greatly to the problem. It hit us at the worst possible time. We reached out for a possible deal that would allow us to continue on and persevere through these difficult times, but in the end, it didn’t happen.

  4. Can Someone Explain? by wisnoskij · · Score: 4, Interesting

    U.S.-based PC case manufacturer

    The tariffs have played a major role raising prices by almost 80 percent (partly due to associated shortages)

    Can someone explain? The tariffs are designed to help American manufacturing, they make American products cheaper than foreign products. And as for shortages, a PC case manufacturer needs thin sheet steel, paint, plastic, and LEDs. Don't tell me you cannot get sheet steel in America any longer? Also, the margins on cases should be astronomical, 5 lbs of steel and a few LEDs, an ounce of black paint and a few plastic parts probably take 5-8 dollars in material costs. The only problem in the industree should be that China can make them cheaper which can be solved with the appropriate tariffs.

    --
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    1. Re:Can Someone Explain? by narcc · · Score: 5, Informative

      The tariffs are designed to help American manufacturing, they make American products cheaper than foreign products.

      In the same way that killing everyone smarter than you will make you the smartest person in the world.

      Tariffs don't make US products cheaper, they make foreign products more expensive.

    2. Re:Can Someone Explain? by bartwol · · Score: 4, Interesting

      1) Tariffs don't make American products cheaper...they make foreign products more costly (by adding taxes at import time).
      2) Yes, you _can_ get all those materials (steel, paint, plastic, LEDs) in the U.S., but at least some of them are available at a substantially lower cost from other countries (e.g. steel from China).
      3) The margins on almost all competitive consumer products in the U.S., including computer cases, are VERY thin no matter what kind of optimizations you try to make to the production process. That's what competitive markets do...offer consumers a variety of prices, qualities and relative values. Consumers pick their preferences, and all other things being equal (e.g. relatively similar computer cases), consumers will typically select the lower priced one.

      The short term effect of increased tariffs will be increased prices for the same goods you bought cheaper before the tariffs. The political and longer term effects are more uncertain, especially when you factor in the possibility that unfair players (like China with respect to intellectual property violations and government subsidies) will also hurt in the short run, and may improve their behaviors in the longer run. But you won't find many consumers who will prefer the fairly certain near-term increase in sticker prices [dripping with understatement].

    3. Re:Can Someone Explain? by Anonymous Coward · · Score: 4, Insightful

      Yeah, amazing how many people don't get this.

      Local steel is $100, import is $80.

      Add tariffs...

      Local steel is $100, import is $120.

      You now buy the 'cheaper' local steel, meaning your production costs go up, leading to fewer sales; thus you close down and so do the steel makers. Good job, idiots.

      We figured this crap out in the 70's, just shows there are plenty of slow learners out there.

    4. Re: Can Someone Explain? by Anonymous Coward · · Score: 5, Insightful

      The 70s... you mean the decade when American heavy industry was gutted and the working class standard of living began its steep decline?

    5. Re:Can Someone Explain? by pesho · · Score: 4, Insightful

      U.S.-based PC case manufacturer

      The tariffs have played a major role raising prices by almost 80 percent (partly due to associated shortages)

      Can someone explain? The tariffs are designed to help American manufacturing, they make American products cheaper than foreign products.

      That seems to be the case if you don't think about it. As several comments pointed out tariffs are not making American products cheaper, they are making imports more expensive. By implementing tariffs you are chocking the supply, which allows the local suppliers to raise their prices. So instead of lowering the cost of American products, you are actually increasing it. This is econ 101 stuff.

      You can argue that this would incentivize US steel producers to open new plants and boost output. This is not happening (only one manufacturer activated a single furnace they already had) for several reason. Building a steel plant is a major investment that can only be justified if there is a long term strong demand. The plant also cannot stand on its own - you need supply of ore, coke (the fuel not the drink), qualified workforce, transport infrastructure, etc. As things stand now, none of these is in place and the potential clients are going out of business. So no, nobody is going to build a new steel plant anytime soon. Even if production ramps up, volume is not the only problem. There are a number of varieties of steel that are used in US. The user base for some of them does not justify production for the local market. These varieties become viable only of you have access to the world market, which you don't thanks to the tariffs

      The tariffs ignore the basic fact that in the 21st century the world economy is highly integrated. US may not produce much steel, but has a large number of thriving businesses that consume steel and other metals to make more lucrative products. Think cars and airplanes. If you are one of those manufacturers, your product now costs more to build and thanks to the retaliatory tariffs cost even more to export. To sell products that use steel outside of US you now need to move production abroad (that's what Harley Davidson is doing). Your alternative is to sell only to US customers. Either way you will employ fewer people in US. If you notice I am not even touching the effect retaliatory tariffs have on unrelated businesses such as farming. Taken together, in a futile attempt to protect a minor set of companies, the tariffs are destroying a large chunk of the economy.

    6. Re:Can Someone Explain? by scubamage · · Score: 4, Insightful

      You're forgetting one thing in your example - if foreign steel goes up to $120, that means there is now a massive run for domestic steel. That means domestic steel prices skyrocket due to demand - this is basic supply/demand curve stuff from economics class. So, the price will rise to that of the foreign steel, or even higher. So, if you make finished steel goods, no matter what, you pay a much higher price, and domestic companies get screwed.

  5. Blame the business owner, not the tariffs. by Anonymous Coward · · Score: 5, Informative

    The tariffs have played a major role raising prices by almost 80 percent (partly due to associated shortages)

    The ten percent aluminum tariff causes prices to spike eighty percent? Sounds like CaseLabs' suppliers ripped them off.

    The default of a large account added greatly to the problem... We reached out for a possible deal that would allow us to continue on and persevere through these difficult times, but in the end, it didn't happen.

    So, CaseLabs got ripped off by a client. This was a business failure, not a tariff problem. That's confirmed by the company's failure to secure financing to continue: even the bank knew that the owners sucked at running a business.

    They made overpriced cases (seriously, $600 for a case?) and ran their business badly. They failed.

    1. Re:Blame the business owner, not the tariffs. by MightyMartian · · Score: 4, Insightful

      It's likely suppliers are ripping everyone off. They'll bump up prices to just south of what the tariffs are pricing foreign imports at, simply because the government has picked them as the winners. You don't actually think that suppliers are nice guys who actually want to help out their fellow American businesses, do you?

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    2. Re:Blame the business owner, not the tariffs. by Brett+Buck · · Score: 4, Insightful

      They made overpriced cases (seriously, $600 for a case?) and ran their business badly. They failed.

          You left out the last step: Then they blamed it on Trump.

  6. It's bias in the media by Solandri · · Score: 5, Informative

    China and the US are currently engaged in a trade war, causing many U.S. companies to lose money, lay off employees, or close entirely.

    The way the media portrays it:

    If a trade policy is implemented by a Democrat:

    • Open trade is good for the economy.
    • Tariffs protect American jobs by preventing them from being sent overseas.

    If a trade policy is implemented by a Republican:

    • Open trade causes American jobs to be sent overseas.
    • Tariffs cost American jobs by stifling the economy.

    The reality is that both are true. The press just likes to spin it in favor of or against the party in power.

    • Open trade causes American jobs to be sent overseas (assuming there are foreign countries with a lower standard of living than the U.S., which means they have lower labor costs). But the increased economic activity due to imported goods being cheaper than domestic goods results in a net boost to the domestic economy and the standard of living in the U.S.
    • Trade tariffs protect American jobs from being sent overseas. But do so by increasing the price of goods sold in the U.S., resulting in a net decrease to the domestic economy and the standard of living.

    The tariffs are designed to help American manufacturing, they make American products cheaper than foreign products

    Nope. They're designed to help American manufacturing by making foreign products more expensive than American products. That is, they protect American jobs, but do so by making the products you buy more expensive.

    That's why I generally fall on the pro-open trade side of this. It's a Prisoner's dilemma situation, where if one side implements tariffs, they get a better result than open trade, while the other side gets the worst possible result. But if both sides implement tariffs, they both end up worse off than with open trade. The best solution for both sides overall is open trade.

    Trump's rationale (which I partly agree with but mostly don't) is that China has been abusing our policy of open import of Chinese goods by restricting export of American goods to China and/or subsidizing some of their goods which the U.S. imports which artificially kills off U.S. producers, thus giving China the advantage in the Prisoner's dilemma (and puts the U.S. at a disadvantage). The best solution found thus far to the iterated Prisoner's dilemma is the tit for tat strategy. If one side abuses the Prisoner's dilemma, the other side abuses it right back thus signaling that it won't take such abuse lying down. And eventually the side which started the abuse backs down, and the other side also backs down, reverting both sides to the best possible strategy for both (in this case, open trade).

  7. Re:Look at all these jobs... by LynnwoodRooster · · Score: 4, Funny

    It is at least 800 this year, and given that ever manufacturing job creates 3.6 additional jobs, that would be around 3000+ new jobs from US Steel expansion this year, alone.

    You're welcome.

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    Browsing at +1 - no ACs, I ignore their posts. So refreshing!
  8. On the subject of steel by quonset · · Score: 5, Informative

    One thing everyone here is missing is that U.S. Steel and Nucor Steel have been fighting every single exemption request companies have put forth to the U.S. Commerce Department. These companies want exemptions from the tariffs so they can continue to get steel at reasonable prices and/or quality and type they need.

    Instead, the two largest producers of steel in the country have raised their prices and told the Commerce Department the exemptions are bogus because they can make the product, even though in at least one case, a company stopped buying steel from U.S. Steel because of quality control issues.

    Of course politics plays a big role in all this:

    Charlotte-based Nucor, which financed a documentary film made by a top trade adviser to Mr. Trump, and Pittsburgh-based United States Steel, which has previously employed several top administration officials, have objected to 1,600 exemption requests filed with the Commerce Department over the past several months.

    To date, their efforts have never failed, resulting in denials for companies that are based in the United States but rely on imported pipes, screws, wire and other foreign steel products for their supply chains.

    In one case, a company stated “the sole U.S. producer of high speed steel material appropriate for cutting tools is not currently ramping up any production to expand this aspect of their business and has not shown any interest in quoting new business.”

    As the tariffs take hold, expect prices of finished goods to rise substantially and more businesses to either go under or relocate out of the country. The largest nail manufacturer in the country has already laid off 12% of its workforce, cut hours for the remainder and is still on the brink of extinction, so it has to make such a decision.

  9. Re:Look at all these jobs... by LynnwoodRooster · · Score: 4, Insightful

    Approximately 3 people in this company. So not 100 - but 3. But hey, it's great grist to blame the tariff as causing a $178,000 annual revenue company failing (please ignore the fact that the "default of a large account added greatly to the problem").

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  10. Re:Look at all these jobs... by gtall · · Score: 4, Interesting

    To put a finer point on your point, Trump says the tariffs will pay down the U.S. debt. Hmmm....so if taxed $500 Billion of Chinese exports at 25%, we have $125 Billion. The U.S. has a roughly $20 Trillion dollar debt, that'd be $20,000 Billion. So Trump has a way to go...waaayyy...waayyys to go because... ...courtesy of his and the R's tax give away, we will now have $1 Trillion deficit this year and in succeeding years, it only gets worse. And they promised us that the tax give away would pay for itself. Hmmm...Voodoo Economics rises from the Dead, Repeat ye of Little Faith.

  11. Re: Look at all these jobs... by serviscope_minor · · Score: 5, Insightful

    No one cares if "assembled in America" jobs are lost.

    Except the people who have those jobs.

    Fuck 'em.

    This is indeed the core of #MAGA.

    --
    SJW n. One who posts facts.
  12. Re: Look at all these jobs... by julian67 · · Score: 4, Interesting

    It's time to admit the truth. I have no rodent problem. No mice, no rats. Some squirrels in the garden but that's fine. Here is the real reason for me looking at rodent traps on aliexpress: my young nieces wanted pets. Their mother, my sister, got them fancy rats. The girls like them but not enough to properly take care of them, clean their living spaces and all the stuff that domesticated animals require.

    I do not like rats. I have lived in Bangkok. I do not ever want to be close to another rat, wild or domesticated, cooked and presented on a stick, or live and actively ratty, or anything in between. I am rather keen on helping these unwanted pets on their journey to rat heaven or hell, which are probably indistinguishable to the human eye but may actually closely resemble Bangkok. Or Chennai (less fresh food but the human faeces is that much more accessible). So I casually browsed rodent traps on my favourite shopping site. I didn't buy any yet, but have greatly enjoyed the very explicit and frank illustrations of the products' successes.

    Thank you for your interest. Have some cheese.

  13. Re: Look at all these jobs... by Chas · · Score: 5, Interesting

    *sets aside the TDS crazy*

    Sorry, do you even know who Case Labs is?

    They're a low volume, high price boutique computer case seller.

    Sure, there are $2,000,000 cars out there. But not many people buy them. As there may be no value proposition for them.
    Sure, Case Labs makes $500+ cases. But not many people buy them. As there is no value proposition for them.

    As such, anything that even MODESTLY disrupts their price/profit model is going to wreak havoc.

    And that's under the naive assumption that there are NO other market forces acting on them. Remember what I said about few people dropping $500+ for a case? And the fact that there are other boutique sellers out there as well?

    Also, CaseLabs is based in California. Probably THE most business-unfriendly state in the union. I wouldn't be surprised if their efforts to legislate businesses out of business didn't drastically impact their employee and insurance costs.

    --


    Chas - The one, the only.
    THANK GOD!!!
  14. Re: Look at all these jobs... by Anonymous Coward · · Score: 5, Insightful

    American companies that sell overpriced shit deserve to die. Trump's idea of Make American Great Again has nothing to do with what you're saying.

    Since you love globalization so much, get ready for the Chinese-made home appliances that have American brand names. Those things are not made in the U.S.A., have high prices, and have typical Chinese quality: shit. GE's appliances, before they got out of the market, were shit probably due to Neutron Jack's idiotic legacy at the company. One look at GE tells you all you need to know about how sustainable the way things were (offshoring everything to China and India, neverending layoffs, massive financial engineering to guarantee massive bonuses for executives who hollowed out the company.) GE is a joke and shareholders (which include many non-GE workers' pensions) and GE employees (not GE executives) have paid the price for it.

    The proper way of doing things for American companies is to charge a higher price to reflect the higher costs of living in the U.S. and a living wage to the workers while delivering a good or better product. The Leatherman tools that are made in the U.S.A. are a good example of this (their Chinese-made line is shit) and Sears' Craftsman brand of tools used to be a good example of this, too.

  15. Re: Look at all these jobs... by LynnwoodRooster · · Score: 4, Insightful

    Yep. Not very friendly at all. Imagine how much bigger it could be if the State was business-friendly? Many companies stay in spite of the business climate, because other intangibles are beneficial (like climate, for example).

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    Browsing at +1 - no ACs, I ignore their posts. So refreshing!