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Google Is Poised To Open Its First Permanent Retail Store (adage.com)

Google is planning to open a 14,000 square-foot retail store in Chicago's Fulton Market district, according to local media reports from Crain's Chicago Business and Chicago Tribune. While Google has opened pop-up stores in the past, this would be its first permanent location. Ad Age reports: In 2015, Google abandoned plans to open a store in New York City, after spending $6 million renovating the 131 Greene St. location, Crain's New York Business reported at the time. The Chicago store would give Google a bricks-and-mortar location to show off its expanding line of products, including Pixel phones, Daydream VR headsets, Nest products and more. The location Google is eyeing in Chicago is just a few blocks from Google's Midwest headquarters. The Fulton Market neighborhood, part of Chicago's West Loop, is formerly a meatpacking district. It has been transformed in recent years and is now home to some of Chicago's hottest restaurants. The report notes that there's still a future in brick-and-mortar locations, citing Amazon's interest in Whole Foods and the fact that retail stores have been a key part of Apple's strategy. Microsoft operates stores in 35 states.

45 comments

  1. who cares by Anonymous Coward · · Score: 1

    yawn

    1. Re:who cares by jellomizer · · Score: 1

      Well in a world where a lot of retail stores are getting hit hard. The fact that internet companies are starting their own stores is kinda interesting.

      Granted I expect the change of retail stores from places where you need to go to get stuff, to places you want to go to see stuff is a change in how retail works. The Apple Store isn't a place where people usually go to get a new phone or computer. But a place to see Apples offerings and help them decide if they like it or not, then normally get one online.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    2. Re:who cares by Anonymous Coward · · Score: 0

      Well in a world where a lot of retail stores are getting hit hard. The fact that internet companies are starting their own stores is kinda interesting.

      Its a world where plum retail space can be had cheap.

  2. 5th element part you by Anonymous Coward · · Score: 0

    easier to avoid a physical location? can't help but get goo on our networks? cease fire stand down,, there are moms & babys in every town.. thanks again

  3. It'll be like the Microsoft Store by Anonymous Coward · · Score: 0

    In every mall where there's both an Apple Store and Microsoft Store --

    You almost need to call the Fire Marshall to keep the heard out of the Apple Store while there's like one kid in the back of the MS store playing an XBox and that's it.

  4. What'd they sell? by Anonymous Coward · · Score: 0

    The swag googlers used to get for free?

    1. Re:What'd they sell? by Anonymous Coward · · Score: 0

      Ads

    2. Re: What'd they sell? by Anonymous Coward · · Score: 1

      Your private data

    3. Re:What'd they sell? by LordHighExecutioner · · Score: 3, Funny

      internet search results, carefully printed on glossy paper and binded in a luxury edition.

    4. Re:What'd they sell? by Anonymous Coward · · Score: 0

      I thought it be user data "anonymized".

    5. Re:What'd they sell? by thegarbz · · Score: 1

      Internet search results aren't even remotely as interesting as internet searches themselves. I'd be keen to get a book on the history of Google searches and how trends vary throughout the year, news and election cycles, and geographically.

      I think a hardcopy of trends.google.com would be awesome.

    6. Re:What'd they sell? by cascadingstylesheet · · Score: 1

      internet search results, carefully printed on glossy paper and binded in a luxury edition.

      You jest, but I remember a service in the dark ages of the Internet that let you request web pages via email. (I guess if you had low bandwidth, or access to email but not web for some reason.)

      It would retrieve the web page, convert it to plain text as best it could, all the links would be converted to text with footnotes, and the footnotes would have the URLs of the links. Then it would email you the web page in that format.

      I do believe one of the things I retrieved with it was search results ...

    7. Re:What'd they sell? by supremebob · · Score: 1

      It would be cool if they had something along the lines of a "Super Genius IT Cloud Bar", where you could ask for help in person for their Google Cloud offerings. I know that Amazon has one in NYC for AWS.

    8. Re:What'd they sell? by Anonymous Coward · · Score: 0

      internet search results, carefully printed on glossy paper and binded in a luxury edition.

      True but Apple and all the telcos that rely upon revenues from locked iPhone, iPad as well Android leases and sales will shit bricks if unlocked Android 4g devices are to be had at decent prices along with pay as you go carrier chips at lowered data rates. The whole cell industry will start to quake if this is what Google is considering doing instead of just towing the line and falling into rank.

    9. Re:What'd they sell? by dj245 · · Score: 1

      internet search results, carefully printed on glossy paper and binded in a luxury edition.

      You jest, but I remember a service in the dark ages of the Internet that let you request web pages via email. (I guess if you had low bandwidth, or access to email but not web for some reason.)

      It would retrieve the web page, convert it to plain text as best it could, all the links would be converted to text with footnotes, and the footnotes would have the URLs of the links. Then it would email you the web page in that format.

      I do believe one of the things I retrieved with it was search results ...

      Texts too. You could text GOOGLE (466453) in the US with a query and get a response. It seems to be shut down now but I used it a bit back when I had a motorola RAZR.

      --
      Even those who arrange and design shrubberies are under considerable economic stress at this period in history.
  5. Discontinued in 6 months by Anonymous Coward · · Score: 0

    Discontinued in 6 months... or 1 year? ;-)

  6. Google != Permanent by Anonymous Coward · · Score: 0

    Permanent store?

    Google seriously thinks they are going to be permanent?

    1. Re:Google != Permanent by ls671 · · Score: 1

      Hahaha, I first misread: "Google Is Poised To Open Its First Amendment Retail Store".

      --
      Everything I write is lies, read between the lines.
  7. Apple by MrL0G1C · · Score: 2

    This is my favourite Apple story today.

    --
    Waterfox - a Firefox fork with legacy extension support, security updates and better privacy by default.
  8. A pawn shop for your privacy? by Anonymous Coward · · Score: 1

    Google Pawn! Sell your privacy for nothing!

    Free Evil!

  9. Which will be in Beta for 5 yrs, then close by Anonymous Coward · · Score: 2, Funny

    Which will be in Beta for 5 yrs, then close.

  10. the hook is in online integration by cascadingstylesheet · · Score: 3, Informative

    The hook for brick and mortar now is in online integration.

    It's nice to have someplace you can return the stuff you got online, without having to ship it back. It's nice to have a showroom for certain items. Someplace to get service. Faster, cheaper, or both shipping if you order and then come and pick it up.

    1. Re:the hook is in online integration by thegarbz · · Score: 2

      It's nice to have someplace you can return the stuff you got online

      This is a mistake for Google, a company which prides itself on having absolutely no human customer interaction what so ever.

  11. Re:Ohhh Google Getting Panicky by Anonymous Coward · · Score: 0

    Google has become too big, not too fail, over weight and bloated, it is bound to collapse, how much, remains to be seen but there will be a whole lot more Google diversification coming up.

    Yeah whatever. This is just Google doing what they always do. Starting some new thing and then abandoning it right away. Hell, they abandoned the New York store before it was even built.

    Your desire to see them fail won't make it come about. They basically are online advertising. As much as I hate marketers (especially online marketing motherfuckers) they aren't going to magically go away.

    I have no use for Apple and have never given them a dime, but that isn't making them go out of business, now is it?

  12. Re:Ohhh Google Getting Panicky by Anonymous Coward · · Score: 0

    Not only is Google full of mindless SJW crap but the actual quality of their products has taken a landslide. These days I expect Microsoft to get more stuff right and standards compliant than the crapware vortex known as Google.

  13. The Ugly Secret of the Internet Industry by alternative_right · · Score: 2

    they are now forced to find ways to diversify their income base

    I think you may have it backward: their business model does not work, which is why they turned toward SJW/PC as an audience. Ads have failed as the basis for funding large internet companies, although they could be enough to keep internet infrastructure going. Search engine technology has not been mysterious for some years, and so people expect it to be like a utility, always there.

    For Google to survive, it would need to cut back to a handful of engineers and run its search engine as a service and charge actually realistic prices for its ads, which would be a tenth or less of what it is charging now. Internet ads are not as effective as television ads or even print ads. The industry has been attempting to hide this knowledge but it is slowly becoming common knowledge.

    The same is true of social media. On paper, they have a huge audience and so they should be doing great; inside the companies, people realize that they are in real trouble.

    If I were these companies, I would fire most of their staff, close the expensive headquarters, and focus on becoming a hedge fund.

    1. Re:The Ugly Secret of the Internet Industry by aleck7 · · Score: 1

      Very well said mate!

  14. Will It Sell Me My Privacy? by Anonymous Coward · · Score: 0

    Back?

  15. Re:Desperation? by Anonymous Coward · · Score: 1

    Google branded hardware is a rounding error in mobile. Maybe they will sell a few more Pixels this way and change that number from 0.1% to 0.2%. Then they can claim they doubled sales.

    Or maybe they will sell ChromeOS hampered netbooks - yes, netbooks - that are beloved by no one except public schools. That should tell you something. Underfunded schools are run by tech illiterate administrators.

    I don't like ${thing}, therefore, no one likes ${thing}.

  16. Great by Anonymous Coward · · Score: 0

    I wonder if they will discriminate against their customers for race, sex and philosophy the way they do with their own employees.

    Maybe special discounts, 2% off if you are a woman, 5% off if you are not republican, 10% off if you aren't white, now available with the special transsexual 15% discount going on this saturday only.

    Ever since google was openly discriminatory against white people, ignored advice on diversification vs the reality of the makeup of the employment pool, and just generally tried to fudge reality into a very modern 'equality is good, we will force equality' sort of philosophy. I cannot in good conscience do business with discriminatory misandrous racists. I wouldn't do business with a nazi, I won't do business with IBM or rolls royce for this reason, and I won't do business with google.

  17. Re:Finally I can complain to a human being by Anonymous Coward · · Score: 0

    Can then rant back to you about things you have no control over?

  18. Wow by Anonymous Coward · · Score: 0

    The innovation just keeps on coming! /s

  19. Will they carry Amazon Fire devices? by drinkypoo · · Score: 1

    Google cut off Youtube app access from Amazon Fire devices because Amazon refused to carry Google's video streaming devices in their web store. Now, Google will have both a web store and a B&M store, and neither of them will carry Amazon Fire devices. Yet Google still expects Amazon to carry Google's devices in their web store before Google will consent to permit Amazon Fire device users to access Youtube with an app.

    Is it antitrust yet?

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  20. Re:Desperation? by MightyYar · · Score: 3, Informative

    Chromebooks are awesome if you have kids or if you are the de facto IT person in your family. Support consists only of fixing hardware failures and resetting forgotten passwords, occasionally disabling a rude extension. Beats the shit out of spending a full day cleaning up Windows.

    --
    W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  21. Would need loads of security by rojash · · Score: 1

    Imagine the security they would need, with the tons of crazies who are mad with big cos. and the like...remember youtube shootings...yikes

  22. bricks-and-mortar better for some than others by swell · · Score: 0

    In my city the Microsoft store is a very short walk from the Apple store. The stores are almost identical large open spaces filled with tables displaying wares. The walls are covered with colorful pictures of products.

    One hour before opening, a crowd begins to gather in front of the Apple store. By the opening bell there are about 30 people rushing in the big glass doors. By noon there are over 200 customers milling about and ~30 employees visible (more in the back). There is excitement in the air. Everyone is happy, even the people who need repairs to their equipment.

    In the Microsoft store there are never more than 10 customers. It is a vast lonely echo chamber.

    --
    ...omphaloskepsis often...
  23. Robbed by Anonymous Coward · · Score: 0

    Chicago? It'll get robbed...or looted....within a week of opening....

  24. What's in a Google store by Anonymous Coward · · Score: 0

    What exactly does Google sell? What would be in their store? Phones? Chrome books? Stupid idea.

  25. Re:Finally I can complain to a human being by Anonymous Coward · · Score: 0

    I wasn't being serious

  26. More demeaning than Apple genius bar? by Anonymous Coward · · Score: 0

    Cannot wait. Google does such a great job of ux, that them actually "talking" to the public will go great.

    Looking forward to producti descriptions ending in "and yeah"...