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How 'Grand Theft Auto' Is Changing the Way the World Experiences Music (rollingstone.com)

An anonymous reader shares a report: GTA V and its multiplayer GTA Online mode has already proven itself a thriving game and money maker for both developer Rockstar and publisher Take-Two -- with sales approaching 100 million copies and bringing in more than $6 billion, now one of the most successful video games in history is also becoming something else, perhaps not too unexpectedly: A powerful tool for music discovery. Use of music has always been something video game makers Rockstar prides itself on. From the Billy Holiday, Ella Fitzgerald and Dinah Washington songs found in L.A. Noire, a detective action-adventure game, to the mix of 1970s rock in The Warriors game, music is one of the more important elements of pop culture that the developers use to help create memorable times and places for its titles.

Nowhere is that more evident than in the long-running Grand Theft Auto series. While the franchise has always featured some sort of working, in-game radio stations, each new iteration expanded on the concept. By 2013 and the release of GTA V, the game's 15 unique radio stations, packed with 240 fully licensed songs and pre-recorded on-air talent, had become nearly as important as the game itself. [...] In the five years since launch, GTA V and GTA Online gamers have listened to more than an estimated 75 billion minutes of music from the game's 18 radio stations, according to Rockstar's own analysis provided to Rolling Stone.

13 of 120 comments (clear)

  1. Billie Holiday by 110010001000 · · Score: 4, Interesting

    Billie Holiday, not Billy. At least GTA taught Millenials about Alice in Chains. Yeah, at one point popular music was actually good here in the US. Hard to believe.

    1. Re: Billie Holiday by PopeRatzo · · Score: 5, Interesting

      It amuses me when people talk of Prince as some huge deal. Back in the day I thought he was just some guy they tried to push as a rival to Michael Jackson but didn't even come close.

      I'm surprised that you see them as being similar in any way. Prince's third album, Dirty Mind, came out two years before Michael Jackson's Thriller, and both were pretty unique, in different ways. And Prince played all the instruments on his album.

      The way I always saw it, Prince was R&B for people who already had pubic hair, and Michael was pop for those who hadn't grown any yet.

      Personally, in 1980, I was listening to punk rock and so forth, but even then I could tell that Prince was something special.

      --
      You are welcome on my lawn.
    2. Re:Billie Holiday by rundgong · · Score: 4, Insightful

      Amazing coincidence that it happened to the time when you were young...

  2. Removed Music by Zaphod+The+42nd · · Score: 4, Insightful

    I figured this was going to be about Grand Theft Auto removing music tracks from games it already sold years ago, in a patch. That's a really shitty move and shouldn't really be legal.

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    GCS/MU/P d- s:- a-- C++++$ UL++ P+ L++ E+ W++ N o K- w--- O M+ V- PS+++ PE Y+ PGP t+ 5- X R++ tv+ b++ DI++ D++ G+ e++ h-
  3. We need a better model for use of music by Quakeulf · · Score: 2

    Too much music is legally bound up in what RIAA and whomstelse of music companies decide to tightly clasp to their chests to keep people from using.

    If you want to use their music for your own work, even if it is for free, they'll still do whatever they can to take it down and make life painful for you. Yet, no one asked the artists themselves.

    I know that for some smaller indie artists if people use their music to promote something or just because it fits well, it will mean a lot to them. This usually happens when someone with little money wants to do something to pay tribute in some way, as they have their own bills to pay. At least many now have the decency to include the name of the artist and the song, but hell no if you are to use big record companies' music anywhere unless you are part of their agenda.

  4. Other games with amazing soundtracks by drinkypoo · · Score: 2

    GTA was the first game I remember which really had a broad variety of music, but that actually turns out to be an annoyance by just the fifth or sixth time you steal a pickup truck and have to listen to some country crap. On the other hand, Wipeout XL, and Need for Speed: Underground and its sequel ...2 had really fantastic music.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  5. Diversity is key. by jellomizer · · Score: 4, Interesting

    There is a lot of good music out there, but for the most part we lock ourselves into a particular genres. Normally after enough exposure to a point where we get it, we find that it isn't as bad as we thought. However exposure is the key and the real problem.
    Video games, or movies, tv shows, etc...
    Are a good way to create exposure. Because you will not normally make yourself sit down and Listen to music you don't necessarily like until you learned to like it.
    If you don't like Rap, you are not going to listen to it for hours until you realize its appeal. or sit you way through an Opera so you can enjoy classical period music.

    However you may play a game with the music in the background and you may get to a point where that song from the genres you hated you are actually looking forward to listening too.

    The key to good music is repetition, and expectation. There is some out of the ordinary spice added to it, to make it interesting, but it will resolve back to the familiar.

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    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    1. Re:Diversity is key. by PPH · · Score: 4, Insightful

      If you don't like Rap, you are not going to listen to it for hours until you realize its appeal.

      If I there's rap, I'll just not play the game.

      Anecdote: Some years ago, shopkeepers in a few cities hit upon a way to drive all the riff-raff away from their store fronts. Play classical music.

      Rap is just the other side of this. If you want to attract scum and drive away paying customers, play rap.

      --
      Have gnu, will travel.
    2. Re:Diversity is key. by alvinrod · · Score: 4, Interesting

      I think that time is a pretty important element as well. Sturgeon's law is pretty much correct: 90% of everything is crap. Most people aren't willing to sift through the crap in a genre of music that they're not particularly passionate about. However, if you give something enough time, eventually the good stuff sifts out and if you've got a big enough genre, you probably end up getting the best 10% of the 10% that isn't crap. For example, I probably couldn't stand to listen to 95% of jazz music. It just doesn't do a lot for me, or tends to do the type of things that I find rather grating musically. However, the other 5% of jazz music I find amazing and the top .01% of jazz music is among my favorite music to listen to even though I tend to enjoy other genres more if I were to have to pick out a radio station.

      Games like GTA that create curated lists (some of the stations are fairly specific in terms of both genre and time) have the ability to pick out some of the best songs or even to add a few deep cuts that most people wouldn't normally be able to find on their own. I think the other aspect of it is that when you do expose people to some of the best a genre has to offer, they'll start to pick up on it, especially as they're exposed to small bits of it when they first get in a vehicle and it defaults to that station. Because there are a limited number of songs, eventually you'll be able to identify a few of them and might even start to listen to them for a bit longer.

  6. I concur by scourfish · · Score: 5, Funny

    Whenever I steal a car IRL I always leave the owner's station on or play whatever CD is currently in the radio. My exposure and taste in music has greatly diversified.

  7. Thank Clearchannel for that... by Anonymous Coward · · Score: 2, Interesting

    You can thank the FCC for allowing companies like ClearChannel to buy up radio stations, homogenize them. It seems to me, that from there, they just drop an iPod Shuffle down on a table, add a few DJ breaks, and call it done, playing the same 50-100 licensed songs from there on out, except with an old "King Biscuit Flower Hour". In just a few years, they turned radio from a living, thriving medium to a time warp of 70s garbage, and made the medium all but worthless except for talk radio and pirate stations.

  8. Why minutes? by Solandri · · Score: 4, Informative

    In the five years since launch, GTA V and GTA Online gamers have listened to more than an estimated 75 billion minutes of music from the game's 18 radio stations

    Why'd they stop at minutes? They could've made the metric sound even more fantastic by listing it as "4.5 trillion seconds of music."

    For comparison:

  9. rockstar almost has it by mwfischer · · Score: 3, Interesting

    There seems to be a lot of radio stations but after awhile I find myself not even listening to it. It's the same repetitive songs and commercials every hour or so. It's like a Clear Channel station.

    The solutions are make each station 4 to 5 hours long to make it less likely to run into stuff.
    Integrate Spotify or insert music service here.

    Quarterly music changes for as long as the game is officially supported.. aka while it earns money.

    For a game that made 6 BILLION dollars, I think they can afford this feature.