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Bullet, China's Latest Messaging App, Pops Shots at Top Local Rival WeChat (fortune.com)

This week, China's most downloaded app wasn't a game or a short-video app like normal but a new messaging service called Bullet. The app's startling assent to the top marks a rare challenge to Tencent's WeChat -- China's go-to choice for messaging. From a report: Bullet, so called for the swiftness of its service, specializes in instant voice messaging, whereby users communicate through a rally of short audio clips. That method hasn't caught on in the West, but in China, it's the norm. WeChat popularized that style of communication during its early days, in 2012, but its system has always been comparably limited. For one, WeChat only allows voice messages to be played in full, so if a listener misses a vital word towards the end of a clip, they have to start over from the beginning. Also, sending audio files makes it harder to scan through previous messages and check what's already been said, in case you've forgotten an important detail.

Bullet has smartly solved both of these problems. Firstly, it allows users to scrub through audio files and start playback at any point -- a simple enough fix that it's surprising WeChat hasn't introduced this function itself. (Scrubbing through voice messages is even a feature on Facebook-owned WhatsApp, which introduced voice messages after WeChat did.) Bullet's second solution is more impressive, but also not inimitable. The app instantly transcribes audio into a text message and sends the text along with the voice clip, leaving a visible record of the conversation.

48 comments

  1. In Jyna they have scrubbable audio, oooooooh snap by Anonymous Coward · · Score: 1

    "The app instantly transcribes audio into a text message and sends the text along with the voice clip, leaving a visible record of your entire life to be mapped out in text and scrubbable audio formats for authorities."

  2. Transcription by Anonymous Coward · · Score: 0

    They have to transcribe the message anyway for the government to detect dissidents.

  3. Re:In Jyna they have scrubbable audio, oooooooh sn by bickerdyke · · Score: 1

    yep.... audio is automatically transcribed for easier indexing......

    --
    bickerdyke
  4. Re:In Jyna they have scrubbable audio, oooooooh sn by jblues · · Score: 4, Insightful

    Definitely they want this to catch on. Sentiment analysis. Named entity extraction. Topic Segmentation. Relationship extraction. Natural Language Processing.

    --
    If it acquires resources on instantiation like a duck, then its a shared_ptr<Duck>
  5. Is it because of Chinese lettering? by locater16 · · Score: 1

    I'm slightly confused as to the popularity of this sort of voice chat. For phonetic alphabets it's far faster to read messages than hear them spoken, even if you talk like you're written by Aaron Sorkin. Writing can also be nigh as fast as talking for anyone quick enough.

    Is simplified chinese still such a burden that talking is easier and more convenient, or is it some other thing that makes this popular?

    1. Re:Is it because of Chinese lettering? by Anonymous Coward · · Score: 0

      Alhazred, is that you? You forgot to take your meds.

    2. Re:Is it because of Chinese lettering? by Anonymous Coward · · Score: 0

      "Whenever a non tries to deride the Mandarin language (written and spoken) one has only to laugh it off."

      A "non"? What's that? Creimer, is that you?

      " (and all the other Han's dialects)"

      The dialects belong to Han?

      " is so much advanced than the polyphonic languages,"

      Huh?

    3. Re:Is it because of Chinese lettering? by tlhIngan · · Score: 3, Interesting

      I'm slightly confused as to the popularity of this sort of voice chat. For phonetic alphabets it's far faster to read messages than hear them spoken, even if you talk like you're written by Aaron Sorkin. Writing can also be nigh as fast as talking for anyone quick enough.

      Is simplified chinese still such a burden that talking is easier and more convenient, or is it some other thing that makes this popular?

      Well, I think it's a combination of things. First off, remember screen size is a status symbol. If you're holding your phone using two hands (and I've seen it happen), it's pretty damn hard to type. Plus, you compose characters - either by drawing strokes or picking strokes to generate the character. Again, this requires a fair bit of dexterity when one's hands are otherwise doing something else (e.g., holding the phone).

      Second, voice mail chat seems extremely common - I've seen people basically MMS each other audio - they say a few lines, hit send, wait for a response, listen to it, reply, etc. I don't know if voice minutes cost serious money or something, but they seem to enjoy leaving people 5 second voice messages rather than speaking directly with them. I'm guessing it's harder for people to find a conversation that happened a week ago but still able to bring up topics that happened a day ago.

    4. Re:Is it because of Chinese lettering? by Anonymous Coward · · Score: 0

      Whatever the reason, it must be freaking strong given how annoying and inconvenient a stream of audio clips are. They only make sense in communication between loved ones, where you actually want to hear their voice.

      In most Whatsapp groups I use, people that insist in using audio are simply ignored till they take the time to write down what they want to say.

    5. Re:Is it because of Chinese lettering? by N1AK · · Score: 2

      Given that you couldn't understand the "simplistic" polyphonic sentence you replied to (hint: they didn't deride anything) I'm astounded if you achieve much understanding in any "more advanced" language.

    6. Re:Is it because of Chinese lettering? by ShanghaiBill · · Score: 1

      A "non"? What's that?

      You are obviously a non. Otherwise you would have no problem expressing any concept in one syllable (as long as you get the tone right).

      Voice input is important in China. In America, you might see 10% of drivers fiddling with their cellphones, but in China it is more like 90%. So they need voice input so they don't have to take their hands off the wheel and steer with their knee.

      American traffic deaths per 1B-vehicle-km: 7.1
      Chinese traffic deaths per 1B-vehicle-km: 57.2

    7. Re:Is it because of Chinese lettering? by ShanghaiBill · · Score: 2

      Plus, you compose characters - either by drawing strokes or picking strokes to generate the character.

      You can do that, but 99% of the time Chinese people will use pinyin entry instead. That is much quicker than going by strokes.

      Anyway you do it, text entry in Chinese is slower than English (but it is faster to read), hence the demand for voice entry.

    8. Re:Is it because of Chinese lettering? by quanminoan · · Score: 2

      Another factor is they can't use swipe or similar keyboards to type (pinyin keyboards you have to construct and often choose a character from a few possibilities), so not looking at the screen isn't an option. As a result while walking, driving, or otherwise multitasking audio is a must. My limited trips there I was astonished at the walk and drive usage of phones.

    9. Re: Is it because of Chinese lettering? by Anonymous Coward · · Score: 0

      You can use swype entry with Pinyin. Gboard allows it, as I'm sure do many others.

    10. Re:Is it because of Chinese lettering? by Anonymous Coward · · Score: 0

      But the traffic is so bad it takes 57.2 times as long to get anywhere :)

    11. Re:Is it because of Chinese lettering? by tlhIngan · · Score: 1

      You can do that, but 99% of the time Chinese people will use pinyin entry instead. That is much quicker than going by strokes.

      Anyway you do it, text entry in Chinese is slower than English (but it is faster to read), hence the demand for voice entry.

      And still slower when both hands are busy holding the phone. It's an interesting juggle as they try to move their hands to reach areas of the keyboard.

  6. WeShoot by mentil · · Score: 3, Funny

    The problem with Bullet is that periodically, the CCP uses it to send you a picture of an executed family member, and charges you $1 for the 'privilege'. I filed a bug report a few minutes ago, and I think I hear knocking on the door now. That's customer service! Be right back...

    --
    Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
    1. Re:WeShoot by Anonymous Coward · · Score: 0

      WeShoot but first WeSpy

  7. Hey globalists by Anonymous Coward · · Score: 0

    To The CIA minions in China etc. - China will keep changing things up. There will be no big public toilet IPO for you to get your teeth into and destroy heir culture. They're not as stupid as we are.

  8. Surprising it's not a feature (TM) by iTrawl · · Score: 1

    There are many things that I'm surprised they're not a feature.

    The one that bugs me right now: Voicemail scrubbing - why isn't that a thing?. Why do I have to ring a number and go through an IVR and listen in one sitting to a hastily spoken message in an accent I may not always understand on first try?

    What I'm saying is: how hard is it to build HulloMail into the existing networks and provide it as a default feature?

    --
    "Everybody's naked underneath" -- The Doctor
    1. Re:Surprising it's not a feature (TM) by Anonymous Coward · · Score: 0

      There are many things that I'm surprised they're not a feature.

      The one that bugs me right now: Voicemail scrubbing - why isn't that a thing?. Why do I have to ring a number and go through an IVR and listen in one sitting to a hastily spoken message in an accent I may not always understand on first try?

      What I'm saying is: how hard is it to build HulloMail into the existing networks and provide it as a default feature?

      Voicemail is for robocallers to tell me how I need to "act now before it's too late".

      For everything else, there is text.

  9. quality nowadays of "real" text to speech ? by Anonymous Coward · · Score: 0

    when commanding siri of google assistant, I really need to work on my pronunciation : if I speak to my phone the way I speak to humans, it hardly understands anything I say. Is this because text to speech is optimized for english (I speak dutch and my phone is set to dutch) ? How well does the chines Siri understands street-language ?

    if I have to talk to my phone like I talk to a 4-year old (repeat everything and use a 10 word vocabulary), I doubt that this Bullet service is very useful

  10. Really fast! by Anonymous Coward · · Score: 0

    I tried it out the other week and it's super quick. Almost instantaneous.

    The one downside is that it's the slowest messaging service I've every used if you say something negative about the Chinese government.
    My friend said he hasn't even received a message I sent last Tuesday yet.

  11. Ascent by reiterate · · Score: 2

    The word is "ascent".

    1. Re:Ascent by OzPeter · · Score: 1

      The word is "ascent".

      To be fair, in this case "assent" is a direct copy from the Fortune article (which was published 3 days ago .. lol)

      --
      I am Slashdot. Are you Slashdot as well?
    2. Re: Ascent by Anonymous Coward · · Score: 0

      That's startling!

      Who at Fortune assented to the use of 'assent' in place of 'ascent'? Did they consent to making public Fortune's evident descent to the depths of contempt for the subeditor's role?

    3. Re:Ascent by Anonymous Coward · · Score: 0

      So, plagiarism as well as ignorance - cool combination!

    4. Re: Ascent by reiterate · · Score: 1

      I would assume an assuredly assiduous ascertation of "assent" vs. "ascent" before asserting as such. But that's just my 2 cents.

  12. Re: No one cares by Anonymous Coward · · Score: 0

    Look buddy, if anyone is a doodoo chaser, it is definetly you. The Utah Data Center has proof. Butt pirate.

  13. Who else gets a copy? by CaffeinatedBacon · · Score: 1

    Does the transcript also go to any *cough* other parties as well?

    1. Re:Who else gets a copy? by Calydor · · Score: 1

      Yes, all of Google's ad partners in order to monetize you better.

      Oh, sorry, this was in China. Then it's to Government Filing Cabinet #15.

      Is there ultimately any difference to the average guy just living his life?

      --
      -=This sig has nothing to do with my comment. Move along now=-
    2. Re:Who else gets a copy? by Anonymous Coward · · Score: 0

      Yes, all of Google's ad partners in order to monetize you better.

      Oh, sorry, this was in China. Then it's to Government Filing Cabinet #15.

      Is there ultimately any difference to the average guy just living his life?

      Yes, because Google won't execute you for your thoughts on politics.

      At least not yet anyway.

  14. wechat ur coders suck by cheekyboy · · Score: 1

    I mean comon wechat coders, ever see a DJ with a record, he
    can rewind,forward, just do a virtual record UI.

    Dumb shits, your managers, yeah the coders are ok, but no balls to tell management, you manager, you suck.

    Any way, keep re-inventing the 90s, nothing new

    --
    Liberty freedom are no1, not dicks in suits.
    1. Re:wechat ur coders suck by Anonymous Coward · · Score: 0

      I mean comon wechat coders

      Maybe they need to hire some uncommon coders instead then?

    2. Re:wechat ur coders suck by Anonymous Coward · · Score: 0

      In theroy Market Share is something valuable.
      The managers who sat on their hands need to be fired. I remember when Japanese meant low quality - and then the Japanese started improving products.

      The way to test monitoring by third parties is to send a message like
      "Guess what? Both wives are pregnant, one with twins. I will need to buy a house and a bigger new car clothing and expensive handbags etc. Susan wants some plastic surgery afterwards.to go with the overseas holiday and wedding invitations and more jewlery"

      That should trigger an avalance of junk mail and calls.

      .

  15. Ass end by Anonymous Coward · · Score: 0

    Who gave their assent to Bullet's ascent?

  16. What an awful headline/title. by mark_reh · · Score: 1

    It should have been : "Bullet Busts a Cap in WeChat's Dome"

  17. How long before America steals the IP? by Anonymous Coward · · Score: 0

    and pretends they invented it, as usual? I give it a few weeks before Facebook, Google, etc. have stolen the idea.

  18. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  19. Becase the recipient may be mot be able to read. by Ozoner · · Score: 2, Insightful

    When I first went to Asia, I was amazed at the amount of Video and Audio Chat being used. Then I realized that it was mostly young people in the cities talking to their aged parents in the village, who often couldn't read, or who couldn't cope with email (eg poor eyesight).

    I think that this initial application soon spread to the whole population.

  20. How to grep? by Anonymous Coward · · Score: 0

    With audio message how to grep?

  21. A funny pun in a Slashdot topic, on a Monday! Yeay by proibido · · Score: 1

    Besides that, who cares about the improvement on how the Chinese government spies on their citizens?

  22. bullet by Lehk228 · · Score: 1

    bullet, as in a reminder of what you get if you say the wrong thing

    --
    Snowden and Manning are heroes.
  23. Bullet by Anonymous Coward · · Score: 0

    Now comes for free...