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Tesla Issues Software Update To Extend Some Cars' Batteries Due To Hurricane Florence (electrek.co)
Tesla is temporarily enabling free Supercharging and extending the range of some cars' batteries for those in Hurricane Florence's path. "Tesla used to offer the option to buy a Model S or Model X with a 75 kWh battery pack software-locked at a capacity of 60 kWh," reports Electrek. "The option would result in a less expensive vehicle with a shorter range and the option to pay to remotely enable the longer range at a later stage."
Some owners on the Carolina Coast report that they've received a notification explaining the temporary new benefits: "We are temporarily enabling your car to access additional battery capacity, as well as free Supercharging, in preparation for Hurricane Florence. We hope this gives you the peace of mind to get to a safe location, and will notify you before returning your car to its original configuration in mid-October. Badging on your display may adjust during this period. Safe travels." From the report: This is a very cool move from Tesla. When they did it last year, it was misrepresented by many who focused on the software-limited battery packs -- saying that it means Tesla was screwing people over by limiting the battery capacity. The option was more about offering a less expensive battery pack without having to produce a different size pack, which helps streamline production. It gave buyers a less expensive option and they could always unlock the capacity later for a price. For those who decided to not unlock it, it now gives an opportunity for Tesla to let them have more range at a critical time by using Tesla's over-the-air software update capability.
Some owners on the Carolina Coast report that they've received a notification explaining the temporary new benefits: "We are temporarily enabling your car to access additional battery capacity, as well as free Supercharging, in preparation for Hurricane Florence. We hope this gives you the peace of mind to get to a safe location, and will notify you before returning your car to its original configuration in mid-October. Badging on your display may adjust during this period. Safe travels." From the report: This is a very cool move from Tesla. When they did it last year, it was misrepresented by many who focused on the software-limited battery packs -- saying that it means Tesla was screwing people over by limiting the battery capacity. The option was more about offering a less expensive battery pack without having to produce a different size pack, which helps streamline production. It gave buyers a less expensive option and they could always unlock the capacity later for a price. For those who decided to not unlock it, it now gives an opportunity for Tesla to let them have more range at a critical time by using Tesla's over-the-air software update capability.
Every engine manufacturer in the world does this. They'll have an 'iron set' which is a fixed engine block, turbo, injector, etc combination and the difference between 300 and 400 HP will be a software upgrade.
you should have full access to what you paid for
Except ... they didn't pay for it.
The buyers made an explicit choice to NOT pay for the additional range, in the full understanding that they wouldn't get that feature.
But the customers actually have the hardware (batteries) that can support that extra range, just not software access to the extra 15 kWh -- which means Tesla is overcharging (no pun intended) everyone on the hardware - and/or that it isn't priced according to scarcity.
It must have been something you assimilated. . . .
What a hypocrite.
I notice you aren't paying for the bandwidth that the physical wire is capable of, but a much cheaper software limited package.
I notice you aren't paying for a volume site license for the enterprise features of windows but are using a much cheaper software limited version.
Ever host a website? You didn't pay for the entire machine and the entire yearly wages for the people running it, but a much cheaper package again software limited to your needs.
Ever buy a VPS or scalable os host like AWS, Google domain for business, or any other service? You certainly are not paying for the exobytes of storage on the platform but just the space memory and bandwidth you need.
You make the same choices that tesla owners make yet it's great when you do it and horrible when anyone else does. Hypocrite.
Until you chalk up the billions of dollars a month to pay for the entire resources available to you that you use *against your will* like you are demanding, you can fuck off.
I will choose to buy and not buy what I please, and pay as much as I choose to pay as I please, and don't give a fuck what you want to force me to do against my will.
You'll have to do better than hypocrite-bitch and whine on an internet fourm than that.
Come and make me, and I'll show you what I think about you wanting to force things upon me against my will.
And before that, IBM used to do it with their card tabulating machines. An upgrade often meant that a technician came in and moved a belt.
The real "Libtards" are the Libertarians!
And that's exactly why it shouldn't be done.
What kind of dumbass wants to pay a premium for a car that someone can just disable with an entry in a database table?
No thanks.
Reminds me of a number of incidents of downselling crippled hardware in the 20th century computer industry. Mainframes that ran with different clock speeds (model differing only by a jumper), for instance. Multi-CPU mainframes where extras served as spares and you paid for a firmware unlock, which paid for their higher risk of running out of spares if something fired and having to actually tear it open and replace a much-of-a-megabuck board.
One was a pair of 1960s IBM low-end page printers that differed only in model markings and firmware-controlled print speed. The faster printer was the same hardware, but all those moving parts wore out a lot more and needed more maintenance.
Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
Whether its using the full 75kwh or software throttled to 60kwh, its still the same battery and Tesla's manufacturing cost is exactly the same. If they can sell the car for $xxxx with the battery artificially limited to 60k then they can sell it for the same price without the limit.
It's a bit more complicated than that :
- market segmentation is a thing. read-up on that.
The demand/offer balance you've been hearing in school is a gross over-simplification. Items aren't simply sold at the price the market can bear.
As a company, you don't just want to sell at the perfect price point. As a company, you actually want to cover as many diverse price-points at possible. Because otherwiese you'd be still missing all the money that the "poorer" customer would be okay to throw at your product, and customer who'd be willing to pay you even more will only pay a lower price.
Thus you segment your market. You invent alternative "Deluxe" and "bagrain" offers targetting the lower end and higher end segment. And you try to make these product distinctive.
Tesla is doing that by, at one (higher) end offering bigger battery (batteries which are actually 100kWh under the hood) that they sell fur much more, and tons of high-margin options (there no way that the camera for the autopilot cost a total of 5000$).
At the other end, they also need to sell cheaper car for those who are only willing to pay less. The simplest way to do it, is to offer to limit the battery in exchange of a rebate - I works not so bad, because the potential buyer won't be feeling to be missing out by not going for the more expensive option : they can still pay at a later point to get the full battery ( <- this makes the people not wanting the expensive model even less reluctant to settle with the cheap option)
On the other hand, compared with Microsoft who is selling 20 different variations of Windows - which are all slight different configuration parameters (actually yes, just register the same DVD with a different product key and you get a different set of software based on what tier of Windows is that key for) - each sold at a different price, Tesla is pretty much tame.
- profits
Tesla isn't a government run plan to bring you the cheapest possible EV.
Tesla is acompany, and they are allowed to make money.
Even more so, if you squint a bit, you'll notice (given the invested money) that the current business of Tesla is *building manufacturing capabilities for EV*.
They are basically in the business of building factories but in order to offset the costs of the factory, they'll sell you an expensive lithium-battery, and for that price, they'll bolt a complimentary (relatively cheap) car body on that battery.
In the current phase Tesla needs as much money as possible to throw on their factory building (that's why some are accusing them of being unable to make money).
They'll do every single possible trick for that :
- they'll segement the model S market as much as possible to be able to sell even more units
- they'll currently only sell the high-end variations of Model 3, because they are a higher-margin, and only sell the cheapest variations later.
Thus make even more profits (on the cars) and get a little bit more on the precious financial ressource they need to finish building their manufacturing capability.
Once again we see money-grubbing Jews {...}
For your information, Elon Musk happens to be non-religious.
in action, always trying to squeeze the customer for more money.
a.k.a. pretty much standard variety capitalism.
If you're not happy with that, vote with your wallet, don't buy a Tesla.
Go see instead what Renault is collaborating in Portugal for a more state sponsored (more socialist / less capitalist) approach to EV. Go buy a Zoé instead.
(But beware, these only come with up to 44kWh battery with around 200-somethingish range (a.k.a. "400km NEDC"). On the other hand you don't need to buy the battery, you can also rent)
"Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]