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iPhoneXsMax, Now That's a Tongue Twister (om.co)

Veteran journalist Om Malik writes: iPhoneXsMax -- When I heard the name and saw it up on the stage, I shuddered. Apple's name for its newest, biggest iPhone made one [Microsoft employee] quip on Twitter: "And I thought we sucked at naming. #AppleEvent iPhone Xs Max September Refresh CTP1"

Microsoft and other technology companies were mocked by Apple veterans for their naming conventions. But now Apple is doing the same -- fighting hard to come up with names that are fighting Samsung, Huawei, and many others when it comes to being tongue twisters. It is pretty sad to see that a company that took pride in its ability to communicate clearly and succinctly about its products, the company that was able to name them with such elan and made them memorable, has come. iPhoneX(s)Max.

13 of 167 comments (clear)

  1. Indeed by American+AC+in+Paris · · Score: 3, Insightful

    It has a whole zero syllables more than "Galaxy Note 9"

    Great job Apple

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    Obliteracy: Words with explosions

    1. Re:Indeed by Sloppy · · Score: 5, Funny

      Shit, for that much money, I think I'm even entitled to some umlauts.

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      As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
    2. Re:Indeed by ausekilis · · Score: 2, Funny

      Yes, but "Galaxy Note 9" doesn't have the same ring as "iPhone excess Max". The cherry on top would be the "i'm rich" app with the little gem in the task bar.

      Gluttony and Envy are strong in the ranks of technology.

    3. Re:Indeed by michelcolman · · Score: 2, Funny

      What is it with gay people and stringing lots of consonants together anyway?

      Not that I have anything against them, I just don't get that particular fetish.

    4. Re:Indeed by omnichad · · Score: 2

      Now that you've spelled it, I get it. An iPhone X Plus would be an iPhone XP. This is all about Microsoft.

    5. Re:Indeed by Dragonslicer · · Score: 2

      Only if you have a severe speech impediment is "ten" close in pronunciation to 's'.

      So instead of the iPhone Excess, we have the iPhone Tennis?

  2. Pronunciation guide by blkhawk · · Score: 4, Informative

    its pronounced as "iPhone Excess" or "iPhone Excess Max".

  3. More important to complain about small improvement by Camembert · · Score: 2

    I find it rather petty to complain about the naming convention, Xs Plus would have been more logical to me, but Xs Max isn't really worse, just different.
    The area that does disappoint me however (and I am a longtime generally happy Apple user), is that even by the incremental improvement standard set by the "s" phone releases, this one does seem a particularly timid nano-incremental improvement. Screen, camera and processing are a bit better, and I think that's about it. Nothing really fresh.
    The Apple Watch v4, now that had an interesting and substantial innovation: the ECG/EKG function in a small device for general consumer use. Now that was cool and points to the future of the Apple watch becoming more and more a complete health monitor / coach.
    Sadly, I didn't see anything fresh like that in the current new phones. The XR could be ok to replace my relatively old 6 Plus for price reasons, but I hope that my current phone holds out another year to see what the next generation brings.

  4. Still better... by SharpFang · · Score: 3, Interesting

    Still better if the manufacturer has too few words to compose names and uses them ALL. Especially when looking for the firmware for *your* model...

    Sony Xperia Pro
    Sony Xperia Mini
    Sony Xperia Mini Pro
    Sony Xperia X10 Mini
    Sony Xperia X10 Pro
    Sony Xperia X10 Mini Pro

    Xiaomi Mi 5
    Xiaomi Mi 5s
    Xiaomi Mi 5s Plus
    Xiaomi Mi 5X
    Xiaomi Redmi 5
    Xiaomi Redmi 5 Plus
    Xiaomi Redmi 5A
    Xiaomi Note 5A
    Xiaomi Redmi Note 5
    Xiaomi Redmi Note 5 Pro
    Xiaomi Redmi Note 5 AI Dual Camera

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    45 5F E1 04 22 CA 29 C4 93 3F 95 05 2B 79 2A B2
  5. Re:Stick a fork in Apple by Anonymous Coward · · Score: 2, Funny

    You forgot to mention the lack of a 1/8" (3.5mm) headphone jack.

    Cut them some slack, this ain't about what the iPhone Xs Max lacks, Jack.

  6. Re:fragmentation by nine-times · · Score: 2

    In fairness, there's still not much fragmentation among iPhones/iPads. The big difference is basically just screen resolution, and the event yesterday suggests they're pushing toward 3 sizes of the same aspect ratio. It's not even clear you need to worry much about the difference between the iPhone X and the iPhone XR, since the XR seems to be similar in size but lower resolution. Your UI elements can just be displayed at a lower resolution.

    But more importantly, there's basically 1 iOS. There are 50 different vendors struggling to differentiate their own version of iOS. While Android vendors often don't let users upgrade to the latest version of Android, Apple's pretty good at pushing people to keep their devices update, so developers can mostly focus on making sure their app runs on the latest version of iOS.

    And when you complain about the "iPhone Xs Max SE Plus Rose Gold Special Edition", I don't know why the color matters at all.

    There's still things to complain about with Apple, but it still doesn't seem very fragmented, compared to Android at least.

  7. Re: Stick a fork in Apple by anegg · · Score: 4, Insightful

    To each their own. I use my wired headphones all the time with my iPhone. Used to have a Bluetooth earpiece; switched to headphones because I prefer them. Better sound quality and no batteries to maintain. I have enough stuff to keep charged up; I need less not more. Oh... I also use the cigarette lighter in my car - to keep my freakin' phone charged up and to run my dedicated nav device (which works in places a phone-based nav doesn't). Used to use it to keep my Bluetooth earpiece charged up, but I switched to wired headphones that don't need battery maintenance. I want to simplify my life, not complicate it.

  8. Why Does A Name Matter? by WankerWeasel · · Score: 2, Insightful

    I find myself saying the name of my phone a whole zero times daily. I'm far more concerned about things like the actual functionality of a phone than the name. If it does what I need it to do, they can name it whatever they like and it really doesn't matter one bit to me.