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iPhoneXsMax, Now That's a Tongue Twister (om.co)

Veteran journalist Om Malik writes: iPhoneXsMax -- When I heard the name and saw it up on the stage, I shuddered. Apple's name for its newest, biggest iPhone made one [Microsoft employee] quip on Twitter: "And I thought we sucked at naming. #AppleEvent iPhone Xs Max September Refresh CTP1"

Microsoft and other technology companies were mocked by Apple veterans for their naming conventions. But now Apple is doing the same -- fighting hard to come up with names that are fighting Samsung, Huawei, and many others when it comes to being tongue twisters. It is pretty sad to see that a company that took pride in its ability to communicate clearly and succinctly about its products, the company that was able to name them with such elan and made them memorable, has come. iPhoneX(s)Max.

5 of 167 comments (clear)

  1. Indeed by American+AC+in+Paris · · Score: 3, Insightful

    It has a whole zero syllables more than "Galaxy Note 9"

    Great job Apple

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    Obliteracy: Words with explosions

    1. Re:Indeed by Sloppy · · Score: 5, Funny

      Shit, for that much money, I think I'm even entitled to some umlauts.

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      As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
  2. Pronunciation guide by blkhawk · · Score: 4, Informative

    its pronounced as "iPhone Excess" or "iPhone Excess Max".

  3. Still better... by SharpFang · · Score: 3, Interesting

    Still better if the manufacturer has too few words to compose names and uses them ALL. Especially when looking for the firmware for *your* model...

    Sony Xperia Pro
    Sony Xperia Mini
    Sony Xperia Mini Pro
    Sony Xperia X10 Mini
    Sony Xperia X10 Pro
    Sony Xperia X10 Mini Pro

    Xiaomi Mi 5
    Xiaomi Mi 5s
    Xiaomi Mi 5s Plus
    Xiaomi Mi 5X
    Xiaomi Redmi 5
    Xiaomi Redmi 5 Plus
    Xiaomi Redmi 5A
    Xiaomi Note 5A
    Xiaomi Redmi Note 5
    Xiaomi Redmi Note 5 Pro
    Xiaomi Redmi Note 5 AI Dual Camera

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    45 5F E1 04 22 CA 29 C4 93 3F 95 05 2B 79 2A B2
  4. Re: Stick a fork in Apple by anegg · · Score: 4, Insightful

    To each their own. I use my wired headphones all the time with my iPhone. Used to have a Bluetooth earpiece; switched to headphones because I prefer them. Better sound quality and no batteries to maintain. I have enough stuff to keep charged up; I need less not more. Oh... I also use the cigarette lighter in my car - to keep my freakin' phone charged up and to run my dedicated nav device (which works in places a phone-based nav doesn't). Used to use it to keep my Bluetooth earpiece charged up, but I switched to wired headphones that don't need battery maintenance. I want to simplify my life, not complicate it.