Spotify Starts Cracking Down on Friends Who Share Family Plans (theverge.com)
Spotify is emailing some users on family plans asking for their GPS locations in order to confirm that they live in the same location. From a report: Subscribers who don't confirm their home address could lose access to their plan, according to the email. The move is an apparent attempt by Spotify to crack down on groups of friends who save money on individual subscriptions by sharing discounted plans intended for families. The emails, which have been sent to a limited number of "Premium for Family" subscribers in at least the US and Germany, have been received with scorn by some who rightly point out that not all families live together. However, Spotify's small print does say that the family plan is available for "you and up to five people who reside at your same address." The amount of people subscribed to family plans suggests not all of them abide by Spotify's definition.
But Spotify makes it very clear when you sign up what constitutes a family within the confines of their subscription model. The social construct of "family" isn't important. Just because you think your second cousin Kuala Lumpur should be able to share your plan doesn't make it so.
PS. Do you use that kind of language around your famliy? No wonder they don't want to live with you...
We are hemorrhaging cash. What should we do?
Let's annoy our customers by taking away the lyrics feature!
-- Good one! What else?
Let's start requiring home addresses so we can sell their info to marketers.
-- Great! This is going to make people love us. We'll tell them we are going all Draconians on all family members have to have the same addresses. Screw their parents in the military and kids in college.
Man.. have not looked at their financials but i'd wager the bandwidth and overall 'tech' costs are a complete joke compared the licensing fees they get whacked with by the RIAA and their ilk.