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Apple CEO Tim Cook Says Giving Up Your Data For Better Services is 'a Bunch of Bunk' (washingtonpost.com)

Apple chief executive Tim Cook urged consumers not to believe the dominant tech industry narrative that the data collected about them will lead to better services. From a report: In an interview with "Vice News Tonight" that aired Tuesday, Cook highlighted his company's commitment to user privacy, positioning Apple's business as one that stands apart from tech giants that compile massive amounts of personal data and sell the ability to target users through advertising [The link may be paywalled; alternative source]. "The narrative that some companies will try to get you to believe is: I've got to take all of our data to make my service better," he said. "Well, don't believe them. Whoever's telling you that, it's a bunch of bunk." [...] Cook said in the interview that he is "exceedingly optimistic" that the topic of data privacy has reached an elevated level of public debate. "When the free market doesn't produce a result that's great for society you have to ask yourself what do we need to do. And I think some level of government regulation is important to come out on that."

19 of 118 comments (clear)

  1. Buy into our business model. by jellomizer · · Score: 3, Insightful

    The key difference between Google/Facebook business model vs Apple is how they make money.
    Apple you buy expensive hardware, for more money, but your data and privacy is managed much better.
    Vs.
    Google/Facebook where you may get the same hardware for cheaper, but your data is sold to compensate for it.

    It is akin paying for a vacation, vs. getting a cheaper vacation but have to sit threw a time share presentation.

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    1. Re:Buy into our business model. by thegarbz · · Score: 2, Interesting

      but your data is sold to compensate for it.

      No it's not. Google has never sold anyone's data, much like Coke doesn't sell recipes for fizzy drinks and Apple doesn't sell engineering drawings.

      Google sells access. Access to your eyeballs and access to aggregated statistics.

    2. Re: Buy into our business model. by mattyj · · Score: 2, Insightful

      The cheaper Samsung feature phones are edging up toward 700-800 bucks, so I'm wondering what people buying them think they're getting.

      Google/Android has always been an advertising platform. The tradeoff _used_ to be inexpensive phones, but that's starting to fade.

      Premium Android phones can copy the iPhone all they want, but as long as they're Android phones, you're carrying around a spy device in your pocket at all times, one with a poorly regulated app store.

    3. Re: Buy into our business model. by KixWooder · · Score: 2

      If I decide I no longer want to be a part of this, can I ask google to completely wipe any and every bit of info they have ever collected about me, public or private? No I cannot.

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  2. eeehhhhhhh by emorphien · · Score: 4, Insightful

    Privacy is good, but I also remember the first time I saw how Google was using that information it gathers to benefit me when I loaded up the Google Assistant app thingy a few years back and it just barfed out all kinds of convenient details about what I had going on. Travel times, package delivery statuses, etc. Obviously there's plenty of bad things that could happen with that information but IF it's anonymized well enough and I get a cheaper product and/or more intelligent service, it's worth it.

    Every time I compare Siri and what Apple offers via our iPad to what Google offers through Android, I'm struck by how much more accurate, useful, or contextually insightful Google's responses are. That takes data, and by not collecting and using more of that data, Apple can't keep up.

    Are those benefits worth the potential risks? That's up to each individual to decide, but it's not like they're really offering the same services.

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    1. Re:eeehhhhhhh by spire3661 · · Score: 4, Insightful

      The issue is Google doesn't ask, they take. I used to participate in data collection in the early days because i believed as you do, until I wanted to modulate what i shared and Google showed its true face. They dont take no for an answer. The user is a data point, not a person. That is an unacceptable philosophy.

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    2. Re: eeehhhhhhh by mattyj · · Score: 2

      The difference was put in an eloquent way by Cooke recently. Paraphrasing: "Your device should know everything about you, but Apple shouldn't."

      It wasn't so long ago that an Android flashlight app was collecting your location data without your knowledge and sending it to servers in China. That this kind of thing can physically even happen on your Android phone should tell you about the purpose of that platform.

    3. Re:eeehhhhhhh by Darinbob · · Score: 2

      First thing I did when the assistant showed up was to disable it. The benefits are far too small to justify giving up privacy. I can figure out this stuff on my own.

      Are things being anonymized? I don't think so. The advertising becomes too targeted to the point that it's creepy. Everytime you visit a new web site they always seem to know everything about you already.

  3. Meanwhile Apple gets $9B/year from Google by JoeyRox · · Score: 4, Insightful

    Tim Cook rails against Google's privacy invading/trading business model yet earns a reported $9B/year to make Google the default search engine for Safari and various Apple services like Siri. In other words, Apple wont abuse user privacy themselves for profit - they get paid to enable Google to do it on their behalf.

    https://www.bloomberg.com/view/articles/2018-09-28/apple-looks-down-on-ads-but-takes-billions-from-google

    1. Re:Meanwhile Apple gets $9B/year from Google by AmiMoJo · · Score: 2

      I keep hearing this claim that Google sells or trades your personal data. Seems utterly bizarre, it's the secret sauce that makes their products valuable and giving it to anyone else would destroy their business model. So I usually ask for some evidence, and then get modded down by google haters...

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  4. It is easy for Apple to say that ... by Alain+Williams · · Score: 4, Insightful

    because they generate most of their income by: a) selling real physical goods ('phones, etc); or b) taking a slice of others who sell into the Apple eco-system via the app store. It is much harder for the likes of facebook & google who do not charge people for their product and thus have to generate income by helping others put adverts in front of their users' eyes. This is not a criticism of Apple - but just explaining that they have a very different business model.

    Having said all of that I agree with a lot of what Tim Cook says.

    1. Re:It is easy for Apple to say that ... by mattyj · · Score: 5, Insightful

      Slight correction. You refer to Google and Facebook being a product. The reality is that _you_ are the product. Your personal data is the commodity that is being sold.

  5. Re:Excuses for being last. by sexconker · · Score: 4, Funny

    Haha, says the guy with the bottom wrung voice assistant.

    Are we talking about Bixby or Cortana?

  6. It's not about better by rsilvergun · · Score: 2

    It's about free. Google gets my info. In exchange I get YouTube, Maps, Android and their search engine for free. It's no different than getting free TV for adverts only everyone's a Nielsen family.

    Also, and I keep saying this, but I have bigger things to worry about. Like the trade war going on, or paying for the $16k in tuition to my kid's in State college. Or the endless wars. Or bridge collapse. Or medical care. Or retirement. Or...

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    1. Re:It's not about better by mattyj · · Score: 3, Interesting

      I'm an Apple fanboy, and I use YouTube on the regular with out logging in or giving up any personal info. Occasionally Maps, too.

      Thing is that most people don't realize how much data they collect. If your kid is a contact in your phone, Google, Facebook et al has tons of info on him/her, even if they don't have a Google or Facebook account.

      Conservatively, Twitter has 1000 employees (likely more like 2500-3000.) What do you think all those people are doing? Even with the millions of users' data they have, it would take like three people to run that place if all they had was your basic info. It can't possible take more than seven people to develop their apps.

  7. Re:Tim Crook by Darinbob · · Score: 3, Interesting

    It's not BS. Giving your data to corporations because they tell you it's good for you is stupid. Do not trust corporations! (including Apple) Keep your data to yourself, even if some company whines that this hurts their profits.

  8. Re:Yeah, sure by mattyj · · Score: 3, Informative

    You mom has a fundamental lack of knowledge regarding how to share music between iDevices. And I'm guessing family tech support (you) does, also. In no way does sharing your own music library between iDevices require a credit card. And there are ways of doing it without logging in.

  9. Re:Depends on how you make money by mattyj · · Score: 2

    This isn't a recent thing from Apple, it's been baked into their products and marketing since forever. It's just more on the forefront as late because of the abusive practices of the other guys coming to light.

  10. Re:Put up or shut up Tim by mattyj · · Score: 2

    Does Google need all your personal info at Google HQ to tell you there's traffic? Your phone itself already knows that. Your phone also knows when your flight leaves. Why does Google need that info on their servers? They need it because Google is an advertising platform.

    I dunno, I personally don't use Siri that often, but my iPhone itself knows when it's going to take me 20 extra minutes to get to the airport or work and prods me to leave early. All without selling my location and favorite Spice Girl (it's Sporty Spice) to anyone that wants to buy it.