Slashdot Mirror
Secret Amazon Brands Are Quietly Taking Over Amazon.com (qz.com)
An anonymous reader shares a report: Arabella. Lark & Roe. Mae. NuPro. Small Parts. You might not know it from their names, but these brands all belong to Amazon. Amazon's private label business is booming, on pace to generate $7.5 billion this year and $25 billion by 2022, according to estimates from investment firm SunTrust Robinson Humphrey. To accelerate that growth, the company is inviting manufacturers to create products exclusively for its collection of private brands. The "Amazon Accelerator Program" is hiring a senior product manager for private brands, CNBC reported. The job listing invites applicants to "invent and Think Big to take an idea from concept to reality for Amazon customers." Duties include managing and planning inventory, identifying business opportunities, and working across a wide swath of Amazon divisions, including consumables, Prime Pantry, Prime Fresh, Prime Now, and Amazon Go. Another job listing spotted by CNBC, for a private brands program leader, notes that the "Private Brands team is rapidly expanding and is looking for an exceptional product leader to grow the business." Brands created through the accelerator will be exclusive to Amazon, but not owned by it, the company said. Further reading: Amazon is Stuffing Its Search Results Pages With Ads.
They have knowledge of what sells from other parties, what's popular.
They then manufacture those products and directly compete on their sales platform, with full knowledge of sales and pricing of their competitors.
What's that smell? Federal intervention.
There is absolutely nothing about this that will trigger any anti-trust law.
How is this any different than any other house brand?
Many other big retailers carry in-house products that they do not advertise as being house brands or any association with the retailer itself. This is common practice.
Care to guess how many of the tool brands inside Home Depot are sold exclusively at Home Depot?
They have knowledge of what sells from other parties, what's popular. They then manufacture those products and directly compete on their sales platform, with full knowledge of sales and pricing of their competitors.
So do grocery stores, retail stores, etc and they all sell private label goods too. I don't really see this as a problem. Kroger sells Kroger branded milk right next the other dairy brands and usually for less money. Walmart sells all sorts of private label goods at discounted prices. Amazon is doing nothing different here at all.
What's that smell? Federal intervention.
Not unless you can prove that Amazon is a monopoly first and then that they are abusing that monopoly. Good luck with that. The branded product makers are welcome to drop their prices to compete if they like. If they aren't providing enough value to justify their brand then why should I as a customer care?
You're thinking of modern golf. That's not how golf got invented. ;)
Golf was a game played by Hobbits, similar to that of modern-day golf. According to Hobbit folklore, it was invented when Bandobras Took charged at Golfimbul during the Battle of Greenfields and knocked Golfimbul's head off. The head flew through the air for 100 yards and went down a rabbit hole.
http://tolkiengateway.net/wiki/Golf
I won't bother listing the prices because from what I've heard not everyone will see the same prices anyway.
Yes, some kits come with different accessories, but look at the pot and pan. Apart from colour, they're all exactly the same. The first one, "AmazonBasics", is clearly Amazon's brand, nothing deceptive there. But when you look at most of the other brands, you start questioning wether they're real companies or not.
AmazonBasics Outdoor Camping Cookware Set
MalloMe Camping Cookware Mess Kit
Gold Armour 17Pcs Camping Cookware Mess Kit
Terra Hiker Camping Cookware
gear4U Camping Cookware
HONEST OUTFITTERS Portable camping cookware mess kit
Bisgear 12 Pcs Camping Cookware
EcoCamp OUTDOOR GEAR Mess Kit (14 Pcs)
Born to Venture Camping Cookware Mess Kit
#DeleteFacebook