Secret Amazon Brands Are Quietly Taking Over Amazon.com (qz.com)

An anonymous reader shares a report: Arabella. Lark & Roe. Mae. NuPro. Small Parts. You might not know it from their names, but these brands all belong to Amazon. Amazon's private label business is booming, on pace to generate $7.5 billion this year and $25 billion by 2022, according to estimates from investment firm SunTrust Robinson Humphrey. To accelerate that growth, the company is inviting manufacturers to create products exclusively for its collection of private brands. The "Amazon Accelerator Program" is hiring a senior product manager for private brands, CNBC reported. The job listing invites applicants to "invent and Think Big to take an idea from concept to reality for Amazon customers." Duties include managing and planning inventory, identifying business opportunities, and working across a wide swath of Amazon divisions, including consumables, Prime Pantry, Prime Fresh, Prime Now, and Amazon Go. Another job listing spotted by CNBC, for a private brands program leader, notes that the "Private Brands team is rapidly expanding and is looking for an exceptional product leader to grow the business." Brands created through the accelerator will be exclusive to Amazon, but not owned by it, the company said. Further reading: Amazon is Stuffing Its Search Results Pages With Ads.

Comments

This is what anti-trust laws are for

[turp182]

They have knowledge of what sells from other parties, what's popular.

They then manufacture those products and directly compete on their sales platform, with full knowledge of sales and pricing of their competitors.

What's that smell? Federal intervention.

Re:Isn't this a common practice?

[jythie]

Having a store brand or products produced for a store by wholly owned subsidiaries is indeed pretty common. It will be worth keeping an eye on though as Amazon continues to grow and integrates more into its ecosystem.

Re:Who wants to get fucked by Bezos whims?

[cayenne8]

This is all part of their gran plan to eliminate ALL the competition in retail in the western world.

I don't really see that....this is a common thing for many retailers. You see it in every day grocery stores, hell, you REALLY see this in places like Costco, and even Sam's Club.

Hell, I often buy the Costco (Kirkland brand) stuff, and it is as good, or even slightly superior to the major brands. I too believe Costo gets major labels to make them special stuff, I could swear the Costco Kirkland brand vodka is made by Grey Goose....etc.

Re:No, I'm a Lemming you insenstivive clod!

[lgw]

That's the entire point of Amazon Basics IMO: cheap Chinese stuff that you at least know are sold by a real company that accepts returns, and that has some sort of quality bar above fraud. I'm a big fan of Amazon Basics A/V cables: they're cheap, but never too cheap.