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A Reporter, Posing as Sketchy PR, Asked 28 Media Outlets If They'd Take Money To Publish Content Without Disclosing it Was Advertising. More Than Half Said Yes. (breakermag.com)

Corin Faife, writing for BreakerMag: The level of deception used was minimal: we created a fake email account, and claimed to be representing a PR company. There was no fake website or domain associated; it was simply a Gmail address with a profile picture found by image searching "Russian actor." Next we compiled a list of blockchain media sites. This was by no means exhaustive, but to have a sense of the scale of the problem, we needed numbers. All in all, we reached out to 28 sites, and received a yes/no reply from 22 by the time of publication, with two inconclusive. [...] Of the 22 outlets who replied conclusively, 12 of them -- more than half the total -- were willing to publish paid content without disclosing it as such.

63 comments

  1. Really? by swimboy · · Score: 1

    Not even a link to the article?

    --
    Ask me how the Heisenberg Principle may or may not have saved my life.
    1. Re:Really? by Errol+backfiring · · Score: 1

      It's in the little green link after the large title.

      --
      Nae king! Nae laird! Nae yurrupiean pressedent! We willna be fooled again!
    2. Re:Really? by swimboy · · Score: 1

      'Twasn't there a minute ago.

      --
      Ask me how the Heisenberg Principle may or may not have saved my life.
    3. Re:Really? by Anonymous Coward · · Score: 1

      Looks like there's no link on the comment page here, but on the front page it's hidden behind the bitcoin icon.

      Cue "slashdot has gone to hell" ranting. :-P

  2. "Blockchain media outlets" by aardvarkjoe · · Score: 4, Insightful

    Is it any real surprise that a high percentage of blockchain sites are kind of shady?

    --

    How can we continue to believe in a just universe and freedom to eat crackers if we have no ale?
    1. Re:"Blockchain media outlets" by alvinrod · · Score: 3, Insightful

      Given the amount of schemes and scams surrounding crypto-currencies, I think the real surprise is that it's only ~50% of sites being willing to publish advertisements as content.

    2. Re:"Blockchain media outlets" by HarrySquatter · · Score: 3, Insightful

      Yes, I am thoroughly shocked that websites peddling monopoly money schemes on the public are shady! /s

      I was expecting this to be some sort of story involving media sites anyone has ever heard of like The Washington Post, the NYT, the NY Post, etc.. Instead it's mostly sketchy websites next-to-no-one has ever heard of full of ads and tracking scripts.

    3. Re:"Blockchain media outlets" by Albanach · · Score: 2

      Is it any real surprise that a high percentage of blockchain sites are kind of shady?

      Or that they wanted payment in hard currency not cryptocoins?

    4. Re:"Blockchain media outlets" by cascadingstylesheet · · Score: 1

      Is it any real surprise that a high percentage of blockchain sites are kind of shady?

      What?? The deuce, you say!

      Pyramid scheme fake currency sounds like reliable, non-shady stuff to me, thank you very much!

    5. Re: "Blockchain media outlets" by Anonymous Coward · · Score: 0

      Who the hell is reviewing these publications

    6. Re:"Blockchain media outlets" by jellomizer · · Score: 1

      I never even heard of Blockcain media outlets? Let alone would I have any of those be considered a trusted new outlet.

      Anonymity and New Outlets do not mix. A new source can have a source which can remain anonymous, however the people in the media reporting it shouldn't be such, as their reputation should back up any anonymous source.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    7. Re: "Blockchain media outlets" by Anonymous Coward · · Score: 0

      Their moms?

    8. Re:"Blockchain media outlets" by HarrySquatter · · Score: 1

      Well of course. They're not stupid. They know that 'fiat currency' (*rolls eyes and groans*) is the only money that matters. The monopoly tokens are just for fleecing the ignorant.

    9. Re:"Blockchain media outlets" by David_Hart · · Score: 2

      Yes, I am thoroughly shocked that websites peddling monopoly money schemes on the public are shady! /s

      I was expecting this to be some sort of story involving media sites anyone has ever heard of like The Washington Post, the NYT, the NY Post, etc.. Instead it's mostly sketchy websites next-to-no-one has ever heard of full of ads and tracking scripts.

      I was also taken in by the title. When I see an article about the media, I assume that they are talking about the well known media and social media organizations, not fly-by-night grey-market digital media sites that the average public never sees or cares about.

    10. Re:"Blockchain media outlets" by Anonymous Coward · · Score: 0

      Blockchain you say? Well why didn't you say so? Welcome to our humble website! Here is the master key to our server room, the administrator passwords, and please help yourself to donuts and coffee.

    11. Re: "Blockchain media outlets" by Anonymous Coward · · Score: 0

      The others were smart enough to run an image search on the profile pic.

    12. Re:"Blockchain media outlets" by im_thatoneguy · · Score: 1

      Many magazines are no better. I once wrote a review for a magazine. It was all organized by the product's PR company. I thought that was sketchy. Especially since I consulted for the company that I was reviewing.

      I was sure to disclose this to the Magazine's editor. "Hey, just so you know, the person that the PR company found to write a review of their product for you collects a paycheck from said company as well." The editor laughed and said it was fine. I drew the line in the sand at the point where the PR rep offered to write it for me based on my outline.

      Most magazines are pretty much just a PR company ghost writing content.

  3. And this is suprising? by Anonymous Coward · · Score: 0

    And this is suprising?

    brought to you buy, it's good for you, so purchase it!

  4. Anything for funbux by Anonymous Coward · · Score: 0

    I have these rare tulip bulbs for only three bitcoins.

  5. Blick chain AI everything by Anonymous Coward · · Score: 0

    Its the the future.

  6. "Media Outlets" by Anonymous Coward · · Score: 0

    "Media Outlets" needs quotes. The cryptocurrencies in circulation are just scams, and these so called media outlets are feeding off the scam. There's no reason to be surprised by them taking money for further fraud, nor is there any reason to be huffy when cryptocurrencies get a legitimate treatment from the media (mostly ignore, but point out the scams).

    You can't get something for nothing, and burning dead dinosaurs to try is an affront to the environment.

    1. Re:"Media outlets" by Anonymous Coward · · Score: 0

      The problem is that many people, because "traditional media" doesn't confirm their viewpoints, have turned to these alternatives and thus are easily influenced, thus making election manipulation possible.

    2. Re: "Media outlets" by Anonymous Coward · · Score: 0

      Forget my own website. Give me 5000 bucks and I'll post it on Slashdot

  7. Misleading Headline by necro81 · · Score: 5, Insightful

    Headline: "Reporter, Posing as Sketchy PR, Asked 28 Media Outlets If They'd Take Money To Publish Content Without Disclosing it Was Advertising. More Than Half Said Yes"

    Summary: "Next we compiled a list of blockchain media sites. This was by no means exhaustive, but to have a sense of the scale of the problem, we needed numbers. All in all, we reached out to 28 sites"

    I know it's trendy to accuse any news organization, publisher, studio, website, crazy-uncle's blog, or AM radio shack broadcaster as shady, untrustworthy, or otherwise peddling falsehoods.

    On the other hand, there's a BIG difference between "media outlets" and "blockchain media sites," (whatever the hell those are). The headline implies that some number of the big and names that one encounters on a day-to-day basis (the NYTimes, CNN, Fox News, CBS/NBC/ABC, WSJ, etc.) may be publishing paid content as their own. The reality of this news item is...far more underwhelming.

    Honestly, Slashdot Editor, this is sloppy work even by the usual low standards.

    1. Re:Misleading Headline by AmiMoJo · · Score: 1

      Wait... Are you tell me that blockchains are a scam???

      What about all my Dogecoins? Surely they are still worth something!

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    2. Re: Misleading Headline by Anonymous Coward · · Score: 0

      It's part of the trend of painting the media as the enemy of the people.

      As a result we have misinformed people. The bomber targeting Trump critics is going to be some Fox news watching Breitbart reading old lower - mark my words

    3. Re:Misleading Headline by 110010001000 · · Score: 1

      It is almost as if this story itself is "clickbait". Slashdot has fallen so low.

    4. Re:Misleading Headline by Anonymous Coward · · Score: 0

      Not really. Ever notice how teeny, tiny the disclaimers on advertising in major print media is? Ever notice a full page ad in a newspaper followed by a glowing "unbiased" review article? Ever notice the unholy mixture of advertising, editorials, advertorials, special features, etc? That is how old media works. That is why it can die in a fire.

    5. Re: Misleading Headline by shaitand · · Score: 1

      The bomber didn't target critics, the return address says it all. The bomber targeted those involved in the conspiracy to prevent Sanders nomination. The entire investigation into the evil Russians was and still is largely meant to distract from the DNC conspiracy it revealed. Bombs aren't the answer but if you are upset about Trump being elected, target your anger at Hillary Clinton and the powers at be who sabotaged the popular candidate on the left.

      Here is a hint, anyone who tried to suggest that the demographic of Bernie Sanders was uneducated white men... the man who actually fought for civil rights BEFORE it was politically expedient or there was any hint he'd ever go into politics. People were sick of the 2 parties and were rallying around Bernie Sanders who seems to be the only genuine candidate, he supported women when it was unpopular, opposed global wars on terror, opposed the drug war, fought for civil rights, fought to oppose unreasonable measures which target the store and manufacturer for actions outside their control with regard to firearms, along with being the only person in the senate who isn't filthy rich and ACTUALLY refused to take money from corporations and wealthy donors. He had a plan for tax reform backed by academics and even Forbes indicated that while they disagreed with the goal behind it that economically this would be the correct way to go about it.

      Sure he was an independent but that is because he dodged the kind of structure which tries to rig the media to claim Hillary has won before the votes are tallied, rigs the primary for Hillary Clinton, and then when caught at it tosses the Chairwoman under the bus while suggesting Sanders needs to get a leash on the millions of supporters who were calling for Hillary Clinton to do the only ethical thing and withdraw.

      There would be no Trump presidency without the DNC and Hillary Clinton and for what? So someone could feel better about themselves because someone who has nothing to do with them beyond having a vagina sat in a chair and fucked them over just as well as the male R's and D's do?

  8. "Media outlets" by houghi · · Score: 5, Insightful

    I read the article and none of them I recognise as "Media outlets". From what I have seen they are more like blogging sites.

    Hey, I have a website. Give me 5000USD and I post something for you without saying where it came from.

    --
    Don't fight for your country, if your country does not fight for you.
  9. Misleading headline by PopeRatzo · · Score: 2

    The headline neglects to mention that these are blockchain media sites.

    --
    You are welcome on my lawn.
  10. Re: Moscow Donald's Treasonous Betrayal of Americ by Archangel_Azazel · · Score: 0

    Just like the fake news out out by the Lugenpresse! I mean...lying press. They're always trying to do mean things to Herr Trumpenfurer, like publish what he actually says rather than the party accepted propaganda. Get with the program people, HE WON! He won and now we can bring Amerikkka back to the racist, slave owning, murderous, Kkkristian file it was meant to be.

    Yep. Good times had by all (white) people, back when men were men, women and non-whites were beaten until they knew their place.

    Ain't 'murika great folks? They think a fraudulent con with tons of money gives fuck all about them. Aren't they precious?

    --
    Your mind is like a parachute. It works best when it's been opened.
  11. You're saying you can't trust the media? by Anonymous Coward · · Score: 0

    I'm shocked! Shocked! Next you'll be telling me the mainstream media buries articles at the request of politicians and runs articles that benefit them!

  12. BREAKING: Nothing Burger by Anonymous Coward · · Score: 0

    This story is a nothing-burger, because:

    1) PR places send this kind of ad-story spam to all kinds of journalistic outlets everyday (and Corin Faife is a buffoon for even bothering to respond with his indignant How-Dare-You-I-Would-Never emails), and they regularly get published in the form of some fluff piece product review.

    2) Literally not a single site on the list has any reputation or journalistic merit whatsoever. At best, they're the same sort of organizations as your local business news rags that just publish press releases about mergers and growth written and submitted by the businesses themselves.

    3) What is this "Breaker" mag? I can't even find a wiki page. I guess good for this guy for hustling and honing his skills, but the site he's writing for has no better reputation than the sites he's targeting.

    1. Re:BREAKING: Nothing Burger by HarrySquatter · · Score: 1

      What is this "Breaker" mag? I can't even find a wiki page. I guess good for this guy for hustling and honing his skills, but the site he's writing for has no better reputation than the sites he's targeting.

      Never heard of it either but at least the Editor-In-Chief has some amount of reputation as a Fast Company staff writer. Take that as you will.

  13. This isn't surprising... by The+Original+CDR · · Score: 1

    Some editors will substitue a blog post or news article with a properly written PR to save time on their end.

  14. Good Story [Random Icon] Bad Story [Bitcoin Logo] by Anonymous Coward · · Score: 1

    Fuck you Slashdot, seriously.

    Been reading for a long time, and every fucking time there's a good story about cryptocurrencies, or even specifically about Bitcoin, the story logo is always a Dollar bill or some other bullshit.

    When its some shady crap, you fuckers put the Bitcoin logo front and center, or if its about some aspect of the space involving scammers, con-men, etc...

    Just come out and say it. "Slashdot doesn't like Bitcoin, and here's the latest story on why you should keep things just as they are FOREVER."

    Corporate fuckbags.

  15. Why not? Slashdot does it all the time! by Anonymous Coward · · Score: 0

    n/t

  16. zounds! by cascadingstylesheet · · Score: 1

    it was simply a Gmail address with a profile picture found by image searching "Russian actor."

    Zounds! Now even fake Russians are undermining the integrity of our ... er ... blockchain news blogs?

  17. Lets try that again by Anonymous Coward · · Score: 0

    AOL Content Pusher, posing as a an unbiased user driven news aggregation site, asked 1.2 million readers to believe their headline was true. Half of them thought it may be.

  18. payola journalism by Anonymous Coward · · Score: 0

    It's nothing new and is a fairly common thing among tech sites, especially ones that allow submitted stories to come from unpaid contributors. These kinds of stories are typically cyclical and I guess its the crytocurrency blogs turn to be exposed for the practice.

  19. Only Half ? by Crashmarik · · Score: 1

    The other 50% were probably angling for a better price

  20. Next headline prediction... by Anonymous Coward · · Score: 0

    So lately we've seen: (in no particular order)

    Guy gets accused of rape, LYNCH him!
    Expensive cars are expensive to repair
    Facebook pays $1 fine for stealing $1000
    Governments all spy on each other, but sometimes they get caught
    Lawyers are screwing you for $500 an hour, but AI can screw you 150 times faster!

    Next up:
    msmash and BeauHD discover that the check was not really in the mail, some people really weren't sick on day's they were out, and that hooker really doesn't love them.

  21. Re: Moscow Donald's Treasonous Betrayal of Americ by JackieBrown · · Score: 1

    You forgot to hit the "Anonymous Coward" button.

  22. Nope. Not media outlets by WindBourne · · Score: 1

    These are simply blogs for Cryptocoins.

    Too bad. He should have tried this with Fox, Breitbart, Daily Stormer, CNN, NBC, ABC, etc. and seen if a one of them would do that. I have my suspicions that several will, but few of us could afford it.

    --
    I prefer the "u" in honour as it seems to be missing these days.
    1. Re:Nope. Not media outlets by JackieBrown · · Score: 1

      I doubt any of them would even see the email

  23. The Proper Headline by Macdude · · Score: 3, Insightful

    A Reporter, Posing as Sketchy PR, Asked 28 Sketchy Bloggers If They'd Take Money To Publish Content Without Disclosing it Was Advertising. More Than Half Said Yes.

    --
    "Grab them by the pussy" -- President of the United States of America
  24. Re: Moscow Donald's Treasonous Betrayal of America by Anonymous Coward · · Score: 0

    You're forgetting that a bomb was sent to Robert De Niro. The bombs sent to Democratic politicians and allied media were false flags, all right -- but not by Democrats, to influence voters. I think it's pretty obvious that the Ciccios, the Barzinis, Hyman Roth's crew, Nicky Santoro, the Provos, and Don Luchese were behind this.

  25. Misleading by fahrbot-bot · · Score: 1

    From TFA title:

    We Asked Crypto News Outlets If They’d Take Money to Cover a Project. More Than Half Said Yes

    (a) "Crypto News Outlets" is not really the same as "Media Outlets" -- to be fair though, TFS says "blockchain media sites".

    (b) Who cares? They're crypto / blockchain media outlets/sites -- whatever the hell *that* means.

    (c) See (b).

    --
    It must have been something you assimilated. . . .
  26. this by Anonymous Coward · · Score: 0

    this is how retards like Trump get elected

    then more retards vote for him

    fucking retards

    gonna go kick a retard after work just because of this bullshit

  27. Who are the good guys here? by jdharm · · Score: 1

    They had no problem outing the offenders, but where was the list of those who showed some integrity and shut that crap down? They make the point that the offenders were "used as trusted news sources", implying that they were doing a public service by outing those that shouldn't be trusted, but then they didn't bother to list those in whom such trust is well placed.

    The disparity in treatment almost makes seem like there was some other motive to this article besides objective journalism. Like this news outlet that focuses on crypto might have something to gain from shaming naughty news outlets focusing on crypto and not mentioning the names of news outlets focusing on crypto with integrity. Hmmm...

    Ironic that one of the tags at the bottom of the article is "ethics".

  28. RETRACTION by jdharm · · Score: 1

    I must retract the above statement. They did list the good guys. It was one sentence near the end of the article with no other discussion so I over looked it. Mea culpa.

    Still, the statement starts with "Without dwelling wholly on the negative", when the fact is that this one sentence in the entire article is the only element that wasn't dwelling on the negative.

  29. Alternate Headline by grogger · · Score: 1

    Reporter posing as sketchy PR guy asks sketchy sites to do sketchy things. Some say YES!

  30. Moral of the story by r1348 · · Score: 1

    There isn't a single aspect of cryptos that isn't a scam.

  31. Common by Anonymous Coward · · Score: 0

    So...we still did not realize we invented a fantasy and live on it?

    Hoomans...

  32. why is that shocking? by bobmagicii · · Score: 1

    all content on the various media outlets regardless of their media type is paid content. even intranetwork advertising is paid content. on tv there was just now a liberty mutual commercial and at no point did the network prefix it with "and now a paid content thing"

  33. Cryptocurrency, not crypto by Anonymous Coward · · Score: 0

    Could we please stop insulting actual crypto people by calling these "crypto sites" and so forth? They aren't doing any crypto work, they're just trading something tangentially related to the field of cryptography.

  34. Re: Moscow Donald's Treasonous Betrayal of Americ by Anonymous Coward · · Score: 0

    IT WAS HER TURN!

  35. Glass half full by stikves · · Score: 1

    It seems like 50% of "blockchain" media outlets had journalistic integrity. I would call this a win.