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Ford Patents a Way To Remove 'New Car Smell' (freep.com)
Ford has filed a patent for a method of eliminating the new car smell after a vehicle has been purchased. In the U.S., "new car smell" is beloved, but in China, customers find the odor disgusting. From a report: While the U.S. Patent and Trademark Office hasn't issued a ruling on the "vehicle odor remediation" patent application, and Ford hasn't committed to moving forward with the project, the paperwork explains what creates the odor so many Americans like: That new car smell is caused by volatile organic compounds given off by leather, plastic and vinyl. Chemicals used to attach and seal car parts may also contribute to the odor. People notice odors when compounds are released, which occurs when a car sits in high temperatures.
Ford scientists describe baking the car until the odor disappears, which happens after compounds are released. The process described in the patent involves parking the car in the sun, opening the windows slightly, and optionally turning the engine, heater and fan on.The system includes special software and various air quality sensors, and works only when fitted to a driverless or semi-autonomous vehicle. A lot of technology is involved in the patent application. The car would determine whether conditions are right to expel compounds, and the car would drive itself to a place in the sun and bake away the offensive odor.
Ford scientists describe baking the car until the odor disappears, which happens after compounds are released. The process described in the patent involves parking the car in the sun, opening the windows slightly, and optionally turning the engine, heater and fan on.The system includes special software and various air quality sensors, and works only when fitted to a driverless or semi-autonomous vehicle. A lot of technology is involved in the patent application. The car would determine whether conditions are right to expel compounds, and the car would drive itself to a place in the sun and bake away the offensive odor.
Welcome to Ford. Marketing slogan: The future is built.
Apparently "the future" means that Ford will leave your car idling in the sun while they sell off data about where you live and work to the highest bidder.
On the upside: one good recession and Ford will go bankrupt. They're barely hanging on as it is. Which is why they're getting so desperate with extra revenue streams, like that "selling your personal data" idea. That said, I'm sure the Ford brand will still live on; it has plenty of fans. Whoever buys them will probably just keep the lines running largely as they were before, after ditching Ford's accrued debt.
You people make me envy the deaf and the blind!
People like the associations the smell invokes - an exciting new addition/change in your life that you're going to enjoy - not the odor itself. Same as enjoying the mixture of paint thinner + cleaning detergents + plaster + wood shavings + wet cardboard ... it all combines into "new house smell".
Americans love the smell because they associate it with getting a brand new car. This is a big deal in car culture.
Chinese hate the smell because it represents chemical contamination, something they know all too well. In China when they buy a new apartment and furnish it, there's a period of six months or so when they leave it vacant. They have to let all the materials outgas before they can live there.
So it's the different culture in China where every product is toxic and any off smell means you're being poisoned. Even if you buy from a reputable company there's always some middle manager somewhere who is going to substitute inferior materials for the quality materials her factory paid for and pocket the difference.
Shutting down free speech with violence isn't fighting fascism. It IS fascism!