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YouTube is Testing Having Two Skippable Ads Back-To-Back (cnet.com)

Posted by msmash on from the up-next dept.

If you hate having your video binging session on YouTube interrupted by multiple ad breaks, the good news is that things are about to change. CNET: The streaming platform is rolling out a new tweak to its video watching experience, by placing two skippable ads back-to-back, which it says will reduce the number of ad interruptions later in the video -- up to 40 percent less in a session, according to the company's blog post Wednesday.

3 of 181 comments (clear)

  1. Blocking Back-To-Back Ads by AHuxley · · Score: 5, Funny

    Ad blocking add-ons are testing blocking back-to-back ads.

    --
    Domestic spying is now "Benign Information Gathering"
  2. A new idea! by Anonymous Coward · · Score: 3, Funny

    Congratulations to Youtube for inventing the commercial break. This will surely be an idea loved by all!

  3. :rubs thumb against forefinger: by sheramil · · Score: 4, Funny

    I can only suppose that being forced to watch the first half of a second of an ad before skipping it counts as watching the ad in Youtube's opinion. Being forced to skip two of them doubles their ad-view count.

    "I know! We'll just compress the ads into the first half second! We could call them... blip-verts ."