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YouTube is Testing Having Two Skippable Ads Back-To-Back (cnet.com)
If you hate having your video binging session on YouTube interrupted by multiple ad breaks, the good news is that things are about to change. CNET: The streaming platform is rolling out a new tweak to its video watching experience, by placing two skippable ads back-to-back, which it says will reduce the number of ad interruptions later in the video -- up to 40 percent less in a session, according to the company's blog post Wednesday.
Youtube is testing the patience of their users, which is already near its limit.
It's especially hilarious if you sometimes watch videos on YouTube with small kids. The targeting system apparently doesn't consider the content of the videos you're watching. Or, well, no. I'd bet that it does, but it's only considered in aggregate, so it just determines the entire pool of ads you might get. So you go to watch some Sesame Street video with a three year old via something that doesn't allow ad blocking and get an ad for something completely inappropriate.
I wish it were for things that were at least funny like for condoms or erectile dysfunction medicine, but instead it's ads for things like R rated movies in front of your video of Elmo. (OK, not really, since I'm fairly sure that the official Sesame Street account is allowed to police the ads placed on their videos. But it absolutely will do it for similar YouTube videos for children posted by people without the clout to limit what's allowed to advertise on their videos.)
Which, of course, just leads to ad blockers being required for anyone who knows small children, in order to not have to explain why all those people were on fire before showing them that video of someone singing their ABCs.