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After Initially Calling The New York Times' Report False, Facebook Confirms Most Claims Made in the Story (nytimes.com)
Nellie Bowles and Zach Wichter, reporting for The New York Times: Joining a long tradition of companies and campaigns that drop bad news on holidays, Facebook on Thanksgiving eve took responsibility for hiring a Washington-based lobbying company, Definers Public Affairs, that pushed negative stories about Facebook's critics, including the philanthropist George Soros. Facebook's communications and policy chief, Elliot Schrage, said in a memo posted Wednesday that he was responsible for hiring the group, and had done so to help protect the company's image and conduct research about high-profile individuals who spoke critically about the social media platform. Mr. Schrage will be leaving the company, a move planned before the memo was released.
Facebook fired Definers last week, after a New York Times investigation published on Nov. 14. "Did we ask them to do work on George Soros?" Mr. Schrage wrote in the memo, a draft of which had circulated online earlier in the week. "Yes." He added: "I'm sorry I let you all down. I regret my own failure here." This is a change from just a few days ago, when Facebook wrote on Nov. 15 that the Times report was full of "inaccuracies." The same day, Sheryl Sandberg, the company's chief operating officer, posted on her Facebook page that she had no idea the company had hired Definers.
Facebook fired Definers last week, after a New York Times investigation published on Nov. 14. "Did we ask them to do work on George Soros?" Mr. Schrage wrote in the memo, a draft of which had circulated online earlier in the week. "Yes." He added: "I'm sorry I let you all down. I regret my own failure here." This is a change from just a few days ago, when Facebook wrote on Nov. 15 that the Times report was full of "inaccuracies." The same day, Sheryl Sandberg, the company's chief operating officer, posted on her Facebook page that she had no idea the company had hired Definers.
“Whenever Roy (Cohn) wanted a story stopped or item put in, or story exploited, i.e (Gerradine) Ferraro—and her family, Roy called Murdoch.” When there is a story to be exploited, people usually call the Republican 'Definers'. It was the same in the 1980s as it is today. The 'Definers' of that era was people like Donald Trump's mentor, Roy Cohn. Roy Cohn enlisted his friend and the owner of the New York Post, Rupert Murdoch, to help bring down oppositions' narratives and character. And guess who was also working with Roy Cohn and Donald Trump in those days with these dirty tricks? - it was Roger Stone.
You and the OP seem to be confused about the difference between Liberal and Left. It's easy to be confused because often (especially in the US but also in the UK) the two are talked of as being the same thing, but they aren't.
It is perfectly possible to highly socially liberal (pro gay marrage for example) but also very capitalistic.
Former Tory PM David Cameron would be a good example of this. Under his government, Gay marriage was legalised in the UK. The tories are very very pro capitalist (they have privatised just about everything). Maggie Thatcher is still worshiped by many in the Tory party who voted for gay marriage. This political position best represents the likes of Zuckerberg.
You can also want to nationalise stuff but be anti-immigration. I would say that UKIP are probably an example of this. Their economic policies have seen to be designed to attract working class voters in the North (traditionally left wing voters for economic reasons) but who are more socially Conservative (anti-immigration in this example).
I'm a big fan of the political compass https://www.politicalcompass.org/ to explain this, give it a look.