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NBCUniversal Taps Machine Learning To Tie Ads To Relevant Moments on TV (adweek.com)
The next time you see, say, a wedding scene on a USA Network show followed by a champagne commercial, it may not be a coincidence. From a report: NBCUniversal announced a new machine learning tool today that helps brands place ads around scenes relevant to their product across any of the media giant's broadcast and cable properties. The Contextual Intelligence Platform analyzes programming scripts, closed captioning data and visual descriptors of both ads and shows to find opportune moments for a given advertiser to appear as well as an emotional gauge for each scene determined by proprietary algorithms.
Focus groups for ads placed with the platform thus far have shown an average bump of 19 percent in brand memorability, 13 percent in likability and 64 percent in message memorability, according to Josh Feldman, vp and head of marketing and advertising creative, NBCU. The announcement comes as linear television providers continue to grapple with how to bring digital targeting practices to a medium that still largely operates on traditional phone-call media buying and manual ad placements. NBCU is now working with three to five advertisers for the system's beta-test, and is aiming for an official release date early next year.
Focus groups for ads placed with the platform thus far have shown an average bump of 19 percent in brand memorability, 13 percent in likability and 64 percent in message memorability, according to Josh Feldman, vp and head of marketing and advertising creative, NBCU. The announcement comes as linear television providers continue to grapple with how to bring digital targeting practices to a medium that still largely operates on traditional phone-call media buying and manual ad placements. NBCU is now working with three to five advertisers for the system's beta-test, and is aiming for an official release date early next year.
Inb4 first outrage caused when system misinterprets a rape scene as a sex scene and presents condom or lingerie ads...
"When information is power, privacy is freedom" - Jah-Wren Ryel
A wedding scene should probably be followed by ads for divorce lawyers.
Should be accompanied by adverts for McDonalds careers.
How about you use that AI for making good content and not putting another ad on something.
http://progressquest.com/spoltog.php?name=Son+Of+Son+Of+DarkRookie
But Rick, what will you do when they outlaw skipping or fast-forwarding through commercials?
(Assuming they can get away with that) Same thing I did before TiVo: mute them and ignore them.
It's almost 2019; do intelligent people actually sit and pay attention to commercials anymore (assuming they don't have a DVR)?
to provide Commercial Skipping/Elimination when viewing in near real-time.
Would work on cable/youtube/OTA.
Please someone, start working on this ASAP.
Would our society collapse if we ceased with the aggressive marketing tactics? Would I still buy potato chips and beer if not reminded to do so daily?
“Common sense is not so common.” — Voltaire