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Samsung Caught (Again) Using DSLR Photo To Advertise Smartphone Camera (theverge.com)
An anonymous reader writes: Over at DIYPhotography (which we spotted via Daring Fireball), writer and photographer Dunja Djudjic says that she caught Samsung Malaysia using one of her photos to advertise the portrait mode capabilities of the Galaxy A8 Star, a midrange phone that came out over the summer. Djudjic suspects that Samsung licensed the picture from her through the photo site EyeEm, so payment isn't necessarily a problem. But Djudjic does say that the photo wasn't taken with an A8 Star. Instead, it was taken with an (unnamed) DSLR she owns.
Samsung doesn't state outright that the photo was taken on the A8 Star, but it's certainly implied by the page it's on, which is meant to illustrate the phone's capabilities. The page doesn't note that the images are simulated, and after showing Djudjic's photo, it proceeds to show the A8's dual rear cameras, implying a connection.
Samsung doesn't state outright that the photo was taken on the A8 Star, but it's certainly implied by the page it's on, which is meant to illustrate the phone's capabilities. The page doesn't note that the images are simulated, and after showing Djudjic's photo, it proceeds to show the A8's dual rear cameras, implying a connection.
....to laugh at this story being on Slashdot. And the Big Mac you buy looks like the one you saw on TV? It is advertising, people. Sheesh.
"If you want to improve, be content to be thought foolish and stupid." - Epictetus
In this day and age? Actually, I'm sure people would expect to be able to get that quality. No phone will compare to a DSLR, but with a skilled photographer modern phones really can take impressive photos. The 80's ads were dishonest, but it's even worse now that the differences are more subtle and to many people it's no longer seemingly out of the realm of possibility for phone cameras to be that good. Still boggles my mind that a company as large as Samsung doesn't have a skilled photographer or can't work with a freelance one to do it right. I don't know anyone who trusts ads, but I also don't think that's an excuse to let companies get away with lying; long way to go there though, deceptive ads aren't something unique to Samsung...
This phone camera is so advanced, its reflection looks like a Nikon D850!!
#DeleteChrome
Normally there is fine print that explains that the image isn't real. Watch any smartphone commercial and you'll see it at the bottom of the screen. Apparently Samsung didn't do that this time.
My personal favourite was always the TV commercials for TVs.
With this new Shony Bullshit 9000, you can enjoy crisp images like the one we're displaying on your TV right now ... ummm, yeah, really?
I would argue that people blindly believe crap like this because they don't stop and think. They just think "wow, gotta get me some of that".
Several years ago it became quite obvious that car commercials really don't show cars anymore. They show 3D renderings of the car in some perfect idealised bubble. Then they show you how 'capable' the vehicle is, when there's no physical vehicle being shown.
That commercial showing how rugged that truck is? Well, that truck was never filmed doing that, it's all CGI these days.
And that commercial showing a tasty burger you'll never see in the store? Well, let's just say it's probably not edible because it's all been faked to give the appearance of a tasty juicy burger, but it's really a bunch of stuff you would never eat.
Ad companies operate on illusion, and most people are don't understand, or don't stop to ponder that the difference between that illusion and reality can be quite stark.
If you assume 50% of everything you see in an ad is complete bullshit, you'd be half right. ;-)
Even people who are serious about photography care about their phone camera, because that's the camera they have on them at all times. Inevitably even the keenest photographer will find himself wanting to shoot something when he doesn't have his DSLR to hand, and in that situation will want the best result possible with his phone.
Oh no... it's the future.
The image in TFA is meant to illustrate samsung's supposed shallow depth of field. Which lens did she use? what focal distance is the subject? what is the aperture setting?
In this situation the lens parameters are more informative than the name/model of a DSLR.