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A Quarter of Tumblr's Users Are There To Consume Porn, Data Scientists Estimate (vice.com)
On Monday, Tumblr announced that it will permanently ban adult content from its platform on December 17th, alienating a large portion of the site's users who enjoy sharing and consuming NSFW content. Motherboard has surfaced a study conducted in 2017 by two Italian universities and Bell Labs, which found that roughly a quarter of Tumblr users were on the platform largely to consume pornography. From the report: This study was based on the behavior of 130 million users, about half of Tumblr's entire user base. Of that number, "adult content consumers are 22 percent of our sample," the study said. "At the time of the study, roughly 30 million active accounts were consuming adult content, either re-sharing it or following the accounts of those producers," Luca Aiello, one of the study's authors and now a senior research scientist at Nokia Bell Labs told Motherboard in an email. "I expect this audience to experience a noticeable drop in engagement: some of them will just churn out, many of them will likely reduce considerably the time spent on the platform."
Another 28 percent, or roughly 40 million users, encountered pornography unintentionally on Tumblr. That means they didn't seek out the porn, but they followed someone who pushed it into their feed. "The extent of this exposure is hard to estimate but it's probably not major," Aiello said. "Therefore, I believe some people in this segments would be happy to have a cleaner Tumblr feed but I don't expect a significant lift in their engagement, overall." Crucially, the study found that Tumblr's userbase was more female than many social networks ("we estimate that the average user age is 26 and 72 percent of the users are female," they wrote.) They found that these demographics held up between porn consumers and non porn consumers on the site, and that, in fact, young women between the ages of 20-25 were consuming porn on the site at a higher rate than young men. This means that Tumblr's crackdown will likely disproportionately affect women porn consumers.
Another 28 percent, or roughly 40 million users, encountered pornography unintentionally on Tumblr. That means they didn't seek out the porn, but they followed someone who pushed it into their feed. "The extent of this exposure is hard to estimate but it's probably not major," Aiello said. "Therefore, I believe some people in this segments would be happy to have a cleaner Tumblr feed but I don't expect a significant lift in their engagement, overall." Crucially, the study found that Tumblr's userbase was more female than many social networks ("we estimate that the average user age is 26 and 72 percent of the users are female," they wrote.) They found that these demographics held up between porn consumers and non porn consumers on the site, and that, in fact, young women between the ages of 20-25 were consuming porn on the site at a higher rate than young men. This means that Tumblr's crackdown will likely disproportionately affect women porn consumers.
They're being polite. They mean definitely no less than one quarter. The problem with a community built like Tumblr was the intent to blur the line between dialogue, art, and pornography. Mind you, even pornographers are opposed to this, because it also destroys their profit model. This new profit model still requires pornography to survive, but does so in a non-obvious way that appeals better to the subliminal.
tumblr = porn and anorexic chicks (who eventually turn to porn).
twitter = SJWs and people about to get fucked up by SJWs
hacker news = silicon valley douchebag 10x ninja rockstar brogrammers and indians
slashdot = intelligentsia and APK
TFS says:
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roughly 30 million active accounts were consuming adult content, either re-sharing it or following the accounts of those producers
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Do YOU "share" the porn YOU watch, or just watch it?
I'd definitely bet less than half the people checking out porn shared it or "followed" the pornster. Just browse the porn, do your thing, and move on. (But please wash your hands).
So about half of their users or more are there for porn.
... are just too shy to admit it.
And perhaps more seriously though the study does specially states that the aforementioned 28% are there largely to browse porn. Which at least suggest while that remaining 72% are not there just for the porn we don't know how much of them still do use the site for it's adult content.
Ultimately I believe this is a sign of Tumblrs impending collapse, given that this entire situation stems from the fact that their administration was too technological inept to properly administer their site so they just decided to discard a large part of their user-base instead of just fixing the problem.
What is going on with crackdown on porn and free speach everywhere. Can't wait for more free distributed networks that will work around censorship.
can they survive losing 28% of their audience? We're gonna find out.
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They talk about the number of users that follow porn versus the number who don't, but they don't really mention how much they consume.
If that 1/4 accounts for half (or more) of the page views, and the other 3/4 is just people who drop in occasionally to look at their cousin's Photoshop gallery, they're going to be losing a lot more than 25% of their "audience."
Just use a fake name / email / pre paid credit card / voip phone number etc. no need to use your real name anywhere, I can't even remember my name.
here.
Where are the porn, adult vs art line drawn at?
If you lose interest in the art shortly after beating off, then it was porn.
(Can't remember the origin of that quote)
SJW n. One who posts facts.
Porn makes the Internet go round.
Just turn off the safe filter in your favorite search engine. Porn site routinely make the top 10 of global web-site traffic. They are all high definition streaming services that innovate at an amazing rate. Mid-Video Advertisement technologies were born here. Complex tracking user identification was born here. Advanced graphics cards and huge fiber bandwidth data routing was not needed to serve up static text site in the 90's. It was needed to serve up porn, that's when the internet exploded and these high density bandwidth/compute technologies were given huge investments. The results of which advanced the ability to stream other video in a more mainstream market.
In the 80's Betamax died when the porn industry went in with VHS. In the 2000's, Sony did not make the same mistake. They watched courted this market during the high density disc wars and Blu-Ray won. Even in the world of blockbuster movies and streaming, porn makes up the largest percent of physical removable media usage.
However....many companies who live off this industry don't typically highlight it's importance to their bottom dollar.
Watch it, don't watch it, like it, hate it. The content drives the investments in key technologies that we all benefit from in the "main stream".
But what if every time you look at it assess that you jerk off again? THEN is it porn or a masterpiece?