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Facebook Will Bring Political Ad Transparency Tools To India Ahead of 2019 Elections (venturebeat.com)

As India inches closer to its general elections, Facebook announced today that it is bringing transparency to political ads on its platform in the country early next year. From a report: This would make India the fourth market -- after the U.S., Brazil, and the U.K. -- where Facebook offers users a disclaimer on political ads. Facebook began offering users in the U.S. information about the buyer of a political ad as part of a series of changes last year to fight misinformation and foreign meddling in elections. [...] Facebook said Thursday that it will also maintain an online searchable Ad Library, as it has in other markets, which will document all the ads related to politics from a particular advertiser alongside other information such as range of impressions, demographics that saw the ad, and the budget that went behind an individual ad. India, which is Facebook's largest market, could be the biggest test yet for whether the company has learned from its recent mistakes.

52 comments

  1. Moscow Donald's Campaign Manager is IN PRISON by Anonymous Coward · · Score: 0

    Even if Facebook identifies Russians advertisers who are still working for Trump on Facebook, only basic common sense will identify the world's most obvious traitor.

  2. GET RID OF FACEBOOK by Anonymous Coward · · Score: 0

    The dump of emails should be a wakeup call, but too many (morons) will continue to feed the beast despite knowing they're not trustworthy. STOP CARRYING THE FACEBOOK SCORPION, FROGS.

  3. Better yet, by Anonymous Coward · · Score: 0

    Bring them toilets and toilet paper, they will get more use out of that.

    1. Re:Better yet, by Mister+Transistor · · Score: 1

      Bill Gates and his mighty Poop In Da Jar are on it!

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      -- You are in a maze of little, twisty passages, all different... --
    2. Re:Better yet, by Mister+Transistor · · Score: 1

      Replying to myself - It just occurred to me this is very on-topic! You see, Facebook is a load of Shit in an innocuous container - curiously, very similar to Mr. Gates's current poopy talking point.

      --
      -- You are in a maze of little, twisty passages, all different... --
  4. FACEBOOK IS SHIT, STFU MORON TRUMPTARD by Anonymous Coward · · Score: 0

    https://slate.com/business/2018/12/facebook-emails-lawsuit-embarrassing-mark-zuckerberg.html

  5. Atlantic council to intervene in Indian elections by Anonymous Coward · · Score: 1

    So, Facebook - with its deep and troubling/criminal connections to Imperialist think tanks like the Atlantic council, and US government agencies like the NSA, will intervene in internal Indian policies before the upcoming elections. Perhaps they'll also help "discover"a Russian plot to subvert the elections, just like the retroactively "discovered" that at the behest of the US government and mainstream media.

    I can't wait. I'm sure we're all going to LIKE it a lot though.

  6. Transparency is the best approach by SuperKendall · · Score: 3, Insightful

    Rather than blocking ads from ideologies you disagree with, simply illuminating who is paying for ads would help a lot - what would be great is if they not only would say who is paying for a particular ad, but follow the chain of company ownership backwards and report the string of owners than let to the funding for that ad... Facebook has the kind of size and money it would take to accomplish that.

    Now THAT would be some transparency! And to my mind bring some degree of redemption to Facebook.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Transparency is the best approach by Anonymous Coward · · Score: 0

      Absolutely not doable with current US law

      You'll soon find that all the suspicious ads are paid for by PACs with names like

      Americans for Progress
      Americans for Prosperity
      Citizens for Freedom
      A New Beginning for America
      Liberty and Prosperity

      And you'll never discover anything beyond that, by design

      The agents that seek to put propaganda in front of your face will continue to do so with impunity

    2. Re:Transparency is the best approach by BringsApples · · Score: 1

      Now THAT would be some transparency! And to my mind bring some degree of redemption to Facebook.

      Or, if they're honest about who's paying for what it may be the nail in the coffin for FaceBook, as them taking payments from powers in others countries, for ads on presidential campaigns, may piss some folks off - if this happens at FaceBook.

      --
      Politics; n. : A religion whereby man is god.
    3. Re:Transparency is the best approach by Anonymous Coward · · Score: 0

      Why should people have to disclose who is paying for what? Money is speech, you fucking libtard fascist, and you have NO right to regulate it. Even if you don't like that simple fact, that doesn't make it bad.

    4. Re:Transparency is the best approach by ZombieCatInABox · · Score: 0

      Rather than blocking ads from ideologies you disagree with

      Is that the new buzz-phrase of the decade ? Cause I sure seem to hear it a lot.

      Since when did disinformation, misleading propaganda and outright lies has become simply "ideologies we disagree with" ? And why should we tolerate them ? Because "freedom of speech" ? "civilized society" ? What next ? Racism, sexism, bigotry, homophobia are just "differing viewpoints" ? Pedophilia, sex trade and slavery are just "alternative lifestyles" ?

      Should tolerance, one of the fundamental principles of civilization, be pushed as far as tolerance of barbarism and savagery, things that said civilization has been working so hard to eradicate ?

    5. Re:Transparency is the best approach by Thelaststraw · · Score: 1

      Absolutely. You hit the nail on the head. I had the exact same thought.

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      Nothing to see here, move along please.
    6. Re: Transparency is the best approach by Anonymous Coward · · Score: 0

      IMO Facebook should just say no to political ads. They have enough revenue without them. The greed keeps them flowing though.

  7. Re:Atlantic council to intervene in Indian electio by Anonymous Coward · · Score: 0

    ", just like the retroactively "discovered" that at the behest of the US government and mainstream media." See, they denied it. They denied it happened. MotherZucker was complicit in trying to cover it up with Sandvag.

    The MSM and US intel was correct, Russia used FB to try to push their agenda, including installing Trump to repeal the Magnitsky Act. Evidence for this is already in the public domain.

    Pretending it didn't happen is why Zuck belongs in prison, just like Trump - because he lied about it. Provably.

  8. election meddling. by Anonymous Coward · · Score: 0

    Forget Russia, FANG is meddling in elections.

  9. KenDoll - Lie until you get caught, then lie more. by Anonymous Coward · · Score: 0

    Kendall's idea of transparency = lie until you get caught, then lie some more. Fucking idiot. https://slate.com/business/2018/12/facebook-emails-lawsuit-embarrassing-mark-zuckerberg.html

  10. I am tired of hearing about FB by bogaboga · · Score: 1

    Look folks, is it just me? Aren't a good chunk of you just tired of hearing about Facebook in the news? One cannot escape this thing every other day!

    Sincerely, I am just sick of hearing about this. Sadly, I have nothing to do about it for Slashdot isn't making matters better.

    1. Re:I am tired of hearing about FB by Anonymous Coward · · Score: 1

      No, I am not tired of hearing that Facebook's abuse of it's user data is being examined. I'm not tired of hearing that Facebook is abusing it's market position. I am not at all tired of hearing that Mark Zuckerberg thinks we are all "Dumb Fucks". I want to hear more about how governments around the world are looking into the actions of Facebook. I want to hear more detail, more facts.

      You may want us to bury our heads in the sand. But I don't.

      I just want M'Smash to leave.

    2. Re:I am tired of hearing about FB by oh_my_080980980 · · Score: 1

      Why? Facebook is censoring content. Why wouldn't you want to know about that. The fact that corporate media wants to equate Foreign political ads as meddling, as opposed to domestic political ads, is troubling. I guess those ads that show up after an election have the power to travel back in time and get people to vote for the wrong person. Who knew.

    3. Re:I am tired of hearing about FB by WillAffleckUW · · Score: 2

      You can submit stories that interest you. It's not that hard.

      --
      -- Tigger warning: This post may contain tiggers! --
    4. Re:I am tired of hearing about FB by Anonymous Coward · · Score: 0

      Go back to Reddit, alt-reich INCEL Ivan. We're too busy to engage with you feckless traitor fagbots, Trump is going to prison.

    5. Re:I am tired of hearing about FB by Anonymous Coward · · Score: 0

      No, they're not. It's not "censoring", it is a filtering of objectionable content. None of the social media companies are censoring anyone in particular, they are censoring morally repugnant ideas and trolling.

      If your message or platform is so morally repugnant it can't be differentiated from Trolling or Racist/Homophobic/Reactionary rhetoric, then the problem is with your message or how your'e conveying it, not with the one(s) doing the "censoring".

      In other words, if you don't want to be filtered, then act like a socially responsible adult, not an 8 year old playground bully that just learned how to swear. Clean up YOUR act first, then worry about others.

    6. Re:I am tired of hearing about FB by Anonymous Coward · · Score: 0

      I'm tired of hearing about nothing being done about it. I'm tired of hearing people take 10 years to realize what should've been obvious with 10 seconds of thought.

      I'm tired of worrying about how the most likely reason, the simplest explanation for why nothing is being done about it, is because Facebook, Google, etc. has a dossier on every single politician in every single country, and therefore they are all paralyzed to do anything about it.

      I'm tired of trying to think of some way out of this that doesn't cause the world to self-destruct (quicker than it already is).

    7. Re: I am tired of hearing about FB by Anonymous Coward · · Score: 0

      Well said.

  11. What happens when they hide by rsilvergun · · Score: 1

    behind 10 LLCs to obscure who's really paying for it? If you're a journalist with lots of free time maybe you can track that down (assuming they haven't covered their tracks well). Also, the point of a lot of these adverts is to influence the easily influenced. We already know a lot of them are being bought up by foreign governments looking to destabilize enemy nations on the cheap.

    For starters I think foreign governments should have to disclose that in the adverts. Same for anyone financially tied to a major party (either direction, if they give money or they receive). And more education. Make college tuition free. An English Lit degree (or whatever the Indian equivalent is) might not get you a lot of jobs, but you've at least learned enough critical thinking to question a political advert. Pay attention to who keeps attacking education and start asking yourself why they're doing that.

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
    1. Re:What happens when they hide by Anonymous Coward · · Score: 0

      As you yourself mentioned, it's not always obvious when a "government" is behind something.

  12. Make India Great! by Anonymous Coward · · Score: 0

    Don't let Putin manipulate your elections! Putin Bad!

  13. Re:Shut up apologist moron Kendal by oh_my_080980980 · · Score: 1

    Eat a dick.

  14. Re:THERE WILL BE CONSEQUENCES NAZI FAGGOT KEN DOLL by oh_my_080980980 · · Score: 1

    Wow the troll farm is out in force today. Again, eat a dick.

  15. Re:KenDoll - Lie until you get caught, then lie mo by oh_my_080980980 · · Score: 1

    Another troll. Hello troll in your troll world.

  16. Lie until you get caught - then lie some more by Anonymous Coward · · Score: 0

    Kendall's idea of transparency = lie until you get caught, then lie some more. Fucking idiot. https://slate.com/business/2018/12/facebook-emails-lawsuit-embarrassing-mark-zuckerberg.html

    FUCK YOU APOLOGIST

  17. Better do it in Washington State too by WillAffleckUW · · Score: 1

    Otherwise, jail time.

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    -- Tigger warning: This post may contain tiggers! --
  18. Re:Shut up apologist moron Kendal by Anonymous Coward · · Score: 0

    Suck a Zuck, Ivan.

  19. Why just "political" ads? by Anonymous Coward · · Score: 0

    Shouldn't all ads be similarly transparent?

    Seems to me that inserting a qualifier in there is just begging for loophole-jumping.

  20. Re:THERE WILL BE CONSEQUENCES NAZI FAGGOT KEN DOLL by Anonymous Coward · · Score: 0

    Go back to Reddit, alt-reich INCEL Ivan. We're too busy to engage with you feckless traitor fagbots, Trump is going to prison.

  21. Re:Shut up apologist moron Kendal by Anonymous Coward · · Score: 0

    He can't - you've already gobbled all the cock in sight - there isn't a stiff one left on your block. Moron Fucking Apologist Troll Asshole. Go blow Ken Doll, then get spruced up for the upcoming Prison term, you worthless shitstain traitor, you'll be the Belle of the Balls.

  22. Re:KenDoll - Lie until you get caught, then lie mo by Anonymous Coward · · Score: 0

    Go back to Reddit, alt-reich INCEL Ivan. We're too busy to engage with you feckless traitor fagbots, Trump is going to prison

  23. Ad market and politics? by AHuxley · · Score: 1

    Who gets to set out what local "politics" is?
    Should an ad company get to shape domestic politics in a nation with their own idea of "tools"?

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    Domestic spying is now "Benign Information Gathering"
  24. Face book could do it though by SuperKendall · · Score: 1

    What happens when they hide behind 10 LLCs to obscure who's really paying for it? If you're a journalist with lots of free time maybe you can track that down

    What I'm saying is that Facebook has the kind of money to track down those ten LLC's, and if they are serious about really having fair political ads, that is what they should be doing. It would take minuscule resources to dig all this up if you just had a small team doing it for every political ad buyer.

    Also, the point of a lot of these adverts is to influence the easily influenced.

    I still firmly believe there is no such person, especially not on Facebook. From friends and older family both far left and far right, not a single one of them is going to be influenced by anything MAYBE for some issues right on the margin. But nothing that is talked about on Facebook or covered by these ads.

    For starters I think foreign governments should have to disclose that in the adverts.

    Yeah that would be nice but obviously they will not, but Facebook of all people is probably in the best position to find that out., and reveal if that is the case.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Face book could do it though by BlueStrat · · Score: 1

      For starters I think foreign governments should have to disclose that in the adverts.

      Yeah that would be nice but obviously they will not, but Facebook of all people is probably in the best position to find that out., and reveal if that is the case.

      That's all true, however from Facebook's perspective, they'd be turning paying customers (governments/political orgs that pay them for data and influence) into opponents that would stand in the way of furthering their growth and increasing their profits. It would literally require an Act of Congress to force them to do as you suggest as it's not in their best corporate interests. They want the status quo, or ideally even a rollback of legal protections and limits currently in place.

      Facebook is straddling the fence and working both ends against the middle in many areas, for example, are they a platform or a publisher? They want it both ways on everything.

      Strat

      --
      Progressivism (aka US 'Liberalism'): Ideas so good they need a police/surveillance-state to enforce.
    2. Re:Face book could do it though by Anonymous Coward · · Score: 0

      I still firmly believe there is no such person, especially not on Facebook. From friends and older family both far left and far right, not a single one of them is going to be influenced by anything MAYBE for some issues right on the margin. But nothing that is talked about on Facebook or covered by these ads.

      Either the people paying for the ads are wasting their money or political ads really do result in better electoral results. I guess there's the narrower version of the second option that there's a very small population that will be influenced by political ads (perhaps the uninformed for whom a little more name recognition from having seen an ad is enough of a nudge), but if political ads really are completely worthless, that would be surprising.

    3. Re:Face book could do it though by IRGlover · · Score: 1

      It isn't about trying to make a person swing from one side to the other. It is about normalising a slightly more extreme form of already held views to nudge people a little bit more in the desired direction. This basically allows the individual to be moved toward the desired goal without ever being truly challenged in their views.

      The ultimate aim of these campaigns is to hollow out the centre-ground and create internal conflict by pushing people to partisan extremes. In this way a foreign power can permanently weaken an opponent's ability to coordinate itself.

  25. Why is that not doable? by SuperKendall · · Score: 1

    Absolutely not doable with current US law

    Why? You need to explain why something you categorically dismiss as being against law, is...

    It's perfectly legal to look up company ownership records, and follow a path back to a root entity.

    There are probably some masking techniques they could not get around, but most of the groups making these ads are not that clever. Even if you are stopped tracing back at some point you could probably find an interesting root for a lot of ads and groups.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  26. Transparency? by Anonymous Coward · · Score: 0

    To Facebook, "transparency" means sending out a positive public message while hiding everything in internal documents only until they are seized and leaked by members of British parliament.

  27. Honestly... by Anonymous Coward · · Score: 0

    I like the idea of transparency, I just want it to apply to everyone. I'd love to know which PR groups have had a hand in every story on every platform. A lot of the news is artificial and it would be great to illuminate that further.

  28. I bet Facebook will be 100% honest... by Anonymous Coward · · Score: 0

    I'm sure they, and the government they answer to, who has been known to interfere in elections, would never ever throw spanners in the works by manufacturing their own adverts and attributing it to who they see fit.

    America and Facebook's fight against propaganda and false news only applies to the kind that's not good for themselves. If India knows what's best for them, they should kick Facebook out of their country.

  29. Facebook by Anonymous Coward · · Score: 0

    Is dead

  30. Re:Atlantic council to intervene in Indian electio by Thelaststraw · · Score: 1

    Put up or shut up. Links please.

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    Nothing to see here, move along please.