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Google Pledges To Hold Off On Selling Facial Recognition Technology (engadget.com)

In a blog post today, Google detailed how its facial recognition technology will and won't be used. Citing a number of risks associated with the technology, the company vowed to refrain from selling facial recognition products until it can come up with policies that prevent abuse. Engadget reports: "Like many technologies with multiple uses, facial recognition merits careful consideration to ensure its use is aligned with our principles and values, and avoids abuse and harmful outcomes," Google said. "We continue to work with many organizations to identify and address these challenges, and unlike some other companies, Google Cloud has chosen not to offer general-purpose facial recognition APIs before working through important technology and policy questions." "This is a strong first step," the ACLU's Nicole Ozer said in a statement about Google's announcement. "Google today demonstrated that, unlike other companies doubling down on efforts to put dangerous face surveillance technology into the hands of law enforcement and ICE, it has a moral compass and is willing to take action to protect its customers and communities. Google also made clear that all companies must stop ignoring the grave harms these surveillance technologies pose to immigrants and people of color, and to our freedom to live our lives, visit a church, or participate in a protest without being tracked by the government."

46 comments

  1. Sweet Irony by ELCouz · · Score: 2, Insightful

    Kinda ironic that Google cares about our privacy...

    1. Re:Sweet Irony by Anonymous Coward · · Score: 0

      If by "ironic" you mean "ok, what's their actual motive here" then sure.

    2. Re:Sweet Irony by Desler · · Score: 1

      Where did they say that? I don't see such words anywhere in this announcement.

    3. Re: Sweet Irony by Anonymous Coward · · Score: 0

      For real?

    4. Re: Sweet Irony by Anonymous Coward · · Score: 0

      Only if you are doing something illegal and aren't caucasian, apparently. Their justification is a gigantic pile of virtue signaling crap. Gods, how does anyone continue to support or defend this piece of sh*t company?

    5. Re:Sweet Irony by AmiMoJo · · Score: 1

      Kinda ironic that people think Google doesn't care about privacy.

      They care a lot about keeping your personal data private, because (with your permission to use it, at least in the EU) their advertising business's value is largely based on it.

      More over, most of the evil shit that people assume Google is doing is nonsense and actually illegal in many places. Presumably they also think there is a giant criminal conspiracy that has so far gone undetected (but somehow they are certain it exists).

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    6. Re: Sweet Irony by Anonymous Coward · · Score: 0

      Mod +5 funny.

  2. Oh, GOOGLE PLEDGES eh? Well then. by Anonymous Coward · · Score: 1

    Why didn't you SAY SO! Oh, if I'd known GOOGLE was going to PLEDGE something... I'd have Gmailed myself an invitation to a Hangout to Wave-chat about it!

    Hi Google, I assume you're looking at my face right now through my fucking video doorbell system you tentacled twat creatures! Damn you all, quit now OR BURN WITH THE HOST.

    1. Re: Oh, GOOGLE PLEDGES eh? Well then. by Anonymous Coward · · Score: 0

      Too funny but if you want to release a beta then we might laugh

  3. Google MUST BE BROKEN UP by WCMI92 · · Score: 1

    They are 100x worse than Microsoft ever was. They have to go.

    --
    Corporatism != Free Market
    1. Re:Google MUST BE BROKEN UP by Anonymous Coward · · Score: 0

      There's tons of companies that vacuum up and sell our personal data. That practice needs to have strict regulations put on it. Over-arching click-through EULA's need to be addressed as well.

    2. Re: Google MUST BE BROKEN UP by Anonymous Coward · · Score: 0

      Somebody sitting in his office reading Slashdot sipping his latte reads100x worse than Microsoft fails to live up to his father's expectations, fails reading comprehension, mentally substitutes the 'x' with a 9, rereads the comment and WHOOSH continues enjoying his latte. Am glad to be a mathematician, not a nerd he thinks.

    3. Re:Google MUST BE BROKEN UP by rtb61 · · Score: 1

      So fucking corporations are coming up with policy, what the fuck happened to the people coming up with policy and getting the government representatives to implement and forcing corporations to adhere to it under penalty of law. Now it's corporations coming up with policy and turning citizens into nonpersons when they do not comply and government meekly conforms.

      --
      Chaos - everything, everywhere, everywhen
  4. Wait for the internal memos by WillAffleckUW · · Score: 3, Insightful

    Verify. Then trust.

    --
    -- Tigger warning: This post may contain tiggers! --
    1. Re:Wait for the internal memos by Anonymous Coward · · Score: 1

      Verify. Trust no one. Continue to periodically verify.

  5. THEY ARE LYING by Anonymous Coward · · Score: 0

    They already sold it. We'll find out in 10 years and then fine them a pittance.

  6. Typical ACLU by Anonymous Coward · · Score: 0

    "Won't someone think about the brown people?!?!?"

    1. Re: Typical ACLU by Anonymous Coward · · Score: 0

      They will think about the brown people later when they need them. Will the brown people think about them?

    2. Re:Typical ACLU by Anonymous Coward · · Score: 0

      "Won't someone think of the pencil-dicked incels?"

    3. Re:Typical ACLU by Anonymous Coward · · Score: 0

      t. gelded NPC.

  7. sure. they won't "sell" it. by Anonymous Coward · · Score: 1

    that would be extremely foolish for a profit-minded public corporation to do. it will be 'rented' instead, for insane profits.

  8. Translation: by Anonymous Coward · · Score: 0

    No one has met our price yet.

  9. They give it away for free by thesjaakspoiler · · Score: 1

    and the FISA court order will not allow them to even admit it.

    1. Re:They give it away for free by Desler · · Score: 1

      An NSL gag order wouldn't let them say anything either way.

  10. Make no evil by Artem+S.+Tashkinov · · Score: 2

    No doubt that's commendable, however the current leader in the face recognition competition/arms race sells their product to pretty much anyone, including the government of Russia. I've seen how it works and it gives you the shivers.

    You may find youtube videos about their tech quite fascinating and scary.

    1. Re:Make no evil by grep+-v+'.*'+* · · Score: 1

      You may find youtube videos [google.com] about their tech quite fascinating and scary.

      That's cool. I guess. YT Link

      Also, they can soon figure out who you are AND what you're stealing. Notice that last one is free code (One, Two) and even runs on a PHONE. (7:00)

      And LOOK -- it's written in C, so it'll even be halfway understandable!

      If anyone wants me, I'll be hiding under the covers.

      --
      If the universe is someone's simulation -- does that mean the stars are just stuck pixels?
  11. Good for the gander by Impy+the+Impiuos+Imp · · Score: 1

    The cat is out of the bag. The only safe thing for the future of humanity is to let the people have access to panopticon technology so they can track their politicians with it, too. Otherwise just some secret cabal inside a billion dollar NSA building will have it, with "emergency" access that doesn't require logging, you know, for emergencies.

    Assuming it really bothers to automatically log anything uncorruptibly for later review by security clearence'd elected members of Congress, that is.

    --
    (-1: Post disagrees with my already-settled worldview) is not a valid mod option.
  12. Don't need face recognition - Already Tracked by Anonymous Coward · · Score: 0

    We are already tracked every time we go to a church, a rally, or a downtown corridor. We're CARRYING a little GPS on us at all times that shares our location with AT&T, which we already know shares private "metadata" with government without meaningful public oversight.

  13. Google Pledges To Hold Off On Eating Whole Babies by Anonymous Coward · · Score: 0

    Will just eat their heads

  14. They pledge to... by Oligonicella · · Score: 2

    So friggin' what. They once pledged to "Do no evil". They broke that, they'll break this. They are not to be trusted.

  15. Doesn't matter. It will be stolen, by ZombieCatInABox · · Score: 2

    A technology only has to exist. Then it's just a matter of time before those who want it get their hands on it.

    Same with encryption and encryption backdoors. If a backdoor is implemented, even if only for governement and law enforcement use, the backdoor will be cracked and used by criminals. If governement admits this and demands an uncrackable encryption without backdoor just for itself, again criminals and terrorists will get their hands on it and use it for themselves, making the backdoor useless to law enforcement.

    In the end, only governements and criminals will have unbreakable encryption, and the backdoored encryption will be used only by ordinary honest citizens, to be spied on by their governement and victimized by criminals.

    1. Re:Doesn't matter. It will be stolen, by Anonymous Coward · · Score: 0

      So you don't want the government to have unbreakable encryption there by leaving the criminals the only ones using unbreakable encryption? Do you think the criminals will obey any new laws or statutes targeting the use of encryption? People want to force the national law enforcement agencies and national security agencies to give up every tool or technique needed to stop criminal acts. That fits in perfectly with the calls to make firearms illegal and expecting the criminals to turn over all their weapons when the law is passed.

    2. Re:Doesn't matter. It will be stolen, by ZombieCatInABox · · Score: 1

      Do you know how to read ? Do you completely lack even basic understanding of the english language ?

      Please point out to me where I said that I don't want the governement to have unbreakable encryption.

      The governement will have unbreakable encryption. It is their duty, if only for national security reasons. But if the governement has it, then criminals and terrorists will also have it, because technologies never remain secret. Therefore, all the laws and regulations governements around the world are trying to pass to force tech companies to include a backdoor in their encrypted communication apps will be useless. They are already useless.

      Please feel free to ask if you need me to dumb it down even further.

  16. Trust Google? by Anonymous Coward · · Score: 3, Insightful

    Google are essentially an advertising agency and so their "values" are flexible for the right price. Public statements like this are designed as leverage to increase the asking price for abusive practices and to keep their abusive clients quiet.

  17. Temporarily by Krishnoid · · Score: 2

    You know, until they can get it working in a way that doesn't cause them to make the news.

  18. WHAT IS THE HARM? by Anonymous Coward · · Score: 0

    What is the harm of facial recognition tech to the public exactly?

    Privacy?

    Who from the public (anywhere in the world!), goes out to the streets (or any public places), expecting/getting privacy?
    (I am not, for sure!!!)

    We are living in times, almost every person has a smartphone, w/ a camera that can take picture/video, anywhere, anytime!!!
    Why is it okay, when any stranger takes picture/video of us, but, it is not okay, if our own government does it?

    There are all kinds of crimes getting committed in the streets & public places, all the time! (Agreed?)

    Whenever we become a victim of any kind of crime, in the streets & public places, would not be really great,
    if we could always count on, police/government having full/objective evidence of exactly what happened & who did what?
    (I, for one, would definitely want that!!!)

    Also, would be really bad, if any criminal walks on any street, or goes to any public place, gets caught, quickly?

    Similar situation also applies to license plate scanners; not just cameras!!!

    Also, there are already countries (like England) use street cameras, for many years, successfully, protecting the public, everywhere, everytime!
    (Why it is not a big privacy problem for their public?)

    This is clearly a situation where benefits are much more than any drawbacks!!!

    So, I for one, absolutely support, government/police cameras & license plate scanners, in all public places!!!

    1. Re:WHAT IS THE HARM? by Anonymous Coward · · Score: 0

      Do you know how many people have been knifed in England over the last few years? Police usually turn up after you have been stabbed or had your head kicked in. I'd rather the right to carry.

  19. Re:Oh, GOOGLE PLEDGES eh? Well then. by Anonymous Coward · · Score: 0

    Google Pledges To Hold Off On Selling Facial Recognition Technology ... until people aren't as upset about it.

  20. Principles and values by dromgodis · · Score: 1

    to ensure its use is aligned with our principles and values

    Which are those?

  21. Unbelievably naive PR, is anyone buying it? by Kartu · · Score: 1

    So, face recognition technology, with a number of alternatives in the wilds and, even though rather a complex subject by no means something exclusively google or something that any [insert major evils here] could not develop on its own.

    But the most bizarre part is that not only [evil regimes] are to be avoided, but even own law enforcement agencies of the own country.

    My gut feeling is that this lunacy bodes well with some mainstream theory (the kind of theory that wins, because any opposition to it is labeled/silenced/mobbed) out there somewhere and that's why it's even a thing.

  22. Interesting interpretation by RobertLevy · · Score: 1

    Having RTFA, they didn't pledge not to. They said they aren't offering general purpose facial recognition at the moment. This is because they already offer facial recognition in their Nest Aware doorbell subscription. I think they know there are likely to be moral issues with facial recognition technologies, including false positives and bad actors depending on the applications they make it available for. Unfortunately, it just becomes a matter of finding a company with few morals.

    1. Re:Interesting interpretation by q4Fry · · Score: 1

      I believe it was reported on /. that Google had a functioning prototype on Glass and decided not to release it because it was too creepy.

  23. Take their word? by Anonymous Coward · · Score: 0

    Google started with "do no evil". Now they are evil. Why should anyone trust them when the "pledge" not to do something.

  24. much more than an advertising agency by Anonymous Coward · · Score: 0

    We are just about at the "resistance is futile" tipping point with Google/Alphabet/Whatever. They are so much more than an advertising agency.

  25. Now there's a trusting pair != good by Anonymous Coward · · Score: 0

    Fuck.