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Plastic Water Bottles, Which Enabled a Drinks Boom, Now Threaten a Crisis (wsj.com)

Bottled water, which recently dethroned soda as America's most popular beverage, is facing a crisis. From a report: A consumer backlash against disposable plastic plus new government mandates and bans in places such as zoos and department stores have the world's biggest bottled-water makers scrambling to find alternatives. Evian this year pledged to make all its plastic bottles entirely from recycled plastic by 2025, up from 30% today and among the boldest goals in the industry. Executives at parent company Danone hope the move will help it regain market share and win over plastic detractors who are already pressuring the makers of straws, bags and coffee cups.

There's a big problem. The industry has tried and failed for years to make a better bottle. Existing recycling technology needs clean, clear plastic to make new water bottles, and bottled-water companies say low recycling rates and a lack of infrastructure have stymied supply. Danone, for its part, is betting the reputation of its flagship water brand on a new technology that claims to turn old plastic from things like dirty carpets and sticky ketchup bottles into plastic suitable for new water bottles. [...] Bottled-water sales have boomed in recent decades amid safety fears about tap water and a shift away from sugary drinks. Between 1994 and 2017, U.S. consumption soared 284% to nearly 42 gallons a year per person, according to Beverage Marketing Corp., a consulting firm.
Further reading: Microplastics Found In 93 Percent of Bottled Water Tested In Global Study, and Amazon Wants To Curb Selling 'CRaP' Items it Can't Profit On, Like Bottled Water and Snacks: Report.

8 of 271 comments (clear)

  1. Re:Easily solved by pgmrdlm · · Score: 4, Interesting

    And if worse comes to worst, use aluminum cans! Beverages taste better from those anyhow...

    When there is a disaster, the beer companies will switch over to water so that they can assist the disaster victims. And yes, they use aluminum cans.

    https://www.nydailynews.com/ne...

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  2. Re:Easily solved by kackle · · Score: 4, Interesting

    Mod up. The feedback loop is small, and therefore, more effective. In our area, this worked well in the 1980s (and beyond) when the glass soda bottles were washed at the factory and (*gasp*, zOMG!) reused.

    A story comes to mind. As a kid, we'd hang out and buy candy at the nearby 7-11 convenience store. My friend pointed out that there were two bottles in the dumpster. Naturally, I dove into the garbage to return the bottles for the deposit money. After the lady behind the counter informed me that they didn't accept that particular brand, I walked back outside to find my friend laughing at me because he had just tried 5 minutes earlier.

  3. Re:Alternatives? by Nidi62 · · Score: 3, Interesting

    Mineral water has things tap water doesn't. You are stupid.

    Almost half the bottled water available in the US actually come from public water sources. They do filter it before bottling, and may add small traces of minerals such as sodium for taste.

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  4. Re:Easily solved by Mashiki · · Score: 3, Interesting

    You don't have a metallic taste if they're coated. That's a failure of bottling and design.

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  5. Re:Easily solved by ShanghaiBill · · Score: 5, Interesting

    Japan does not do deposit, but does have an empty bottle container attached to most vending machines.

    Japan has a weird cultural taboo of drinking or eating while walking.

    So when they buy a drink from a vending machine, they will stand there by the machine while they consume it, then drop the empty container in the bin.

    In normal countries, people will retrieve the drink from the machine and walk away with it. So the attached bin will be of little use.

  6. Re:Easily solved by fatwilbur · · Score: 4, Interesting

    Ah, but this highlights one of the best features of the deposit model that isn't immediately apparent. Once those pieces of garbage are worth 10 cents a piece (as they are in my province), many homeless will spend a majority of their day walking around town picking them up and taking them in for you at the bottle depot. It's the best form of homeless subsidy ever - they clean up, and basically get paid a commission for doing it. Many homeless here survive completely on the availability of deposit-bearing drink containers littered along the ground. I can bet you a Coke bottle wouldn't last five seconds out on the street of my city.

  7. Re: American lager is what it is by design by houghi · · Score: 3, Interesting

    I live in Belgium. If you add cherries, is it still beer?

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  8. These things are evil by stevent1965 · · Score: 5, Interesting

    I work at an award-winning landfill. My county encourages recycling and makes it easy to do. That said, plastic water bottles...heck, plastic bottles of any kind are the third worst pollutant, in my opinion. The blow around and last practically forever. The second worst is Styrofoam. You have no idea. At least it eventually disintegrates into tiny little beads, not that those are great but at least they can't be seen. The worst is plastic bags/plastic wraps of all sorts but especially plastic shopping bags. These things blow everywhere eventually become brittle from UV exposure but never truly deteriorate. Solutions? Huge deposit fees, like half the cost of the product. Two dollars for a bottle of water? Make that three but you get a dollar back when you return the bottle. Plastic bags? Similar concept. Dollar a bag, for example, refundable upon return of the bag. Styrofoam? Cellulose packing peanuts that dissolve in water already exist. Let's ramp up that technology and eliminate Styrofoam.