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Plastic Water Bottles, Which Enabled a Drinks Boom, Now Threaten a Crisis (wsj.com)

Bottled water, which recently dethroned soda as America's most popular beverage, is facing a crisis. From a report: A consumer backlash against disposable plastic plus new government mandates and bans in places such as zoos and department stores have the world's biggest bottled-water makers scrambling to find alternatives. Evian this year pledged to make all its plastic bottles entirely from recycled plastic by 2025, up from 30% today and among the boldest goals in the industry. Executives at parent company Danone hope the move will help it regain market share and win over plastic detractors who are already pressuring the makers of straws, bags and coffee cups.

There's a big problem. The industry has tried and failed for years to make a better bottle. Existing recycling technology needs clean, clear plastic to make new water bottles, and bottled-water companies say low recycling rates and a lack of infrastructure have stymied supply. Danone, for its part, is betting the reputation of its flagship water brand on a new technology that claims to turn old plastic from things like dirty carpets and sticky ketchup bottles into plastic suitable for new water bottles. [...] Bottled-water sales have boomed in recent decades amid safety fears about tap water and a shift away from sugary drinks. Between 1994 and 2017, U.S. consumption soared 284% to nearly 42 gallons a year per person, according to Beverage Marketing Corp., a consulting firm.
Further reading: Microplastics Found In 93 Percent of Bottled Water Tested In Global Study, and Amazon Wants To Curb Selling 'CRaP' Items it Can't Profit On, Like Bottled Water and Snacks: Report.

17 of 271 comments (clear)

  1. Easily solved by Kokuyo · · Score: 5, Insightful

    Use a deposit. Every can costs you 50 cents more which you'll get back upon return.

    Works like a charm in other countries.

    We Swiss are even dumb enough to recycle without deposits, silly us.

    And if worse comes to worst, use aluminum cans! Beverages taste better from those anyhow...

    1. Re:Easily solved by pgmrdlm · · Score: 4, Interesting

      And if worse comes to worst, use aluminum cans! Beverages taste better from those anyhow...

      When there is a disaster, the beer companies will switch over to water so that they can assist the disaster victims. And yes, they use aluminum cans.

      https://www.nydailynews.com/ne...

      --
      Anonymous comments are as pathetic as the anonymous "sources" that contaminate gutless journalism from the New York Time
    2. Re:Easily solved by Nidi62 · · Score: 5, Funny

      And if worse comes to worst, use aluminum cans! Beverages taste better from those anyhow... When there is a disaster, the beer companies will switch over to water so that they can assist the disaster victims. And yes, they use aluminum cans. https://www.nydailynews.com/ne...

      Switch over? Isn't most mass produced American beer basically water anyway?

      --
      The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
    3. Re:Easily solved by kackle · · Score: 4, Interesting

      Mod up. The feedback loop is small, and therefore, more effective. In our area, this worked well in the 1980s (and beyond) when the glass soda bottles were washed at the factory and (*gasp*, zOMG!) reused.

      A story comes to mind. As a kid, we'd hang out and buy candy at the nearby 7-11 convenience store. My friend pointed out that there were two bottles in the dumpster. Naturally, I dove into the garbage to return the bottles for the deposit money. After the lady behind the counter informed me that they didn't accept that particular brand, I walked back outside to find my friend laughing at me because he had just tried 5 minutes earlier.

    4. Re:Easily solved by pgmrdlm · · Score: 5, Insightful

      This is NOT about climate change. This is about POLLUTION that is NOT biodegradable. Christ, that shit lasts longer the used control rods for nuclear reactors.

      And NO, I am not a liberal. But I hate seeing trash on the roads, floating down the curbs/rivers/streams/lakes/oceans. Are you really that blind that you don't see this shit?

      --
      Anonymous comments are as pathetic as the anonymous "sources" that contaminate gutless journalism from the New York Time
    5. Re:Easily solved by Mashiki · · Score: 3, Interesting

      You don't have a metallic taste if they're coated. That's a failure of bottling and design.

      --
      Om, nomnomnom...
    6. Re:Easily solved by ShanghaiBill · · Score: 5, Interesting

      Japan does not do deposit, but does have an empty bottle container attached to most vending machines.

      Japan has a weird cultural taboo of drinking or eating while walking.

      So when they buy a drink from a vending machine, they will stand there by the machine while they consume it, then drop the empty container in the bin.

      In normal countries, people will retrieve the drink from the machine and walk away with it. So the attached bin will be of little use.

    7. Re:Easily solved by fatwilbur · · Score: 4, Interesting

      Ah, but this highlights one of the best features of the deposit model that isn't immediately apparent. Once those pieces of garbage are worth 10 cents a piece (as they are in my province), many homeless will spend a majority of their day walking around town picking them up and taking them in for you at the bottle depot. It's the best form of homeless subsidy ever - they clean up, and basically get paid a commission for doing it. Many homeless here survive completely on the availability of deposit-bearing drink containers littered along the ground. I can bet you a Coke bottle wouldn't last five seconds out on the street of my city.

    8. Re: Easily solved by houghi · · Score: 5, Funny

      Must. Resist. Obvious. American. Beer. Joke.

      --
      Don't fight for your country, if your country does not fight for you.
  2. Alternatives? by ArchieBunker · · Score: 4, Insightful

    Its piped into my house and costs pennies a gallon. Good luck finding a public water fountain these days.

    --
    Only the State obtains its revenue by coercion. - Murray Rothbard
    1. Re:Alternatives? by Nidi62 · · Score: 3, Interesting

      Mineral water has things tap water doesn't. You are stupid.

      Almost half the bottled water available in the US actually come from public water sources. They do filter it before bottling, and may add small traces of minerals such as sodium for taste.

      --
      The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
  3. Why not use cans? by ZorinLynx · · Score: 5, Insightful

    Aluminum cans are easy to make from recycled cans, tend to get recycled more, and are more compact per volume of liquid than plastic bottles.

    Hell, I'm seeing soda makers moving from cans to bottles more; this seems counterproductive. Just keep using aluminum cans!

  4. buying water by PopeRatzo · · Score: 4, Informative

    I'm more concerned that we've now been conditioned to having to buy water in bottles when it's one of the most abundant substances on Earth. It represents a failure of the imagination and the triumph pf profits-over-people. Corporations pollute available water and then say, "Oh, you can still have clean water, you'll just have to pay us for it by the bottle now, and on top of that, we'll sell it to you in bottles made of petroleum-based substances so you can have even more pollution and need to pay us for even more stuff. #Winning."

    --
    You are welcome on my lawn.
  5. Re:Why does it need to be recycled? by Jason+Levine · · Score: 3, Insightful

    One of the problems with getting rid of recycling is that - absent any other action - we'll still be using plastics. So dumping plastics in the ground still means that we're extracting oil to turn into plastic. Plus, plastics tend to find their way into our oceans where they then break down into microscopic particles and enter the food chain. (Not in a "broken down into components" sense, but in an "ingested and poison/kill animals" sense.)

    The proper thing to do is use all 3 R's: Reduce, Reuse, and Recycle, not just Recycle on its own. First, we need to reduce how much plastic we use. This might mean making bottles out of something other than plastic. Second, we need to reuse. For example, when you get a plastic grocery bag (if you're not using a canvas one), then use it for other purposes instead of just tossing it. Finally, the remaining plastic that is used, should be recycled so that we don't need as much new plastic.

    There seems to be too much of a reliance on Recycle and not enough on Reduce and Reuse.

    --
    My sci-fi novel, Ghost Thief, is now available from Amazon.com.
  6. Comes in Boxes by lazarus · · Score: 3, Informative

    At least one USA company is already selling water in a box. It's not a matter of coming up with something better, it is a matter of slapping a tax or a deposit on something that is undesirable.

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    I am not interested in articles about life extension advancements.
  7. Re: American lager is what it is by design by houghi · · Score: 3, Interesting

    I live in Belgium. If you add cherries, is it still beer?

    --
    Don't fight for your country, if your country does not fight for you.
  8. These things are evil by stevent1965 · · Score: 5, Interesting

    I work at an award-winning landfill. My county encourages recycling and makes it easy to do. That said, plastic water bottles...heck, plastic bottles of any kind are the third worst pollutant, in my opinion. The blow around and last practically forever. The second worst is Styrofoam. You have no idea. At least it eventually disintegrates into tiny little beads, not that those are great but at least they can't be seen. The worst is plastic bags/plastic wraps of all sorts but especially plastic shopping bags. These things blow everywhere eventually become brittle from UV exposure but never truly deteriorate. Solutions? Huge deposit fees, like half the cost of the product. Two dollars for a bottle of water? Make that three but you get a dollar back when you return the bottle. Plastic bags? Similar concept. Dollar a bag, for example, refundable upon return of the bag. Styrofoam? Cellulose packing peanuts that dissolve in water already exist. Let's ramp up that technology and eliminate Styrofoam.