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Plastic Water Bottles, Which Enabled a Drinks Boom, Now Threaten a Crisis (wsj.com)

Bottled water, which recently dethroned soda as America's most popular beverage, is facing a crisis. From a report: A consumer backlash against disposable plastic plus new government mandates and bans in places such as zoos and department stores have the world's biggest bottled-water makers scrambling to find alternatives. Evian this year pledged to make all its plastic bottles entirely from recycled plastic by 2025, up from 30% today and among the boldest goals in the industry. Executives at parent company Danone hope the move will help it regain market share and win over plastic detractors who are already pressuring the makers of straws, bags and coffee cups.

There's a big problem. The industry has tried and failed for years to make a better bottle. Existing recycling technology needs clean, clear plastic to make new water bottles, and bottled-water companies say low recycling rates and a lack of infrastructure have stymied supply. Danone, for its part, is betting the reputation of its flagship water brand on a new technology that claims to turn old plastic from things like dirty carpets and sticky ketchup bottles into plastic suitable for new water bottles. [...] Bottled-water sales have boomed in recent decades amid safety fears about tap water and a shift away from sugary drinks. Between 1994 and 2017, U.S. consumption soared 284% to nearly 42 gallons a year per person, according to Beverage Marketing Corp., a consulting firm.
Further reading: Microplastics Found In 93 Percent of Bottled Water Tested In Global Study, and Amazon Wants To Curb Selling 'CRaP' Items it Can't Profit On, Like Bottled Water and Snacks: Report.

40 of 271 comments (clear)

  1. Easily solved by Kokuyo · · Score: 5, Insightful

    Use a deposit. Every can costs you 50 cents more which you'll get back upon return.

    Works like a charm in other countries.

    We Swiss are even dumb enough to recycle without deposits, silly us.

    And if worse comes to worst, use aluminum cans! Beverages taste better from those anyhow...

    1. Re:Easily solved by pgmrdlm · · Score: 4, Interesting

      And if worse comes to worst, use aluminum cans! Beverages taste better from those anyhow...

      When there is a disaster, the beer companies will switch over to water so that they can assist the disaster victims. And yes, they use aluminum cans.

      https://www.nydailynews.com/ne...

      --
      Anonymous comments are as pathetic as the anonymous "sources" that contaminate gutless journalism from the New York Time
    2. Re:Easily solved by Nidi62 · · Score: 5, Funny

      And if worse comes to worst, use aluminum cans! Beverages taste better from those anyhow... When there is a disaster, the beer companies will switch over to water so that they can assist the disaster victims. And yes, they use aluminum cans. https://www.nydailynews.com/ne...

      Switch over? Isn't most mass produced American beer basically water anyway?

      --
      The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
    3. Re:Easily solved by kackle · · Score: 4, Interesting

      Mod up. The feedback loop is small, and therefore, more effective. In our area, this worked well in the 1980s (and beyond) when the glass soda bottles were washed at the factory and (*gasp*, zOMG!) reused.

      A story comes to mind. As a kid, we'd hang out and buy candy at the nearby 7-11 convenience store. My friend pointed out that there were two bottles in the dumpster. Naturally, I dove into the garbage to return the bottles for the deposit money. After the lady behind the counter informed me that they didn't accept that particular brand, I walked back outside to find my friend laughing at me because he had just tried 5 minutes earlier.

    4. Re:Easily solved by pgmrdlm · · Score: 5, Insightful

      This is NOT about climate change. This is about POLLUTION that is NOT biodegradable. Christ, that shit lasts longer the used control rods for nuclear reactors.

      And NO, I am not a liberal. But I hate seeing trash on the roads, floating down the curbs/rivers/streams/lakes/oceans. Are you really that blind that you don't see this shit?

      --
      Anonymous comments are as pathetic as the anonymous "sources" that contaminate gutless journalism from the New York Time
    5. Re:Easily solved by kackle · · Score: 2

      If we make the plastic "valuable" via deposits, then it won't end up in nature as much and may be reused. Or go back to glass; that worked fine, it seemed.

    6. Re:Easily solved by Mashiki · · Score: 3, Interesting

      You don't have a metallic taste if they're coated. That's a failure of bottling and design.

      --
      Om, nomnomnom...
    7. Re:Easily solved by ShanghaiBill · · Score: 5, Interesting

      Japan does not do deposit, but does have an empty bottle container attached to most vending machines.

      Japan has a weird cultural taboo of drinking or eating while walking.

      So when they buy a drink from a vending machine, they will stand there by the machine while they consume it, then drop the empty container in the bin.

      In normal countries, people will retrieve the drink from the machine and walk away with it. So the attached bin will be of little use.

    8. Re:Easily solved by Red_Forman · · Score: 2

      Glass is fragile and heavy, meaning there is loss to breakage during transport and the transport cost is increased from the additional weight.

      Why they don't use aluminium cans is beyond comprehension. I'm just glad that most sparkling water is available in cans instead of plastic bottles, so at least there's a precedent. We just need the countries of the major producers of bottled water to pass laws to make those plastic bottles illegal. Most of the sparkling water comes from the same companies anyway!

    9. Re:Easily solved by Mashiki · · Score: 2

      Yeah coated with plastic.

      You think plastic is the only thing used? So in say 1820 what do you think they used on the inside of the can. This is of course to stop lead leeching and acid in the food from rusting the can from the inside out.

      --
      Om, nomnomnom...
    10. Re:Easily solved by fatwilbur · · Score: 4, Interesting

      Ah, but this highlights one of the best features of the deposit model that isn't immediately apparent. Once those pieces of garbage are worth 10 cents a piece (as they are in my province), many homeless will spend a majority of their day walking around town picking them up and taking them in for you at the bottle depot. It's the best form of homeless subsidy ever - they clean up, and basically get paid a commission for doing it. Many homeless here survive completely on the availability of deposit-bearing drink containers littered along the ground. I can bet you a Coke bottle wouldn't last five seconds out on the street of my city.

    11. Re:Easily solved by ShanghaiBill · · Score: 2

      Around the lunar new year the Japanese buy "mochi" rice treats to give as gifts. So vendors will pass out free samples of these chewy and sticky treats to people passing by. Since walking while eating is a taboo, they will immediately stop and stand still while they eat it. But that takes a while, so you soon get a tight cluster of several dozen people standing still and blocking the sidewalk while chewing furiously with strained expressions and looking like they are all trying to get gooey peanut butter off the roof of their mouth.

      Japan is weird. As a gaijin, you will often see something that make no sense until someone explains it to you ... and then it makes even less sense.

    12. Re: Easily solved by phantomfive · · Score: 2

      Aluminum cans don't have a lid. They can't be resealed once they are opened, making them inconvenient.

      --
      "First they came for the slanderers and i said nothing."
    13. Re: Easily solved by houghi · · Score: 5, Funny

      Must. Resist. Obvious. American. Beer. Joke.

      --
      Don't fight for your country, if your country does not fight for you.
    14. Re:Easily solved by ceesco · · Score: 2

      Speaking from an American-in-Germany perspective, every supermarket has at least one machine for recycling plastic, aluminum, and glass. You just feed each bottle into the conveyor, barcode is scanned, and when done you get a receipt that you use in checkout. It's very efficient, encourages recycling, and with the help of some of the less fortunate, also keeps the streets cleaner. No reason not to do this in the US, other than the initial cost of the machines. And maybe the laziness of people :(

      --
      Ceci n'est pas un sig
    15. Re:Easily solved by Cmdln+Daco · · Score: 2

      Aluminum cans are entirely coated on the inside with plastic. It's really an aluminum-reinforced plastic can.

    16. Re:Easily solved by Freischutz · · Score: 2

      In 1820 they didn't use aluminium.

      Canning on a large scale was first practiced by the French who used glass jars on a huge scale to preserve food for Napoleonic period armies. In fact the invention was the result of a bounty offered by the French government. It was the British who introduced metal 'tins' during the 1820s made of tinned iron and (stroke of genius here) soldered with lead.

    17. Re:Easily solved by drinkypoo · · Score: 2

      If glass "worked fine" companies never would have switched to plastic.

      Glass worked better in some ways, but there's more profit in using plastic. But that's only because we don't account for the costs, as usual. Add a cleanup tax to account for the percentage of bottles which aren't recycled, and they'll solve the problem themselves. (Don't charge it for compostable containers.)

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  2. How about glass bottles? by Nkwe · · Score: 2

    We used to use glass bottles for milk, soda, and other beverages. They were returned, cleaned, and refilled instead of recycled. Refilling uses less energy then destroying and recreating.

    1. Re:How about glass bottles? by ls671 · · Score: 2

      You mean that "think of the children" prevails over "think of the planet"?

      --
      Everything I write is lies, read between the lines.
    2. Re:How about glass bottles? by Mashiki · · Score: 2

      Beaches for example. A broken glass bottle can become quite dangerous.

      How did we ever survive ~600 years of broken glass and pottery bottles along beaches/shorelines/etc before the new craze of this shit happened anyway? Seems to me the issue is more of a problem of liability then anything else.

      --
      Om, nomnomnom...
    3. Re:How about glass bottles? by b0s0z0ku · · Score: 2

      Blah, blah, blah. Kids can survive without being wrapped in bubble wrap. Also, once kids stop using a sippy-cup, I imagine most of them drink from glasses made of glass.

  3. Alternatives? by ArchieBunker · · Score: 4, Insightful

    Its piped into my house and costs pennies a gallon. Good luck finding a public water fountain these days.

    --
    Only the State obtains its revenue by coercion. - Murray Rothbard
    1. Re:Alternatives? by Nidi62 · · Score: 3, Interesting

      Mineral water has things tap water doesn't. You are stupid.

      Almost half the bottled water available in the US actually come from public water sources. They do filter it before bottling, and may add small traces of minerals such as sodium for taste.

      --
      The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
  4. Why not use cans? by ZorinLynx · · Score: 5, Insightful

    Aluminum cans are easy to make from recycled cans, tend to get recycled more, and are more compact per volume of liquid than plastic bottles.

    Hell, I'm seeing soda makers moving from cans to bottles more; this seems counterproductive. Just keep using aluminum cans!

  5. buying water by PopeRatzo · · Score: 4, Informative

    I'm more concerned that we've now been conditioned to having to buy water in bottles when it's one of the most abundant substances on Earth. It represents a failure of the imagination and the triumph pf profits-over-people. Corporations pollute available water and then say, "Oh, you can still have clean water, you'll just have to pay us for it by the bottle now, and on top of that, we'll sell it to you in bottles made of petroleum-based substances so you can have even more pollution and need to pay us for even more stuff. #Winning."

    --
    You are welcome on my lawn.
    1. Re:buying water by JBMcB · · Score: 2, Interesting

      I'm more concerned that we've now been conditioned to having to buy water in bottles when it's one of the most abundant substances on Earth.

      You're free to drink all the sea water you like. It's *incredibly* abundant. *Potable* drinking water, on the other hand, can be remarkably rare in nature. If you can find a glacier-fed river you're lucky. Otherwise you have to take a chance on a spring-fed river that can be laced with heavy metals, or a pond or lake that can harbor toxic algae.

      --
      My Other Computer Is A Data General Nova III.
  6. Trendy plebs use plastic bottles. by TigerPlish · · Score: 2

    The thing to use is a vacuum-insulated steel bottle. Lasts years, and will keep cold cold and hot hot.

    No one needs to know what's in my bottle. Could be tap, could be s. pellegrino, could be brandy, could be single-malt.

    --
    The "Civilized World" jumped the shark ca. 1973.
  7. Evian spelled backward is "naive" by AndyKron · · Score: 2

    Evian spelled backward is "naive", but you already knew that, right? BTW: Who's drinking my share of the 42 gal/year? My water gets tested twice a day. I call it "tap water".

  8. Why does it need to be recycled? by Solandri · · Score: 2, Interesting

    Water bottles are made from plastic. Plastic is made from oil. Oil comes from the ground. The excess carbon in the oil we pump up from the ground is becoming CO2 when the oil is burned, causing our climate problems

    If we bury the used plastic bottles in landfills, we're just sequestering that carbon back underground. If the plastic is virtually impossible for bacteria to biodegrade, that means it won't be converted into methane or CO2 by bacteria in the landfill, thus guaranteeing that the carbon remains sequestered underground. Where it originally came from.

    People have become so conditioned to the idea that "recycling is good for the Earth!", that they no longer stop to think about when recycling might be unnecessary. If, as environmentalists wish, we stop using oil for fuel, then that will mean there will be plenty of oil left to manufacture plastics. So rather than waste a lot of extra energy sorting it and recycling it, just put it back underground where we originally got it from. Use new oil to make new plastics.

    The problem is plastics which don't end up in landfills, and instead end up littering our streets, wilderness, rivers, and oceans. So it's pointless requiring companies to come up with new ways to recycle plastic when the problem is the plastic isn't collected in the first place - you can't recycle what isn't collected. All you need to solve the disposal problem is to increase the deposit on each bottle, to encourage the buyer to properly disposes of it after use.

    A deposit also encourages homeless and low income people to collect and disposes of bottles which were thrown away improperly. If you think about it, bottle deposits are a way to give financial assistance to these people at zero cost to the government. It's paid for by people who choose to throw their bottles and cans away on the ground, instead of taking them to a collection center. Deposits are win-win-win, with the only losers being people who litter.

    1. Re:Why does it need to be recycled? by Jason+Levine · · Score: 3, Insightful

      One of the problems with getting rid of recycling is that - absent any other action - we'll still be using plastics. So dumping plastics in the ground still means that we're extracting oil to turn into plastic. Plus, plastics tend to find their way into our oceans where they then break down into microscopic particles and enter the food chain. (Not in a "broken down into components" sense, but in an "ingested and poison/kill animals" sense.)

      The proper thing to do is use all 3 R's: Reduce, Reuse, and Recycle, not just Recycle on its own. First, we need to reduce how much plastic we use. This might mean making bottles out of something other than plastic. Second, we need to reuse. For example, when you get a plastic grocery bag (if you're not using a canvas one), then use it for other purposes instead of just tossing it. Finally, the remaining plastic that is used, should be recycled so that we don't need as much new plastic.

      There seems to be too much of a reliance on Recycle and not enough on Reduce and Reuse.

      --
      My sci-fi novel, Ghost Thief, is now available from Amazon.com.
  9. Douches by nwaack · · Score: 2

    I'll probably get modded down for this, but anyone who drinks bottled water where there are other easy alternatives is a huge, lazy douchebag. Bottled water should be reserved only for times when finding an acceptable alternative is difficult...day at the beach, long bike ride, etc. And even then it's not difficult to put some filtered water in a canteen before you leave.

    Hell, there's really only one REAL reason I can think of to buy bottled water and that's to put in your SHTF supply cache if you have one. This is a problem that is very easily solved by not being so freaking lazy.

  10. Re:American lager is what it is by design by HornWumpus · · Score: 2

    What? Six row and two row barley are both available everywhere.

    Most european beer is made with six row barley, two row barley is the realm of craft beers.

    Rice and corn sugar are tasteless alcohol adders. Also anything containing rice or corn is NOT BEER.

    Have you ever made a single batch of homebrew? I doubt it.

    --
    John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  11. Comes in Boxes by lazarus · · Score: 3, Informative

    At least one USA company is already selling water in a box. It's not a matter of coming up with something better, it is a matter of slapping a tax or a deposit on something that is undesirable.

    --
    I am not interested in articles about life extension advancements.
  12. Is this about _plastic_ or just litter? by petes_PoV · · Score: 2
    It seems to me that the people who are complaining about plastic bottles are also the ones complaining about plastic bags. The issue with these is that they look untidy (esp. when bags get stuck in trees). Whether that is what offends people: having to look at rubbish, or that plastic is a manifestation of a wasteful society? Who can say.

    Since it doesn't decompose, plastic appears to be more plentiful that other forms of garbage that have the good grace to disappear from sight (either dissolving into the ground, being eaten by bugs or being exhausted from vehicles), even though it represents just as much un-recycled resource.

    It is even possible that it has nothing to do with either and is just a backlash against obvious consumerism. Whatever the real reason for all the hate against plastics - surely the most useful class of material ever invented - I feel that if / when the protesters get their way, they will simply turn their wrath against something else.

    --
    politicians are like babies' nappies: they should both be changed regularly and for the same reasons
  13. Re: Just burn it! by DarkOx · · Score: 2

    because landfill space is actually quite limited and expensive. Modern landfills are NOT just a big pits you know. They are lined so the stuff that is decomposing does not go directly into the water table and elsewhere. That process is expensive. Things that don't degrade cause the landfill to fill faster.

    --
    Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
  14. Potability by JBMcB · · Score: 2

    *Potable* drinking water, on the other hand, can be remarkably rare in nature.

    Yes, this is one of the reasons that there is no animal life on Earth.

    There is what animals will drink to keep themselves alive, then there is what the citizens of developed nations consider "potable" drinking water. The requirements are quite a bit different. We demand no trace of heavy metals or bacteria in our water supply. Naturally occurring aquifers with these specifications are pretty rare.

    --
    My Other Computer Is A Data General Nova III.
  15. Re: American lager is what it is by design by houghi · · Score: 3, Interesting

    I live in Belgium. If you add cherries, is it still beer?

    --
    Don't fight for your country, if your country does not fight for you.
  16. These things are evil by stevent1965 · · Score: 5, Interesting

    I work at an award-winning landfill. My county encourages recycling and makes it easy to do. That said, plastic water bottles...heck, plastic bottles of any kind are the third worst pollutant, in my opinion. The blow around and last practically forever. The second worst is Styrofoam. You have no idea. At least it eventually disintegrates into tiny little beads, not that those are great but at least they can't be seen. The worst is plastic bags/plastic wraps of all sorts but especially plastic shopping bags. These things blow everywhere eventually become brittle from UV exposure but never truly deteriorate. Solutions? Huge deposit fees, like half the cost of the product. Two dollars for a bottle of water? Make that three but you get a dollar back when you return the bottle. Plastic bags? Similar concept. Dollar a bag, for example, refundable upon return of the bag. Styrofoam? Cellulose packing peanuts that dissolve in water already exist. Let's ramp up that technology and eliminate Styrofoam.

    1. Re:These things are evil by stevent1965 · · Score: 2

      "Sometimes convenience is just too important and the cost is not." Humanity's epitaph.