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Mozilla Says Ad on Firefox's New Tab Page Was Just Another Experiment (venturebeat.com)

Some Firefox users yesterday started seeing an ad in the desktop version of the browser. It offers users a $20 Amazon gift card in return for booking your next hotel stay via Booking.com. VentureBeat reached out to Mozilla, which confirmed the ad was a Firefox experiment and that no user data was being shared with its partners. From a report: The ad appears at the bottom of Firefox's new tab page on the desktop version with a "Find a Hotel" button that takes the user to a Booking.com page. The text reads: "Ready to schedule that next family reunion? Here's a thank you from Firefox. Book your next hotel stay on Booking.com today and get a free $20 Amazon gift card. Happy Holidays from Firefox! (Restrictions apply)." A second version reads: "For the holidays, we got you a little something just for using Firefox! Book your next hotel stay on Booking.com today and get a free $20 Amazon gift card. Happy Holidays from Firefox! (Restrictions apply.)"

37 of 256 comments (clear)

  1. Comment removed by account_deleted · · Score: 4, Insightful

    Comment removed based on user account deletion

  2. Excuses aside, was a shitty expirement by UnknownSoldier · · Score: 4, Insightful

    Stop with the fucking ads already.

    Try treating people with respect instead as mindless consumers where you obviously don't respect their time or space.

    --
    Atheist, noun; a spiritual blind man arguing color doesn't exist.
    Theist, noun; a monochromatic man arguing other colors don't exist

    1. Re:Excuses aside, was a shitty expirement by slacka · · Score: 5, Insightful

      So you give yearly donations to Mozilla right? Is that why you are on your high horse?

      Your browser is one of the most complex pieces of software on your computer. It took thousands of man-hour years to develop. It takes a team of hundreds of developers to maintain.

      They need a constant source of revenue. Could they have handled this better? Of course, but considering all the good they have done to protect our privacy, I'm willing to cut them some slack here.

    2. Re:Excuses aside, was a shitty expirement by nehumanuscrede · · Score: 2

      " Of course, but considering all the good they have done to protect our privacy, I'm willing to cut them some slack here. "

      You shouldn't.

      The ad " trial " is Mozilla testing the waters to see how their user base will react to such things. If the reaction is negligible, they then proceed with a small unobtrusive ad. Then, another one. Then another. Etc. and so on.

      The internet was neither designed nor intended to be an advertising platform.
      The fact that it turned into one is why it is such a shit-show today.

      I suspect if any browser is found to start injecting advertisements on behalf of the company who owns it, the consequences would be devastating.

    3. Re:Excuses aside, was a shitty expirement by Tablizer · · Score: 2

      Your browser is one of the most complex pieces of software on your computer. It took thousands of man-hour years to develop.

      Scope creep. It didn't have to be complex. The vendors and over-caffeinated standards bodies got into a me-too fight and put too much crap into them, ignoring carefully thought-out & vetted parsimony, and lacking discipline to say "no".

    4. Re:Excuses aside, was a shitty expirement by drinkypoo · · Score: 2

      I don't give money to Mozilla because they use most of the money they get making the browser crappier. If we give them more money, they will only ruin it faster. They spend money on shit like Pocket, which is literally the opposite of what I want. They changed Firefox mobile so that it always shows Pocket on launch, EVEN WHEN LAUNCHED WITH A URL INTENT, which means that I am already being advertised to every single time I launch Firefox on the fire stick. That is effectively a pop up ad built directly into the browser, with no option to disable. What I want from my browser is to block ads, not to force them on me!

      Giving money to the Mozilla foundation at this point is paying to be abused, period. It certainly won't improve Firefox.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    5. Re:Excuses aside, was a shitty expirement by drinkypoo · · Score: 2, Insightful

      Your browser is one of the most complex pieces of software on your computer.

      Scope creep. It didn't have to be complex.

      I take a middle view, which I typically believe to be more correct than your extremes. The browser had to become complex. However, Firefox has become needlessly so, while at the same time losing functionality which mattered to users (particularly in the extension department.) Besides the much-maligned (by me) Pocket nonsense, there's lots of other stuff in Firefox which should really be in an extension. The new home screen and the developer tools both leap immediately to mind. The whole point of Firefox was to have a light, fast browser. Now it's going back towards being a suite. The lessons of history, reinvent UNIX poorly, etc etc.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  3. Ya, no. by fahrbot-bot · · Score: 5, Interesting

    My Home and New Tab pages are set to be a Blank Page. In addition, all the Firefox Home Content check boxes are unchecked - as is the "Recommend extensions as you browse" item. Furthermore, these things are specified as disabled in my "user.js" file -- along with a *bunch* of other crap, like Pocket, etc...

    --
    It must have been something you assimilated. . . .
    1. Re:Ya, no. by fahrbot-bot · · Score: 4, Informative

      Could you post or link your user.js here?

      Check out this for user.js -- Firefox configuration hardening tips. I pulled some from here and others from simply Googling "firefox disable ____________" after a new release when some dumb crap -- I mean feature -- was noted in a review somewhere or in the Release Notes.

      --
      It must have been something you assimilated. . . .
    2. Re:Ya, no. by buck-yar · · Score: 3, Informative

      I created a fork from that. I think it is a little more up to date, includes hardening not done by pyllyukko and blocks all the recent telemetry.

      https://gist.github.com/MrYar/...

  4. The more ads that are pushed by AHuxley · · Score: 2, Informative

    the more "users" "experiment" with quality script and ad blocking.
    Keep pushing ads and users will embrace any brand that stops the ads.
    People want a browser on their desktop, their cell phone.
    Make the browser great again not. Not more ad delivery software.

    --
    Domestic spying is now "Benign Information Gathering"
    1. Re:The more ads that are pushed by Luckyo · · Score: 4, Insightful

      The problem here is "how?"

      Essentially all of the most used sites on the internet have massive interest in serving ads and tracking. Should any browser that actually breaks those two things appear and gain significant market share, its functionality WILL be slowly but increasingly broken on those sites to get people to switch from it to browsers that conform to advertisers' and information brokers' needs.

      Even Mozilla, the purported champion of free web is financed almost wholly by various search engines world wide, and depending on installation location, will set different search engines. That means it's in Mozilla's direct interest to not help users with blocking things like tracking and ad serving by these search engines to make such partnerships as lucrative as possible.

      So what is the business model that would work that can work both against the interests mentioned in the second paragraph and the third one?

  5. The number one reason I like... by EzInKy · · Score: 2

    ...Mozilla over Chrome is the lack of advertisements. I would be open to any suggestions for a browser that isn't money hungry though.

    --
    Time is what keeps everything from happening all at once.
  6. Stick a fork in it [Re:No surprises here] by Tablizer · · Score: 5, Insightful

    How come nobody is forking it? (Arguably other than Pale Moon.) Maybe there's not enough interest?

    Having an alternative to Chrome that's slightly corporate may be better than giving in to a big near-monopoly. If FF stick ads in non-annoying places*, perhaps we can just learn to live with them so that we at least have choice.

    * No jokes intended

    1. Re:Stick a fork in it [Re:No surprises here] by CanadianMacFan · · Score: 4, Informative

      Do you mean like these? https://en.wikipedia.org/wiki/...

      GNU IceCat looks interesting. I might see how easy/difficult it is to build for the Mac.

    2. Re:Stick a fork in it [Re:No surprises here] by MrL0G1C · · Score: 2

      That's called moving the goalposts (fallacy), you said nobody is forking it, they showed there is a dozen or so forks.

      Mozilla doesn't need ads, it needs to figure out what the users want and give them that. I'm having to use a fork of Firefox because bit by bit it removed it's best feature - customisability and at the same time pulled dirty moves like ignore privacy concerns and try to shove advertising and unwanted 3rd party add-ons in.

      --
      Waterfox - a Firefox fork with legacy extension support, security updates and better privacy by default.
  7. Re:Hee hee by Desler · · Score: 5, Insightful

    It's not? Last time I checked, the vast majority of their revenue is from the world's largest advertising company.

  8. Re:Mozilla doesnâ(TM)t get it by Anonymous Coward · · Score: 2

    That's because they're less about the browser these days, and more about how they can use the Mozilla Firefox brand to spread all the feelgood diversity stuff they constantly bang on about.

  9. Re:Hee hee by Clit+++Boner · · Score: 3, Insightful

    Yeaaaaah, buddy. It's just an experiment. You got it right. It's like your 15-year-old daughter experimenting with heroin. Just an experiment; all is fine and dandy!

  10. Re:No surprises here by Tough+Love · · Score: 4, Insightful

    Firefox lost its way long ago.

    Really? Then why do I have such a strong preference for it vs Chrome, and why is Firefox my primary browser?

    Running a bunch of good and essential Firefox extensions. They told us the sky would fall when the old leaky extension APIs were removed, and it did not.

    --
    When all you have is a hammer, every problem starts to look like a thumb.
  11. They're trying to survive by rsilvergun · · Score: 4, Insightful

    browsers are ridiculously complex now and need a lot of staff to keep up with all the requirements people have for them. They used to get a ton of money from google but these days they just get a bit from Yahoo. It's not as though they've got office monopoly money to fall back on or search money of their own.

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
    1. Re:They're trying to survive by lordlod · · Score: 4, Insightful

      The Mozilla Corporation received $542M in 2017.

      Which has been enough to throw $30M at Pocket, fund rust, multiple poorly thought through attempts at entering the mobile/IOT/operating system space, attempt a single login system, but not enough to fund Thunderbird development.

      The CEO received $2.3M in 2017, the treasurer $1.3M with various other directors earning about $200k.

      Mozilla has more than enough money to maintain a web browser. I actually feel if they had significantly less they would focus more on the core browser and have less time to come up with great ideas to further annoy their user base.

    2. Re:They're trying to survive by AmiMoJo · · Score: 3, Insightful

      The standard MBA tactic when your core product (Firefox) is losing market share rapidly is to diversify into other areas and hope they make up for it. Fixing the product is too hard, easier to write it off as a changing market and shifting user preferences. Additionally they can sell off the unprofitable diversified bits to some chump a few years later, and pocket a nice bonus.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    3. Re:They're trying to survive by Kjella · · Score: 2

      Which has been enough to throw $30M at Pocket, fund rust, multiple poorly thought through attempts at entering the mobile/IOT/operating system space, attempt a single login system, but not enough to fund Thunderbird development.

      Sadly here they had the right idea, just a shitty execution. Here's a long recount from one Mozilla engineer about Firefox OS, it'll just snip the relevant bits:

      Everyone basically agreed that we couldn't compete with the likes of Android and iOS on their own terms. We couldn't catch up with Google on Android features and we could never out-Apple Apple on design. Mozilla was used to punching above its weight and had taken on titans before and won, but we wouldn't win if we played by their rules - we had to play by our own rules.

      The way I remember it is that there were basically two schools of thought about how to differentiate Firefox OS.

      The Web is the Platform
      Connecting the Next Billion

      Connecting the next billion is "let's create something cheaper than the cheapest product on the market today" as a niche player with no experience in hardware. Yeah that didn't work. And the first one was basically an aversion to packaged software, I mean seriously:

      Another serious problem was the lack of a key app, Whatsapp, which was essential for many of these markets. We failed to convince WhatsApp to make a web version, or even let us write one for them

      I think they gave up way too easily not beating Android at their own game, because "everyone else" who offered any service competing with a g-service would be on their side. WhatsApp would gladly have replaced AOSP Google Hangouts. OpenStreetMap would gladly replace Google Maps. Every other email provider would help stop GMail. Dropbox or OwnCloud would help stop GDrive and so on and so forth. Their idea that "web apps are the future" drove away all the people who thought the current model was just fine, except Google is monopolizing it. Early Firefox got a lot of free help not because it was necessarily better than MSIE (as everything was built for MSIE), but to simply have an alternative like when clones took down the IBM PC.

      --
      Live today, because you never know what tomorrow brings
  12. Re:No surprises here by Tough+Love · · Score: 2

    They told us the sky would fall when the old leaky extension APIs were removed, and it did not.

    It took over a year of hard work of many extension makers, and not all regressions have been fixed yet.

    Right, but I think extension makers more than anybody knew why it had to be done. I thank them all sincerely for their great work, and that most certainly includes the Mozilla devs.

    --
    When all you have is a hammer, every problem starts to look like a thumb.
  13. Re: If you "experiment" with invading my privacy by Kohlrabi82 · · Score: 2

    And to which browser to you switch?

  14. 3 words: Fuck That Shit by Snotnose · · Score: 4, Informative

    I bought a Samsung TV 6 weeks ago. This fucker serves me ads every time I change inputs to TV, and when I use the program guide. Really? I don't remember reading that you would serve me ads when I signed the paperwork required to bring this thing home.

    The UI sucks ass. Looking at my firewall logs this fucker is like a needy 12 year old girl on the phone to her 30 y/o "boyfriend"

    I suspect that by the end of the week I'll be taking my TV off the internet. The plusses I get with having the smart part being smart are way outweighed by the minuses I get having this PoS connected to my network.

    tl;dr: don't buy a Samsung TV. It spies on you, shows ads all the time, and on top of that the UI is the worst PoS I've seen since the 90's, when companies rushed to slam GUIs on top of their command line tools.

  15. Re:Mozilla doesnâ(TM)t get it by Anonymous Coward · · Score: 4, Insightful

    That's what happens when your browser company is run by people who aren't interested in hiring or retaining the most talented browser developers. When you focus on hiring people based on their genitals, skin color, sexual preferences, or ideology, it's guaranteed that your product quality will decline. That goes for people who will only hire white men, and for people who insist on not hiring white men. Anything other than selecting for the best candidate will have negative consequences.

  16. You don't get it. by Anonymous Coward · · Score: 5, Interesting

    They have always been out of touch, going back to the Netscape days.

    The AOL/Mozilla Foundation days was just more of that. If it hadn't been for the developer of Phoenix (who WAS NOT a Mozilla developer, and did without their support, until it became popular enough they offered him a job, coopted the project then backburnered him.)

    While XUL worked out in the end, the original Phoenix was so fast and low memory usage because it was a gtk wrapper over the bare gecko engine with none of the XUL crap in the way. It could support a hundred plus tabs in 512M of ram on Win9x. I know. I used it like that.

    The success of Firefox was directly a result of Phoenix and all the nerds grassroots promoting it, which allowed mozila with google's funding to advertise it in a big way to the plebs who were just becoming seriously interested in the web as myspace and company took off. The problem was the inherent mangement issues in the Mozilla Foundation, which had carried over from AOL and Netscape before it, never had time to get darwinned out, and now Mozilla is in a terminal death spiral not altogether unlike the US Government, where the leadership has been insulated from the reality of their customers(nee citizens) needs, and the TRUE ECONOMIC and SOCIAL position of what they are supposedly helming.

    Many of you will scoff at me and say 'if only xxx is in charge, all will be better', but the truth is the rot is from top to bottom, and without pulling away the funding and mindshare (or even if you do) neither group is going to come back to reality before it is too late for their respective organization.

    Watch and see. Short of a concerted community fork, either is going to survive the next 10-20 years.

    1. Re:You don't get it. by AmiMoJo · · Score: 2

      Which makes me wonder why no-one has made a decent fork of it. There is Pale Moon, but development is stalled and it's stuck with the same performance crippling flaws that Mozilla fixed in Firefox but which killed off all the old extensions. Waterfox is in the same boat now, starved of upstream improvements from the paid devs at Mozilla because it wants to maintain old extension compatibility.

      It's a similar situation to systemd. Lots of people complaining about it, no one actually doing much about it. The best we have is some distros sticking to the old init systems, rather than actually fixing systemd or coming up with something superior.

      I think in both cases it's just too much work for the relatively small number of independent developers willing to work on it.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  17. Re:No surprises here by Tough+Love · · Score: 2

    Firefox marketshare collapsed. If that isn't the "sky has fallen" then fucked if I know what is.

    1) Chrome overtook Firefox in 2011. Extension API was 2017 2) Firefox was displaced by Google "bundling" chrome and adopting other tactics reminiscent of Microsoft's war against Netscape 3) Firefox still has a major chunk of the browser market.

    Firefox is basically an also ran browser that has a relatively insignificant marketshare now.

    Firefox is still popular and is the only thing that stands between Google and complete internet domination like Microsoft had a few years back.

    --
    When all you have is a hammer, every problem starts to look like a thumb.
  18. Stop spreading FUD here, Mozilla employees!! by Anonymous Coward · · Score: 2, Insightful

    Of course, but considering all the good they have done to protect our privacy, I'm willing to cut them some slack here.

    You've got to be kidding me - Nice try spreading FUD like someone who works for Mozilla. Let's start with these, just to name a few:

    - Pocket
    - Safebrowsing (calling home to Google for every URL accessed)
    - Telemetry built in
    - Removing the ability to disable javascript without a 3rd party addon

  19. Mozilla controlled by totalitarian progressives by Anonymous Coward · · Score: 2, Interesting

    Brendan Eich was forced out as CEO of Mozilla for the horrible crime of expressing a political opinion shared by the overwhelming majority of the American populace and considered obviously-correct for all of history until the last five years.

    Down with democracy! Down with the moral teachings of all major world religions! Down with happy healthy childhood! Long live financial oligarchy! Long live sodomy! Long live emotionally damaged children!

    This is the Progressive future. Don't like it? Too bad - it's going to be forced on you literally at gunpoint. Why? Fuck you, plebians, that's why!

  20. Re:No surprises here by Anonymous Coward · · Score: 3, Insightful

    Sky did fall; adblock is about 100 billion times harder to use as it can not open list of urls to make rules for ans Firefox UI sucks ass as Classic theme restorer is not able to fix it. Previously one could still fix by plugins the idiotic changes Mozilla did, but not anymore.
    Perhaps the main reason for the changes was that telemetry showed that people refused to use what their idiot management wanted and designers did. My way or highway strategy has worked and most people have moved away from Firefox.

  21. Smart TV is Stupid by drinkypoo · · Score: 4, Informative

    With all due respect, buying a Smart TV is a dumb move. I realize it's hard to find a dumb TV any more, but it's worth some effort and expense. The "industrial" models for signage and such tend to be the best-made anyway, and they have none of that junk in there. Plus, they often have additional, interesting interfaces which can be used to control them. The best argument, though, is that Smart TVs are just more prone to failure. Even if you trust in your ability to prevent them from spying on you, or being compromised remotely and used as part of a botnet, most of them won't work at all if the "smart" bit fails.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  22. Re:How does Mozilla survive? by greylion3 · · Score: 2

    No doubt people have had it with ads, but most people won't donate $5 to the cause either. Until people put their money where their mouth is, and the people that own businesses follow along, this is a moot point.

    I actually would have donated to Mozilla, at least before they started making Firefox worse. Now, not so sure about it.
    All they had to do was ask: "We are short on funding. Please donate, to keep Firefox ad-free."

    But, if that had turned out not to be the truth..

    --
    Privacy begins with ..
  23. Re:Hee hee by Aighearach · · Score: 2

    Exactly. If it really happened outside their lab, in their released version, that's no "experiment;" they really did it!