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Samsung Announces Its First Exynos-Branded Auto V9 Processor, Partners With Audi (venturebeat.com)

Posted by msmash on from the race-begins dept.

Samsung is starting the year off with a push to expand the reach of its chips. The company today announced Exynos Auto V9, its first auto-branded processor under the Exynos umbrella, as it looks to gain traction in the in-car infotainment space. From a report: The company says the Exynos Auto V9 chip is designed to power in-vehicle infotainment systems, with support for multiple displays. The South Korean tech company said it has partnered with Audi to power the car maker's next generation in-vehicle system, which is expected to hit the road by 2021. As for the specs, the Exynos Auto V9 is based on 8-nm process technology and features the first generation variant of the recently unveiled Cortex-A76 CPU cores (which clocks up to 2.1 GHz), and ARM Mali G76 GPU.

The announcement highlights Samsung's growing ambition to diversify its chips business as revenue from its mobile division drops. In Q3 of last year, revenue from Samsung's mobile division was down by 10 percent. At the same time, the company's decades-old chip business is growing rapidly.

13 of 32 comments (clear)

  1. In-car advertising by sinij · · Score: 2

    Seeing how Samsung Smart TVs are choke-full of adverting and tracking, I expect that Audi cars will now also be choke-full of advertising and even more tracking.

    Do not want.

    1. Re:In-car advertising by serviscope_minor · · Score: 1

      Seeing how Samsung Smart TVs are choke-full of adverting and tracking, I expect that Audi cars will now also be choke-full of advertising and even more tracking.

      That doesn't follow. These are CPUs, not systems they're selling.

      It's quite interesting since I guess it gives them a platform with a much higher envelope than phones. My guess is they'll do the new stuff in the auto ones before figuring out how to get the power draw down for use in power and heat constrained systems.

      --
      SJW n. One who posts facts.
    2. Re:In-car advertising by froggyjojodaddy · · Score: 2

      And just WHO do you think will be writing the software for these "Infotainment Systems"?

      QNX?

    3. Re:In-car advertising by drinkypoo · · Score: 1

      And just WHO do you think will be writing the software for these "Infotainment Systems"?

      QNX?

      Maybe. Or maybe they'll run Android, which is the easiest and fastest way to be able to deliver google maps to the customer, which is what they're expecting.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    4. Re:In-car advertising by serviscope_minor · · Score: 1

      And just WHO do you think will be writing the software for these "Infotainment Systems"?

      Google, proably, as in Android.

      Nonetheless even if Samsung writes the software, it still doesn't follow that it will be packed full of ads. Audi will be paying them if they write it and Audi will be making an independent assessment of whether it's worth spaming hapless users with ads to what assessment Samsung makes for their TVs.

      --
      SJW n. One who posts facts.
    5. Re: In-car advertising by sisi220 · · Score: 1

      expensive machinery that only an auto shop could afford, it's still better than the current situation where the https://8ballpool.onl/ https://discord.software/ https://omegle.onl/

    6. Re:In-car advertising by sinij · · Score: 1

      Google maps with a dose of non-consensual privacy violation and invasive advertising, and it is all your fault anyways because you shouldn't have dressed that way...

    7. Re:In-car advertising by froggyjojodaddy · · Score: 1

      Bear in mind that Audi (and a bunch of others) already use QNX as their backend for infotainment. I imagine switching from one vendor to another is a laborious and challenging problem that they likely want to avoid. QNX also runs on practically any hardware so the chip type is almost irrelevant.

  2. Re:A perfect match by alvinrod · · Score: 1

    This is why I can't wait for the future where 3D printing becomes sophisticated enough to fabricate parts for situations like that. Even it's the type of horribly expensive machinery that only an auto shop could afford, it's still better than the current situation where the parts are far more difficult (and expensive) to come by.

  3. Re:A perfect match by kurkosdr · · Score: 2

    Just to be clear, if it's a vehicle from FCA, GM, Ford, VW or a Merc that isn't an S-class, just walk away. Honda has lost their quality too, but better than the rest.

  4. Re: A perfect match by drinkypoo · · Score: 1

    Doesn't Febi Bilstein make the replacement parts you need? They make alternative replacement parts for almost everything.

    They don't, and I've been unhappy with the quality of some of their products in the past anyway (e.g. W126 ignition lock.)

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  5. Re:A perfect match by mikeiver1 · · Score: 1

    Great, two companies with beyond shitty customer service are combining to deliver "Next level" shitty products and services to stupid people with more money than brains!

  6. Re:A perfect match by drinkypoo · · Score: 1

    This is why I can't wait for the future where 3D printing becomes sophisticated enough to fabricate parts for situations like that. Even it's the type of horribly expensive machinery that only an auto shop could afford, it's still better than the current situation where the parts are far more difficult (and expensive) to come by.

    Yeah, I'm going to have to let the car go because I just don't have the resources right now to figure out how to make poly bushes, or even hard aluminum ones.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"