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The Impossible Burger 2.0 Is a Plant-Based Beef Replacement That Uses Soy Instead Wheat Protein To Take On New Forms (popsci.com)

An anonymous reader quotes a report from Popular Science: During a press event at the Consumer Electronics Show in Las Vegas, Impossible Foods showed off its new plant-based ground beef replacement by offering a selection of foods from traditional sliders to the ambitious tartare. Thanks to a change in formula, the new Impossible Burger 2.0 goes beyond simple patties and aims to take on ground beef with every recipe, from lasagna to tacos. The first tastes are very promising. Back in 2016, the original Impossible Burger debuted as a veggie burger that could almost pass as beef. Its meaty secret was a molecule called heme, which contains iron and is largely responsible for the flavors we associate with cooked flesh. But, according to Impossible CEO Pat Brown, it requires a protein to bind it. The original Impossible Burger used wheat protein, which worked, but had some drawbacks. First, it meant the Impossible Burger wasn't gluten-free, but it also put some limitations on the meat's form factor. The wheat worked for burger patties that stayed in a relatively static shape, but it couldn't crumble or take on other shapes -- like meatballs -- without losing its integrity. The solution was a switch to soy.

The resulting Impossible Burger 2.0 product has 14 grams of fat and 240 calories in a single quarter-pound serving (whether it's a patty, ball, or glob of tartare). Impossible also claims that the Burger 2.0 has the same amount of bioavailable iron and protein as its cow-derived cousin. According to Brown, the levels of amino acids are "at least on-par" with typical ground beef and, in some cases, exceed what real meat can offer.
As for taste, Popular Science's Stan Horaczek says "it works best as a burger with a thin patty so you don't get a whole mouthful of soy at once, but once you introduce a bun and some toppings, you might not even notice the differences with real beef."

The Impossible Burger 2.0 will be served at a few restaurants starting this week, with a wider roll out starting on February 8 when it will be available to all U.S. restaurants through food distributors. It's also planning to have its products in some U.S. supermarkets by later this year.

23 of 222 comments (clear)

  1. How are the Carbs by glennrrr · · Score: 2, Interesting

    I'm on a keto diet. I need fat and protein not carbohydrates.

  2. Re:How long till this becomes mandatory? by Anonymous Coward · · Score: 2, Insightful

    How long until you get/solve a real problem in life? Probably never, you whiny q-anon bitches. "Help, I'm being oppressed by salad! First they tell me hating minorities is self-defeating, now this? Unfair!"

  3. Estrogen ! by TechyImmigrant · · Score: 2, Informative

    Soy is a strong estrogen mimetic.

    All the vegan men can enjoy their expanding man boobs.

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    1. Re:Estrogen ! by Anonymous Coward · · Score: 5, Funny

      Truth be told, real burgers don't help much with the bitch tits either.

    2. Re:Estrogen ! by Anonymous Coward · · Score: 2, Insightful

      That explains why there's always been so much fertility problems and population decline in China where tofu and other soy products are so big: the soy is turning all the men into....oh wait, my mistake, that's the exact opposite of true.

    3. Re:Estrogen ! by mentil · · Score: 2

      An experiment found isoflavones have no detrimental estrogen-like effects on men, for some reason. Possibly they only affect women.

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    4. Re:Estrogen ! by AmiMoJo · · Score: 5, Informative

      This myth comes from a study done in the 30s on sheep. From there it turned into the great Soyboy panic of 2018.

      Basically it's nonsense, the stuff in soy has no effect on human males manliness or testosterone levels or man-boobs.

      This video explains it in detail, with references for everything: https://youtu.be/C8dfiDeJeDU

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  4. Re:I wish by arth1 · · Score: 2

    It's not about what you eat - eating soy burgers will also make you fat. It's about you burning more than you eat.
    Start moving. A couple of hours of walking a day to start with should do you good, and with your current weight it will burn more calories than what you can burn by going on a starvation diet.

  5. I don't want a Soy burger... by Anonymous Coward · · Score: 2, Interesting

    I don't want a Soy burger. They want to help people.

    Figure out how to make zero calorie bread or a zero calorie chocolate that is high in fiber and good for your teeth so you can eat it without worry of gaining weight and you are encouraged to eat it after every meal.

    Won't fix any starvation problems which is a social and political problem and not a technical one as we have more than enough food to go around. But it would work wonders towards our obesity problem,

    If they actually make a soy burger, I want one that taste as good as meat and has a higher protein content with the same or less fat and zero carbs.

  6. Re:I'd eat vat grown or irradiated beef before thi by Gravis+Zero · · Score: 4, Informative

    Unless it's substantially cheaper than beef

    Surprise, beef is substantially subsidized by the US government. If you removed the subsidies then we would all save a lot of money, beef would be for the rich and we could have nice things like health care.

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  7. Re:Soy? by Anonymous Coward · · Score: 2, Insightful

    You may joke, but when I eat a lot of soy based products (mostly miso soup) I develop man boobs, and I'm thin!

    They grow within a week or two and it was very distressing the first few times it happened, I thought I had a form of lymphoma or something.

    It took me a few months to figure out what the vector was, but it's definitely soy based products.

    Too bad for me, because I love miso soup, and I sure won't be eating fake, soy based "meat".

    I'm patiently awaiting for lab grown meat to become available, all the flavor without the environmental and ethical baggage, or man boobs.

  8. Re:I'd eat vat grown or irradiated beef before thi by bobstreo · · Score: 5, Informative

    Unless it's substantially cheaper than beef

    Surprise, beef is substantially subsidized by the US government. If you removed the subsidies then we would all save a lot of money, beef would be for the rich and we could have nice things like health care.

    Yeah, unlike soy or corn. /s

    Soybean Subsidies in the United States totaled $37.4 billion from 1995-2017

    Corn Subsidies in the United States totaled $111.2 billion from 1995-2017.

    Livestock Subsidies in the United States totaled $10.8 billion from 1995-2017.

  9. Soy is garbage for humans by Slugster · · Score: 2, Interesting

    Soy might be decent livestock feed, but you aren't livestock, even if you wish you were.
    They used to say it was "just like cows' milk", until a few infants died from being fed exclusively soy milk. So now they don't say that...
    And then they found out that if you give toddlers a lot of soy milk, they tend to develop allergies to soy. So now they say not to do that...
    But they are still saying that it's perfectly good for adults... despite a number of common health problems that adults get if they drink a lot of it...

    ???

    Does this sound like the warning label of a food that is "perfectly safe"?

    Vegan socialist sites are still pushing soy-based-everything, saying how great it is. Except for, well, you know. The infants and children it's already killed and damaged.
    If any corporate-made food had done that, they'd insist that it was evil and harmful and should be taken off the market.

    1. Re:Soy is garbage for humans by AmiMoJo · · Score: 3, Insightful

      You don't have to eat exclusively Impossible Burgers, you can consume them as part of a balanced diet.

      Look, I'm sure you can find some idiot online suggesting you eat a 100% soy diet, but let's not judge everything by the biggest idiot who happens to like it.

      --
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      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  10. Re:I'd eat vat grown or irradiated beef before thi by Gravis+Zero · · Score: 5, Insightful

    Soybean Subsidies in the United States totaled $37.4 billion from 1995-2017

    Corn Subsidies in the United States totaled $111.2 billion from 1995-2017.

    Fun fact, guess what they feed lots of livestock? CORN! Most corn and soy goes into processed junk food. A lot of corn isn't for human consumption because it's explicitly for producing High Fructose Corn Syrup. So yeah, we shouldn't subsidize corn either (or at least not blindly)!

    Livestock Subsidies in the United States totaled $10.8 billion from 1995-2017.

    You have failed to include that grazing on federal land is $1/acre instead of the market price of about $20/acre.

    There are a LOT of hidden subsidies with the livestock industry.

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  11. This has been debunked 8 ways from sunday by rsilvergun · · Score: 5, Insightful

    See here

    A few points for the TL;DR; crowd:

    1. The claim soy turns you into a girl is based on a 1940s era study into sheep eating clover.
    2. Estrogens are a _class_ of chemicals and plant estrogens behave very differently than the female sex hormone.
    3. Alex Jones' supplements are chock full of soy (it's a cheap filler).

    Feel free to watch the rest of the video above.

    I'm not necessarily interested in defending soy, but I'm since and tired of junk science.

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  12. Re:Soy? by apoc.famine · · Score: 5, Interesting

    I've had one. The worst part was the fake cheese. Put some good cheddar on it, and it wouldn't be the best burger I've ever had, but it would be far from the worst. As it was, with the obviously fake cheese, I'd put it in the bottom 1/3 of burgers I've had. If it had good cheese on it, it would be in the top 50%.

    For someone with a smoker who smoked 15lbs of brisket for christmas dinner, giving a vegetarian burger a top 50% slot in my life-long burger eating surprised the hell out of me. It was actually really, really tasty. Definitely above fast-food burgers. That tells me that the fast food joints could probably adopt it and nobody would be the wiser. I've definitely had far more disappointing burgers at fast food joints.

    Your typical gastropub burger? This one gets close but probably won't pass it. Anything gourmet? Probably not.

    But it could replace the average fast food burger, and that's a big deal. The question is if they can be cheaper than a fast food burger. At the moment, the answer is no. However, all it will take is one of them to jump in on this, and they might be able to do it.

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  13. Re:I'd eat vat grown or irradiated beef before thi by apoc.famine · · Score: 5, Informative

    I concur. The two I've had were in the $10-$15 range for just a burger. (The $15 One was in CA, so knock off like $5 for the rest of the country.) Too expensive to replace fast food burgers, but I did think it was tastier than any fast food burger I'd ever had. There's a revolution there, for sure. All it's going to take is one major chain to roll it out, and then it's going to be cheaper and better than the average fast food burger. And healthier.

    As someone who loves to cook, and who's killed, dressed, and cooked my own meat, I was not expecting to really like that burger. But I liked it. A lot. I just needed non-fake cheese on it, because fake cheese is unforgivable.

    --
    Velociraptor = Distiraptor / Timeraptor
  14. sigh by n3r0.m4dski11z · · Score: 2

    Most people here are just fear mongering with half remembered urban legends. As someone who tries a lot of different vegetarian burgers, there are some good ones, and bad ones. But most, you cant tell its vegetarian, because of the toppings and bun. The fancy stuff always overshadows the meat, or soy or bean or what have you.

    There is also a decent approximation of lean ground round available in the supermarket around here for your chillis and your tacos. The flavours and textures of the meal also depends on how you cook it. Cast iron pans can be used for browning to a similar texture of meat, and when cooking on a bbq, generally it requires less cooking time so you dont dry vege stuff out.

    People make a big deal about what they eat, but as long as its healthy it doesn't really matter the cuisine type to me personally. Its all just food, not something to base your life around.

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    -
  15. Re:I'd eat vat grown or irradiated beef before thi by _merlin · · Score: 4, Informative

    In Australia we manage to eat grass-fed beef. We don't need to subsidise corn and we get along fine. US agricultural subsidies just make the industry horribly inefficient and wasteful.

  16. Re:Soy? by AmiMoJo · · Score: 5, Informative

    If you developed man boobs within a week you should get that checked out by a doctor. Seriously, normally men don't develop man boobs in a week from eating a heavy soy diet. Something else is going on.

    --
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  17. Re: Soy? by ganjadude · · Score: 2

    impressive. you didnt post as anon with your "orange man bad" nonsense.

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  18. Re:Soy? by sycodon · · Score: 2

    I've tried this burger.

    At best it could be described as a bland replacement for beef.

    In a burger, beef is actually a minor player when it comes the various tastes. The condiments, oz for oz have a much higher impact on taste than the beef does.

    And the taste that most people seem to prefer in a hamburger is not necessarily the "beef" taste, but the taset provided by the Maillard reaction (a chemical reaction between amino acids and reducing sugars that gives browned food its distinctive flavor).

    When cooked properly, the Impossible Burger does a good job of imitating the end result of this reaction, as well as reproducing the "crunchiness" that also results.

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