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The Impossible Burger 2.0 Is a Plant-Based Beef Replacement That Uses Soy Instead Wheat Protein To Take On New Forms (popsci.com)
An anonymous reader quotes a report from Popular Science: During a press event at the Consumer Electronics Show in Las Vegas, Impossible Foods showed off its new plant-based ground beef replacement by offering a selection of foods from traditional sliders to the ambitious tartare. Thanks to a change in formula, the new Impossible Burger 2.0 goes beyond simple patties and aims to take on ground beef with every recipe, from lasagna to tacos. The first tastes are very promising. Back in 2016, the original Impossible Burger debuted as a veggie burger that could almost pass as beef. Its meaty secret was a molecule called heme, which contains iron and is largely responsible for the flavors we associate with cooked flesh. But, according to Impossible CEO Pat Brown, it requires a protein to bind it. The original Impossible Burger used wheat protein, which worked, but had some drawbacks. First, it meant the Impossible Burger wasn't gluten-free, but it also put some limitations on the meat's form factor. The wheat worked for burger patties that stayed in a relatively static shape, but it couldn't crumble or take on other shapes -- like meatballs -- without losing its integrity. The solution was a switch to soy.
The resulting Impossible Burger 2.0 product has 14 grams of fat and 240 calories in a single quarter-pound serving (whether it's a patty, ball, or glob of tartare). Impossible also claims that the Burger 2.0 has the same amount of bioavailable iron and protein as its cow-derived cousin. According to Brown, the levels of amino acids are "at least on-par" with typical ground beef and, in some cases, exceed what real meat can offer. As for taste, Popular Science's Stan Horaczek says "it works best as a burger with a thin patty so you don't get a whole mouthful of soy at once, but once you introduce a bun and some toppings, you might not even notice the differences with real beef."
The Impossible Burger 2.0 will be served at a few restaurants starting this week, with a wider roll out starting on February 8 when it will be available to all U.S. restaurants through food distributors. It's also planning to have its products in some U.S. supermarkets by later this year.
The resulting Impossible Burger 2.0 product has 14 grams of fat and 240 calories in a single quarter-pound serving (whether it's a patty, ball, or glob of tartare). Impossible also claims that the Burger 2.0 has the same amount of bioavailable iron and protein as its cow-derived cousin. According to Brown, the levels of amino acids are "at least on-par" with typical ground beef and, in some cases, exceed what real meat can offer. As for taste, Popular Science's Stan Horaczek says "it works best as a burger with a thin patty so you don't get a whole mouthful of soy at once, but once you introduce a bun and some toppings, you might not even notice the differences with real beef."
The Impossible Burger 2.0 will be served at a few restaurants starting this week, with a wider roll out starting on February 8 when it will be available to all U.S. restaurants through food distributors. It's also planning to have its products in some U.S. supermarkets by later this year.
Thanks, but no thanks.
I'm on a keto diet. I need fat and protein not carbohydrates.
I don't mind a bit of soy in my diet, but most non-animal equivalents taste nothing close to tasty animals.
Unless it's substantially cheaper than beef, I'll pass.
How long until you get/solve a real problem in life? Probably never, you whiny q-anon bitches. "Help, I'm being oppressed by salad! First they tell me hating minorities is self-defeating, now this? Unfair!"
It isn't Paleo or Keto Diet compliant is it?
Soy is a strong estrogen mimetic.
All the vegan men can enjoy their expanding man boobs.
I should use this sig to advertise my book ISBN-13 : 978-1501515132.
it works best as a burger with a thin patty
Back to R&D. Let me know when you can duplicate this.
Have gnu, will travel.
>"Sure its a neat little thing now but how long till the Powers that Be decide its good enough and we don't 'need' real meat anymore which will become illegal?"
And in a reverse twist, as a semi-vegetarian (no meat or seafood, but yes poultry) for 80% of my life, I can't stand the smell or taste of meat and if these newer non-meat things smell or taste too much like meat and become popular, they might push out the products that I DO like.... high-protein, non-animal products that don't try to be meat. One good example is the truly excellent Morning Star Farms "Garden Veggie Patty".
Until it's as cheap as beef and as tasty as beef, I'll remain a member of PETA - People Eating Tasty Animals.
"Tempers are wearing thin. Let's just hope some robot doesn't kill everybody." --Bender
Look, I love tofu -- but tofu pretending to be real meat NEVER works, in my experience! I suspect this has the same problem.
I've abandoned my search for truth; now I'm just looking for some useful delusions.
For those on a low carb diet (which I don't in any way advocate), the problem isn't a perceived lack of protein, but a very real abundance of carbohydrates:
100g of raw ground beef: 0g carbohydrates
100g of raw soy beans: 30g carbohydrates
What? They've had them at White Castle for several months already, and I've seen a few Minneapolis restaurants with them too.
It's not about what you eat - eating soy burgers will also make you fat. It's about you burning more than you eat.
Start moving. A couple of hours of walking a day to start with should do you good, and with your current weight it will burn more calories than what you can burn by going on a starvation diet.
Well, this.
If you are true to veganism, then why would you want to duplicate the taste of meat? I'm an omnivore and still love the taste of a good salad, apple, peas, nuts, etc. Absolutely nothing wrong with the wide range of flavors available with actual veggies.
Have gnu, will travel.
During a press event at the Consumer Electronics Show in Las Vegas, Impossible Foods showed off its new plant-based ground beef replacement
Artificial beef = electronics? I guess it's an all-purpose tech show now.
Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
currently its neither, now it does taste better than a McD "meat" burger... but that's another thing completely
I don't want a Soy burger. They want to help people.
Figure out how to make zero calorie bread or a zero calorie chocolate that is high in fiber and good for your teeth so you can eat it without worry of gaining weight and you are encouraged to eat it after every meal.
Won't fix any starvation problems which is a social and political problem and not a technical one as we have more than enough food to go around. But it would work wonders towards our obesity problem,
If they actually make a soy burger, I want one that taste as good as meat and has a higher protein content with the same or less fat and zero carbs.
Unless it's substantially cheaper than beef
Surprise, beef is substantially subsidized by the US government. If you removed the subsidies then we would all save a lot of money, beef would be for the rich and we could have nice things like health care.
Anons need not reply. Questions end with a question mark.
It might surprise me, probably won't. We'll see.
Ferret
Sic gorgiamus allos subjectatos nunc
Fuck sakes; this is like listening to a prepubescent fratboy wander down the tampon isle jeering at all the products that aren't for him.
I'd give it a try. It's a potential way to reduce meat consumption, but so mac & cheese. Less meat doesn't have to be healthier.
One would have to be quite the scholar to be prepubescent AND in a fraternity. Don't think they'd have the time to wander down tampon aisles.
Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
Low carb != no carb.
Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
Pastureland is the greatest use of land on Planet Earth. At some point, people will have to stop eating meat, whether you like it or not.
I don't respond to AC's.
why would you want to duplicate the taste of meat? ...
Never got that either
Absolutely nothing wrong with the wide range of flavors available with actual veggies. ...
Exactly! I live in Thailand at the moment and make for the family of my friend classic german salads, like cucumber salad, tomato salad and my favourite: carrot with apple. They all love it
Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
[ Phil and Lem grew meat in the lab (not named "Blobby") in Better Off Ted, "Heroes" (s1, e2) ]
Jerome: [tasting meat made in lab] It tastes familiar.
Ted: Beef?
Jerome: No.
Linda: Chicken? We'll take chicken.
Ted: What does it taste like?
Jerome: Despair.
Ted: Is it possible it just needs salt?
It must have been something you assimilated. . . .
Except it's made from isolated soy protein not ground soybeans. So the carb countof a soybean is highly irrelevant when something only uses soy protein isolate.
Unless it's substantially cheaper than beef
Surprise, beef is substantially subsidized by the US government. If you removed the subsidies then we would all save a lot of money, beef would be for the rich and we could have nice things like health care.
Yeah, unlike soy or corn. /s
Soybean Subsidies in the United States totaled $37.4 billion from 1995-2017
Corn Subsidies in the United States totaled $111.2 billion from 1995-2017.
Livestock Subsidies in the United States totaled $10.8 billion from 1995-2017.
Soy might be decent livestock feed, but you aren't livestock, even if you wish you were.
They used to say it was "just like cows' milk", until a few infants died from being fed exclusively soy milk. So now they don't say that...
And then they found out that if you give toddlers a lot of soy milk, they tend to develop allergies to soy. So now they say not to do that...
But they are still saying that it's perfectly good for adults... despite a number of common health problems that adults get if they drink a lot of it...
???
Does this sound like the warning label of a food that is "perfectly safe"?
Vegan socialist sites are still pushing soy-based-everything, saying how great it is. Except for, well, you know. The infants and children it's already killed and damaged.
If any corporate-made food had done that, they'd insist that it was evil and harmful and should be taken off the market.
...Powers that Be decide its good enough and we don't 'need' real meat anymore ...
That will happen when the agribusinesses that gobble billions of taxpayer dollars every year in subsidies decide they don't want all that lovely free money.
So, never then.
Soybean Subsidies in the United States totaled $37.4 billion from 1995-2017
Corn Subsidies in the United States totaled $111.2 billion from 1995-2017.
Fun fact, guess what they feed lots of livestock? CORN! Most corn and soy goes into processed junk food. A lot of corn isn't for human consumption because it's explicitly for producing High Fructose Corn Syrup. So yeah, we shouldn't subsidize corn either (or at least not blindly)!
Livestock Subsidies in the United States totaled $10.8 billion from 1995-2017.
You have failed to include that grazing on federal land is $1/acre instead of the market price of about $20/acre.
There are a LOT of hidden subsidies with the livestock industry.
Anons need not reply. Questions end with a question mark.
See here
A few points for the TL;DR; crowd:
1. The claim soy turns you into a girl is based on a 1940s era study into sheep eating clover.
2. Estrogens are a _class_ of chemicals and plant estrogens behave very differently than the female sex hormone.
3. Alex Jones' supplements are chock full of soy (it's a cheap filler).
Feel free to watch the rest of the video above.
I'm not necessarily interested in defending soy, but I'm since and tired of junk science.
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I _do_ like hamburgers. Seriously, by the time your done processing hamburger meat it's not really meat anymore. Go figure.
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What about the beef lobby? These guys will starve on what's left of their billions.
I disagree.. It's because we (Americans) eat crap food and don't exercise.. If you're working your ass off it's a hell of a lot harder to get fat even if you are eating fatty crap foods.
I like crap food as much as the next guy so I try to make up for it by being as active as possible. If something is walking distance, I walk... I'm not getting in the car for a 200 yd drive (yes, I've seen fat fucks do this).
Moderation doesn't hurt either.. Have a burger once in a while. If you eat that shit everyday.....
Excellent answer.. We start with the liberals... It's gotta be like eating a cow... Grass fed and all that jazz.
....you're a moronic faggot lol.
The true hypocrisy of the left.... It comes out when they are really angry... Still upset that Republicans took away your slaves?
Soy is an amazing filler. You don't need to eat just flavored, soy product. Soy in in plenty of sausage/hotdog wiener style meat. Chicken nuggets. Bubba Burger (not really that good). It isn't a replacement for steak or loin chops, but jammed into a beef and bean burrito or hot pocket, you have a tasty, high protein, high calorie meal.
"When life gives you lemons, don't make lemonade. Make life take the lemons back!" -- Cave Johnson
If you are true to veganism, then why would you want to duplicate the taste of meat?
Depends on why you are vegan. If you're vegan because you don't like the taste of meat, then sure, you're probably not going to like the taste of simulated meat either.
OTOH there are lots of vegans out there who did like the taste of meat (before they became vegan), and this gives them an opportunity to (sort of) enjoy that again, without having to renounce their veganity(?)
I don't care if it's 90,000 hectares. That lake was not my doing.
Price is typically reflective of the energy put into the product + greed (profit margins). Either they are making a killing over these (capitalist green washers) or it isn't a very energy efficient process. The fact there are now dozens of brands offering this same product in my supermarket well above triple the cost of ground beef means probably both, you can see the same effect in organic - still uses artificial pesticides, has much lower yields and a gullible market = double or triple as expensive as regular (also chemically organic) produce.
Custom electronics and digital signage for your business: www.evcircuits.com
That will happen when the agribusinesses that gobble billions of taxpayer dollars every year in subsidies decide they don't want all that lovely free money. So, never then.
Millions of people drink "Coca Cola" every day, but what they are drinking is only a vague analogue of what that beverage originally was.
Something similar could happen to meat, if the simulated-meat ingredients ever become "close enough" and also are significantly cheaper/more-profitable to manufacture than the current animal-based versions.
You'll tell your grandkids that hamburgers were once made out of pureed cow, and they'll be just as surprised as you were when your grandparents told you that Coca-Cola used to contain cocaine.
I don't care if it's 90,000 hectares. That lake was not my doing.
I concur. The two I've had were in the $10-$15 range for just a burger. (The $15 One was in CA, so knock off like $5 for the rest of the country.) Too expensive to replace fast food burgers, but I did think it was tastier than any fast food burger I'd ever had. There's a revolution there, for sure. All it's going to take is one major chain to roll it out, and then it's going to be cheaper and better than the average fast food burger. And healthier.
As someone who loves to cook, and who's killed, dressed, and cooked my own meat, I was not expecting to really like that burger. But I liked it. A lot. I just needed non-fake cheese on it, because fake cheese is unforgivable.
Velociraptor = Distiraptor / Timeraptor
That may be what you tell yours, but I'll cook up a real meat burger for mine.
Just as there are hidden subsidies for soy and corn. Don't pretend either side is lacking.
Just as there are hidden subsidies for soy and corn.
This only increases the argument that livestock is heavily subsidized since they feed livestock lots of corn! >_<;
Don't pretend either side is lacking.
One side depends on the other being subsidized to start with! There is a good argument to be made that corn is subsidized for livestock.
But really, which part of "we shouldn't subsidize corn either" did you not understand?
Anons need not reply. Questions end with a question mark.
Science says you're wrong, Americans eat crap and that's the cause of obesity, exercise is only affecting the last 20% of our caloric intake. Most human energy is burned just respiring and digesting. You're uneducated.
If he's uneducated, you're badly educated, which is worse. You're affirming the antecedent here. That exercise is only affecting 20% (whether it's last or first or otherwise is logically irrelevant) is precisely because so many people are sedentary.
I have have a basal metabolic rate of 1500 kcal and burn another 1500 kcal through activity. That's 50%. And that's just me - there are plenty of people who are more active.
In fact, I dropped from a BMI of 30 to 19 in seven months just through exercise, no diet. That does not jive well with your claim - face it, you're looking for excuses to be a lazy fat fuck.
Most people here are just fear mongering with half remembered urban legends. As someone who tries a lot of different vegetarian burgers, there are some good ones, and bad ones. But most, you cant tell its vegetarian, because of the toppings and bun. The fancy stuff always overshadows the meat, or soy or bean or what have you.
There is also a decent approximation of lean ground round available in the supermarket around here for your chillis and your tacos. The flavours and textures of the meal also depends on how you cook it. Cast iron pans can be used for browning to a similar texture of meat, and when cooking on a bbq, generally it requires less cooking time so you dont dry vege stuff out.
People make a big deal about what they eat, but as long as its healthy it doesn't really matter the cuisine type to me personally. Its all just food, not something to base your life around.
-
In Australia we manage to eat grass-fed beef. We don't need to subsidise corn and we get along fine. US agricultural subsidies just make the industry horribly inefficient and wasteful.
I'm an omnivore too and I heard this argument too, many times. But for me a Beyond Meat burger (which I enjoy sometimes) and its meat mimicking friends is just another way of preparing/cooking a (veggie) meal. You might as well ask why people use spices in their cooking. I love variety and the many many ways we prepare food, without without meat. I don't care about the original reason a recipe exists I only care about it being tasty and nutritious.
I like all these things. I also sometimes enjoy a Beyond meat burger. I don't care why it was "invented", I don't care about philosophical arguments on either side, as long as it tastes good it is just another tasy dish adding to the variety of all the interesting recipes out there.
Most of the animals we eat, eat things we can't digest at all. They often can do this on land that is completely unsuitable for agriculture. This can avoid all of the nasty things that come with industrial farming.
Your soybeans are much more environmentally harmful than the beef I buy.
A Pirate and a Puritan look the same on a balance sheet.
I thought the Consumer Electronics Show had gone downhill when they introduced a hall dedicated to the iPhone cases. But at least they had some relevance as an accessory to a consumer electronics product. But fake food? Unless it's ingredients include nefarious nanobots, I can't see any reason why it is being introduced at CES rather than one of the many Food Expo's that Las Vegas is host to.
Dude, your tinfoil hat is too tight.
Guns don't kill people; Physics kills people! - John Lithgow as Dick Solomon on Third Rock From The Sun
Like my manboobs aren't already big enough.
..so why the fuck this needs a thin patty? in that kind of burger you can just have any fried cardboard there. thats why it's a popular late night snack choice.
I mean this blurb makes it sound like it's worse than previous. so was the previous actually pretty fucking bad?
world was created 5 seconds before this post as it is.
All it's going to take is one major chain to roll it out, and then it's going to be cheaper and better than the average fast food burger. And healthier.
There is your mistake - expecting it to be better and healthier even after a major chain rolls it out ;)
Just kidding - it may be good. I am just saying that generally that is not the direction major chains take food into.
Bingo Dictionary - Pragmatist, n. A myopic idealist.
A couple of hours walking to begin with is extreme. Exercise lowers immunity for 1-3 hours after the exercise. Opportunistic infections in an already unhealthy body could do a damage lasting years. Excessive exercise also leads to depression - which the GP is already complaining about.
It is imperative to keep exercise very light to begin with - which might not even seem like exercise to fitter people. Of course it needs to be increased slowly as one feels better, or at least not worse.
Bingo Dictionary - Pragmatist, n. A myopic idealist.
Unsure if the jury is still out on whether soy affects hormone levels? Certainly soy protein for male weight training is still considered a massive no-no.
When we start to see these companies sell their product for the same or less price than meat I think we'll be onto something.
So you are a tasty animal that eats people?
"It's such a fine line between stupid and clever" -- David St. Hubbins, Spinal Tap
It only takes one example to falsify a claim.
Which, by the way, is not a scientific claim in any way.
A couple of hours walking to begin with is extreme.
If done in one chunk, sure. But a few shorter walks throughout the day is a different matter, and very doable. If you get up and walk for 15 minutes every two hours, that's your two hours.
Given that the average US adult watches TV for 5.5 hours per day, taking just a small part of that for moving is doable for almost everyone, and if starting out in really bad shape, can have a profound health effect within weeks, and continued improvements for life. With added health benefits that a diet can't give.
According to Brown, the levels of amino acids are "at least on-par" with typical ground beef and, in some cases, exceed what real meat can offer.
I call shenanigans. There is a recent research paper that extensively documents relative amino acid levels of various foodstocks, both raw and in vivo, and IF this is just soy and not a resynthesis of amino acids then the ratios are insufficient for human muscle building, etc. Milk has barely enough leucine, eggs have a little more, muscle has plenty. It's the blood titre of leucine, not the mere presence of the amino acid in the diet that's significant.
By all means, get a real meat factory worked out without slaughter and make cheap and plentiful protein available to all humans everywhere, but don't dodge science and try to claim that beans are just as nutritious - that confuses the issues and retards progress.
My God, it's Full of Source!
OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
Yet another optimal deliver system for sugar, salt and soft, squishy Wonderbread.
Elite cooking: find the best ingredients, and get out their way as much as possible, enhancing only around the edges.
Junk food culture: bacon makes the goop go down.
I never liked Asimov much growing up. In Caves of Steel (which I read multiple times trying to pin down my frustration) he has these giant yeast vats. So far so good. But then he doesn't create a thriving black market in illicit bacon rashers.
For most chumps, you'd be trading in dry rashers. But for the elite, you'd be trading in honest-to-god wet rashers (a real PITA to refrigerate and distribute fresh in an all-seeing surveillance state). Then there would be an entire industry devoted to how to cook the bacon and consume the bacon without releasing any tell-tale bacon aroma (they might be a special bong for your nose, so you can inhale the aroma while the bacon sizzles in it's hermetic bacon pipe).
Asimov seemed to have no clue about the weird accommodations made by individuals or cultures to their sub-optimal dietary destinies.
Yes, the human condition is malleable, but it also squishes sideways 99 times out of 100. Except in Asimov, where nothing ever squished sideways unless it was an instrumental plot point.
Koch Bros funded (e.g. right wing) studies show about $2 trillion every 10 years in savings for single payer healthcare. University studies (e.g. peer reviewed) show about $5 trillion in savings every 10 years.
We actually _save_ money by giving everyone healthcare because of how wildly inefficient our system is now. I'd like to see us do it and use the money saved to pay off the national debt.
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the only place you can get one near me is an upscale joint where a beef burger is $20. That said, even a bloody Chilli's is $12 bucks if you don't get the lunch specials, and a cheap black bean burger at my local overpriced sports bar is $15 (went for a team get together, wouldn't go there on my own).
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I want a beef-based plant replacement.
My broccoli should be made out of cow.
In Australia we manage to eat grass-fed beef.
Unfortunately not. Linked article sez:
Approximately 40% of Australiaâ(TM)s total beef supply and 80% of beef sold in major domestic supermarkets is sourced from the cattle feedlot sector.
There are shills on slashdot. Apparently, I'm one of them.