Don't Expect A New Nvidia Shield Tablet Anytime Soon
During a small press gathering at CES in Las Vegas today, Nvidia CEO Jensen Huang said the company doesn't have any plans to resurrect the Shield Tablet, which launched in 2014, was last refreshed in 2015 and officially discontinued last year. "Shield TV is still unquestionably the best Android TV in the world," he said. "We have updated the software now over 30 times. People are blown away by how much we continue to enhance it." And more (unspecified) enhancements are coming, he said. TechCrunch reports: On the mobile side, though, the days of the Shield Tablet are very much over, especially now that the Nintendo Switch, which uses Nvidia's Tegra chips, has really captured that market. "We are really committed to [Shield TV], but on mobile devices, we don't think it's necessary," Huang said. "We would only build things not to gain market share. Nvidia is not a "take somebody else's market share company.' I think that's really angry. It's an angry way to run a business. Creating new markets, expanding the horizon, creating things that the world doesn't have, that's a loving way to build a business."
He added that this is the way to inspire employees, too. Just copying competitors and maybe selling a product cheaper, though, does nothing to motivate employees and is not what Nvidia is interested in. Of course, Huang left the door open to a future tablet if it made sense -- though he clearly doesn't think it does today. He'd only do so, "if the world needs it. But at the moment, I just don't see it. I think Nintendo did such a great job."
He added that this is the way to inspire employees, too. Just copying competitors and maybe selling a product cheaper, though, does nothing to motivate employees and is not what Nvidia is interested in. Of course, Huang left the door open to a future tablet if it made sense -- though he clearly doesn't think it does today. He'd only do so, "if the world needs it. But at the moment, I just don't see it. I think Nintendo did such a great job."
This is the same CEO of the company who came to fame by crushing 3dfx and Matrox in the graphics card wars of the late 1990's and 2000's... right?
Now that they are huge, they suddenly aren't interested in stealing marketshare from their competitors?
All hail Anonymous Coward.
They'll do anything if you pay them a ton of money. ANYTHING.
Who the hell was expecting A New Nvidia Shield Tablet Anytime Soon?
That's because the Nintendo Switch is practically the current incarnation of the NVidia Shield hardware.
Nintendo is doing a better job selling NVidia's Shield hardware than Nvidia ever could an Android device, so it would be counter-productive to compete with yourself with something that would have less appeal.
Again, it's about the apps!
BTW. There are rumours about a second-generation Switch coming up, supposedly sometime in the second half of this year.
"We mustn't be caught by surprise by our own advancing technology" -- Aldous Huxley
been freezing on me about 4 times where I had to hard boot not including the hand remote no longer works after the updates.
by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
I want a new Shield Portable.
"Yes, but they did it by doing it better," - Like this? https://www.infoworld.com/article/2705057/why-did-nvidia-cripple-its-linux-driver.html
https://arstechnica.com/gaming/2010/07/did-nvidia-cripple-its-cpu-gaming-physics-library-to-spite-intel/ Or this?
Or any number of faked benchmarks or other bullshit, crippling dev shops intentionally? You're a moron lol PecosDumbass.
It is refreshing to see a technology product not forced into obsolescence quickly just to allow the device manufacturer to sell you a marginally improved version 2 of the device.
I got the 2015 Nvidia Shield TV upon release - at the time it was a device that I was told was overpowered and future proof by design, and they were spot on.
Maybe because it was built to be a media hub as well as gaming system (though I really don't play games with mine), but the evolving features and performance over the years have been extremely good.
Firmware updates and partnerships with Amazon has ensured that the system remains supported and stays current with the best of streaming services.
The Nvidia Shield TV has set the bar for quality!
The best? That's a high bar. TV stations broadcast Full HD over the air, and this is incapable of receiving them. Sure, the TV monitor you connect to may receive them, but then you're using its tuner and app to watch.