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Apple Might Debut 3 New iPhones in 2019 (fortune.com)
Apple is planning to release three new iPhone models this year, including a device to succeed the newly-created XR model, the Wall Street Journal reported Friday, citing unidentified people familiar with the matter. From a report: Apple will unveil direct successors to last year's iPhone XS, iPhone XS Max, and iPhone XR, The Wall Street Journal is reporting. The iPhone XR, which is believed to have been the least popular of the three, will be updated with a model that comes with the same LCD display and similar design, according to the report. Apple is also considering adding a triple-lens camera system to one of the 2019 models in a bid to compete with Samsung and others that are readying similar camera systems, the Journal's sources said.
The iPhone XR, which is believed to have been the least popular of the three, will be updated with a model that comes with the same LCD display and similar design.
It doesn't appear as though Apple has learned anything.
Maybe another year of decreased sales will help them get the message.
That at these prices people will expect to keep these phones for a couple years. So what they really need to do is produce a much better and more impressive model in ~2 years so they get all the sales then after the 'financial pressure' of this past upgrade cycle is past, while providing price drops on their current phones to pull in any users who might otherwise defect when they find the need to upgrade (intentionally or not.)
The SE form factors, but with X features. It will sell billions.
Although you can arguably say that Apple invented the smartphone as we know it, they are now mired in an endless game of tug-of-war with their rivals Samsung and the rest of the Android clan. This is unfortunate because I feel they are pumping the lions share of their considerable resources into simply keeping up with the competitors that originally copied their ground breaking concept of what a phone could be.
I feel Apple needs to somehow break free of this endless 'boring' update cycle and release their newest earth shattering product. The only problem is I doubt the current leadership at Apple has what it takes to do this. Although nice, Bluetooth earbuds, smart speakers, and smart watchers and endless iterations of iPhones, iPads and laptops ain't going to cut it. They are going to need another device that is as paradigm shifting as the original iPhone was. I think if they still had Jobs this may have happened by now, but really who knows. I feel within the next 5 years or so Apple WILL need this type of product or they will again become increasingly irrelevant as they were in the mid to late 90's before the advent of the iPod rescued them from certain death. (Full disclosure - I own Apple products).