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Microsoft's Moving Xbox Ad Was the Best Thing About the Super Bowl (cnet.com)
Mark Serrels, writing for CNET: Super Bowl 53 has come and gone and, for me at least, there was one clear highlight. This Microsoft commercial. [...] Essentially a commercial for Microsoft's Xbox Adaptive Controller, this ad follows up on an earlier ad from the Christmas period, which highlights young kids with limited mobility playing video games. It's incredible.
It tells the story of kids with limited mobility and their love for video games. All kids love video games and if you're a person with limited mobility, video games can often provide a pathway to experiences that are often difficult in the real world. But in some cases, particular types of limited mobility can make even the games themselves difficult to play -- which is where the Xbox Adaptive Controller comes in. Further reading: Xbox wire; and Why Xbox spent a year designing the Adaptive Controller packaging.
It tells the story of kids with limited mobility and their love for video games. All kids love video games and if you're a person with limited mobility, video games can often provide a pathway to experiences that are often difficult in the real world. But in some cases, particular types of limited mobility can make even the games themselves difficult to play -- which is where the Xbox Adaptive Controller comes in. Further reading: Xbox wire; and Why Xbox spent a year designing the Adaptive Controller packaging.
And Sony could have built it 23 years ago when they introduced the playstation. And Nintendo could have built it 36 years ago when they introduced the NES. Here's an idea: let's celebrate the people who actually *did* fucking build it instead of bitching about how they hypothetically could have done it earlier.
Pro-tip: the alternative, where we attack companies who do something good because they didn't do it quicker/cheaper/better, leads inexorably toward a world where companies never bother doing anything good. It's like trying to teach your dog to sit on command, but refusing to give him a treat if he doesn't do it on the first try.