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'Why Data, Not Privacy, Is the Real Danger' (nbcnews.com)

"While it's creepy to imagine companies are listening in to your conversations, it's perhaps more creepy that they can predict what you're talking about without actually listening," writes an NBC News technology correspondent, arguing that data, not privacy, is the real danger. Your data -- the abstract portrait of who you are, and, more importantly, of who you are compared to other people -- is your real vulnerability when it comes to the companies that make money offering ostensibly free services to millions of people. Not because your data will compromise your personal identity. But because it will compromise your personal autonomy. "Privacy as we normally think of it doesn't matter," said Aza Raskin, co-founder of the Center for Humane Technology [and a former Mozilla team leader]. "What these companies are doing is building little models, little avatars, little voodoo dolls of you. Your doll sits in the cloud, and they'll throw 100,000 videos at it to see what's effective to get you to stick around, or what ad with what messaging is uniquely good at getting you to do something...."

With 2.3 billion users, "Facebook has one of these models for one out of every four humans on earth. Every country, culture, behavior type, socio-economic background," said Raskin. With those models, and endless simulations, the company can predict your interests and intentions before you even know them.... Without having to attach your name or address to your data profile, a company can nonetheless compare you to other people who have exhibited similar online behavior...

A professor at Columbia law school decries the concentrated power of social media as "a single point of failure for democracy." But the article also warns about the dangers of health-related data collected from smartwatches. "How will people accidentally cursed with the wrong data profile get affordable insurance?"

99 comments

  1. Not a problem by Anonymous Coward · · Score: 0

    "How will people accidentally cursed with the wrong data profile get affordable insurance?"

    Unless you are lucky enough to work for one of the few companies who provide their employees with decent health insurance, or you were lucky enough to be born into a wealthy family, there is no such thing as "affordable insurance", so it's really not a problem.

    1. Re:Not a problem by Anonymous+Brave+Guy · · Score: 2

      There is life outside the US, and there are more forms of useful insurance than US-style health insurance.

      In the UK, for example, there is some controversy at the moment because travel insurance companies aren't very good at assessing the risk posed by a former cancer patient who has now fully recovered. Premiums can remain prohibitively high, or policies unavailable entirely, even when based on the best available scientific evidence and clinical judgement, someone is at no higher risk of future health problems due to that aspect of their medical history than anyone else.

      --
      If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
    2. Re:Not a problem by techno-vampire · · Score: 1

      If you want good health insurance, you can also work in a unionized industry. My father and sister both worked in unionized supermarkets and ended up with lifetime health care and a pension. I picked a different route to lifetime health care: I served a hitch in the US Navy and get all the care I need through the VA. And, the only reason I don't have a pension from the VA is that my monthly compensation for my Service Connected Disabilities (30%) is higher than the pension would be and you can only get one or the other, not both.

      --
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    3. Re:Not a problem by tomhath · · Score: 1

      there is no such thing as "affordable insurance"

      That's not what Nancy Pelosi told us back in 2008. Of course, not all of us believed her.

    4. Re:Not a problem by dryeo · · Score: 1

      Until the Supermarket gets bought out by someone who puts it far into debt, declares bankruptcy and those pensions and healthcare is at the bottom of the list of debtors. Happened here with Sears. One of the last unionized grocery chains is currently closing all their stores, firing, I mean laying off all their employees with plans to reopen them as bargain grocery stores. Possibly with the same workers working for lower wages.
      Veteran, our last government managed to balance the budget unexpectedly on the backs of the veterans. Close almost all Veteran Affairs Offices, make it very hard to collect benefits and a few other moves and they had billions not spent. Earlier government had already changed a lot of pensions into cash payouts. Current government restored a lot of services, but they had to remove some of the tax cuts to do it as well as run a deficit and are likely to be voted out by the "lower taxes and only we can run a deficit" crowd.

      --
      https://en.wikipedia.org/wiki/Inverted_totalitarianism
    5. Re:Not a problem by techno-vampire · · Score: 1

      You don't understand. First, the health care are from the union, not the supermarket, meaning that you can move from company to company without worrying about your benefits. Second, I not only received my VA compensation during the shutdown, there was no problem with my having an already scheduled colonoscopy, and getting travel compensation for the 500 mile round trip it took. There may be some difficulty right now in processing a claim for new benefits, but once you've gotten your claim accepted, the checks (actually direct deposit) come in like clockwork.

      --
      Good, inexpensive web hosting
  2. Re:Data is just a reflection of you by Anonymous Coward · · Score: 0

    "then do not do those things"

    Do you tell homeless people to "just get a job"?
    Do you tell cancer patients to "just stop having cancer"?

    I bet you're one of those people.

  3. Inextricably linked by Anonymous Coward · · Score: 0

    What nonsense, privacy and data are linked in every way possible. We ought to be teaching people to limit the amount of data or maybe even salt it so its less valuable.

    My favorite relative quote I first saw here on slashdot is : "When information is power, privacy is freedom." forget the source or history on that one but its great.

  4. I don't see either as much of a problem by rsilvergun · · Score: 5, Insightful

    both misuse of collected data and privacy violations are symptoms of large problems with wealth inequality. Folks aren't mining your data and invading your privacy for fun (outside of 4chaners and internet trolls), they're doing it so they can monopolize everything and get away with it.

    Basically, I've got bigger fish to fry. I lack consistent access to healthcare, I can't pay for my kid's education (and it's fucked up I have to pay for it given that she's gonna use that education to spend the next 50 years working her ass off), my wages are about 20% less than they were before the 2008 market crash and the powers that be like it that way and are busy gearing up for the next recession. These are the problems that keep me up at night, not Facebook figuring out that I like Transformers more than GI Joe.

    --
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    1. Re:I don't see either as much of a problem by Anonymous Coward · · Score: 0

      Whereas you are extremely likely to offer your mouth for Vladimir Putin to rest his penis in, being a Republican traitor without a shred of integrity. When Trump hangs for treason and Junior's asshole gets opened up to basketball size, you'll know.

    2. Re:I don't see either as much of a problem by Anonymous Coward · · Score: 0

      Your post reveals a miguided fool.

    3. Re:I don't see either as much of a problem by blahplusplus · · Score: 1

      Folks aren't mining your data and invading your privacy for fun (outside of 4chaners and internet trolls), they're doing it so they can monopolize everything and get away with it.

      As long as capitalism and free market dogma is worshipped there is little chance. You can't reform the beast. I watched as videogmae companies stole videogame software out from under us on the PC for the last 20 years beginning with mmo's. The internet has created a society that conflicts with private ownership. How would anyone have stopped Valve from inserting drm into half-life? AKA in order for there to be a market you need to be able to stop bad behavior, the only way you could have done thta in 2004 would have been physically right next to valve.

      Everyone has jumped on the drm (software as service bandwagon). You can't have privacy in that world and capitalism at the same time everyone who thinks privacy can be protected under capitalism in an internet enabled society doesn't understand that the public has no power. You can't hold an organization accountable when it's 100's of miles away from you. It's a delusion.

      Either way the wires we laid all over the surface of the planet has given ability for software companies to steal and take control of our machines from the safetly of their offices by just keeping some files on their computers they disgustingly call "the cloud".

      All this "social media" bullshit is bullshit, all facebook and reddit are, are forums with different levels of pseudo-anonymity or none at all in the case of facebook.

      Sorry to tell ya we're going to have to rethink society if we ever want our rights back and I have serious doubts that will ever happen given human's subservience to power and corruption and general stupidity and ignorace.

    4. Re:I don't see either as much of a problem by Anonymous Coward · · Score: 0

      Liberals are so easy to spot. Their fixation on penises gives them away. Why, I wonder? Do they envy those with a penis?

  5. If you can be reduced to such a simple model by Crashmarik · · Score: 1

    There's really not much that is going to help you anyway and your concern might need to be boring to death anyone that looks at your life.

    1. Re:If you can be reduced to such a simple model by Anonymous Coward · · Score: 1

      The author's intent seems to be an effort at protecting "the masses" from themselves.

      Am I one of them? Do I need protecting? I have enough mental fortitude to say "No" to an online add that is pushing me to buy something I don't need. I am capable of inhibiting impulsiveness and delaying gratification for my own long-term greater good. As such, no amount of virtual voodoo-doll modeling will ever give these companies the power to control my decisions.

      Am I so unique? Does my capacity for critical thinking and self-discipline make me one-in-a-million? If so, then the world is already sunk. *Everyone* should have the mental skills that I do if they are to survive in the modern world. Shouting warnings of "you are being manipulated" to a bunch of morons who don't already realize this will not benefit them in any way. Passing more regulation to try and protect a sheep's privacy won't have the intended effect.

      Human societies have always had a caste system, sometimes more visibly than other times but it has always been there. And it is still there now. "The Masses" are in the lowest case. They are cattle, and they are treated as such. We let them vote to give them the delusion that they actually have any say, and entertain them to keep them from revolting; and then we extract resources from them in abundance.

      That is how humans have always done things. Tech isn't eliminating this caste system; it is just slightly shifting the balance of who is in which case.

      And that's all.

    2. Re: If you can be reduced to such a simple model by Anonymous Coward · · Score: 0

      Yup, look! Same hooker as yesterday. Depending on the mood of the hooker there might be different blow.

  6. Re:Data is just a reflection of you by Anonymous+Brave+Guy · · Score: 4, Insightful

    Unfortunately, radical transparency is only a viable solution to the societal problems caused by reducing privacy if you live in a world where everyone who will ever make a decision that affects you is a reasonable, fair, trustworthy person.

    --
    If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
  7. Re: Data is just a reflection of you by Anonymous Coward · · Score: 0

    Oh yes!
    Hookers! Porn! Blow! Cheetos!
    Where is my wallet?
    I got a date with you, sin city!

  8. Autocorrect by darkain · · Score: 1

    Autocorrect cannot even properly fixed words typed on phones... yet these companies can predict what I'm saying!? HA!

    1. Re:Autocorrect by grumpy-cowboy · · Score: 1

      What are who stalking abroad? Autocorrelation word perfectly!

      --
      Will $CURRENT_YEAR be the year of the Linux Desktop?
  9. simple idea by Anonymous Coward · · Score: 0

    I'll tell you that I think social media could get rid of their fake news issue if they just stopped allowing sharing of links and any non-original images (i.e., what the kids now call memes). That would remove incentive for companies to create click-bait and sort of demonetize the thing to begin with and at minimum it would make it much harder for stupid stuff to circulate.

  10. NPC by Anonymous Coward · · Score: 0

    The dark underbelly of the internet pejoratively calls people who have no self and only react to external stimuli "NPCs", non-player characters. They are the real danger. While algorithms can to some extent predict the masses under certain circumstances, they can hardly predict individual people who can and do think for themselves. But people who need external stimuli for everything they do are predictable and easily manipulated. They are the target demographic of every dictator and every multinational corporation. They've been propped up to react with outrage towards anyone who challenges their opinion with facts. They have been immunized against reason.

  11. This is the same argument as by Anonymous Coward · · Score: 0

    "If you have nothing to hide, you have nothing to fear." - Bascially you're pretending you have nothing you'd like to keep private. OTHERWISE YOU'D POST YOUR NAME AND ADDRESS AND MOTHER'S FAVORITE SEX POSITION.

    1. Re: This is the same argument as by registrations_suck · · Score: 1

      Not at all.

      I am suggesting that you can either stop doing things that result in data about you that you do not like, or you can accept that such data will be created and available for others to use against you in some way.

      Personally, I accept that the data will be used against me in some way.

  12. Here's how to do that ... by CaptainDork · · Score: 2

    Declare private data to be IP and copyrighted by the entity creating the IP.

    Calculate the value of the IP by examining the revenue generated from it.

    Pay royalties to the owners of the private IP whenever and wherever the data is used/reused, in perpetuity.

    For those who don't wish to sell their IP, allow them to opt out. Any private IP harvested will be theft.

    I have to think of everything and stuff.

    --
    It little behooves the best of us to comment on the rest of us.
    1. Re:Here's how to do that ... by Anonymous Coward · · Score: 0

      In exchange for letting social media data mine your profile they give you free access to their communications platform.

    2. Re:Here's how to do that ... by Bradmont · · Score: 2

      Calculate the value of the IP by examining the revenue generated from it.

      No, let the owner of the data set the price. That's the way property works. If I have a house, and you offer me "reasonable price" (or even 100x its reasonable value) for my house, I am in no way obligated to sell you my house. Also, it should be opt-in, not opt-out...

    3. Re:Here's how to do that ... by Anonymous Coward · · Score: 0

      What makes you think you have any ownership rights over information that is about yourself?

      You didn't create it, as one might create a song or video. Someone else crated it, by recording your use of their services.

    4. Re:Here's how to do that ... by Anonymous Coward · · Score: 0

      What makes you think it's possible to own any information?

      I already own all publicly available information. If I want a song or video, I just copy it.

    5. Re:Here's how to do that ... by Anonymous Coward · · Score: 0

      You can't copyright facts.

      https://en.wikipedia.org/wiki/....

      "Feist Publications, Inc., v. Rural Telephone Service Co., 499 U.S. 340 (1991), was a decision by the Supreme Court of the United States establishing that information alone without a minimum of original creativity cannot be protected by copyright.[1] In the case appealed, Feist had copied information from Rural's telephone listings to include in its own, after Rural had refused to license the information. Rural sued for copyright infringement. The Court ruled that information contained in Rural's phone directory was not copyrightable and that therefore no infringement existed."

    6. Re: Here's how to do that ... by registrations_suck · · Score: 2

      In the case of social media, you opt in by using social media.

      Personally, I have opted out of having accounts for Facebook, Instagram, Twitter, Google, EBay, PayPal, various chat programs, Pinterest and whatever else.

      Can I still be tracked and data mined? Sure. But at least I am opting out of a lot of the shit people are complaining about.

    7. Re:Here's how to do that ... by CaptainDork · · Score: 1

      Not true.

      That was in the beginning. In the beginning, Facebook was simply ad supported. They captured data and sold it without complete transparency. Keep up.

      --
      It little behooves the best of us to comment on the rest of us.
    8. Re:Here's how to do that ... by CaptainDork · · Score: 1

      That's why the definition of data has to be changed as per my OP, right?

      --
      It little behooves the best of us to comment on the rest of us.
    9. Re:Here's how to do that ... by CaptainDork · · Score: 1

      See law about use of likeness and use your imagination. Did I not say make a change? Go back and read.

      --
      It little behooves the best of us to comment on the rest of us.
    10. Re:Here's how to do that ... by CaptainDork · · Score: 1

      Not a bad point. I am a photographer. I set my price according to what the market will bear. To do that, I look examine the revenue stream of the client.

      For those who make a killing, I can get more than a mom & pop.

      I sell the same photo to either at greatly different prices.

      --
      It little behooves the best of us to comment on the rest of us.
    11. Re: Here's how to do that ... by CaptainDork · · Score: 1

      I just dumped Facebook. I downloaded all the data (going back to 2009).

      I used the Chrome extension, Social Book Post Manager to delete all the data and then Deleted. I did not Deactivate.

      I have until March 9 to log back in or it's gone. I have no expectations that Facebook actually deleted the shit.

      I have burner Facebook accounts. Hell, I have burner accounts on most social media.

      I'm pretty sure they track me by a shit load of metrics including browser signature but, like you, it's the best I can do,

      --
      It little behooves the best of us to comment on the rest of us.
    12. Re:Here's how to do that ... by CaptainDork · · Score: 1
      --
      It little behooves the best of us to comment on the rest of us.
  13. Re: Data is just a reflection of you by registrations_suck · · Score: 1

    No. I do not generally talk to homeless people or cancer patients.

  14. For now in a mirror dimly, then face to face by Anonymous Coward · · Score: 0

    For this reason, God sends them a powerful delusion(operation of wandering)(planet) so that they will believe the lie.

    Mystery Red of the Great American Eclipse
    It has blood on it!
    ABCNews: Eclipse makes pendulum wander

  15. Data Is The New Oil by Anonymous Coward · · Score: 1

    Data is going to replace oil as the most important commodity of the world. We're going to shift from the petrodollar to the datadollar--or perhaps some other data currency...

    1. Re:Data Is The New Oil by Aighearach · · Score: 1

      When was that, like 15 years ago?

      I don't know if you just made it back to the surface, or you used a time machine, but either way: Welcome!

  16. Good by ET3D · · Score: 1

    If stores could sell me exactly what I'd be happy with, ads I see would be truly relevant, and news sites would show me news I'm interested in, that would be very helpful.

    1. Re: Good by registrations_suck · · Score: 1

      Amen!

      Unfortunately for me, most targeted advertising is not better than random advertising.

    2. Re:Good by dryeo · · Score: 1

      and news sites would show me news I'm interested in

      Keeping you in a nice safe bubble is the danger of that.

      --
      https://en.wikipedia.org/wiki/Inverted_totalitarianism
  17. Data is overrated by Anonymous Coward · · Score: 0

    I have been listening to this fear mongering over data for well over a decade, yet I still have never seen an Internet shop or any other website that could generate useful recommendations with all that data. Internet ads also continue to be mostly completely irrelevant. And sure, they might get better at it one day, but so what? They show you ads that are relevant to you?

    I am far more concerned about the control those company have about the communication and the money flow, than the data they get by snooping on that traffic. Twitter, Instagram, Facebook, Youtube, Patreon and Co. have shown that they have absolutely no scruples when it comes to cutting out unwanted people.

    The risk isn't that they can look into your address book or bank account, but that they can delete it whenever they want.

  18. Re: Data is just a reflection of you by Anonymous Coward · · Score: 0

    When people empowered by government (empowered by the thugs and guns of government) use these profiling and prediction tools, it's called "Minority Report"!

  19. The problem is Data Analysis by kalieaire · · Score: 2

    It's not data or the privacy aspect, but it's the assumptions made based on incomplete models.

    Unfortunately, there are not enough data points, or rather it is currently impossible to collect and make use of enough data points to create an accurate model to predict/depict a person's actions, thoughts, intent, and whether or not they do something.

    Also unfortunate is that people are being prosecuted based on assumptions, not actual evidence.

    1. Re:The problem is Data Analysis by Aighearach · · Score: 1

      Sorry Ivan, but I'm skeptical that you really want us to do better data analysis. If you were so concerned about it, you'd realize that we already have lots of datapoints. A data glut, in fact.

    2. Re:The problem is Data Analysis by Anonymous Coward · · Score: 0

      and make use of enough data points

      The point was raised. We think we can create AI to find patterns because humans aren't capable of programming enough complexity in to account for it. But who do you think is making all that AI code and setting the standards for training it? The simple fact is that unless the AI was in a position of complete dominion over people with the ability to "die" and its competitor AIs to take its place will we ever hope to see creation of Evotars. As it stands, Facebook, Google, etc all want their AI to succeed over all the others and that means they're inherently trying to rig their AI to win. That also inherently means theirs will fail.

  20. Conflating "some" with "anything goes" is retarded by Anonymous Coward · · Score: 0

    "Personally, I accept that the data will be used against me in some way." That makes you part of the apologist "there should be no privacy and it's not worth fighting for" problem. I do not accept the scope or breadth of all data collection.

    Conflating "some" with "anything goes" is retarded.

  21. How? by ve3oat · · Score: 4, Insightful

    The summary asked "How will people accidentally cursed with the wrong data profile get affordable insurance?"

    Answer : Move to Canada. We pay our taxes and the provincial governments provide health care. No middle men. The doctors, nurses and administrators all get paid ultimately by the provincial governments, depending on which province you live in. No external investors wanting big profits. Health care in Canada is (mostly) self-invested by the tax-paying citizens. Even non-citizens and people who are too poor to pay taxes get the same health care as the rest of us. Sure, there are things that can be improved in our system, but one thing is paramount -- no middle men who exist just to get profits out of the system. Some Americans call it "socialism". I have never met an American who really understood socialism. Whatever you want to call it, it works.

    As for privacy, that is another problem, caused, I suspect, mostly by big American companies. I wish they would all stay away from my country.

    1. Re:How? by techdolphin · · Score: 1

      "How will people accidentally cursed with the wrong data profile get affordable insurance?"

      Or the United States could adopt single-payer Medicare for All and that would not be an issue.

  22. Re:Data is just a reflection of you by Plus1Entropy · · Score: 4, Insightful

    You missed an important point in TFS. It was right at the end, so you probably couldn't see it from up on your high horse:

    "How will people accidentally cursed with the wrong data profile get affordable insurance?"

    The first sentence of your post is flawed, because it assumes that Your Data and My Data are correct, and can't be manipulated. Frankly, that is naive and foolish, and exactly why we need to discuss the issues of how data is collected and who or what has access to it.

    --
    Only crack the nuts that crack. You don't put the ones that don't crack in the sack.
  23. We know what you're thinking before you think by mspohr · · Score: 2

    This is the relevant part:
    Your data -- the abstract portrait of who you are, and, more importantly, of who you are compared to other people -- is your real vulnerability when it comes to the companies that make money offering ostensibly free services to millions of people. Not because your data will compromise your personal identity. But because it will compromise your personal autonomy. "Privacy as we normally think of it doesn't matter," said Aza Raskin, co-founder of the Center for Humane Technology [and a former Mozilla team leader]. "What these companies are doing is building little models, little avatars, little voodoo dolls of you. Your doll sits in the cloud, and they'll throw 100,000 videos at it to see what's effective to get you to stick around, or what ad with what messaging is uniquely good at getting you to do something...."

    --
    I don't read your sig. Why are you reading mine?
  24. Re:Data is just a reflection of you by Anonymous Coward · · Score: 1

    An example of misuse of data with the correct data profile is marking up insurances based on the browser you like to use. So the issue is not even the wrong data, but the way even your political and ideological decisions impact on the availability of affordable care or opportunity of living in your own home, assuming you live in these societies where these kinds of problems are not minimized yet.

  25. Re: Data is just a reflection of you by Anonymous Coward · · Score: 0

    homeless people and cancer patients have enough shit to worry about

  26. Adblockers, and a practiced lack of attention by Rick+Schumann · · Score: 3, Interesting

    You want to foil these nosy corporate assholes? Use an Adblocker 100% of the time (I recommend uBlock Origin), NoScript, and most of all, a well-practiced lack of attention for any and all ads that can't be handled by the above. Additionally, either clear your cookies when you close your browser, or use an add-on that clears cookies not whitelisted. You don't have to be subjected to ads, and you can train yourself to let them roll off your forebrain like water off a duck's back and not make their way into your memory.

    Of course you should also do everything you can to reduce your digital footprint as much as possible: do not use your real name online, ever. Stay away from so-called 'social media' (which is just a honeytrap for your very-much-personal data anyway; be 'social' for real with people you care to stay in touch with). Don't send anything sensitive in email or even text messages, always assume it's compromised. Don't use 'The Cloud' to store anything for any reason, assume it's compromised and being sifted through, regardless of what they tell you; keep your own data on storage devices you own and physically control. Don't allow people to post pictures of you online, ever; easier by the way to not allow people to take pictures of you in the first place. Don't use a smartphone; they're close to impossible to keep secure, and are easily compromised (documentably so, and if you don't believe that then you're not paying attention). At the very least, limit smartphone internet access as much as possible, and never for anything personally sensitive, always assume your wireless company is snooping into everything you use it for. I'd recommend using a VPN as much as possible except for the fact that you can't necessarily trust VPN providers any more than you can trust wireless companies and ISPs. Likewise I'd recommend using TOR as much as possible, but there's evidence to suggest TOR is compromised, or at least is easily compromised; if you do use TOR, be aware of what country the exit node resides in, and keep changing it until it comes up in a country that (at least theoretically) has laws respecting peoples' privacy (i.e. Russia or Ukraine are bad choices, for instance).

    I think the above gives you the general idea. The 'Information Age' has given way to the 'Age of Snooping'. You're right to be paranoid, because someone is indeed watching you, more likely many 'someones'. The only way to 100% protect your privacy anymore is to never use the internet and not have a telephone of any kind (including a landline); i.e. have zero digital footprint. It's possible to live that way but very difficult. The best most of us can do is be vigilant and careful about what we do and say online. Some may say 'The damage is already done, there's no point in trying anymore', but that's nonsense, if you start paying attention and limiting your digital footprint as much as posssible today, after a while all the data that's been collected on you will 'go stale' and predictions of what you might do and say will become less accurate as more time passes. Do yourself a solid and work to make their data on you less accurate.

    1. Re: Adblockers, and a practiced lack of attention by Rick+Schumann · · Score: 1

      Just admit it: you're so hooked on technology that you can't imagine your life without it, not fundamentally different than a heroin addict.

    2. Re: Adblockers, and a practiced lack of attention by Anonymous Coward · · Score: 0

      If you just kill yourself having ever generated a profile (even a birth certificate), you will live forever in the dark-web databases of dead people whose identity is used to steal credit and the like, unless you can immolate yourself in such a way that nobody (coroner, DNA snoop, etc.) can identify the corpse, and somehow manage to erase that birth record.

      As for the other things, most of them can be finessed to a degree.

      Watch only OTA using an old dumb TV. Listen only to OTA radio. Watch and listen only to physical media bought for cash, and played using equipment bought for cash with no "smartness" whatsoever.
      Buy a used car without any form of connectivity using cash and don't register it (temporary, unless you steal instead of buy whenever you need one). Don't have a drivers license (again, probably only temporary - you won't get far without one) or any other form of ID (expect to generate a profile in various jails if you aggressively pursue the no-ID thing, though).
      (You're right about the house - any sort of real property ownership or rental creates a profile.)
      Single-use burner phones, or use somebody else's.
      Use somebody else's snail mail address or box.
      Work only for cash without records.
      DON'T POST ON SLASHDOT.

      Yes, it will be difficult to participate in society in any meaningful way if you do all these things, but you don't have to be an actual hermit.

    3. Re: Adblockers, and a practiced lack of attention by Rick+Schumann · · Score: 1

      Mock me harder, it's not sinking in.

  27. Re: Conflating "some" with "anything goes" is reta by registrations_suck · · Score: 1

    Sure. As much as accepting that whether it rains or not is beyond my control means I am promoting flooding.

  28. facebook has nearly as much data on non-users.. by Anonymous Coward · · Score: 0

    as they do actual, regular users of the site. thanks to siphoning-off contacts and other data from phones, tags on photos, tracking icons virtually everywhere, etc.. and pieces filled-in from public (and not-so-public) databases they've bought. the so-called 'shadow profile' is very much a real thing, and very much a violation of those persons' privacy.

  29. Re: Data is just a reflection of you by registrations_suck · · Score: 0

    No. My data are what they are and are a reflection of me.

    If someone associates your data with me, that does not make it my data. That makes it your data being misapplied. That may hurt you. It may hurt me.

    As for people being denied insurance due to issues with data quality...not much I can do about it. If it happens to me, well, I guess I will just show up at the ER and skip out on a big assed bill.

  30. Re: Data is just a reflection of you by registrations_suck · · Score: 1

    That is fine, so long as they disclose what they are doing. I will use the most advantages browser. They all suck anyway.

  31. Distinction without a difference by pavon · · Score: 1

    How did they get all this data of yours. Oh, because of a complete lack of privacy in modern computing that allows companies to scoop up every little detail about you and what you do.

    1. Re:Distinction without a difference by blahplusplus · · Score: 1

      How did they get all this data of yours.

      The private ownership of software companies + wires that go from microsoft HQ but connect every household on the planet, means all they have to do is cut the software in half and everyone on an endpoint of a telephone pole/fibre optic cable can be taken over like childs play.

  32. Too late, Chinese and American... by Anonymous Coward · · Score: 0

    companies have invaded all aspects of the globalized Corporatocracy.

    And even Canada has plenty of the more troubling aspects of American society, like comprehensive biometric profiles, surveillance, and pro-copyright legislation that is bad for the privacy, security, and public benefit of the populace.

    Fundamentally to recover what has been lost worldwide, the Berne Convention needs to be overturned, or dramatically scaled back to no more than 35 years of copyright (with 7 year renewal periods), drm needs to be outlawed, and either physical media or a physical license placard needs to be available and transferrable for all products, physical or virtual.

    Biometric profiles need to be radically scaled back to a facial record and maybe a dental record, with no DNA samples taken except during a trial and only permanently recorded into a database upon successful conviction of the accused party and promptly deleted if overturned on appeal or when evidence comes to light they were falsely accused and convicted.

  33. Re: Data is just a reflection of you by Plus1Entropy · · Score: 0

    OK, now I'm convinced you're just a troll. Have a nice day!

    --
    Only crack the nuts that crack. You don't put the ones that don't crack in the sack.
  34. Nope, it's H1-Bs by rsilvergun · · Score: 1

    I didn't make it through college. A bad up bringing left me with sever self esteem issues I didn't clear up until around 2005. Then a couple family members got sick and I spent the next 3 years dealing with that. Then the entire US economy crashed and I was dealing with that. Now I'm old and my career has peeked. Why hire me in my 40s w/o a degree when you can have an H1-B in their 20s that can pull 70 hour work weeks for less pay?

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
  35. If we had privacy there would be no data. by Anonymous Coward · · Score: 0

    They wouldn't have data on us if we had proper privacy.

  36. Re: Data is just a reflection of you by registrations_suck · · Score: 1

    See there? People can manipulate their own data to achieve an outcome too.

  37. Re: Conflating "some" with "anything goes" is reta by Anonymous Coward · · Score: 0

    You're saying there's no way to prevent data collection, right there, by comparing it to THE RAIN, the weather, which we can't stop. I'm saying you're an idiot for pretending there's no possible controls on data collection regimes.

    And the more you apologize for it and pretend it's inevitable, the more self-reinforcing that idiocy becomes. See : Ajit Pai

  38. True, but that only works if you've got by rsilvergun · · Score: 1

    an advanced degree. Otherwise they won't have you. If sick folks could move to Canada they'd have around 29 million US Healthcare refugees (based on the number of uninsured).

    My personal favorite example of cluelessness was when Sarah Palin (a right wing American politician who champions the Free Market), in an effort to show people how poor she was talked about how she couldn't afford medical care for her kids and had to take them across the border into Canada.

    And by all accounts the story worked with her base. None of them saw the hypocrisy with using socialized medicine for yourself and fighting tooth and nail to keep it from happening in your home country. A few in he far left press (Vox, Motherjones) called her out, that was it. That's what we're up against over here.

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
  39. So.... what's the threat? by Anonymous Coward · · Score: 0

    "What these companies are doing is building little models, little avatars, little voodoo dolls of you. Your doll sits in the cloud, and they'll throw 100,000 videos at it to see what's effective to get you to stick around, or what ad with what messaging is uniquely good at getting you to do something...."

    And if the answer is "nothing", then what's the threat?

  40. Re: Data is just a reflection of you by Anonymous Coward · · Score: 0

    You're a moron. You're trying to appear not to be. The fact that it's not working is proof enough.

  41. Idiotic poor logic is a reflection of you. by Anonymous Coward · · Score: 0

    They probably avoid you more than you avoid them, you're stupid AF and apologize for dumb things as if you advocate for them.

  42. Re: Data is just a reflection of you by registrations_suck · · Score: 1

    Big Words, Anonymous Coward.

  43. Re: Conflating "some" with "anything goes" is ret by registrations_suck · · Score: 1

    I did not say there are no possible controls.

    I said *I* have no possible controls, other than not to engage in whatever activity results in the generation of the data.

    I suppose I could exercise some less than legal possible controls too, so you do have me on that point.

  44. Um by Anonymous Coward · · Score: 0

    Data and privacy are inextricably linked, geniuses. Without privacy violations there would be no 'data'. How the f*** do you think anyone gets the data in the first place? Good grief, the 21st century is a depressing place.

  45. Your network? by AHuxley · · Score: 1

    Dont have a network in your own name.
    Use a VPN.
    Pack out searching for unrelated topics.
    Need a smartphone for work? Only use it for work.
    Need a smartphone to be contacted outside work? Use it only for that.
    Email? Use your ISP email for short messages with not content or context.
    Pay for an email service.
    Talk to people on the phone. Stay away for free internet "services". Your content is the product sold.
    Don't use social media.

    Enjoy the internet but don't keep adding anything about yourself to free sites and free services.
    Want to look up something that's related to health, education, health topics that have technical terminology?
    Use a different computer system not part of your CC, bank, accounts.

    Its all in the metadata and content thats sold. Their encryption keeps it safe until the content is all plain text and sold on.

    --
    Domestic spying is now "Benign Information Gathering"
    1. Re: Your network? by Monster_user · · Score: 1

      1. Just because you pay for a service, doesn't mean that service isn't collecting or reporting data.

      2. Capitalism is about competing on costs. If you pay for services then you are increasing your cost of living, and subsequentially your "minimum wage". This reduces the competitiveness of your wage in the marketplace, or at minimum reduces the flexibility and growth potential of your spare change after bills. This may not be a problem if your skills are rare enough you can command a salary sufficient to absorb the cost of what you expect is data privacy, but that is a high cost for those lined up for $15 per hour Amazon jobs.

    2. Re: Your network? by AHuxley · · Score: 1

      The cost of giving away search data connected to a person by the person will add up over decades.
      Best to use a VPN.
      A quality for work email service should not search and sell content of email like the "free" services have to.
      Try and avoid using the same network for work, study, a hobby, healthcares care.

      --
      Domestic spying is now "Benign Information Gathering"
  46. Manipulate me by Anonymous Coward · · Score: 0

    If Facebook knows me better than I know myself they should make decisions for me, because they will do a better job

  47. Disinformation is the antidote by Anonymous Coward · · Score: 0

    Actively pollute the models with disinformation. Its an old trick that works really well. I sign up for ar15 raffles and support gun law nazis. My data is worthless.

  48. Privacy? by Anonymous Coward · · Score: 0

    Ah ok... so in this article 'privacy' actually means specific pieces of identifiable data that relate to you. I thought they were talking about, y'know, ... privacy.

  49. Those Who Have No Profile... by Anonymous Coward · · Score: 0

    There are already numerous things that won't work without a Facebook or Google login. When it gets to the point where those without one start (or refusing to provide one) get stupidly bad insurance quotes or get denied some important (rather than just possibly desirable) service because no Facebook or Twitter we have a real problem - and that's almost certainly coming within a decade at most.

    One interesting such existing tie (though not to social media) is Social Security and IRS not validating a personal account (required for doing many things related to benefits and tax prep) unless you grant them access to your credit bureau account/credit report - despite the well-known insecurity and lack of authority of the credit bureaus wrt proof of identity.

  50. I give lots! by Anonymous Coward · · Score: 0

    I give lots of data, none of it particularly accurate, or quality data.

    I search for male things, female things, gay things, straight things, queer things, bi things.

    I read left things, right things, middle things.

    I post left things, right things, middle things.

    I search about my homelands from Saudi Arabia, and Israel, and Germany.

    I change my browser every other day.

    I have at least 3 different birthdays.

    I can be male, female, trans, bi, etc.

    good luck building a profile on that.

    and when I really want to get work done, I use a VPN, paid from a gift card purchased with cash, and 3 different vpn providers.

  51. Re: Conflating "some" with "anything goes" is ret by Anonymous Coward · · Score: 0

    "I suppose I could exercise some less than legal possible controls too, so you do have me on that point." Pfft lol I do very much doubt it ^^

  52. Re: Data is just a reflection of you by Monster_user · · Score: 1

    In this lies an over abundance of trust that the data profile they've built of you, is actually a reflection of you, and not some random stranger, or family member, or simply incorrectly categorized and mislabeled data.

    Humans are error prone, and imperfect. Subsequently, whatever they design and build is going to be error prone, and imperfect, though the goal is to achieve a lesser degree of error.

    If privacy is "not important", then what is important is the validity of the data. (Or potentially the lack there of, if you want to throw big data off your scent,...).

    Say a person commented on you saying "his pipes don't work". Now is that data going to reflect on your ability to procreate, or your being inconvenienced with a higher cost of living than one would normally assume. So what would big data prescribe, a doctor, or a plumber, or a gas heating repairman? And don't tell me that big data AI/analytics isn't prone to similar errors or isn't trained on bad data sets.

  53. Re: Data is just a reflection of you by Monster_user · · Score: 1

    There is also the matter of data interpretation. The data while not guaranteed to be right, can be right and the use and application of that data, the interpretation of that data, can be wrong. Machine Learning can be trained on data sets that miscategorize information.

  54. Disqus by memnock · · Score: 2

    A lot of web sites' comment sections rely on Disqus. I haven't looked into Disqus, but if they are like any other of the platforms, they accumulate all the comments a user makes across all the websites that that user logs into on Disqus. How long before Disqus is bought by one of the big 5? Then all those users' comments are linked back to FB or or something else.

  55. Naive definition of privacy by Anonymous Coward · · Score: 0

    They define privacy as "your first and last name, your Social Security number, your online credentials". That's data actually, identifying data. Privacy, as was figured out as early as 1890, is the right to be let alone. What they describe in the article, companies analyzing and targeting you, is a privacy violation because those companies are not letting you alone. It doesn't stop being a privacy violation if they don't know your identity. They describe why privacy matters without realizing it's privacy they're writing about.

  56. and if you don't exist? by Anonymous Coward · · Score: 0

    what happens to people who totally opt out? don't participate? don't have a profile in this system? are we free? marginalized? do we care? the system of data collection assumes you participate - so the only way to win is not to play

  57. Except it is convenient, but not correct by Sqreater · · Score: 1

    In my case - and I'm not unique - I click on many different things and will study many different things. I need serendipity to build the overview of life that my mind craves. This sometimes makes it funny to see the "targeted ads" that show up for me. But those ads can be a problem if they represent a model of me and they think they actually know who and what I am and what I want. They are constructing fixed, erroneous, models of people for their own convenience. They are making assumptions about people that are wrong and potentially dangerous and their assumptions do not change in time as people do.

    --
    E Proelio Veritas.
  58. Re: Data is just a reflection of you by mrclevesque · · Score: 1

    "That is fine, so long as they disclose what they are doing"

    Yes, but how would you go about achieving that.

    If transparency is good doesn't it have to apply to every individual and entity.

  59. That IS privacy, as viewed by the German supreme c by khmseu · · Score: 1

    That is some of the stuff protected by the German data protection laws, which arose from a court case about a census, and privacy was the central argument. That was before Google and Facebook, I believe.