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83% Of Consumers Believe Personalized Ads Are Morally Wrong (forbes.com)
An anonymous reader quotes Forbes:
A massive majority of consumers believe that using their data to personalize ads is unethical. And a further 76% believe that personalization to create tailored newsfeeds -- precisely what Facebook, Twitter, and other social applications do every day -- is unethical.
At least, that's what they say on surveys.
RSA surveyed 6,000 adults in Europe and America to evaluate how our attitudes are changing towards data, privacy, and personalization. The results don't look good for surveillance capitalism, or for the free services we rely on every day for social networking, news, and information-finding. "Less than half (48 percent) of consumers believe there are ethical ways companies can use their data," RSA, a fraud prevention and security company, said when releasing the survey results. Oh, and when a compan y gets hacked? Consumers blame the company, not the hacker, the report says.
At least, that's what they say on surveys.
RSA surveyed 6,000 adults in Europe and America to evaluate how our attitudes are changing towards data, privacy, and personalization. The results don't look good for surveillance capitalism, or for the free services we rely on every day for social networking, news, and information-finding. "Less than half (48 percent) of consumers believe there are ethical ways companies can use their data," RSA, a fraud prevention and security company, said when releasing the survey results. Oh, and when a compan y gets hacked? Consumers blame the company, not the hacker, the report says.
One that respects your right as a computer owner to have control over your own computer.
Don't use a browser from an ad company that protects its approved ads deep into the computer, browser and OS.
Consider using
Adblockers
No script
U Block and U Block matrix.
Ghostery.
Anything to slow and stop tracking away from the site visited.
Ads will just move to the site and be part of the content generated per user.
Be ready for ads and tracking to become the site content.
Domestic spying is now "Benign Information Gathering"
This is Econ 101 stuff. The marginal utility of the next $thing is usually close to zero.
E.g. if I already bought an 80" TV, the chances I need another one are pretty darn small.
That's the kind of "personalized" ads that Zuckerbook keeps showing me. I really don't understand why people are paying for ads on Zuckerbook. And the ads are invisible to me anyway because I don't even look at them. In that case I'm there to see what my friends are posting and nothing else.
One of these days the advertisers are going to catch on.