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83% Of Consumers Believe Personalized Ads Are Morally Wrong (forbes.com)

An anonymous reader quotes Forbes: A massive majority of consumers believe that using their data to personalize ads is unethical. And a further 76% believe that personalization to create tailored newsfeeds -- precisely what Facebook, Twitter, and other social applications do every day -- is unethical.

At least, that's what they say on surveys.

RSA surveyed 6,000 adults in Europe and America to evaluate how our attitudes are changing towards data, privacy, and personalization. The results don't look good for surveillance capitalism, or for the free services we rely on every day for social networking, news, and information-finding. "Less than half (48 percent) of consumers believe there are ethical ways companies can use their data," RSA, a fraud prevention and security company, said when releasing the survey results. Oh, and when a compan y gets hacked? Consumers blame the company, not the hacker, the report says.

2 of 219 comments (clear)

  1. Re:All advertising is morally wrong. by Brett+Buck · · Score: 1, Troll

    So you are so constitutionally weak that you are slaves to it, therefore it is morally wrong to offer you something you might want to buy?

          Why is that that so many people think they require protection from the most trivial things?

  2. Re:All advertising is morally wrong. by hjf · · Score: 0, Troll

    Oh grow the fuck up, you idiot. You are not obligated toy buy anything in the ad. If you need Mama Government to protect you from those bad men who want to sell you stuff, then your issue is not the ads, but the fact that you're a child who acts purely on whims.

    Sometimes I see an ad or two, but I don't feel the need to buy whatever shit that ad is trying to sell me.