Slashdot Mirror
Reddit Users Are the Least Valuable of Any Social Network (cnbc.com)
Reddit's latest funding round values its users at a lower price than any other social network. "The company announced Monday it had raised $300 million in its Series D investment round at a valuation of $3 billion," reports CNBC. "CNBC previously reported the company's annual revenue topped $100 million, according to sources familiar with the matter, and at 330 million monthly active users (MAUs), this would make Reddit's average revenue per user (ARPU) about $0.30." From the report: That estimate would make Reddit's ARPU significantly lower than other social networks, even those with similar MAUs. Twitter, for example, reported 321 MAUs for its latest quarterly report, and with annual revenue of about $3.04 billion in 2018, that would make its ARPU about $9.48. Facebook reported 2.32 billion MAUs in its latest report and ARPU of $7.37. Snap does not report global MAUs, but reported $2.09 ARPU in its latest quarterly report.
Pinterest, which has yet to go public but is preparing for an IPO this year, says on its website it has 250 million monthly users. Pinterest declined to comment on their revenue, but a September article in The New York Times said the company was on track to top $700 million in revenue for 2018. That would bring its ARPU to about $2.80. While Reddit's value per user is much lower than its peers, it is betting its access to a valuable demographic will appeal to advertisers and potentially even draw their dollars from larger rivals like Facebook and Google. The company said half of its MAUs are between the ages of 18 and 24.
Pinterest, which has yet to go public but is preparing for an IPO this year, says on its website it has 250 million monthly users. Pinterest declined to comment on their revenue, but a September article in The New York Times said the company was on track to top $700 million in revenue for 2018. That would bring its ARPU to about $2.80. While Reddit's value per user is much lower than its peers, it is betting its access to a valuable demographic will appeal to advertisers and potentially even draw their dollars from larger rivals like Facebook and Google. The company said half of its MAUs are between the ages of 18 and 24.
Does this mean that 4chan users are more valuable then?
If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
Wasn't Slashdot's value written down to $0? Is MySpace still around? Digg? Hard to believe Reddit users are 'the least valuable' for a social network.
Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
OK, so how are we going to interpret this?
Is Reddit bad at selling their users data or is it that Reddit users doesn't share as much of it as users on other platforms.
In the case of social media "being worth the least" means that you keep your important data private and won't get fooled by personally targeted ads.
Funny, cause reddit is also one of the networks with the highest quality of comments. I guess that according to ad-tech companies, people are valuable the more they are stupid & passive consumers.
Avantgarde Hebrew science fiction
Since when? Are we now just calling any website that has user accounts and topic discussion a "social network" in hopes of investment money?
And if so, hasn't that bubble already popped?
Reddit got the investment, and now any post that gets too popular and is negative about the Chinese government gets removed from /r/all and /r/popular. It was proven quite quickly because several BIG posts about Tianamen Square were removed that day.
Basically, reddit has become an arm of the Chinese propaganda department.
Reddit users and their personal aren't being exploited for profit like other social networks. Simple as that. Reddit is a social network made to serve the users; not to serve the users as a dish to someone else. If others do not see Reddit users as a high commodity, all the better!