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Nvidia CEO Foresees a Great Year for PC Gaming Laptops (venturebeat.com)

Nvidia has predicted that the year ahead would be a good one for the company, with demand for laptop gaming gear remaining strong. From a report: Looking forward, Huang said it would be a big year for gaming laptops, as Nvidia knows that more than 40 Turing-based gaming laptops (based on the GeForce RTX 2060) are poised to launch during the year. Those laptops use mid-range RTX cards based on graphics processing units (GPUs) using Nvidia's new Turing architecture -- the GeForce RTX graphics cards that can do real-time ray tracing -- that are battery efficient.

Huang acknowledged that visibility is limited. I asked him if cloud gaming would be a disruptive force during the year. But he noted that Nvidia had been providing its own cloud gaming solution, GeForce Now, with relatively little impact on the market for three years. So he said it remains to be seen if cloud gaming and the "Netflix of games" would make an impact on the market. In the meantime, he said that gaming laptops would launch.

36 comments

  1. I respect the guy's accomplishments... by Type44Q · · Score: 3, Interesting

    I respect the guy's accomplishments and generally appreciate his products (motherfucking useless $700 nV1 notwithstanding) but he must think we're on crack (he's likely too wealthy himself to be a crackhead... per se).

  2. Cloud gaming by Z80a · · Score: 3, Insightful

    Because people finally got dumb enough to accept not owning games and having all the stuff yanked below their feet when the service goes down?

    1. Re: Cloud gaming by Anonymous Coward · · Score: 0

      Sounds like more gloatware waiting fer then to put the TOC in larger print should be very interesting

    2. Re:Cloud gaming by jellomizer · · Score: 3, Insightful

      I am not disagreeing with you, however looking at the other side...
      Streaming cloud gaming, could mean we are not needing to spend a lot of money on expensive upgrades for game pcs, and consoles anymore.
      If we can get streaming video to display in 4k with lag less then 1/60th of a second. I could see massive could server farms, doing all the rendering and streaming your frames to your pc over the network. No need upgrade your device every 4 years, because the Cloud Games would render all the stuff with the modern technology and more horse power then most of us could afford.
      Now with today's technology, this seems like a bad idea, however if we can get wide area network speeds for home consumers at around 2tbs which is probably in an other 20-30 years.

      (Mental note, take stock out of consumer hardware makers when I retire)

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    3. Re:Cloud gaming by Anonymous Coward · · Score: 0

      This.

      Who the fuck says "You know what I want? Drop outs due to network connection issues when I am gaming single player." No Multi-player for GFN, no save games, massive security issues, and generally way too expensive. You use your own steam account, so in addition to paying the monthly fee for GFN, you get to buy all the games yourself anyway. And enjoy network connectivity issues.

      All for what? To play in a coffee shop? Where you're on battery power and taking up space all awkward and shit?

      Huang is a fucking retard if he thinks this product is in any way compelling.

    4. Re:Cloud gaming by Opportunist · · Score: 3, Insightful

      Now all you have to do is to get a latency of zero and unlimited bandwidth and you're actually having something like a point.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    5. Re:Cloud gaming by drinkypoo · · Score: 1

      This kind of stuff can only work in urban areas. Once you get out into the sticks, the latency gets to be too high. And even in lots of urban areas, the available internet options are all crap. I'm sure it's great in Tokyo, though, or anywhere they've got FTTH.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    6. Re:Cloud gaming by Anonymous Coward · · Score: 0

      Now now. Let's not get into a cat fight.
      *Technically* he we don't need a latency of *exactly* zero and the bandwidth can be *way* less than infinite. Why, I think this can be done with just under $6 billion in funds! Something like that could be suggest by a candidate for president of the United States, and if, elected, congress didn't come through, he could declare an emergency on some *trumped* up reason.

      It could work, and it would better than anything else a president would come up like a war on drugs or a giant, useless, wall that would need to be maintained for eternity and wouldn't ever work anyway.

    7. Re:Cloud gaming by jellomizer · · Score: 1

      20 years ago, we would say that about streaming video. We use to have waited about 20 minutes for a video to buffer to a level where it could play without a stop (for a 15 minute video at much lower resolution then today)

      High speed urban internet 20 years ago was about 256kbs Today it is 1gbs (4000x faster), rural area is around 100mbs (400 times faster)

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    8. Re:Cloud gaming by drinkypoo · · Score: 1

      High speed urban internet 20 years ago was about 256kbs Today it is 1gbs (4000x faster), rural area is around 100mbs (400 times faster)

      Speed is not the big issue, it's latency. And if your argument is that it will be feasible in 20 years, well, I'll agree.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    9. Re:Cloud gaming by Anonymous Coward · · Score: 0

      You're expensive pc upgrade $ will just go to the game stream provider instead.
      I garuntee you'll end up paying for the hardware somewhere.

    10. Re:Cloud gaming by Anonymous Coward · · Score: 0

      Sure. Ignore the incredible advances in semiconductor technology, that enable citizens to have photorealistic games. Any day, any time, at an affordable price. Computational power has literally never been so cheap, so widely available, and has actual market penetration.

      Replace all that with streaming cloud gaming, which cannot guarantee frame rates, is subject to random network hiccups, latency is a fundamental problem, games have to be rearchitected to suit, and there's essentially no payoff for doing so. Such a great strategy!

      You do realize, that the cloud providers still must upgrade their infrastructure too, much as the consumers do? That you've not actually solved any important problem, at all?

      Also, PC's are unaffordable, as are gaming consoles, as are tablets and smartphones. Years worth of market data prove otherwise, but you know best. Got it! The sales figures on over a billion devices means nothing!

    11. Re:Cloud gaming by Anonymous Coward · · Score: 0

      Depends.
      If you have rural fiber vs urban DSL I'm ready to bet latency on rural fiber will be better.

    12. Re:Cloud gaming by PopeRatzo · · Score: 1

      This kind of stuff can only work in urban areas. Once you get out into the sticks, the latency gets to be too high.

      I'm not in what you would call an urban area, yet I use cloud gaming almost every day. I've been beta-testing this nVidia GeForce Now service and it's pretty spectacular. Now, I'm in a college town, and I think there are GeForce Now servers not to far from me (I'm on Cali's Central Coast). I play shooters against people who are not using cloud gaming, and I'm not seeing any problem or scoring any lower than I do when I play on my more up-to-date gaming PC that meets recommended levels for current AAA games.

      --
      You are welcome on my lawn.
    13. Re:Cloud gaming by drinkypoo · · Score: 1

      Stanford? Scruz? Either way, highly affluent. I'm sure there are exceptions like that, but in general, it's pretty true.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    14. Re:Cloud gaming by thegarbz · · Score: 1

      spend a lot of money on expensive upgrades

      If you're spending a lot of money on expensive upgrades you're massively doing it wrong.

    15. Re: Cloud gaming by Anonymous Coward · · Score: 0

      Lol PC gamers are retards. You all know everything. Somewhere some other moron just as certain that youâ(TM)re a hobo for trying to run PUBG on a GTX 970 and an i5.

    16. Re: Cloud gaming by Anonymous Coward · · Score: 0

      Console gamers are peasants that have to settle for shitty quality, lacking options and greedy companies whims

      PC Masterrace FTW

      Any game is better on a pc because of quality, mods and 1000 other respons... Twerp

  3. alien uprising not hogwash? by Anonymous Coward · · Score: 0

    no earthly support for highly touted sky wall? no further progress until we care for our starving etc.. masses? are the zionazic skinflints calling us all illeagles & penting us up against one another using deception, starvation, color coding, violence etc.. going to lead to the planetary deweaponization advocated by the genuine aliens, (& 99.9*% of us vast majority wandering unchosens), whose legal alien status is yet undetermined in any sane manner? 1 if by sea, 2 if by land, 3 if by graphite solar magnet powered starcar.. instead of running away screaming we can finally smile & wave again? that's the spirit.. hard to not call this a potential blockbuster.. see you there

  4. Nvidia needs to start making mobo chip sets again. by pecosdave · · Score: 1

    I used to buy motherboards based on it having an Nvidia chipset. Late Socket 7 AMD use taught me the value of buying by the chipset.

    If Nvidia were to start making desktop (or laptop) chipsets again I would very seriously consider buying those first. It worked out well for me during the early Athlon era I believe it was.

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    The preceding post was not a Slashvertisement.
  5. So the prices for said laptops... by Fly+Swatter · · Score: 1

    Will be well above msrp, and only go up as the year goes on. Sorry NVIDIA and ATI^^^^HAMD you have set a pricing trend on graphics cards I don't really care for. At this point you can't blame the miners, the manufacturers have had plenty of time to make additional product, and now it feels like price gauging. Good thing my interest in newer games faded long ago. I hope Intel's offering causes a price war because the current players deserve it.

    1. Re:So the prices for said laptops... by Anonymous Coward · · Score: 0

      Prices are up because there's less demand. They want the same profits.

    2. Re:So the prices for said laptops... by cheesybagel · · Score: 1

      Yeah. The coin rig bubble popped. How about they just reduce their expectations or slash costs instead?

  6. The rent is too damn high! by King_TJ · · Score: 1

    Seriously, I'm a middle aged guy who still enjoys the occasional computer game. I'm primarily a Mac user, which means I'm locked out of running most of the good new titles on that platform. And I really don't play console games much. We have a PS4, but the kids pretty much take it over -- and that's fine with me. I don't really want my gaming on display in the living room on a 60" TV, or want to sit on the couch instead of a computer chair while playing one. And I never got used to the controllers vs a keyboard and mouse combo for a 3D shooter.

    So I spent the money and invested in an ASUS ROG Zephyrus with the nVidia 1080 graphics card in it. Does everything I need for gaming, but that thing wasn't cheap! AND, frankly, it feels like it's all made of cheap, flimsy plastic. I tend to just leave it on a small desk in our bedroom, and use an external keyboard, mouse and display with it. So it's holding up ok. But I wouldn't trust it to last more than a couple of years if it was really being carried around all over the place.

    But I feel like nVidia and ATI/AMD are both cranking out new GPUs at a quick enough pace so the value of these machines depreciates really rapidly. I doubt I could resell this Zephyrus for anywhere NEAR what I paid, and it's still a pretty new computer. Traditionally, that hasn't been as big an issue for people because if all you're swapping out is a video card in a desktop PC, you can time your upgrades right and probably get into a pattern of spending $500-60 for the latest card, followed by selling your last one to recoup $200-250. Even if you do that annually, you're spending around $250-350 per year to stay on top of things. With a laptop, there's a lot bigger loss involved.

    I don't know how these gaming laptops are selling well to the primarily much younger audience? Our 16 year old sure can't afford to buy one himself, and that's a big "ask" for a Christmas or birthday gift.

    1. Re:The rent is too damn high! by Luckyo · · Score: 1

      Their primary audience for "gaming laptops" in general to my understanding is "young adult males". Basically the 18-30 age bracket. Secondary is probably people of my age, between 30 and 40. Basically gamers who got used to having solid framerates with their gaming, and can afford to pay for it.

      You don't need to upgrade it often either. Last generation of GPUs lasted almost three years. My GTX 960 based laptop broke recently, so I went and bought a on sale 1060 one. The upper high end ones that feature GTX xx80 models are very low volume products, generally aimed at people with more money than they know what to do with. Value proposition is just not there, at least not after GTX xx70 models in laptop format. Those have one reason to be viable, and that's allowing you to use the discreet GPU as the primary rendering device even for in built monitor, rather than having to use integrated graphics as a pass through. Even then, value on those is awful.

      Most gaming laptop sales are in GTX xx60 and GTX xx50/Ti laptops, which is where value proposition is. Frame rates on those are acceptable at good quality levels in most games, while being priced in three digits for GTX xx50 models and low four digits for GTX xx60 ones. Affordable for college students and married working men with a wife approving purchases.

      Considering that RTX 2060 is actually a GTX xx70 card in terms of pricing, value proposition isn't there either. The GTX 1160, or whatever nvidia will end up calling it is where value will likely be. Huang's statements are likely another desperate attempt to keep shareholders in check after horrifyingly bad quarter they had. They have a massive overstock of 1060 chips from crypto that isn't selling, and massive investment in RTX chips that don't appear to be selling nearly as well as they needed them to either. Between the crypto hangover and massively inflated pricing on the new RTX tech that has pretty much zero usefulness in gaming for reasonable lifetime of cards made today, nvidia is in a bind.

  7. Re: Nvidia needs to start making mobo chip sets ag by Anonymous Coward · · Score: 0

    I really enjoyed my nforce and nforce 2, but I don't think PCs have a chipset in the same way they used to. Hell, even my hard drive is PCIe these days.

  8. a xx60 card is "midrange" now? by Anonymous Coward · · Score: 0

    Way to fuck over consumers, nVidia. Keep moving those goalposts.

  9. Re: Nvidia needs to start making mobo chip sets ag by pecosdave · · Score: 1

    May not be the same way they were, but they still exist. One of my motherboards for instance can do CrossFire but not SLI. That makes sense from AMDs perspective, but another chipset would allow for either.

    It's also the chipset that enable Thunderbolt support.

    --
    The preceding post was not a Slashvertisement.
  10. Man who has a product to sell... by Anonymous Coward · · Score: 0

    ...says his item is the thing to buy. Film at 11.

  11. Now, ditch Quadro by Miamicanes · · Score: 1

    Dear Nvidia:

    Please make Quadro cards a true, compromise-free superset of your best gaming cards that can, if desired, run gaming-tweaked firmware... or beat some sense into companies like Lenovo and Dell & convince them to NOT blindly force consumers into choosing between EITHER "shit integrated graphics" OR "Quadro that costs $2,000 and sucks for gaming".

    For my past two laptop purchases, I've been forced to choose between either sacrificing a good tactile scissor-switch keyboard with pointer stick, settling for integrated graphics that suck, or paying a small fortune for a Quadro card with gaming performance that's only marginally better than a low-end gaming card.

    At the very least, grow some balls and declare an official standard for mounting holes & heat-removal (and require manufacturers to both advertise and adhere to it), so we could buy a Thinkpad with the cheapest videocard option, then buy a thirdparty non-Quadro card on our own and stick it in if Lenovo won't sell us one directly.

    Yeah, I really like Thinkpads. They have the best laptop keyboards bar none, and are one of the only brands that reliably comes with pointer sticks... but goddamn, I hate the way they're hellbent on always forcing buyers to choose between "Quadro, more expensive Quadro, Ungodly expensive Quadro, or integrated graphics".

    1. Re:Now, ditch Quadro by BrendaEM · · Score: 1

      Just ditch Quadro, period.

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      https://www.youtube.com/c/BrendaEM
  12. bah by Anonymous Coward · · Score: 0

    I own a lot of company stock, people like to buy our product, we will sell lots of product this year, stock will go up.

    Stupid journalists ignoring self interest and self promotion.

    1. Re:bah by cheesybagel · · Score: 1

      He's getting a clue from Apple on pricing. It seems fleecing is in fashion.

      If I was one of the Asian manufacturers I would do something really dumb. Like make a Mali GPU chip and put it in a PCI-Express card and sell that. Seriously. There are probably even drivers already made for it because of Windows RT. Thankfully Intel (I never thought I would say this) actually got the AMD GPU design team so they might actually put a competitive product in the market in a couple of years.

      NVIDIA needs to get real here.

    2. Re:bah by Type44Q · · Score: 1

      NVIDIA needs to get real here.

      Couldn't agree more.

  13. Pipe dream or wishful thinking? by Walter+White · · Score: 1

    I'm not a gamer and do not follow the market for gaming laptops. (I actually do have one gaming laptop, a Lenovo Y50 and it's crap. No more sound, no more SD card slot, housing cracked by hinges and garbage screen to begin with, but I didn't buy it for gaming.)
    His statement just seems to have that air of "I really hope this happens because the market for crypto mining has fallen off a cliff."

  14. When was it a bad year for PC gaming ? Mining ? by Kuruk · · Score: 1

    This guy is a genius :)