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Facebook Continued To Identify Users Who Are Interested in Nazis -- and Then Used the Info To Let Advertisers Target Them, Investigation Finds (latimes.com)

An anonymous reader shares a report: Facebook makes money by charging advertisers to reach just the right audience for their message -- even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising scandals, a Times review shows that Facebook has continued to allow advertisers to target hundreds of thousands of users the social media firm believes are curious about topics such as "Joseph Goebbels," "Josef Mengele," "Heinrich Himmler," the neo-nazi punk band Skrewdriver and Benito Mussolini's long-defunct National Fascist Party.

Experts say that this practice runs counter to the company's stated principles and can help fuel radicalization online. "What you're describing, where a clear hateful idea or narrative can be amplified to reach more people, is exactly what they said they don't want to do and what they need to be held accountable for," said Oren Segal, director of the Anti-Defamation League's center on extremism. After being contacted by The Times, Facebook said that it would remove many of the audience groupings from its ad platform.

21 of 261 comments (clear)

  1. Sorry by Shaitan · · Score: 4, Insightful

    I support freedom of speech, even for scum like this.

    1. Re:Sorry by Anonymous Coward · · Score: 5, Insightful

      It's not a freedom of speech issue. Facebook is a privately-run platform, not a government-run platform. Abide by the TOS or get tossed, simple as that.

    2. Re:Sorry by Shaitan · · Score: 3, Insightful

      Racism is ignorant and irrational, race isn't even an objectively defined thing. Neo-nazi's operate on a blend of false science and outdated and debunked science and promote an idea of exclusion and violence. The people who fall it aren't automatically scum true, people are duped into stupid and irrational ideas all the time even good and intelligent people. There are no shortage of lies and propaganda being spread about neo-nazi's including the idea that they regularly engage in all sorts of hate motivated violence but their platform does still support those ideas and it doesn't just support a pro-white narrative, it supports an anti-everyone else narrative.

      I happen to have white skin and if I oppose a measure that unfairly discriminates against me I get associated with all the historical baggage and evils perpetuated by the ideas of groups like Nazi's and the KKK. I should be able to oppose measures that would give a random non-white skin color child an advantage over my own or be proud of my heritage publicly in a fair and logical forum but I can't because these groups are the big ugly strawmen I get lumped in with.

      Nobody does more to damage to "white people" than neo-nazi's, Klan, and confederate supporters because every time we try to defend ourselves against another racist policy targeting us we get compared to them. Every time we start a movement, those groups will support it and make it look shameful and dirty.

    3. Re:Sorry by Shaitan · · Score: 2

      I support human beings and ideas. The more diversity of ideas, ideology, and people the better. We should not beat any ideas into hiding and the shadows but instead face them in the light of day and air them to logical scrutiny.

      Censorship ends up keeping these ideas alive because there is little to no opportunity to debunk, debate, or reason with someone reading an underground pamphlet. For those, rightfully, distrustful of authority and the pleas to authority fallacy arguments that go with it the fact those who keep them down try to drive something into the shadows lends it a perception of credibility.

    4. Re:Sorry by Shaitan · · Score: 4, Insightful

      Nazi's? Who cares about the Nazi's, I'm talking about people who believe that ideas should be freely expressed and debated without censorship in the light of day. Anyone who believes in free speech. Free speech isn't something we should only support when we like what is being said.

    5. Re: Sorry by Virtual_Raider · · Score: 2

      (Part of) The complex truth is that, even though you personally may be marginalised, and personally be "unfairly disadvantaged", you belong to a Group that as a whole gets a disproportionately large chunk of every pie. You may not have money, but whites have most of the money. You may not have education opportunities, but whites have the most education, the most facilities for finance, the most positive bias from mostly white faculty, the most job prospects, and the highest salary. If you are missing out on any of the white advantages it sucks for you, but it doesn't make them false. Now, if you truly feel left out and disadvantaged, one of the positive things that could come out of it is to realise that THAT is exactly how minorities feel all the time: treated unfairly, left out. The other possible positive thing that could come out of this moment of empathy is to realise that the public discourse about race in USA is broken, and encouraged by some sectors to continue to be broken. The colour of your skin does not matter in the slightest regarding capacity or intelligence. But it matters vitally when it comes to tribalism and "us vs them" politics that keep little people fighting each, other whilst true robber barons run the show and watch the spectacle from above. And those guys come in all colours of skin.

      --
      +Raider of the lost BBS
    6. Re:Sorry by PopeRatzo · · Score: 2

      He could have just said "Agreed. But not everyone who looks for this information is a nazi or klan member. It is also sought out by any looking for information on the topic"

      Do people generally do historical research on Facebook now? Has something changed over there that suddenly made them a reliable reference?

      --
      You are welcome on my lawn.
    7. Re: Sorry by Archangel_Azazel · · Score: 2

      Absolutely. "Free Speech". Should apply equally to calls for Jihad, calls for [marginalized/minority group] to be killed, and pumpkin pie recipes. I mean it's all just appreciate, it's not like any of those things often lead to talk world actions, right? I mean who cares if a bake a pie?

      (If this needs a sarcasm tag you clearly don't understand my intent...and you sick at sarcasm.)

      --
      Your mind is like a parachute. It works best when it's been opened.
    8. Re:Sorry by alvinrod · · Score: 2

      You could also argue that if you wanted to target people with advertisements about getting yourself out of a hate group, you'd specifically want to aim it at people who are most likely to be in one.

      Your other point could be applied to any group. I could target people who are pro-abortion, anti-abortion, pro-gun, anti-gun, etc. and get them riled up. You'd need to explain what's so special about neo-Nazi skinheads that makes them different. I'm not particularly sure that they are that special and anyone tripping over themselves to try to stop those idiots is themselves a fool that's paving a path to hell in a misguided attempt to appear virtuous.

    9. Re: Sorry by Shaitan · · Score: 4, Insightful

      "Absolutely. "Free Speech". Should apply equally to calls for Jihad, calls for [marginalized/minority group] to be killed, and pumpkin pie recipes."

      Yes, it should.

      "it's not like any of those things often lead to talk world actions"

      Leading to talk isn't a problem. Leading to action also isn't a problem. If you mean violent action the fault lies with the mental instability (potentially with a cause) in the one who commits it not the speaker. Outlawing the speech is akin to outlawing violent video games or movies. I'll invoke Hitler to signal the end of this thread. Hitler wasn't the problem in Nazi germany. The problem in Nazi Germany is that the large class of abused and impoverished citizens who were as a consequence of extreme desperation mentally unstable enough to be receptive to what Hitler had to say. Don't focus on the speaker to solve these issues beyond using your own right to speech to introduce reason and calm. Focus on what makes people listen.

      In the case of current events, stop supporting measures that put the poor white majority in the countryside at extreme disadvantage, that cause them further taxation while marginalizing their representation and that racially discriminate against them. There needs to be room for them to disagree with such measures and not automatically be seen as monsters. Without that basic philosophical charity they are left only with bitterness, hate, and disenfranchisement and very little reason not to become what you are calling them anyway.

    10. Re:Sorry by Anubis+IV · · Score: 2

      Do you support the right of a privately-held restaurant to turn away black customers?

      Questions like this frustrate me because they're as (ir)relevant to the situation at hand as me asking when you stopped beating your wife.

      Facebook isn't turning Nazis away from their platform: they're choosing not to make "advertise to Nazis" a menu item that advertisers can select. If we're putting it in restaurant terms, this has nothing to do with whether a restaurant is willing to serve black customers; it's instead about whether the restaurant can remove foie gras from its menu. That's it. No one is kicking foie gras lovers out. No one is checking to see if you like foie gras before you get in. No one is preventing you from talking about foie gras in the restaurant. The restaurant is simply choosing to no longer offer foie gras because the dish is too controversial for their tastes (pun intended), so they'd rather not make it available any longer.

      Suggesting that Facebook has no right to set their own menu is as silly as suggesting that French restaurants are legally obligated to continue offering the dated dishes they served decades ago, or, even worse, that they are obligated to serve any dish that a customer requests, no matter how absurd.

    11. Re:Sorry by lgw · · Score: 2

      Publicly traded corporations have no rights. The whole concept is nonsense. They are allowed to do whatever we decide to allow them to do, but they start at 0. So, why is it in society's best interest to allow them to censor speech they disagree with? More clearly, why is it in society's best interest to allow an effective monopoly to censor speech it disagrees with, and thereby control political discussion? Lack of free discussion is the anathema of democracy.

      --
      Socialism: a lie told by totalitarians and believed by fools.
    12. Re:Sorry by AmiMoJo · · Score: 2

      Wow. Just straight up anti-Semitic now.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  2. double-standard by BringsApples · · Score: 4, Insightful

    a clear hateful idea or narrative can be amplified to reach more people, is exactly what they said they don't want to do

    Who determines what a "clear hateful idea" is? Oh, I see what they did there.

    --
    Politics; n. : A religion whereby man is god.
  3. Simple solution. by Major_Disorder · · Score: 2

    If you send them enough "Herbal viagra" and "discount pharmacy" ads, the problem will likely self correct.

    --
    First law of people: People are generally stupid.
  4. HA! by 93+Escort+Wagon · · Score: 4, Funny

    I'm gonna be the first to Godwin this threa... oh crap.

    --
    #DeleteChrome
  5. Algorithms sometimes have unintended consequences. by laxr5rs · · Score: 4, Insightful

    Sometimes articles make it seem like Facebook or someone else went *out of their way* to advertise Nazi stuff to people. That's most probably not the case. They probably made some algorithm do something like. "if X is interested in Y, then send some Z their way." Sometimes that might mean Nazi stuff. Then this happens and people say, "see! FACEBOOK IS SUPPORTING NAZIS." Sorry folks, but sometimes software robotic automatons are not sensitive to everyone's predilections. The simple software robots we are using at this point do not make moral judgements (unless told to) and every possible situation that might crop up that is negative like this one, cannot, I repeat, cannot be accounted for. There's going to be some roadkill if you drive a bunch of cars down the road, and there's going to be some poorly chosen details if you let the amoral algorithmic robots choose for you. That's the breaks. We should be educating the masses that this will happen, but that we will adjust as we can to avoid these kinds of things in the future.

  6. curious or interested in a topic? by jm007 · · Score: 2

    one time I read about leprosy.... and it's ridiculous to then assume I'm now pro-leprosy; silly example, but exactly the same thing happens on a hot-button topic like this

    ingesting information on any topic does not necessarily mean advocating or endorsing it; if one is 'curious' or 'interested' in a topic -- including valid historical figures and events, it is disingenuous to then be portrayed as being 'for' it

    keep in mind FB is not a government entity but a profit-oriented business; any and all of its power was handed to it voluntarily by those who feel okay with trading their privacy for whatever FB offers in return; also keep in mind that tolerance of differing viewpoints is a keystone of democracy... removing alternative viewpoints is tyranny and will have a much deeper negative impact than a generally unpopular topic running its natural course

    expecting government to handle social problems only leads to more government; more of that can certainly be worse than letting social issues play out in society; government-mandated solutions should be scarce since they come with their own set of intractable problems some of which are worse than what they are 'solving'

    I don't see anyone in the OP advocating gov't intervention, so perhaps I ramble a bit here; on the other hand, if this is an attempt to educate the general public about FB's practices so the public can make better informed decisions, then hell yes, let's hear it

    it comes down to personal responsibility for yourself and children; make a stand and make it work... too many whiners think "someone should do something" but never themselves; "I want my FB but somebody needs to make it safe for me" is about as disgustingly weak-minded as it gets; it's unreasonable to expect gov't to solve all of life's problems and honestly, I wouldn't want it to

    my life IS about my choices; if somebody else is making choices for me, then it's not really my life

  7. Easy replacement does not invalidate monopoly by drnb · · Score: 2

    That makes no sense. How does it become a monopoly issue if you're able to replace the service with a low investment?

    That was Microsoft's argument and they lost. A switch may be easy but when all the incentives say don't make the switch you still have a monopoly. Apple did not nullify Microsoft's monopoly. Google Plus did not nullify Facebook's monopoly. Basically the ease of switching is one thing, the cost of switching is something else entirely.

  8. "Academic" is a poor threshold by drnb · · Score: 3, Interesting

    ... "scum" remark wasn't targeted at WW2 academics ...

    That's a rather poor description of those attempting to learn and understand history. You don't need to be a university professor conducting research; a young school kid trying to understand history, maybe understand the war their great-grandfather fought in, is acting just as honorably at the university researcher. The history of these terrible events and these terrible people is not some off limits thing that only certain accredited people should be allowed to see. To the contrary, the public at large needs to understand what happened, how it happened, so that it is less likely to happen again.

  9. Re:Facebook group can be valuable sources of info by PopeRatzo · · Score: 2

    I've seen such a facebook group in action. Images of old family letters and post cards, photos, newspaper clippings, souvenirs, etc providing more info on a historical topic than a local historical society book.

    So, like anyone else on Facebook, their interests are being noted and sold off to advertisers. So what exactly is the problem here? Should fans of Nazi memorabilia be protected from being targeted by advertisers when everyone else isn't?

    --
    You are welcome on my lawn.