Consumers Kinda, Sorta Care About Their Data (axios.com)

A full 81% of consumers say that in the past year they've become more concerned with how companies are using their data, and 87% say they've come to believe companies that manage personal data should be more regulated, according to a survey out Monday by IBM's Institute for Business Value. From a report: They aren't totally convinced they should care about how their data is being used, and many aren't taking meaningful action after privacy breaches, according to the survey. Despite increasing data risks, 71% say it's worth sacrificing privacy given the benefits of technology. [...] Despite increasing awareness of privacy and security breaches, most consumers aren't taking consequential action to protect their personal data. Fewer than half (45%) report that they've updated privacy settings, and only 16% stopped doing business with an entity due to data misuse.

Comments

Damned if you do, damned if you don't.

[lionchild]

Part of the issue is that there are some entities, we're not actually doing business with, like the Credit Bureau, whom we can't stop giving them our data. Even if we stop using credit cards, they still collect data from bills we pay by check or with cash, because our sewer, electric, gas, etc... reports our on-time payments to them.

Recent reports show that even when they don't want it, app makers are reporting data to Facebook, and Facebook is having to report they're getting personal data they don't want, including medical and finical-related data. It's easy to see that people are disillusioned with the idea they can protect themselves altogether. And if they can't do that, why not have the benefits of the services, at least, if they're going to have your data anyway?