Rotten Tomatoes Bans User Reviews and Comments Before a Film's Theatrical Release To Counter Online Trolls (rottentomatoes.com)

Rotten Tomatoes is finally addressing its troll problem. The review aggregation website has unveiled a new initiative to "modernize its audience rating system through a series of product enhancements," -- the first of which includes banning user reviews and comments prior to a movie's theatrical release. Getting rid of pre-release user reviews means internet trolls will not be able to flood film pages with negative scores before a movie comes out. As we saw earlier this week, Captain Marvel was at the receiving end of what appeared to be a targeted campaign to lower the upcoming movie's audience rating. Rotten Tomatoes is not banning user reviews entirely. It says it will offer this functionality to users once the movie has hit the theaters.

Further reading on Rotten Tomatoes: Movie Studios Are Blaming Rotten Tomatoes For Killing Movies No One Wants To See
Hollywood Producer Blames Rotten Tomatoes For Convincing People Not To See His Movie
Rotten Tomatoes Scores Don't Correlate To Box Office Success or Woes, Research Shows
DC Fans Angry Over Rotten Tomatoes 'Justice League' Ratings
Why Don't We Care About The Rotten Tomatoes Scores Of TV Shows?
Real Moviegoers Don't Care About Rotten Tomatoes.

Comments

Re:Common

[jellomizer]

Exactly. Unfortunately the User Review portion of Rotten Tomato, which was meant to a counter to those Snooty Reviewers who are sometime out of touch with the common man. Has became the common mans outcry on their expectation. Say from a bad trailer, their general exhaustion from a franchise. Be it Star Trek, Star Wars, Harry Potter... Or, if they think a movie is going to be too Politically Correct, just because there was a minority actor in a leading role. Or they in general just do not like the director or actor.