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Facebook Wants Up To 30 Percent of Fan Subscriptions Vs Patreon's 5 Percent (techcrunch.com)

Facebook's Patreon-like Fan Subscriptions feature lets people pay a monthly fee for access to a creator's exclusive content. But, as TechCrunch reports, it greatly differs from Patreon in that the social network "plans to take up to a 30 percent cut of subscription revenue minus fees, compared to 5 percent by Patreon, 30 percent by YouTube which covers fees, and 50 percent by Twitch." "Facebook also reserves the right to offer free trials to subscriptions that won't compensate creators," TechCrunch reports. "And Facebook demands a 'non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use' creators' content and 'This license survives even if you stop using Fan Subscriptions.'" From the report: Distrust of Facebook could scare creators away from the platform when combined with its significant revenue share and ability to give away or repurpose creators' content. Facebook has consistently shown that it puts what it thinks users want and its own interests above those of partners. It cut off game developers from viral channels, inadequately warned Page owners their reach with drop over time, decimated referral traffic to news publishers, and most recently banished video makers from the feed. If Facebook wants to win creators' trust and the engagement of their biggest fans, it may need a more competitive offering with larger limits on its power.

Facebook began testing Fan Subscriptions a year to give creators a financial alternative to maximizing ad views after watching the rise of Patreon which now has 3 million patrons who'll pay 100,000 artists, comedians, models, and makers over $500 million this year. This month Facebook expanded the test to the UK, Spain, Germany, and Portugal to allow users to pay $4.99 per month to a creator for exclusive content, live videos, and a profile badge that highlights them as a subscriber. While Twitch owns gamers, YouTube rules amongst videographers, and Patreon is a favorite with odd-ball creators, Facebook may see an opportunity to popularize Fan Subscriptions internationally and turn mainstream consumers into paid supporters. The terms for Fan Subscriptions are not publicly available, and only visible on Facebook's site to Pages it's invited to test the feature. But TechCrunch has published the full policy document [in their report].

81 comments

  1. Kickstarter, patreon, gofundme, this .... scams by Anonymous Coward · · Score: 0

    All scams. Put together a viable business model and the funding will come. These things are begging for money and then not delivering most of the time. Kill the whole model imo

    1. Re:Kickstarter, patreon, gofundme, this .... scams by Anonymous Coward · · Score: 0

      If they are not viable business models, then why are those people running those places driving better cars than you?

  2. I'm stunned... by Anonymous Coward · · Score: 0

    People are willing to pay for this sh*t?!

  3. How about a method by AHuxley · · Score: 2

    That gives more money direct to content creators from their supporters.
    No need for 3rd party politicly active payment services.

    --
    Domestic spying is now "Benign Information Gathering"
    1. Re:How about a method by drinkypoo · · Score: 5, Insightful

      No need for 3rd party politicly active payment services.

      They're all politically active. All the big payment processors have dropped people for political reasons, mostly for political or religious hate speech. I'm no fan of the groups they've dropped, but I'm no fan of the processors being able to refuse to process payments on ideological grounds either, so as far as I'm concerned there are no winners involved. If it can go one way in a liberal context, it can as easily go the other way in a conservative one.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    2. Re:How about a method by AHuxley · · Score: 1

      Thats why a direct payment method away from politically active CC, banks, platforms, online payment service is so needed.
      More money and support direct to the content creator with no fear of not getting funding due to politics.
      Let the supporters, fans and users decide who they want to fund and why.
      A small number of near monopoly banking products should not be the funding method used.
      Time for some tech freedom and funding competition away from politics and virtue signalling.

      --
      Domestic spying is now "Benign Information Gathering"
    3. Re:How about a method by drinkypoo · · Score: 2

      Time for some tech freedom and funding competition away from politics

      You can't get away from politics without being a hermit. You can either make it work for you, or get worked over by it.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    4. Re: How about a method by Anonymous Coward · · Score: 0

      Cool, create the platform. Perhaps you can use open source software and cryptocurrency.

    5. Re: How about a method by Anonymous Coward · · Score: 0

      Patreonâ(TM)s 5% overhead seems reasonable. It would be easy to establish direct payments - people choose the middleman.

    6. Re: How about a method by AHuxley · · Score: 1

      AC The other part is why give away 5% ~ 30 % to any brand that questions what people are doing with their own money?

      --
      Domestic spying is now "Benign Information Gathering"
    7. Re: How about a method by Anonymous Coward · · Score: 0

      Cool, so go create something and get paid for it.

    8. Re:How about a method by Solandri · · Score: 1

      You can always set up your own website to manage subscriptions and accept payments/donations, and get service from a credit card processor to handle the payments for about 1.8% to 2.5%. The 5% you pay Patreon is for taking care of all the subscription and payment details for you (3% for Patreon if you figure 2% goes to the payment processor). The 30% Facebook wants is their cut for taking care of this plus web hosting. Though IMHO their licensing terms (unrestricted perpetual license) should be illegal. They're basically demanding rights equal to the content creator, which if you believe in copyright defeats the purpose of copyright (content creator controls distribution of their content).

    9. Re:How about a method by Anonymous Coward · · Score: 0

      Time for some tech freedom and funding competition away from politics

      You can't get away from politics without being a hermit. You can either make it work for you, or get worked over by it.

      Knew an alcoholic that said something similar about drinking.

    10. Re:How about a method by Anonymous Coward · · Score: 0

      Patreon also handles hosting content sooooo.

    11. Re:How about a method by _merlin · · Score: 2

      In a lot of cases Patreon doesn't host the content. People post content on YouTube, DeviantArt, their own web sites, distributed by e-mail, etc. and just collect payments via Patreon. I have a joke page on Patreon and all they host for me is that page and monthly single-sentence announcements.

    12. Re: How about a method by Anonymous Coward · · Score: 0

      Set up a site, set up a recurring payment method with a card transaction service. Or alternatively accept crypto currency. Both methods however rely on card processor not acting in bad faith, as well as crypto currency broker staying afloat and not running off with your money when you convert it

    13. Re: How about a method by barc0001 · · Score: 2

      > It would be easy to establish direct payments

      Easy is relative, and a lot of people aren't as up to the challenge of managing that as you may believe. I think 5% for Patreon providing a platform for some content and handling payments seamlessly on behalf of their users is reasonable. 30% is definitely not.

    14. Re: How about a method by Anonymous Coward · · Score: 0

      Except that Patreon takes it up on themselves as to what you are allowed to say and not, sure. Not only that, they portray themselves as someone who pays creators, instead of what they actually do - facilitate payment between creators and those who wants to pay for what the creators are creating.

    15. Re:How about a method by AmiMoJo · · Score: 1

      Bitcoin? But it's too hard for ordinary people to use, and the value fluctuates massively.

      If you can come up with a way of donating $5 to someone over the internet without involving any payment processors you will go down in history as one of he great digital pioneers.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    16. Re: How about a method by Cederic · · Score: 1

      they portray themselves as someone who pays creators

      Oh, that's dodgy as hell if it's true. Set up a patreon account, post some utter shite that's a by-product of your daily activities and then hit them with a minimum wage claim.

    17. Re:How about a method by Anonymous Coward · · Score: 0

      How about bitcoin?

    18. Re:How about a method by drinkypoo · · Score: 1

      Knew an alcoholic that said something similar about drinking.

      Politics is what happens when people disagree. Alcohol doesn't leap down your throat.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    19. Re: How about a method by david_thornley · · Score: 1

      I'm currently using Patreon to pay several people, and that's a lot more convenient than setting up several different payment streams. Individual contributions have problems at both ends.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  4. They think they're Apple. by SeaFox · · Score: 1

    Blinding obvious that's why they chose that cut.

    1. Re:They think they're Apple. by Anonymous Coward · · Score: 0

      Yup! Another income model for the zuck to prop up profits while they continue to sell everything to world+dog.

  5. Reminds me of the scorpion and frog story by Miles_O'Toole · · Score: 3

    I understand that people have good reasons to hold their nose and use Facebook for staying in touch with friends and family. But there have to be limits. Artists who turn their work over to Zuckerberg and the rest of those cocksuckers deserve what they get.

    --
    Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.
  6. Re:You're a fucking moron Huxley by AHuxley · · Score: 1

    Why should a third party take money from people supporting the content they want to support AC?

    --
    Domestic spying is now "Benign Information Gathering"
  7. FTFY by CBob · · Score: 1

    Distrust of Facebook *Should* scare creators away

  8. Re: Kickstarter, patreon, gofundme, this .... scam by Anonymous Coward · · Score: 0

    Because they promote scams. I never said the platforms were not viable, I said the people who use them are not viable.

  9. better than 6x more fans by Anonymous Coward · · Score: 0

    on facebook you can make up the difference by the huge difference in the number of people you can reach.

    1. Re:better than 6x more fans by Anonymous Coward · · Score: 0

      Facebook routinely restricts the number of your followers that see your posts in their feed unless you pay them to 'promote' the post.

      And once you pay them, they restrict unpaid posts even further so that you have no choice to to keep paying them if you want to keep your followers.

      tl;dr on Facebook, you'll have fewer fans unless you pay for them to see your posts.

  10. Why? by Anonymous Coward · · Score: 0

    Seriously, why would you pay for the privilege of reading someone's Facebook page?
    If you really agree with them and want to help fund them I guess?
    It seems like both parties would be better off paying a subscription to a pay walled blog.

    1. Re:Why? by Cederic · · Score: 1

      Network effects. But the correct answer is to use Facebook for the free attractors and link to the paywalled site that's under full control of the creator.

  11. Doesn't YouTube offer Paid subscriptions/donations by Anonymous Coward · · Score: 0

    But YouTube seems to also take 30% of the donation when people join your channel.

  12. 30% is not that Bad by Anonymous Coward · · Score: 0

    Creimer has been making Youtube videos for years, in fact it's where nearly all his spare time goes when he gets home from his hours-long bus ride home, and he still hasn't had to pay Youtube a single cent of his cut.

    1. Re: 30% is not that Bad by Anonymous Coward · · Score: 0

      Creimertard incels have no life.

    2. Re:30% is not that Bad by denis-The-menace · · Score: 1

      Would you use a Credit card that takes 30% from each purchase?

      --
      Obama's legacy: (N)othing (S)ecure (A)nywhere and (T)error (S)imulation (A)dministration
    3. Re:30% is not that Bad by Anonymous Coward · · Score: 0

      Creimer gave $71 to Second Harvest Food Bank to stick it to VOX Media and The Verge. Over $7,000 raised for multiple charities via #SomethingPositive on Twitter.

    4. Re: 30% is not that Bad by Anonymous Coward · · Score: 0

      Creimer is a confessed Virgin you idiot. A 35 year old virgin who's never even sniffed a pussy.

      Yet the people trolling him are incels? Yeaaaaa

    5. Re: 30% is not that Bad by Anonymous Coward · · Score: 0

      That $71 got you 66 views. Well done sir. Money well invested.

  13. As learnt from the records labels by Anonymous Coward · · Score: 0

    Facebook demands a 'non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use' creators' content

    What-The-Fuck!

    1. Re:As learnt from the records labels by Cederic · · Score: 1

      In a constrained way that's actually necessary in order to provide the service.

      E.g. if the sentence you quoted was directly followed by "to promote, attract and deliver the subscription service on behalf of the creator"

      In that regard it's similar to Youtube requiring permission to host and share your videos. But this is Facebook so I'm less convinced that this isn't an IP grab in exactly the form you're fearing (and because it's on Facebook I'm not sullying my browser by going to find the T&Cs to check).

  14. Re:Doesn't YouTube offer Paid subscriptions/donati by Anonymous Coward · · Score: 0

    But YouTube seems to also rake 30% of the donation when people join your channel.

    There, I fixed it for you.

  15. More money for subscriptions while they ban? by Anonymous Coward · · Score: 0

    The ban-hammer of FB is absolute.

    Patreon became a thing as an alternative to FB when the SJWs, the liberal elites and the thought police decided that there was only one opinion that mattered. I find it hilarious that FB decided to match the fees of Youtube (Google), Apple (/natch), and undercut Twitch (is that a thing?).

    Freedom of speech and freedom of the press is being regulated and now being charged for. Can you imagine if you had to pay for a newspaper that had total freedom of the press but you got a "discount" if you bought the one that was regulated and restricted but at a lower cost? I hope not.

    Who doesn't understand this is a problem?

  16. Re: Kickstarter, patreon, gofundme, this .... scam by Anonymous Coward · · Score: 0

    Because they are bridge & tunnel suburbanites?

  17. Re: You're a fucking moron Huxley by Anonymous Coward · · Score: 0

    Faceboot shills be shillin'.

  18. these small media sites are fucking RELENTLESS by Anonymous Coward · · Score: 0

    Why would Facebook charge more than Patreon? Gee, I wonder...

    Patreon's website says they have 2 million "monthly active patrons". This is the largest category of users that they mention on their site. They also say that they have 100,000 creators. I was hoping that Patreon would publish their number of monthly active users, but I could not find it.

    Facebook at the of 2018 had 2.32 billion monthly active users. Assuming this number is comparable to Patreon's number of monthly active patrons, that would make Facebook about 1,160 times larger than Patreon.

    So does Facebook have a larger fee? Hell yeah! Patreon isn't even one-tenth of one-percent of the size of Facebook. If they were, they would surely charge more.

    1. Re:these small media sites are fucking RELENTLESS by Anonymous Coward · · Score: 1

      People don't join Patreon to watch cat videos in their feeds, though. Patreon users (both creators and patreons) are a very focused, task-oriented group.

    2. Re:these small media sites are fucking RELENTLESS by Cederic · · Score: 1

      Patreon have 2 million people giving money through the platform every month.
      Facebook have nearer to none.

    3. Re:these small media sites are fucking RELENTLESS by GrumpySteen · · Score: 1

      You realize those 2.32 billion monthly active users on Faceook aren't paying money to support the site, right? If Facebook put up a paywall and required subscriptions, that number would drop faster than stock values during the dot com crash.

    4. Re:these small media sites are fucking RELENTLESS by Anonymous Coward · · Score: 0

      Facebook Messenger has more than 1 billion monthly active users. I cannot find any statistics about the usage of the Payments feature of Facebook Messenger, but if the feature is used monthly by just 1% of it's users, then 10 million people would be making monthly payments through Facebook Messenger.

  19. Re:Doesn't YouTube offer Paid subscriptions/donati by Anonymous Coward · · Score: 0

    In my experience most YouTubers sprook their Patreon account for donations, especially during live streams, just because YouTube takes a 30% cut.

  20. Re: Kickstarter, patreon, gofundme, this .... scam by Anonymous Coward · · Score: 0

    Patreon kind of works if you don't have your own site, though setting up a subscription via your own site with a payment processor is probably the best bet. Then you are limited to missing out on the payment processing fees alone, but you need to be able to maintain the technical side of running your own website

  21. Facebook is still a thing? by NewtonsLaw · · Score: 1

    Seriously? People still use Facebook?

    Reminds me of when we were kids and would tape a "kick me" sign to someone's back.

    At least selling your soul to the devil usually comes with some real benefits -- but Facebook? I don't get it.

  22. Re:You're a fucking moron Huxley by Anonymous Coward · · Score: 0

    The same reasons why MasterCard, Visa and the others take a cut when you use your cards. They offer a service. Since there is no such thing a a free lunch, someone has to pay for that service. If you can offer free transactions of money - please do!

  23. Re:You're a fucking moron Huxley by AHuxley · · Score: 1

    The loss in moving funds from a users to a content creator can be greatly reduced as a % of the payment.
    No more 10% to 30% loss in funds to some political CC, service, network demanding creative control over the content creators publications.

    --
    Domestic spying is now "Benign Information Gathering"
  24. All while screwing their creators over by gweihir · · Score: 1

    My take is that most creators still on facebook will leave as soon as there is a reasonable alternative. Facebook just has lost all respect for those that made it big.

    --
    Most ACs are not even worth the keystrokes to insult them. Be generically insulted by this and ignored otherwise.
  25. Size matters by UnixUnix · · Score: 1
    We licensed a real-time executive embeddable and paid what seemed an appropriate fee, "just" an LA company. But being part of a US-wide company, itself part of a multinational, it turned out the license was valid everywhere for any product. The licensor felt cheated, but realized it was not our fault, nor was there something we could do. [No, no names]. There was money left on the table, lots of it.

    Now Facebook being a huge multinational it seems to me that creators are likewise cheated getting only 70% -- of SOMETHING, while FB gets worldwide rights of all sorts, i.e. rights to use for MUCH MORE. Cagey Zuck.

  26. Re: Kickstarter, patreon, gofundme, this .... scam by Cederic · · Score: 1

    To be fair Patreon was doing superbly. 5% covered payment fees and paid for itself with network effects, and also by making it easy and possible for subscribers to easily share their funds across multiple creators.

    Then they tried to fuck over the subscribers to make more profit, then they tried to fuck over the creators to make more profit and then they went all political and now they're in financial trouble.

    Idiots.

  27. You think this is bad? by Anonymous Coward · · Score: 0

    If you think this is bad, you should have been a recording artist in the 80s or 90s having to deal with a record label. They often gave artists just 1-2% of the gross from an entire album run (which included record sales and tour income) and had oppressive contracts that turned artists into modern day indentured servants. For example, artists were required to use the record label's contracted recording studio, which often charged artists 10 or 15 times what a normal studio cost, and of course would front the money to do it, at high interest. They also coerced artists into taking out what amounted to payday loans against future revenue, also at high interest, to be paid back out of sales.

    There were dozens of completely unregulated mechanisms by which the record labels screwed artists out of their content. What we have today with modern streaming is far more transparent and straightforward than the byzantine contracts of yore which required a JD to be able to understand.

    Artists should be thankful it's only 30% or 50%. Patreon is a unicorn.

  28. Another morphed uber like "sharing economy"? by Anonymous Coward · · Score: 0

    Oh wait, at least uber will match the client for you.

  29. Re:You're a fucking moron Huxley by Anonymous Coward · · Score: 0

    If you can offer free transactions of money - please do!

    Banks do exactly that. I never pay to transfer money - such as paying bills or shopping.

    The bank has a different method for profiting. In order to transfer money between accounts, the users must put money into said accounts. In practice, lots of money just sits there, waiting a long time for the next shopping spree or bill. A bank with many such accounts sits on a ton of money, and profit from providing expensive loans.

    So banks don't need a transaction fee, and therefore at least some has zero such fees in order to attract customers who care about not paying fees. No transaction fee is a competitive advantage.

  30. Re: Kickstarter, patreon, gofundme, this .... scam by Anonymous+Brave+Guy · · Score: 1

    Interesting. I've noticed a few sites and video channels relying on Patreon in recent times, but wasn't aware of the controversy. More details or relevant links, please?

    --
    If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
  31. I support people on Patreon by Rastl · · Score: 1

    I support 4 different Patreon accounts. One is for the creator of a piece of software for 3D printing that is continually updated and improved. Three are for artists who provide a ton of content for 3D printing - including an online designer for making builds out of some of those same designs other people are creating among others.

    In those cases Patreon is a great platform. They can interact with their patrons easily, have a community board, have posts restricted to patrons and ones that are open to everyone, and they get an audience without having to maintain their own website. They can focus on creating content and working with the people who choose to support them.

    Facebook severely overestimates their value here. Funny enough every Patreon I subscribe to has their own Facebook page so there's more reach but I have no doubt that they're not even looking at Facebook for their subscription platform. I don't blame them even with the over the top fees and the casual assumption of their rights to their own work.

    My experience may be different since I'm mostly getting physical products. These aren't people streaming video. They use other platforms for that and there's no charge to see them. But who in their right mind is going to say that they want to lose revenue and rights to their product for no gain?

  32. Re: Kickstarter, patreon, gofundme, this .... scam by Cederic · · Score: 1

    https://www.polygon.com/2017/1... - charging people 38c for a $1 contribution.

    https://www.allsides.com/blog/...

  33. Re: Kickstarter, patreon, gofundme, this .... scam by Anonymous+Brave+Guy · · Score: 1

    Thanks. I had no idea they'd upset so many people over the past couple of years.

    --
    If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
  34. I blame the App Store! by Anonymous Coward · · Score: 0

    The Apples App Store takes 30% and everybody else copied and now facebook wants the same 30%. Greed, Greed, Greed!

  35. RSS feeds and Google Reader by Anonymous Coward · · Score: 0

    Google should bring back an upgraded RSS reader to help people keep track of their favorite sites and content. By having a good reader, people will be less inclined too use Facebook and instead use websites where content providers are compensated for their work rather than have it stolen away by Facebook.