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Netflix May Be Losing $192 Million Per Month From Piracy, Study Claims (techcrunch.com)
An anonymous reader quotes a report from TechCrunch: As many as 1 in 5 people today are mooching off of someone else's account when streaming video from Netflix, Hulu or Amazon Video, according to a new study from CordCutting.com. Of these, Netflix tends to be pirated for the longest period -- 26 months, compared with 16 months for Amazon Prime Video or 11 months for Hulu. That could be because Netflix freeloaders often mooch off their family instead of a friend -- 48 percent use their parents' login, while another 14 percent use their sister or brother's credentials, the firm found. At a base price of $7.99 per month (the study was performed before Netflix's January 2019 price increase), freeloading users could save $207.74 over a 26-month period. At scale, these losses can add up, the study claims.
The report estimates Netflix could be losing $192 million in monthly revenue from piracy -- more than either Amazon or Hulu, at $45 million per month and $40 million per month, respectively. Millennials, not surprisingly, account for much of the freeloading. They're the largest demographic pirating Netflix (18 percent) and Hulu's service (20 percent). But oddly, it was Baby Boomers who were more likely to borrow someone else's account to access Amazon Prime Video. According to the study, 59.3 percent said they would pay for Netflix (or around 14 million people), contributing at least $112 million in monthly revenue, if they lost access. And 37.8 percent, or 2 million, said they'd pay for Hulu; 27.6 percent, or 1 million people, said they'd pay for Prime Video.
The report estimates Netflix could be losing $192 million in monthly revenue from piracy -- more than either Amazon or Hulu, at $45 million per month and $40 million per month, respectively. Millennials, not surprisingly, account for much of the freeloading. They're the largest demographic pirating Netflix (18 percent) and Hulu's service (20 percent). But oddly, it was Baby Boomers who were more likely to borrow someone else's account to access Amazon Prime Video. According to the study, 59.3 percent said they would pay for Netflix (or around 14 million people), contributing at least $112 million in monthly revenue, if they lost access. And 37.8 percent, or 2 million, said they'd pay for Hulu; 27.6 percent, or 1 million people, said they'd pay for Prime Video.
Again this bulshit-study where it is assumed that every pirated-material would be purchased if piracy wouldn't be on the table?
That's so 90's...
That's nothing compared to the housing market losing $7.2 TRILLION per year from pirates living more than one person per house.
This assumes that 100% of the moochers would have paid for an account if they didn't mooch. I don't know what proportion of people would actually have paid for an account, but I'm guessing more than 10% and less than 50%? Still a lot, but the presence of that glaring error in the conclusions makes me wonder how much the study authors are biasing their assumptions to make the most headline-grabbing number possible, rather than engaging in a good-faith effort to find out how much money these companies are really losing.
foo mane padme hum
How is that piracy?
Netflix is DESIGNED with that in mind.
One Account, allows 1-4 "screens" to watch.
Netflix supports tablets, tablets are mobile.
Netflix supports phones, phones are mobile.
Children can't get their "own" netflix account, so they need to "share" their parents.
Some more examples of Piracy:
-Some people share a newspaper, that's piracy!
-Some people invite other people over to watch Netflix, that's piracy!
-Some people watch over the shoulders of people watching Netflix, that's piracy!
I wonder how much money they are losing because family members watch a movie together, instead of each streaming to their own account ?
In the first place, the CEO of Netflix has stated that he considers account sharing to be an overall positive, not a negative.
Second, if Netflix wants to fix this "problem", it is completely within their power. Institute a single-stream HD plan (instead of the current single-stream SD plan), and many households will switch to it, instead of the double-stream HD plan. Or, Netflix could simply charge a fixed price per additional stream, in which case the owner of the account becomes moot.
Regardless, if I'm paying for a stream, why does it matter who I allow to use it? If that person hogs the stream and locks me out, that is no one's problem but mine. Either I change the password, or I buy another stream.
This post tells me more about greed than about piracy. If a family subscribes to a plan that allows 5 members then it's not piracy. Is it then considered theft that my wife purchased her pain ticket with my Visa? Is it theft that my family uses my wife's Amazon account instead of each our individual accounts? Or could it be considered shoplifting when a family goes out and shops together and one person pays the invoice?
DRM? No thanks, I'll just get it somewhere else...
"my wife purchased her pain ticket with my Visa"
Kinky.
Eloi are stupid, throw morlocks at them!
Personally, I'm disappointed that Slashdot actually posted this.
So it seems that this isn't about piracy at all. Just account sharing, which is defined as "anyone who used a streaming service but did not pay for it". This would include ones parents, common law spouse, girlfriend/boyfriend, or sibling - collectively totaling over 60% of the Netflix account sharers. It doesn't really clarify how they determined if this was inside or outside the policy for the given service based on the definition I'd wager they simply didn't care.
How accurate this is depends significantly how the questions were posed. i.e. Saying "Do you pay for your own Netflix account or do you use someone else's?" could easily mean to someone who isn't violating the TOS
Also to those who are saying the implied claim is that 100% of the people who use someone else's credentials would buy their own. Apparently they asked the question "If you lost access to this credential would you get your own." For Netflix aboutt 60% said "yes" and this was used to determine the overall "cost" of account sharing.
Maybe people listen to the founder: https://techcrunch.com/2016/01...
As a US citizen living abroad, I'm not interested in all the local series in a language I don't speak. And I prefer to see the same series as my friends in the US. Now I have to wait 2~3 seasons before they finally release them with subtitles of a language which I don't read anyway.
My parents have Netfix, I have Prime, brother has HBOGo.
We all share.
That is all.
that it's assumed people not paying for it would actually pay for it? I see that's covered. How about this - maybe this study was done for some other reason, like to prop up stock prices? Or maybe drive them down a bit so someone can buy at a lower cost? nah, that would be wrong, they're good guys.... Oh look a squirrel.
Fat, drunk, and stupid is no way to go through life, son.
It's even more rubbish than that. Netflix actively supports family viewing. Both my kids and wife have profiles in our account and up to two of us can watch simultaneously. It's part of the Netflix package we have. If we needed more simultaneous views then there are packages for that as well. This is not piracy at all - it using the service we purchased from Netflix in a manner completely consistent with the terms of that service and which is supported by Netflix. Whoever wrote this article is an idiot.
By not playing the lottery.
Netflix made 16 billion in profit last year.
Netflix made $16B in revenue in 2018.
Net income was $1.2B.
The PR motive behind this announcement must be that Netflix will be announcing a price increase and multi-stream clampdown. I agree with the observation made already that Netflix allows and welcomes the current user behavior so in no sense could it be called piracy. Moreover, I also agree with the so-90s observation that equating piracy with actual money that would otherwise have been made is BS.
.. Quelle Surprise!!
And here it is now.. See slashdot article: Netflix is Testing Even More Expensive Subscription Prices.