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Can the BBC and ITV Challenge Netflix? (bbc.co.uk)

"The BBC, the UK's national broadcaster, and ITV, the biggest private player in the UK market, are in the 'concluding phase of talks' to create a rival to Netflix," writes Slashdot reader AmiMoJo. The BBC's director general Tony Hall said the aim was to launch the "BritBox" rival to Netflix in the UK the second half of 2019. Neither organisation would say how the services would be priced, but Lord Hall said it would be "competitive". There are reports it could cost £5 a month.

A similar service, also called BritBox, is already available in the US and has amassed 500,000 subscribers.

Their announcement promises "an unrivalled collection of British boxsets and original series, on demand, all in one place." Diginomica writes that "the more cynical among us" might call it "a knee-jerk reaction to Netflix," adding "the BBC has a bad case of Netflix envy."

They ask where this would leave future BBC-Netflix joint productions -- and whether BBC content would be removed from both Netflix and Amazon. But they also believe that if there is a threat to Netflix, it's the upcoming Disney+ streaming service with original Star Wars content scheduled to launch in late 2019.

38 of 87 comments (clear)

  1. more fragmentation.... by Anonymous Coward · · Score: 1

    Too many streaming services.... way too many.

    1. Re:more fragmentation.... by Calydor · · Score: 1

      And they all keep advertising that tired old slogan, "All in the same place."

      You wanna know where you can get it ALL in the same place? Yeah. Very competitive pricing scheme, too.

      --
      -=This sig has nothing to do with my comment. Move along now=-
    2. Re:more fragmentation.... by phantomfive · · Score: 1

      You don't need to subscribe to all of them. Subscribe to one, watch everything interesting, then cancel. Subscribe to another, watch everything interesting, then cancel. Eventually the first one will have new content, so you can subscribe to that one again.

      --
      "First they came for the slanderers and i said nothing."
    3. Re:more fragmentation.... by ShanghaiBill · · Score: 3, Funny

      Too many streaming services.... way too many.

      But this one will be better because it is run by the government.

    4. Re:more fragmentation.... by Darinbob · · Score: 1

      If they have the good shows, this may be the second streaming service I use after Netflix. Not really fragmented, there's Netflix and then there is stuff that's not worth the effort.

    5. Re:more fragmentation.... by AmiMoJo · · Score: 3, Insightful

      The BBC isn't run by the government. ITV is an private company.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    6. Re:more fragmentation.... by Hognoxious · · Score: 1

      ITV is an private company.

      I could understand you being confused by an initial h because they're sometimes silent, but come on.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    7. Re:more fragmentation.... by AmiMoJo · · Score: 1

      I blame autocorrect and laziness

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  2. Can't see UK public buying this, unless... by rklrkl · · Score: 1

    With the entire content of BritBox already paid for by the UK public via the licence fee (BBC) and advertising (ITV), it would be bonkers to launch this in the UK, but apparently that's what they're going to do! *No-one* in the UK would subscribe to this because they'd be paying twice over for the content. It's why I never buy any BBC/ITV/Channel 4 programmes from Google Play because I've paid for them already.

    However, if BritBox either had a lot of exclusive content (probably have to be exclusive for 6-12 months before airing on the BBC/ITV) or had the entire back catalogue of the BBC/ITV, then I'd be interested in subscribing as a UK user. As it stands, all it is really is a slightly extended version of the free iPlayer/ITV Hub streaming services, but at a fee close to Netflix. A complete non-starter for UK users, that's for sure.

    1. Re:Can't see UK public buying this, unless... by whoever57 · · Score: 2

      With the entire content of BritBox already paid for by the UK public via the licence fee (BBC) and advertising (ITV),

      I assume that Bribox in the UK will focus on programs that were originally shown under a limited license -- the BBC doesn't have a current license to stream the programs through the BBC iPlayer and would have to pay more to make them available.

      --
      The real "Libtards" are the Libertarians!
    2. Re:Can't see UK public buying this, unless... by TechyImmigrant · · Score: 1

      It isn't the same either. In the US, we've had a parade of bad 'UK TV' streaming services and channels. BBC America on cable was the worst - known primarily for showing the middle 4 of an 8 show series and non-British shows.

      Britbox is the latex on Netflix. There were others. They tend to host one or two shite blockbusters (Downton Effing Abbey and Baking competitions) and very little else of value.

      None of them give the 'BBC experience' as is is/was in the UK, with the regular cadence of the 9 o-clock news, the shipping report to tell you you should be in bed by now, the occasional nudity after 9.00pm and other minutiae. Not one of the services has ever offered the 9 o-clock news, which is arguably, the central product of the BBC.

      I have low expectations for any new service.

      --
      I should use this sig to advertise my book ISBN-13 : 978-1501515132.
    3. Re:Can't see UK public buying this, unless... by TechyImmigrant · · Score: 2

      s/latex/lastest. Knuthian slip - I'm editing a paper in LaTeX in the other window.

      --
      I should use this sig to advertise my book ISBN-13 : 978-1501515132.
    4. Re:Can't see UK public buying this, unless... by CrimsonAvenger · · Score: 1

      s/latex/lastest.

      s/lastest/latest?

      --

      "I do not agree with what you say, but I will defend to the death your right to say it"
    5. Re:Can't see UK public buying this, unless... by dwater · · Score: 1

      What makes you think we've (Britons) have "paid for it already"? There's a group of people who don't pay for any TV, and their number are growing - well, not for a licence anyway, which means view/record broadcast TV as it's being broadcast, or use iPlayer.
      Of course, it's /possible/ some have contributed to some of the content, since they have had a licence at some point, even if they no longer do. That's not to mention that people pay for the same stuff multiple times in many situations - not only 'repeats' while continuing to pay for a licence, but also the same music on cassette, record, cd, etc, the same films on VCD, DVD, Blu Ray, etc. This behaviour is not without precedent, and there is an argument for paying for 'the new format' and/or convenience, which sort of applies, I think.

      Of course, whie one does need a licence for iPlayer, that's not the case for the other channels' 'catch-up' services. It's still required for 'live' though, so you kind of need to be careful (if you care to be) to avoid those.

      No, I would guess that, one of the reasons the BBC (especially) are doing this is exactly because they are anticipating the phasing out of the licence fee...or at least it becoming unpopular to the point of anachronistic. The 'laws' around the licence fee are increasingly complicated when attempting to apply them to modern viewing methods, and a lot of people, me included, find their inconvenience to be not worth it. TBH, I had been finding that I seemed to be paying just for the scheduling, which I found inconvenient since most interesting stuff is after 9pm which is too late for me, and also the 'live' stuff or shows that have some interactive element (talent show, for example), I find such to be 'drivel'. The only such things I actually miss are the news.
      I also resent being told /where/ I can be when I watch...eg, if I leave the UK, then (I think) I'm not supposed to use the services at all - well, they seem to put in some sort of geofencing on the use of the services. If I'm in the UK, of course, then I can /not/ pay, and it is perfectly easy to use the services.

      It's not that I don't like the services being provided (except the above), and am not prepared to pay for them, it just that they seem to go out of their way to prevent me from using them.

      I am hoping this service will simply make more sense than the existing system. In other words, it is /me/ who is 'licenced', rather than some address that is attached to me (registered to vote?). I suspect it won't stop them attempting to restrict /where/ I can use them, but those attempts usually fail - I guess I'm prepared to 'work around' those restrictions, since, in my view, they're there to stop people resident in those other countries, rather than people who do actually pay in their own country.

      --
      Max.
    6. Re:Can't see UK public buying this, unless... by dwater · · Score: 1

      Why so verbose?

      ^lastest^latest

      --
      Max.
    7. Re:Can't see UK public buying this, unless... by TechyImmigrant · · Score: 1

      Lastest : The most last. Lastier than all else. I don't see the problem.

      --
      I should use this sig to advertise my book ISBN-13 : 978-1501515132.
  3. Netflix has no reason to care. by SeaFox · · Score: 1

    As long as the service is UK-only (which, if I remember this story from when I first heard it days ago, it is), I don't see why Netflix has to even think about this service in any serious light. The only people who can get it are folks who already have access to the content and are only a small part of Netflix's customer footprint.

  4. I can't see it working, unless... by bb_matt · · Score: 1

    This is not going to work that well, unless, like Netflix, they have exclusivity to NEW content or create their own.
    This puts the BBC, at least, in an interesting space. Would they have exclusive content on 'britbox' for UK viewers which wouldn't be released to BBC channels, or iPlayer?

    Old content only gets you so far. For instance, Disney with Star Wars - I mean, so what? Everyone has seen them.
    But should Disney release exclusive new content, based on the Star Wars universe, that's something worth thinking about.

    It's obviously all about exclusivity and original new content - that's how both Netflix and Prime have managed to have such wide success.

    1. Re:I can't see it working, unless... by postbigbang · · Score: 1

      The Pixar and Star War franchises are in the blood-from-a-rock phase. Their current "all new content" catalog gets more and more grim with each spiked creative moment.

      A BBC catalogue would make some money, but there's an insufficient volume of titles to compete with Netflix. Amazon competes well with Netflix, although cord cutters sometimes watch the strangest stuff imaginable--- and don't pay for it. Long live Kodi.

      --
      ---- Teach Peace. It's Cheaper Than War.
    2. Re:I can't see it working, unless... by postbigbang · · Score: 1

      Let's set the context:

      1. UK and other English-speaking audiences
      2. Rest of the world
      3. UK and English-speaking audiences having little interest in BBC and ITV content

      The Beeb flatters itself. They repeat excessively. No one wants a box set of Benny Hill. Lots of the content is drivel. Some of it is clearly outstanding, but see the interest levels of 1, 2, 3, and 4.

      Look at the content of Amazon and Netflix in terms of breadth and depth. Some actually comes before the advent of television. For the sake of argument, let's also use the premise that save for binge-watching of episodes, movies have more appeal for random entertainment.

      There is a market for a few box sets, until the #1 & #2 are saturated, and then the sales will cliff. The BBC US channel was especially bereft of meaningful content. Blah.

      --
      ---- Teach Peace. It's Cheaper Than War.
  5. Knee-Jerk? by Luthair · · Score: 1

    10-years after the fact?

  6. Re: AmiMojo is a shameless ChiCom apologist by AmiMoJo · · Score: 1

    Who are you and did I steal your wallet?

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  7. Re:BBC making us pay again and again by AmiMoJo · · Score: 1

    I did a bit of research because like you I was annoying at being asked to pay twice.

    Apparently it comes down to agreements with other companies. The BBC works with other companies on a lot of productions. Even the licence they have covering all the music they use only covers for broadcast on TV, not for sales on other platforms.

    That's also the reason why stuff disappears from iPlayer after only a month. Why not keep it there forever? Well some stuff that is wholly a BBC production is available for longer, but particularly on TV hardly anything qualifies.

    So we have to pay twice, once for TV/iPlayer limited release and then again if we want to rent it on a streaming service.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  8. Re:Obviously not. by hey! · · Score: 2

    Actually, they can challenge Netflix. Just like I can challenge Hafthor Bjornson to a deadlift competition.

    Sometimes winning is not a realistic proposition. It doesn't necessarily mean it isn't worth competing.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  9. Awesome! by Anonymous Coward · · Score: 1

    Awesome! Yet another streaming service which will want to pull in extra customers with exclusive shows. Yet another reason pirating movies and tv shows is here to stay for a good while longer...

  10. Betteridge Was Here by drinkypoo · · Score: 1

    The short answer is no.

    The longer answer is of course not.

    The needlessly long answer nobody will read is that they can surely make some money, but nobody is going to drop their Netflix sub and pick up BBC. If they keep whole shows around (all seasons of a series, or in UK terms, all series of a show) then they can probably do all right, but they usually don't want to pay enough to do that. Most people seem want to binge-watch now, they don't want to have to pay while waiting for new episodes to come out.

    What they should do is license their content to Netflix for worldwide distribution, so that they don't have to reinvent the wheel. Lots of people are opposed to paying for multiple subscription services at once, and Netflix is far and away most popular.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  11. That is crazy by SuperKendall · · Score: 1

    As long as the service is UK-only

    I just assumed it was not UK only, otherwise what is the point?

    But even if it were not, from recent years of British TV I seriously have doubts of BBC to produce enough content of value to challenge Netflix in any market. In the heyday of Dr. Who they might have managed but not any longer (I stopped watching Dr. Who a few doctors ago as the quality just went down and down).

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:That is crazy by SeaFox · · Score: 1

      I just assumed it was not UK only, otherwise what is the point?

      There is no point. I think the reason this story exists is as form of astroturfing publicity for the new service. It's like how, years ago, every time there was a new high-end smartphone there would coincidentally be a story asking "Is LG/Samsung/HTC's new blah the iPhone Killer?". Just a way to drum up interest in the new offering.

    2. Re:That is crazy by dwater · · Score: 1

      No point that you can see, perhaps.

      We will see, but it made me look since I'm hoping for some better way of getting that content than is available atm...ie, via the licence fee, or the independent catch-up services. I suppose breaking the law is also an option.

      Also, I suspect there's a good group of people who are opposed to promoting yet another American giant, and prefer there to be some competition, even in a limited geography.

      --
      Max.
  12. Only a truly Britbox would win by Bluefirebird · · Score: 1

    In the UK, every channel group has its own app/website. Some work on IOS/android, some on FireTV, some are only browser based. The iPlayer is the best, but it is still pretty bad. It fails to have the smoothness of a netflix or amazon prime user interface. If you could have a single platform with all the different providers, which would combine content and catch up TV, this could really have an impact. Anything less will be failure.

    --

    Fear is the mind-killer.

  13. No current Doctor Who by gurps_npc · · Score: 1

    They can't expect anyone to pay for second rate product. If they don't carry the current single most famous british product, then they won't get my business.

    And I love british TV. Coupling, New Tricks, Sherlock, are all fantastic. (Coupling is Steve Moffat's work pre-Dr. Who, New Tricks is Cold Case with humor)

    --
    excitingthingstodo.blogspot.com
  14. Re: BBC = Bull$hit Broadcasting Cabal by Anonymous Coward · · Score: 1

    The BBC isn't government run, and although some might view the funding as akin to a tax, it doesn't come from the Treasury.

  15. Re:Obviously not. by Aighearach · · Score: 1

    Well, if it is you vs Mr Bean, my money is on the Bean.

  16. BBC streaming abroad by LoudMusic · · Score: 2

    I would pay considerably more than "£5 a month" for iPlayer (BBC streaming) outside of the UK.

    --
    No sig for you. YOU GET NO SIG!
  17. Dr. Who disappearing? by chthon · · Score: 1

    Is that the reason that we got a warning yesterday that this would disappear on 30 March?

  18. They don't need to by nagora · · Score: 1

    Netflix has no business model beyond giving their content away at a loss; they'll be gone in 4 years tops.

    --
    "Encyclopedia" is to "Wikipedia" what "Library" is to "Some people at a bus stop"
  19. yes by ruddk · · Score: 1

    BBC is on its way to being just as politically correct with bland content as Netflix.

  20. Goodbye, BBC. Hello, BBC Me by gawdonblue · · Score: 1

    Here's the thing, like. Noone watches television any more.
    Brilliant.
    Totally.
    Yes. Exactly. Yeah.